Samsung

The First LookThe First Look

Jan. 5, 2026 at 11AM HKT
Live on Samsung.com Jan. 5, 2026 at 11AM HKT
Live on Samsung.com

The First Look



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Galaxy Z Fold7 Galaxy Z Fold7
Galaxy Z Flip7

Galaxy Z Flip7

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Galaxy S25

Galaxy S25

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Galaxy Tab S11 Ultra

Galaxy Tab S11 Ultra

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Galaxy Watch8

Galaxy Watch8

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2025 AI TVs

Recycle your old TV for an instant discount

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A blank TV sits alone. A vivid blue abstract landscape appears on screen. The TV suddenly moves to occupy a central position surrounded by four other TV models. Text below reads Samsung Vision AI is here. QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame.
A blank TV sits alone. A vivid blue abstract landscape appears on screen. The TV suddenly moves to occupy a central position surrounded by four other TV models. Text below reads Samsung Vision AI is here. QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame. A blank TV sits alone. A vivid blue abstract landscape appears on screen. The TV suddenly moves to occupy a central position surrounded by four other TV models. Text below reads Samsung Vision AI is here. QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame.

Neo QLED

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OLED

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Q-Series Soundbar

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All new Smart Monitor

All new Smart Monitor

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Home living made simple

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Samsung’s Bespoke AI products, Bespoke AI Laundry and Bespoke Four-Door Flex Refrigerator. Bespoke AI logo. Samsung’s Bespoke AI products, Bespoke AI Laundry and Bespoke Four-Door Flex Refrigerator. Bespoke AI logo.

Bespoke AI Refrigerator

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Bespoke AI Laundry

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EcoBubble Laundry

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Bespoke AI AirDresser

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