More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Find the tv that matches
your lifestyle

  • Screen Size

  • Bezel Color

  • 55 inch, 65 inch
  • Charcoal Black (Customizable Frame sold separately)
  • 55 inch
  • Cloud White
  • 43 inch
  • Navy Blue

The Frame

TV when it’s on, ART when it’s off

The Frame turns your TV into a piece of elegantly framed art with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

The Frame are shown installed in a variety ways with different color bezels and with its art collection onscreens. The Frame are shown installed in a variety ways with different color bezels and with its art collection onscreens.

The Serif

Unconditionally Beautiful

Even just by itself, The Serif can make a room. It looks great from all angles so you can place it anywhere and it will stand out. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality.

The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen. The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.

The Sero

Mobile Entertainment, better on TV

The Sero rotates between landscape and portrait, so it’s perfect for mobile content. Portrait mode creates just the right ambiance for your space and Sero’s 4.1ch 60-watt speakers let you really turn up the volume.

The Sero products are shown to inform how to use The sero in a variety of ways. The first is in portrait mode, In the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish nighttime cityscape image in horizontal mode. The Sero products are shown to inform how to use The sero in a variety of ways. The first is in portrait mode, In the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish nighttime cityscape image in horizontal mode.

* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home’s style.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match according to your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match according to your mood.

Customizable Frame

A variety of colorful options for the bezel to suit your mood.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match according to your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match according to your mood.

Discover the wonders of QLED

Discover the wonders of QLED