NEW

2021 The Frame 4K LS03A

QA43LS03AASXNZ

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Choose your Colour

Choose your size

  • Designed to look like a slim picture frame
    Designed to look like a slim picture frame
  • Match your space with customisable bezels
    Match your space with customisable bezels
  • When the Frame is off, beautiful works of art are displayed
    When the Frame is off, beautiful works of art are displayed
  • A billion shades of colour with Quantum Dot
    A billion shades of colour with Quantum Dot

Make your own TV

The Frame is divided into 4 cross sections. Each cross section is showing a different piece of artwork and highlighting one of various customizable features of The Frame including bezel color, bezel style, and studio stand accessory. The Frame is divided into 4 cross sections. Each cross section is showing a different piece of artwork and highlighting one of various customizable features of The Frame including bezel color, bezel style, and studio stand accessory.

* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
* Customisable frame sold separately.

Modern Frame Design

Everything a picture frame does for you, The Frame does more beautifully.

The Frame's minimalist-inspired design blends flawlessly with your interior. It's slimmer, more toned and a monochrome finish on the back creates a sophisticated look from every angle. Connect the One Clear Connection cable and discover what makes The Frame a modern masterpiece—on or off.

The Frame is mounted on the wall of a home interior and its modern frame design blends with the other picture frameson the wall. The Frame is mounted on the wall of a home interior and its modern frame design blends with the other picture frameson the wall.

More colours, More styles, More you.

Customisable Bezel

Enjoy two bezel style options. Modern bezel style comes in White, Teak and Brown colours and the new Bevel bezel style comes in White and Brick Red. Simple-to-use magnetic application makes it easy to switch between colours and styles and find the right look for the mood you're in.

* Customisable bezels sold separately. Available colours and style may vary by region or TV size.
* Customisable Bezel compatibility is based on bezel type. Modern type is compatible with the 43"~ 75" range of The Frame TVs, while Beveled type is compatible with 65" and 55" models.
Customisable Frame bezel is showing magnetic attachment capability of The Frames Modern and  Beveled bezel styles as well as the available Teak,  Brown, Brick Red and White colors for each bezel style. Customisable Frame bezel is showing magnetic attachment capability of The Frames Modern and  Beveled bezel styles as well as the available Teak,  Brown, Brick Red and White colors for each bezel style.

In the box is an easy-to-install wall mount that keeps The Frame extra tight to the wall.

Slim Fit Wall-Mount

Hang The Frame flush against the wall like real art — letting you easily adjust the viewing angle or flip it vertically to portrait mode.*

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.
* A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.
* Portrait mode hanging is compatible only with 43” Frame with included Slim Fit Wall Mount.
The Frame which is hung on the wall with Slim-fit Wall Mount shows barely visible gap between TV and wall, as well as transparent One Invisible Connection wire. The Frame which is hung on the wall with Slim-fit Wall Mount shows barely visible gap between TV and wall, as well as transparent One Invisible Connection wire.

One stand moves up and down, the other moves anywhere

Closeup of One Clear Connection cable shows its transparent material which greatly reduces its visibility. Closeup of One Clear Connection cable shows its transparent material which greatly reduces its visibility.

One Clear Connection

One Clear Connection comes included with purchase.

Get rid of messy wires once and for all. The single, translucent One Clear Connection cable seamlessly connects devices to your TV. With up to 15 meters of freedom, you can finally find a more discreet place for your TV peripherals. Which brings us to the One Connect Box.

Closeup of One Connection Box shows its slim, minimal design. Closeup of One Connection Box shows its slim, minimal design.

One Connect Box, too

One Connect Box

Your external devices no longer have to be placed directly next to your TV. Instead, put them somewhere they can't be seen so you can keep everything about your space looking neat and tidy.

* ‘One Clear Connection’ refers to a single, translucent optical cable connected to the One Connect Box integrating external device cables, but it does not refer cables connected to other devices such as sound bar.
* Devices must be connected to One Connect Box.
* Compatible devices only.
* One Connect Box included with purchase of The Frame.
* 5 metre One Clear Connection cable is included with purchase of The Frame.
* 15 metre One Invisible Connection cable sold separately.
* One Connect Box included with purchase of The Frame.

The Frame shows artwork and is using Height Adjustable Stand, illustrating its vertical height adjustability featurewhich allows it to fit a soundbar underneath The Frame's screen. The Frame shows artwork and is using Height Adjustable Stand, illustrating its vertical height adjustability featurewhich allows it to fit a soundbar underneath The Frame's screen.

Vertical versatility

Height Adjustable Stand

The Height Adjustable Stand allows you to raise The Frame from the surface, leaving enough room to fit a soundbar.

* Not compatible with all soundbar sizes. Please check soundbar size specifications.
* Soundbar sold separately.
* Distance of vertical movement is estimated based on internal measurements and actual distance may vary.
The Frame TV which is showing a bridge and water scene is being held up using the Studio Stand accessory. The Frame TV which is showing a bridge and water scene is being held up using the Studio Stand accessory.

Studio Stand

Discover new places to showcase your style

With Studio Stand, you can move the TV away from the wall and experiment with all your creative layout ideas. As for the messy TV wires, Studio Stand lets you conceal them inside its leg so no matter where you place your TV, that's all you'll see.

* Studio Stand Sold Separately.

Turn The Frame off and let your favourite artwork set the mood.

Art Mode

Turn the Frame off and watch it turn an amazing TV into to a private art gallery with the press of a button. Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations—customised and controlled the way you like.

* Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.
Art Mode user interface image shows bridge and water picture being selected among various other artwork choices. Art Mode user interface image shows bridge and water picture being selected among various other artwork choices.

A world-class selection at yourfingertips

Art Store

Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.

* The Art Store may not be available in some countries.
* Art pieces in the Art Store are subject to change without prior notice.
* Art Store subscription required to access full selection. Fees apply to subscription service.
The Frame is being showcased between various artwork pieces. The Frame is being showcased between various artwork pieces.

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.

* Motion sensor can be activated in Art Mode settings menu.
* Motion sensor is disabled in the following countries: China, Thailand, Uzbekistan, Ukraine and Saudi Arabia.
* Motion sensor sensitivity may vary depending on lighting condition.

Artwork, always in its best light

Brightness Sensor

If the rooms lighting conditions change, The Frame's Brightness Sensor automatically adjusts screen brightness and colour, retaining the natural look and colour of on-screen visuals.

* Performance may vary depending on lighting conditions.
The effect of The Frame's brightness sensor is shown. On the left side, brightness levels of the on-screen artwork matches the brightness level of living room. On the right side, the brightness levels of the image is lowered to match the low-light setting of living room. The effect of The Frame's brightness sensor is shown. On the left side, brightness levels of the on-screen artwork matches the brightness level of living room. On the right side, the brightness levels of the image is lowered to match the low-light setting of living room.

A perfect frame for personal photos, too

My Collection

Artwork isn't the only thing you can showcase on your TV. Send your photos to The Frame via smartphone or USB flash drive and share a masterpiece of your own making.

* Personal photos uploaded to The Frame will be displayed at the original resolution.
* 1200 image storage is based on a file size of 5MB per stored photo.
* For best results when displaying personal photos we recommend image resolution of 4K (3840*2160) or higher.
* Connecting phone to The Frame requires both TV and phone device to be connected to the same Wi-Fi network.
* Compatible devices only.

More personalisation options for your art and photos

A billion shades of colour with Quantum Dot

100% Colour Volume with Quantum Dot

Quantum Dot technology delivers our finest picture ever. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.

* 100% colour volume measured in Movie Mode and to DCI-P3 colour space, certified by VDE.
The Frame which is on Studio Stand is in a room full of white balloons. Only the balloons on the screen are visible in various vivid colors. The Frame which is on Studio Stand is in a room full of white balloons. Only the balloons on the screen are visible in various vivid colors.

It starts with a next-level, 4K AI processor

Quantum Processor 4K

The Frame is powered by Samsung's own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience.

The Frames screen is showing a high resolution image of an ocean wave during a sunset. Simulated to appear behind the image is a hardware design graphic where a processor chip with the logos of Samsung and AI Quantum Processor 4K can be seen. The Frames screen is showing a high resolution image of an ocean wave during a sunset. Simulated to appear behind the image is a hardware design graphic where a processor chip with the logos of Samsung and AI Quantum Processor 4K can be seen.
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4 Not in 4K? Not a problem

4K AI upscaling

Scene by scene, The Frame uses machine learning to create a library of various visual data algorithms which it uses to restore the smallest of details, remove image noise and sharpen object edges and text. The result is a highly refined, 4K-level of realism and detail in everything you watch.

* Viewing experience may vary according to types of content and format. Upscaling may not apply when connected to PC or in Game Mode.
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True-to-life, fade-free colours

Colour Mapping

The Frame's Quantum Processor 16-bit colour mapping technology applies 3-Dimensional colour control and machine learning to drastically improve colour detail and contrast, making sure every colour is expressed accurately, even in bright scenes or settings.

Auto-optimised picture in any lighting environment

Adaptive Picture

The Frame analyses the brightness of the room based on four settings—dark, normal, bright, and extra bright—as well as the brightness level of your content and automatically adjusts the TV's brightness and contrast settings accordingly so what you're watching always looks its best.

The Frame is divided into two parts. On the left side, there is a brightness meter graphic which shows the brightness level of the on-screen image being lowered to match the low-light setting of the room. On the right side, there is a brightness meter graphic which shows brightness levels of the on-screen image matching the brightness level of the room. The Frame is divided into two parts. On the left side, there is a brightness meter graphic which shows the brightness level of the on-screen image being lowered to match the low-light setting of the room. On the right side, there is a brightness meter graphic which shows brightness levels of the on-screen image matching the brightness level of the room.

Auto-optimised sound based on content type

Adaptive Sound

Anything you decide to watch, Adaptive Sound makes sure it sounds its best. Quantum Processor's AI technology optimises sound based on real-time audio scenic intelligence and automatically adjusts the sound mode to 1 of 4 sound modes including Dialogue, Music, Sport and Action.

An audio properties graphic is seen above three content scenes including a singer singing, a man playing guitar and a ballerina dancing on the beach. Above each scene the audio properties graphic has a different appearance according to the type of scene. An audio properties graphic is seen above three content scenes including a singer singing, a man playing guitar and a ballerina dancing on the beach. Above each scene the audio properties graphic has a different appearance according to the type of scene.

Auto-optimised sound based on location

SpaceFit Sound

Using data generated from The Frame's built-in mic, SpaceFit Sound analyses both the room's acoustics but also its installation environment (Stand or Wall-mounted) and automatically applies the best audio settings. Put The Frame where you want and let SpaceFit Sound take care of the rest.

Soundwave graphics projecting from wall-mounted TV are spreading across the living room interior to demonstrate SpaceFit Sound room-analyzing capability. Soundwave graphics projecting from wall-mounted TV are spreading across the living room interior to demonstrate SpaceFit Sound room-analyzing capability.

Two-toned backlight, double the colour realism

Dual LED

With an additional set of warm tone LEDs, The Frame's Dual LED backlight expresses more sophisticated colour tone combinations in your visuals, bringing every scene to life in full colour realism, enhanced contrast and improved viewing angles.

Do more from home with The Frame

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Turn The Frame into a professional workstation

PC on TV

There's so many ways to stay productive from home with The Frame. It automatically recognises your office PC, letting you use it right on your TV. Screen share directly from a nearby PC or laptop. Simply connect a Bluetooth mouse and keyboard and see how easy it is to work from home.

* Remote connection to a PC is only supported for Windows 10 Professional or higher edition and Mac OS 10.5 or later.
* Auto-recognition of office PC requires Easy Connection App installation on a PC (Not supported on Mac OS).
* Easy Connection to Screen App feature support may differ according to model type and date. Please refer to the product specifications of each model for availability.
* Connecting smartphone with Samsung Dex requires a compatible mobile device.
* Availability of services is subject to change without prior notice.
* Internet connection on TV and PC is required.
A woman is using her office PC to do work on her TV screen at home. On the screen of The Frame are various office productivity windows. A woman is using her office PC to do work on her TV screen at home. On the screen of The Frame are various office productivity windows.

More ways to connect instantly

Mobile Mirroring

Want to continue your video call on a bigger screen? With SmartThings on your Android device or Apple AirPlay on iPhone, your smartphone can be mirrored on The Frame for a bigger, better video chatting experience.

A man is in a living room and using his TV screen to video chat with various people. Beneath his TV is his smartphone device which shows the same video chat. The logo for Samsung SmartThings and Works with Apple AirPlay are displayed. A man is in a living room and using his TV screen to video chat with various people. Beneath his TV is his smartphone device which shows the same video chat. The logo for Samsung SmartThings and Works with Apple AirPlay are displayed.

* This service only works when TV and mobile are turned on.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.

A customisable multi-screen experience

Multi View

The Frame lets you watch 2 screens at the same time, so you can workout while streaming your favourite show or movie. Connect your smartphone and make sure you're doing the exercises accurately. Customise video size and audio options and take full control of what and how you watch.

* Requires compatible Android OS or iOS smartphone and SmartThings app download and installation. Please refer to support page for details on compatible mobile devices.
* 4-screen Multi View is supported on 8K models only.
* Landscape view supported on 43"~75" The Frame models. Portrait mode not supported.

A woman is working out in front of her TV. On the TV screen she can see a screen of herself as well as the screen of the fitness trainer and below the TV her smartphone camera is capturing her workout so she can see it on the TV screen. A woman is working out in front of her TV. On the TV screen she can see a screen of herself as well as the screen of the fitness trainer and below the TV her smartphone camera is capturing her workout so she can see it on the TV screen.

* Requires compatible Android OS or iOS smartphone and SmartThings app download and installation. Please refer to support page for details on compatible mobile devices.
* 4-screen Multi View is supported on 8K models only.
* Landscape view supported on 43"~75" The Frame models. Portrait mode not supported.

Home entertainment, the smarter way

Smart TV Powered by TIZEN

Your home's all-in-one content and connection portal, SmartTV brings you a world of content that goes beyond the viewing experience with smart ways to connect, search, control and enjoy all that entertains you. Below, are just a few of the ways SmartTV elevates your everyday experiences.

A father and his two children are enjoying The Frame which is mounted to Studio Stand. On the screen is the Universal Guide user interface menu which the girl is controlling with One Remote. The Smart TV Powered by Tizen logo is visible. A father and his two children are enjoying The Frame which is mounted to Studio Stand. On the screen is the Universal Guide user interface menu which the girl is controlling with One Remote. The Smart TV Powered by Tizen logo is visible.

* Smart services and GUI (Graphic User Interface) may vary by model, region, language, mobile devices, or TV product.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.

Connect your phone to the big screen with just a tap

Tap View

Don't feel like listening to music through headphones or phone speaker? Give The Frame a light tap with your smartphone and watch Music Wall visualisations add ambience to your room while your music is played through the TV speakers for an enhanced visual listening experience.

* This service only works when TV and mobile are turned on.
* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

A mobile device which is playing music is being held very close to The Frame. A mobile device which is playing music is being held very close to The Frame.

* This service only works when TV and mobile are turned on.
* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

First-of-its-kind innovative Eco Remote does away with batteries

Solar Cell Remote

The Frame automatically detects your external devices so they're ready to use the moment you connect them. Use One Remote for easy control of all your connected devices and don't worry about changing batteries—solar cell technology allows it to be charged by your indoor lights.

* 32 inch of The Frame is excepted.
* SolarCell Remote contains about 24% recycled content.*Indoor light powered (50lux↑).
*Alternatively the remote can be charged by USB C-Type.

Simulated battery charging wave graphics are beneath the Samsung One Remote to illustrate that it is recharging from indoor lighting. Simulated battery charging wave graphics are beneath the Samsung One Remote to illustrate that it is recharging from indoor lighting.

* 32 inch of The Frame is excepted.
* SolarCell Remote contains about 24% recycled content.*Indoor light powered (50lux↑).
*Alternatively the remote can be charged by USB C-Type.

Specifications

  • Series LS
  • Resolution 3,840 x 2,160
  • Picture Engine Quantum Processor 4K
  • PQI (Picture Quality Index) 3000
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* Key feature may different from Key Spec.

* App availability may vary by region and is subject to change at any time without notice.