key features
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360 All Round Design
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Detachable Floor stand
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NFC on TV
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Colour Volume 100%
- * Actual product may differ from image shown. Please see our product gallery.
- * Actual product may differ from image shown. Please see our product gallery.
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.
* Compatible devices only.
See the world in QLED Technology
Colour Volume 100% & HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% colour volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyses each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume. * QLED : Samsung QLED is Quantum dot based TV. * 100% colour volume measured to DCI-P3 standard, certified by VDE. * Compatibility with all HDR content is not guaranteed. * The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume. * QLED : Samsung QLED is Quantum dot based TV. * 100% colour volume measured to DCI-P3 standard, certified by VDE. * Compatibility with all HDR content is not guaranteed. * The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
10-year no screen burn warranty
Made to last, QLED TV's Quantum dots are inorganic. This means the display doesn’t burn-in over time, and the amazing colours and details you see today will stay the same over time. Samsung offers a 10 year screen burn warranty in New Zealand. Conditions apply.
* What is Screen Burn? Screen burn is a permanent defect in areas of a TV display that can be caused by the effects of viewing the same image or scene for long periods of time.
** Images simulated for illustrative purposes only.
*** Subject to its obligations under the Consumer Guarantees Act 1993, In the event of burn-in from normal consumer use, Samsung, at its option, will either repair or replace the TV with a similar model. Customers will be required to provide a valid serial number and proof of burn-in. The Burn-In Warranty does not cover fraudulent claims or claims of burn-in resulting from negligence or improper use of the TV.
Fits perfectly wherever you put it
An eye-catcher for sure
'I' Shaped Design
The capital 'I' presents a bold look that’s certain to catch the eyes of any beholder. The iconic 'I' shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
Here’s how to install it
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
Exclusive patterns
Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us__a beautiful leaf and a textured fabric—and with various colour options to match your mood.
Enjoy every moment with The Serif
Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one - The Serif gives you a range of choices and settings that transform your TV how you like, built it and ready to use.
Set the mood with your voice
Fit the mood to your schedule
Expand your life with seamless connections
* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device. * A Samsung Account is required to set up the TV. * Actual user experience may vary. * Some features and functions provided by connected devices may not be supported or limited to use. * Turn-on TV feature support may vary by model.
Mirrors all your experiences
All your devices, connected in seconds and in simpler way.
* Compatible devices only.
* Compatible devices only.
AirPlay 2
With AirPlay 2 built-in you can play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.
All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only. * When using NFC on TV, Bluetooth on your mobile will automatically activate. * This service only works when mobile is on.
* Compatible devices only. * When using NFC on TV, Bluetooth on your mobile will automatically activate. * This service only works when mobile is on.
The multi-tasking helps too
Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. * Actual user experience may vary. * Compatible devices only
How to use NFC on TV
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
It even responds to what you ask
Multiple Voice Assistants
For the first time, Samsung Bixby and Amazon Alexa are built into your TV. Just select a voice assistant as your preference and put it in charge. Say more and get more done.
* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice. * This service scenario are subject to change without notice.
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.
It has the power of QLED and an innovation in audio
It makes sure you hear what matters
Active Voice Amplifier (AVA)
The Serif uses audio spatial intelligence to recognise when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing. Noisy around you? No problem.
Download SmartThings app
* This function is supported with limited Samsung mobile devices.
* Some apps on the mobile devices may not be available on the Serif at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time.
* Each device must be connected to Wi-Fi or other wireless network.
Specifications
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Product QLED
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Display 55"
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Resolution 3,840 x 2,160
Reviews
Support
Find answers to questions you have about the product
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e-Manual
- ver 1.0
- 9.14 MB
- Aug 02. 2022
ENGLISH -
User Manual
- ver 01
- 1.93 MB
- May 28. 2020
ENGLISH
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