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AUCKLAND, New Zealand – October 2026 – Samsung Electronics has unveiled the new Galaxy A18 and Galaxy A08, bringing more capable performance, long-term reliability and core AI experiences to users. Designed around the moments that matter – from streaming content and capturing memories to getting things done – the new Galaxy A series combines meaningful upgrades with the dependable Galaxy experience.
“With the launch of Galaxy A18 and Galaxy A08, we are making meaningful mobile experiences more accessible by focusing on what users value most – smooth performance, water resistant¹ and essential mobile AI experiences,” said Jen Anders, Vice President of Mobile & Consumer Electronics Sales, Samsung New Zealand. “The Galaxy A18 focuses on everyday essentials with well-rounded features, while the Galaxy A08 offers reliability with long-lasting battery life to help users stay connected, entertained and productive throughout the day.”
Galaxy A18: Elevated Performance and Versatile Experiences
The Galaxy A18 delivers an elevated smartphone experience with its 6.7-inch FHD+ Super AMOLED display and Helio G99+ processor, delivering rich visuals and fluid scrolling for streaming, social media and gaming.
Powered by an upgraded LPDDR5 memory, it offers faster² data transfer speeds, supporting more responsive multitasking and more efficient processing for AI-powered tasks. Equipped with RAM Plus, which uses available storage as virtual memory, the device is designed to keep apps running smoothly in the background and enable seamless switching between apps and tasks. RAM Plus can also be enabled for an extra boost during activities such as gaming, or switch off to preserve storage for photos and videos.
The device also features a true versatile triple-camera system comprising a 50MP wide camera, 5MP ultra-wide camera and 2MP macro camera, giving users greater creative freedom to capture different perspectives. From expansive landscapes and group photos to detailed close-ups, the Galaxy A18 makes it easy to frame every scene just the way you want.
(Silver is not available in New Zealand)
Galaxy A08: Reliable Performance That Lasts
A large 6,000mAh battery gives the Galaxy A08 the power to go further³ whether users are streaming videos, browsing social media, or staying connected with friends and family. With a dependable foundation, users can spend more time enjoying their favourite content and less time worrying about running out of battery.
The Galaxy A08 is also powered by the Helio G99+ processor and upgraded LPDDR5 memory, supporting smooth, everyday use while helping to manage power consumption. RAM Plus provides additional flexibility when more memory is needed, while users can switch it off to preserve storage for photos and videos.
For capturing everyday moments, the Galaxy A08 features a 50MP autofocus main camera, 2MP depth camera and 8MP front camera, providing the essentials for taking and sharing photos with ease.
Core AI Experiences for Easier Tasks
Galaxy A18 and Galaxy A08 introduce more intuitive ways to search, discover and get things done. With enhanced Circle to Search, users can circle or tap content on their screen to search for information without typing or switching between apps. A new Find the Look feature allows users to search for an entire outfit or identify music playing nearby.
Both smartphones now come with multiple AI agents that help users move more seamlessly between supported Galaxy native apps, Google apps and selected third-party applications. Through voice commands or a long press, users can ask Gemini⁴ or Perplexity⁵ to activate supported apps, helping them complete tasks more intuitively across different services.
Built For Long-Term Reliability
Both Galaxy A Series smartphones feature enhanced durability with IP64-rated¹ protection against dust and water splashes. The Galaxy A18 incorporates a glass-fibre-reinforced polymer back cover that is thinner and stronger⁶, providing greater strength while maintaining a slim profile.
Both devices are supported by up to six generations of OS upgrades and six years of security updates, helping users enjoy a more secure and dependable mobile experience over time. Equipped with Samsung Knox, the Galaxy A18 and Galaxy A08 also feature Knox Vault⁷ for hardware-based protection of sensitive information. This dedicated security environment helps safeguard private data, giving users added confidence as they manage more of their lives through their smartphones.
Design and Availability
The Galaxy A18 and Galaxy A08 offer a simple yet refined look, with colours designed to suit different preferences. The Galaxy A18 will be available in Black, and Light Blue, while the Galaxy A08 will be available in Dark Blue, and Green.
The Galaxy A18 launches on November 27 at $499. The Galaxy A08 launches at select retailers from 18 September and from Samsung.com from October 16, priced at $369.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.