Help me choose

Help me choose
Neo QLED 8K

Neo QLED 8K
Neo QLED 4K

Neo QLED 4K
OLED

OLED
QLED 4K

QLED 4K
Crystal UHD

Crystal UHD
The Frame

The Frame
TV Accessories

TV Accessories
Samsung TV with a brilliant metallic design displayed. Logo indicating Samsung is ranked Global No.1 TV brand for 19 years. Samsung Vision AI is here with shining ai visual cue.

Discover the TV that’s right for you*

Neo QLED 8K

Absolute 8K

Neo QLED 8K PF page

OLED

Deep blacks with self-lit display

OLED PF page

Neo QLED

Our most advanced TV experience

Neo QLED PF page

QLED

Brilliant, long-lasting colour

QLED PF page

Crystal UHD

Crystal colours and clarity

Crystal UHD PF page

Lifestyle TVs

More than just a TV

Lifestyle TVs PCD page

Absolute 8K

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Neo QLED 8K screen blends seamlessly into the background of a modern living room. Icons indicating the top features which are NQ8 AI Gen3 Processor, 8K AI Upscaling Pro, Wireless One Connect and Glare free.

Deep blacks with self-lit display

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Samsung's OLED screen blends seamlessly in a modern living room. Icons indicating the top features which are NQ4 AI Gen3 Processor, Glare Free, 4K AI Upscaling Pro Motion Xcelerator 165Hz.

Our most advanced TV experience

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Neo QLED screen mounted seamlessly onto the wall of a modern living room. Icons indicating the top features which are NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, Glare free and Neo Quantum HDR+.

Brilliant, long-lasting colour

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QLED screen mounted neatly onto the wall of a neutral-toned living room. Icons indicating the top features which are NQ4 AI Processor, 100% Colour Volume With Quantum Dot, Airslim and Endless free content.

Crystal colours and clarity

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Not sure what size TV to buy?

Let us know how far away you sit from your TV, and we'll recommend the optimal screen size for you.

Viewing Distance (meters)

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We Recommend

65" TVs
Shop 65'' TVs Size guide

TVs by Screen Size

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A portion of a majestic mountain range in the background is captured on a screen with highlighted borders. A portion of a majestic mountain range in the background is captured on a screen with highlighted borders.

More about Samsung TVs

Samsung Vision AI

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A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV. Samsung Vision AI is here. A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV. Samsung Vision AI is here.

Why Samsung TV

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A front view of a Samsung TV that displays colorful graphics. Only on Samsung TV. A front view of a Samsung TV that displays colorful graphics. Only on Samsung TV.

Why Samsung
Smart TV

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Samsung TVs are shown in different kinds of living rooms with users enjoying their screens by watching sports, playing games, displaying art and using the Samsung Tizen OS. Samsung TVs are shown in different kinds of living rooms with users enjoying their screens by watching sports, playing games, displaying art and using the Samsung Tizen OS.

Our Best Gaming TV

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A Samsung Gaming TV displays The First Descendant game in action. A close-up of a cyberwarrior. A Samsung Gaming TV displays The First Descendant game in action. A close-up of a cyberwarrior.
  • * Samsung Vision AI features are available on 2025 Neo QLED, OLED, QLED (excluding Q6F model) and The Frame as of Q1 2025. Supported models may vary depending on the feature.
  • * Source: Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
  • * Images are simulated and for illustration purposes only.
  • * Product appearance and specifications are subject to change.
  • * Features may vary by model. Check the specifications of each model for details.