The Leading TV brand
Samsung has been making TV history and still continues to do so. The evolution of image quality—achieved by researching innovative technologies every year— is the reason why consumers continue to choose and love Samsung and why it continues to stay at the forefront of the TV market.
Dynamic ModeVivid even in bright environments
Dynamic Mode is a picture mode that allows users to enjoy content vividly and clearly during the day or in light-rich areas. It optimally runs all the hardware and software technologies that a TV has in order to present a clear and crisp image with spectacular colours, brightness and sharpness.
Standard ModeBalanced—anytime, anywhere
Standard Mode is the default setting right out of the box and is a mode that anyone can enjoy in a typical indoor environment. Whether it's in the morning or at night, this mode has a stable and adequate brightness suitable for most and provides optimal image quality for your screen while using energy efficiently.
Natural ModeComfortable and easy
Natural Mode is a picture mode that detects changes in the brightness of a scene and then naturally re-expresses those changes within a range more comfortable to consumers. If you tend to be sensitive to color and brightness, then Natural Mode is recommended because it outputs an appropriate amount of light that helps reduce your eye strain and fatigue.
Movie ModeProfessional mode for movie buffs
Movie Mode is a mode that reliably reflects the quality elements intended by content publishers. It's the mode used in most professional reviews and will provide a cinema-like experience when watching movies (especially in a slightly dark environment).