Bespoke AI

Enabling Better Living

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Your companion to AI living

Creating personal, dependable living experiences that adapt to your lifestyle.

A smarter way to manage food for a healthier life

AI Vision turns what is in your fridge into healthier everyday choices.

A woman places green grapes into a refrigerator. The camera on top of the fridge recognizes the green grapes and displays a message 'Check 1 item just put in the fridge.' The camera then identifies a total of 19 items including organic spring mix, whole wheat bread, cheese, salmon, and beef, with the message updating to show 19 items. The 'Go to food list' button is selected, revealing a screen displaying 30 food item icons stored in the refrigerator. 'Homemade Pickles' is selected, showing details: Location Fridge, Entry date Jan 10, 2026, Expiration date Jan 24, 2026, 14 days left, and 'Save' is selected.

Designed to simplify everyday appliance control

Smart Screen puts intuitive control at your fingertips.

Several Bespoke control panels slide left on a dark backdrop. A hand taps the panels and their outlines light up.

Intuitive AI companion for natural voice control

Bixby listens, understands, and carries out your request across connected devices.

The Bixby logo is at the center connecting 5 Bespoke AI appliances in a circle: AC, oven, vacuum, fridge, and washer.

Long-term performance, intelligently sustained

Designed to deliver lasting performance, with evolving intelligence and proactive care that keeps appliances dependable.

7 Years of Software Updates

With 7 years of software updates on flagship products1 your appliances stay valuable and future-ready.

Samsung home appliances arranged with a sofa on a dark stage, featuring a central screen where numbers count up from 1 to 7 with widgets rising from bottom to top around them, then the widgets disappear and Knox icons appear.

10-year warranty

Long-lasting warranties back the durable performance of key components over time.2

A cross-section of a Samsung Digital Inverter Compressor reveals internal coils and mechanical parts, with a 10 Year Warranty on Digital Inverter Compressor badge in the bottom right corner. A modern Digital Inverter Motor appears in cross-section with internal components highlighted by electric energy effects. A 10 year Warranty on Digital Inverter Motor badge is in the bottom right corner.

Home Appliance Remote Management (HRM)*

Remote diagnostics3 that catch invisible faults4

A close up of a smartphone displays a lock screen, then opening to reveal a Home Appliance Remote Management notification about refrigerator temperature.

Connect and protect for a true companionship

Samsung unifies connected living through SmartThings, with security embedded at the core.

Life gets better, the more you connect

SmartThings enhances lifestyles through care, saving, and seamless usability.

There is a cutaway view of a 2-story house with Bixby AI appliances. The 1st floor has a living room a Jet Bot vacuum, and a kitchen with a built-in oven and fridge. The 2nd floor has a bedroom with a wallmounted AC and a utility room with a washer. An animated dotted line connects the appliances in the order of refrigerator, washer, AC, vacuum, and oven. There is a cutaway view of a 2-story house with Bixby AI appliances. The 1st floor has a living room a Jet Bot vacuum, and a kitchen with a built-in oven and fridge. The 2nd floor has a bedroom with a wallmounted AC and a utility room with a washer. An animated dotted line connects the appliances in the order of refrigerator, washer, AC, vacuum, and oven.

Protect your personal data

Protect personal data with Samsung Knox Vault & Samsung Knox Matrix.

A chip features an icon with a key in the middle. A 3D Knox logo stands on the chip. Below are certification badges for diamond level UL IoT Security Capabilities, Common Criteria EAL5+, Privacy By Design, and the security certified IoT standard logo. A chip features an icon with a key in the middle. A 3D Knox logo stands on the chip. Below are certification badges for diamond level UL IoT Security Capabilities, Common Criteria EAL5+, Privacy By Design, and the security certified IoT standard logo.

New Offer

Bespoke AI
Refrigerator

Enabling Healthy Living

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Bespoke AI
Laundry Combo

Enabling Stress-free Living

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Bespoke AI
Jet Ultra Elite
400W

Enabling Brilliant Living

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Bespoke AI
Oven

Enabling Confident Living

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Get exclusive benefits with Bespoke

Samsung Care+

Certified care by Samsung experts

Flexible Finance

Spread the cost and pay your way.5

Appliances you can rely on

The Most Preferred Brand

The most preferred refrigerator/washer brand in USA, surveyed in September 2025.*

* Source: Ipsos Group S.A. ; Survey conducted in September 2025 across 30 countries, Global Index weighted by PPP, targeting 18–60-year-old refrigerator or washing machine owners totaling 49,600 participants

10 Year Warranty

Samsung appliances offer outstanding peace of mind and long-lasting performance on motors and compressors by providing a 10-year warranty.*

* 10 year parts warranty applicable only to inverter motor and inverter compressor. Labour costs excluded.
10 Year Warranty on Digital Inverter 10 Year Warranty on Digital Inverter

CES Innovation Awards®

Samsung Bespoke AI 4-Door Refrigerator with auto open&close doors and Bespoke AI Laundry Hub™ received honors at the CES Innovation Awards 2026.

1. Available on selected Bespoke Refrigerators and Dish Washer

2. Available on smart home appliances that are equipped with a Wi-Fi module, released in 2024 and later. It may not be available if the hardware, such as the memory and chip performance, is not supported.

3. Only available on SmartThings-supported models produced after 2018. Requires the SmartThings App, which is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are also required.

4. Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not.

5. NOW Rewards Visa: 6 months (min spend $200), 9 months (min spend $200), 12 months (min spend $249), 24 months (min spend $449), interest free is available on NOW Rewards Visa. NOW Rewards Visa terms and conditions, credit criteria, rates and fees (including a one-off $55 establishment fee and a $34 account fee charged 6-monthly) apply. Purchase interest rate of 26.65% p.a. applies to the outstanding balance after interest free term ends. Cash advance interest rate of 29.40% p.a. applies. Rates and fees are subject to change. NOW Dollars can be redeemed at certain Participating Retailers only. NOW Dollars cannot be earned or redeemed on long-term interest free purchases. Offer only available at samsung.com/nz. Click here for more information.

Afterpay: Afterpay late fees, eligibility criteria and terms & conditions apply. Purchase up to a maximum cart value of $3000 NZD. Visit www.afterpay.com/en-NZ/terms-of-service for full terms.

Q Card: 12/24/36 Months Interest Free - Available on Long Term Finance (LTF) for online only. Min Spend $200/$600/$800 respectively. Lending criteria, $50 annual Account Fee, fees, T&Cs apply. $55 Establishment Fee applies to your first LTF transaction, $35 Advance Fee applies to subsequent LTF transactions. Min payments of 3% of the monthly closing balance or $10 (whichever is greater) are required throughout interest free period. Paying only the minimum monthly payments will not fully repay the loan before the end of the interest free period. Standard Interest Rate of 28.95% p.a. applies to outstanding balance at the end of LTF Interest Free Period. Other interest rates and fees may apply, please visit www.qcard.co.nz for further details. Rates and fees subject to change. Columbus Financial Services Limited and Consumer Finance Limited reserve the right to amend, suspend or terminate the offer and these T&Cs at any time without notice.

* Available on Android and iOS