When guests arrive at a hotel today, many bring with them a range of digital devices — from smartphones to tablets — that keep them constantly connected to social media, entertainment, and streaming platforms.

In this connected era, hospitality providers face increasing pressure to transform the guest experience, particularly in regions welcoming a new generation of young, affluent travellers who expect premium service that complements their digital-first lifestyles.

At The Apurva Kempinski Bali, the challenge was similar to, yet different from, other hotels. Already a much loved and admired luxury hotel, it had set an ambitious goal to deliver seamless, personalised five-star digital experiences for discerning guests.

The resort hotel knew this meant more than installing the latest and the greatest technologies. Instead, it sought to carefully blend its cultural heritage and modern luxury, telling the story of Bali’s grandeur, grace and authenticity in the process.

As Eva Gepak, Executive Assistant Manager at The Apurva Kempinski Bali, points out, the digital guest experience is not merely a convenience today – it is an essential extension of genuine hospitality.

“We believe that personalised service and elegance must flow seamlessly into the digital space, ensuring that every interaction reflects the same warmth and refinement our guests experience on property,” she said.

“⁠From the moment guests discover the resort online to the time they depart, a thoughtful digital journey allows us to anticipate their needs, provide timely assistance, and craft experiences that feel effortless and meaningful”, she noted.

With Google Cast being integrated into Samsung’s latest hotel TV series, guests can access their favourite content from 5,000 Cast-enabled apps by mirroring their Android and iOS devices on the TV without need for additional dongles or login. At the operational level, there is no longer the need for extra hub-type devices, avoiding the risk of loss for those types of devices and freeing up an HDMI port.

Through this connected hotel TV, guests receive a customised welcome message when they arrive. During their stay, they also get tailored recommendations for local attractions and targeted promotions for on-site amenities. The magic behind this the integration of the Samsung LYNK Cloud technology. 

As a centralised and secure cloud platform, LYNK Cloud also provides a way for the hotel to manage all the TV and digital signage across the property with just a few clicks. With it, the hotel can deliver personalised messages, receive real-time notifications and rely on centralised management. In fact, Samsung LYNK Cloud can enable hotel operators to manage multiple properties from anywhere.

“Guests appreciate the convenience of ordering services directly from the in-room TV, and many have highlighted how easy it is to stream their own content, just like they would at home They’ve shared that the technology enhances their comfort and makes their stay feel more personalised,” said Gepak.

Samsung LYNK Cloud can also provide insights into guests’ content usage and uncover marketing insights that can lead to more personalised services, potentially increasing revenue.

Leslie Goh, Regional Director, Head of Enterprise Business, Samsung Southeast Asia & Oceania, said: “When I stay in especially older hotels, the in-room TV is often unused these days as it is just not easily connectable to today’s powerful smartphones and devices. Today, hotels can transform guest experiences immediately by anchoring the in-room TV as the centre of information, services and entertainment.”
Download Samsung LYNK Cloud brochure here to find out more.