Hong Kong – January 29, 2021 - Samsung Electronics H.K. Company, Limited today announced the launch of new flagship smartphones, the Galaxy S21 5G series. With brand new camera housing and body design, the phone is equipped with advanced professional camera system to let users capture wonderful moments and make every day epic. The three models of the Galaxy S21 5G series, the Galaxy S21 Ultra, Galaxy S21+ and Galaxy S21 all come with ultimate performance and photography capabilities, specially designed for customers who love to record life and express themselves.
The Galaxy S21 5G series will officially be for sale on January 29. Upon purchase of the Galaxy S21 5G series during the promotion period, customers can receive a free unit of the Wireless Charger Pad (suggested retail price valued at HKD398) and more exclusive offers (for details, please read below).
“Technology has become an indispensable part of people's lives. Samsung has continuously brought groundbreaking mobile experiences in the past and is committed to making consumers stay connected and enjoy their lives through smart mobile devices. The Galaxy S21 5G series inherits the powerful specifications and innovative camera functions of flagship phones, including advanced zoom, better display and brand new videography functions that cater to the modern video-taking trend, providing consumers with epic mobile experience,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.
Refined Designs Provide Perfect Visual Experience
The Galaxy S21 series introduces an all-new Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. The Galaxy S21 5G series is available in a range of eye-catching colors, including Phantom Black, Phantom Violet, Phantom Pink, Phantom Silver, Phantom White and Phantom Gray. Each device is coated with a simple and stylish haze finish. The Gorilla Glass Victus provides better fall protection.
The Galaxy S21 Ultra features Quad HD+ while the Galaxy S21+ and S21 adopt FHD+ Dynamic AMOLED 2X display. The screen sizes are different: 6.8-inch for the Galaxy S21 Ultra; 6.7-inch for the Galaxy S21+ and 6.2-inch for the Galaxy S21. The up to 120Hz adaptive refresh rate will automatically adjust based on the content.
Groundbreaking Camera Features Capture Epic Moments in Life
The Galaxy S21 5G series is equipped with Samsung’s most advanced professional camera and brand new videography and photography features to meet users’ increasing needs in shooting.
- New professional videography: New Director’s View lets users see, switch and select the best shot among three different cameras to create different atmospheres. In addition, activate Vlogger View to capture video with the front and rear cameras at once, with the window of the front camera’s view able to be moved around. Users can also choose the size of the front camera window, making it the best for epic moments during travel.
The enhanced Super Steady supports 60fps  to secure smooth and steady footage. Paired with Samsung’s new Galaxy Buds Pro, users can experience multiple mic recording. Set up the Galaxy S21 in Pro Video Mode and use Buds Pro as the voice mic, so users can step away and record clear voice while capturing background sound through the phone.
- Interesting features to produce photos and videos in one go: Use 8K Snap to capture moving objectives, such as kids or pets. Take an 8K video footage, pick standout still shots and make 33MP screenshots to never miss epic moments. With the power of AI, Single Take 2.0 can automatically produce up to 4 best videos and 10 photos.
- Ultimate zoom function: The Galaxy S21 Ultra is the first Galaxy smartphone that features dual tele cameras. Its ultra-wide, wide and two tele cameras are capable of 3x and 10x optical zooming and up to 100x Space Zoom. With the Dual Pixel (2PD) AF, users can capture clear shots at a distance or take close shots. In addition, the new Zoom Lock on the Galaxy S21 5G series keep the focal point in the center of the frame automatically or manually, creating clearer images at 20x zoom or above.
- Capture clear images easily: The Galaxy S21 Ultra features an upgraded 108MP pro sensor, from which users can capture 12 bit HDR photos with 64 times richer color data and more than three times wider dynamic range. Plus, with a 12-bit RAW file option, users will have high-res photos for editing. In addition, the Galaxy S21 Ultra’s improved Bright Night allows users to capture challenging shots – like a dimly-lit room, or a landscape at night – quickly and with excellent quality.
Superior Flagship Performance Meets All Life Needs
The powerful performance of the Galaxy S21 5G series can support all life, work and entertainment needs, and seamlessly connect with the Galaxy ecosystem, bringing greater flexibility and higher productivity. The Galaxy S21 5G series adopts flagship Snapdragon 888 processor that delivers faster performance, greater power efficiency and higher computing ability to enable 5G connection and AI. Thanks to the Ultra-wideband capabilities (UWB) embedded in Galaxy S21 Ultra and S21+, more precise remote control and trailblazing technology are enabled. Samsung is also bringing the S Pen experience to the Galaxy S21 Ultra with Wacom’s technology. Customers are welcome to purchase S Pen or phone covers with S Pen, or use S Pen from Galaxy Note or Galaxy Tab models.
Galaxy SmartTag and SmartThings Find Help Trace Important Belongings
Samsung newly introduced the Galaxy SmartTag Bluetooth locator. The small and light design makes it simple to attach to keys, a bag, luggage or other important belongings, and users can use SmartThings Find to find the item. When the lost item is nearby, just tap the ring button on your phone and follow the ringtone to find out the lost item easily. Vice versa, press the SmartTag twice to play the ringtone and find your phone.
When the tagged item is out of range, you can scroll through a history of where the tag has been to retrace it and source back the item. The SmartTag can be set up with an intelligent reminder. When turned on, users will receive the notification once a tagged SmartTag is reconnected. The SmartTag can also remotely control different IoT devices, such as turning on room light.
SmartThings Find can help users easily find their Galaxy devices including Galaxy phones, Galaxy Watch and Galaxy Buds. Whether users drop the device at other places, under the car seat or even other regions, they will still be able to find it. With the SmartThings Find service, users can easily locate their missing device even if it’s offline.
SmartThings Find uses Bluetooth Low Energy (BLE)  and ultra-wideband (UWB) technologies, in conjunction with maps and sounds to guide users back to the missing devices. When users lose a device, they can simply open SmartThings Find on the smartphone or tablet and select the device they want to locate. The exact location of the list device will be shown on the map. All SmartThings Find user data is encrypted and securely protected, ensuring that the device’s location is not revealed to anyone except its owner.
Next-Generation Galaxy Buds Pro: Epic Music Experience
Samsung launches its next-generation earbuds: Galaxy Buds Pro. The Galaxy Buds Pro adopts stylish design and provides superior call quality, intelligent ANC and convenient connectivity, making it a smart assistant for work and life.
Clear music and call experience: The Galaxy Buds Pro sports an 11-millimeter woofer for deeper bass and a 6.5-millimeter tweeter for a crisp treble. The Dolby Head TrackingTM technology creates 360 Audio so that users can enjoy realistic and immersive sound. In terms of call quality, the Galaxy Buds Pro separate the user’s voice from unwanted sounds with three microphones and a Voice Pickup Unit (VPU). One of the outer microphones also has a high signal-to-noise ratio (SNR), further eliminating background noises, ensuring users are heard as clearly as possible. In addition, Samsung has integrated its new Wind Shield technology into Galaxy Buds Pro. While a less protrusive shape minimizes the wind contact area, a specially designed chamber and mesh filters out wind interference. The call quality is significantly enhanced.
Intelligent ANC: The Galaxy Buds Pro can reduce the background noise by up to 99% for users to immerse themselves in the music. Users can also amplify surrounding sound when needed, to enjoy the music as well as pay attention to surroundings. The Galaxy Buds Pro’s Voice Detect feature recognizes when the user is speaking, and it can automatically turn off ANC and activate Ambient Sound, automatically restoring it after talking in a few seconds. Even if you are using Ambient Sound or have ANC turned off, the Galaxy Buds Pro will also turn down the music for users to hear and communicate more effectively.
Seamless connected with Galaxy devices: Users can automatically toggle their earbuds connection between Galaxy smartphones and tablets based on their usage – no manual adjustments required. For example, if users are watching a video on their Galaxy Tab S7 and then receive a call on the Galaxy S21, the all-new Auto Switch feature will pause the video and let users answer the phone using Galaxy Buds Pro. Once the call is over, the earbuds instantly switch back to the tablet; so that users can enjoy a more convenient Galaxy device experience.