Hong Kong – June 15, 2026 – Samsung Electronics H.K. Company, Limited today announced the launch of its 2026 home audio lineup, delivering a range of soundbars and Wi-Fi speakers designed to showcase modern home design aesthetics. Headlined by the all-new Music Studio 5 speaker and the next generation of Q-Series soundbars — the HW-Q990H and HW-QS90H — the lineup gives consumers more options than ever to curate a personalized audio experience.

 

“We understand that every consumer has a unique living environment and lifestyle, in which maximizing space efficiency is just as crucial as enjoying premium sound. This is why the seamless harmony between premium audio performance and interior aesthetics is at the very heart of our innovation. This year, we are proud to expand our audio lineup in Hong Kong. From the all-new Music Studio 5 that beautifully complements home decor, to the slim and versatile Q-Series Soundbar, we aim to deliver a multi-dimensional, enriched audio experience that elevates every home," said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.

 

Music Studio 5 Wi-Fi Speakers: Elegant Design, Powerful Sound

The all-new Samsung Music Studio 5 delivers immersive audio for music, podcasts and TV audio, while perfectly harmonizing with the space. Music Studio 5 features a timeless “Dot Design” by renowned designer Erwan Bouroullec. Its sculptural, minimalist form is crafted to integrate seamlessly into various home styles, whether placed on a shelf, TV console or anywhere else that fits personal style.

 

While compact in size, the Music Studio 5 offers an incredibly clear and balanced soundstage. Professionally tuned by the Samsung Audio Lab, the speaker utilizes a 4” woofer and dual tweeters, paired with a built-in waveguide technology to direct and spread sound evenly across the room, ensuring a consistent, high-quality audio experience regardless of where the speaker is placed.

 

The Music Studio 5 speaker utilizes AI processing to enhance bass performance and tailor sound for the space and content. Specifically, Dynamic Bass Control[1] delivers low frequencies without distortion, so sound stays true to the original audio. Plus, SpaceFit Sound Pro makes setup a breeze by customizing audio to the exact dimensions of the room, while Active Voice Amplifier Pro elevates dialogue, so users never miss a scene.

 

The Music Studio 5 can be paired with Samsung TV and soundbar for more robust, detailed audio when watching movies and shows. Users can also utilize Samsung Q-Symphony[2] to allow compatible TV speakers, soundbars and Music Studio speakers to work together in unison for greater depth and immersion.

 

New this year, Q-Symphony supports pairing up to five Samsung sound devices, helping users craft a home theater setup that’s catered to their preferences. The feature can also automatically adjust sound based on where speakers are placed, providing optimal performance whatever the home layout.

 

Music Studio 5 can also wirelessly connect to devices via Wi-Fi or Bluetooth, making it easy to play favorite music, podcasts and more from all streaming platforms. That includes special integration with Spotify Tap[3], allowing users to instantly play music from their Spotify account with a single button press, without ever opening the app.

 

Samsung Q-Series Soundbars: Elevating Home Theater to New Heights

 

For the ultimate cinematic experience, Samsung Q-Series soundbars deliver powerful, detailed surround sound across all content. This year’s lineup includes the HW-Q990H and HW-QS90H.

 

The flagship HW-Q990H is Samsung's most immersive soundbar yet, with true 11.1.4 channel sound that surrounds users from every angle. Plus, iconic 3D Dolby Atmos sound helps users hear every distinct beat and pulse — just like they would in a theater. And for added flexibility, this soundbar supports wireless Dolby Atmos with or without an HDMI cable.

 

Its compact subwoofer with dual active units with AI Dynamic Bass Control[4] ensure powerful bass, while remaining space efficient. And, AI further personalizes the experience. SpaceFit Sound Pro ensures the ideal sound for the space, using a built-in microphone to analyze the room and automatically adjust sound settings. Adaptive Sound will also recognize the type of content on screen and optimize audio for clearer voices and more detailed content.

 

And new for 2026, Sound Elevation ensures a more natural and comfortable listening experience by directing sound towards the image on the TV screen. This way, dialogue will sound like it’s coming from where the characters are positioned versus where the soundbar is placed below the TV. Auto Volume is also now on board to avoid sudden volume jumps when changing through channels, content and streaming services.

 

As the first Q-Series All-in-One Samsung soundbar, the HW-QS90H blends premium performance with aesthetic versatility. It features a 7.1.2 channel design with four built-in woofers, delivering deep, powerful bass without requiring a separate subwoofer. And it delivers great sound whether users place it on a TV stand or mount it to a wall, as its gyro sensor recognizes its position and optimizes sound accordingly.

 

The HW-QS90H serves as the ideal solution for those seeking a clean, sophisticated aesthetic and room-filling 7.1.2 channel surround sound. Plus, it benefits from the same next-gen AI tuning as the Q990H, including SpaceFit Sound Pro, Adaptive Sound, AI Dynamic Bass Control, Sound Elevation and Auto Volume.

 

Across soundbars and Music Studio speakers, the new Samsung Sound app>[5] puts users in control of every detail. It lets users manage sound, group speakers, and more, all from one simple interface.

 

A More Intelligent and Connected Audio Ecosystem

For 12 consecutive years, Samsung has been the global leader in soundbars, driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity.

 

Samsung’s 2026 audio lineup transforms the home into an intelligent, seamless environment. Advanced
Q-Symphony enables Samsung TVs, soundbars, and Wi-Fi speakers to operate as a unified sound ecosystem. Through Wi-Fi connectivity and the Samsung Sound app, this intuitive interface puts total control in the palm of your hand, allowing for effortless management of sound settings, group playback, and access to voice assistant features and music streaming. By uniting acoustics, design, and intelligence, Samsung ensures that the audio experience is as expressive as it is integrated, creating an effortless harmony across the home.

 

Offers and Availability

The Samsung Music Studio 5 and the Q-Series Soundbar are now available for sale in Hong Kong. During the early bird period from now until 30 June, customers who purchase Music Studio 5 or the Q-Series Soundbar at Samsung Online Shop (https://www.samsung.com/hk_en/offer), Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy HKD200 discount[6].

 

Suggested Retail Price

The Samsung Music Studio 5 and the Q-Series Soundbar will be available on the following date with the suggested retail price:

 

Model	Color	Suggested Retail Price
Samsung Music Studio 5	White	HKD2,380
Samsung Q-Series Soundbars
HW-Q990H	Titan Black	HKD10,980
HW-QS90H	Graphite Black	HKD7,480

 

Specifications

 

Samsung Music Studio 5
General Feature	Number of Channel	2.0
	Number of Speaker	3
	Color	White
Audio Feature	Dolby	ATMOS Music,Dolby ATMOS,Dolby 5.1ch,Dolby Digital Plus
	Eclipsa Audio	Yes
	Voice Enhance Mode	Yes
	Night Mode	Yes
	SpaceFit Sound Pro	Yes
	Active Voice Amplifier Pro	Yes
	Sound Modes	Adaptive Sound,Standard,Music
	LPCM	2ch
	Auto Volume	Yes
	AI Dynamic Bass Control	Yes
Decoding Format	Decoding Format	MP3, AAC, OGG, FLAC, WAV, ALAC, AIFF
Connectivity	Optical In	1
	Bluetooth	Yes
	Bluetooth Version	Yes (6.0)
	Wi-Fi	Yes
	One Remote Control	Yes
Special Feature	SmartThings App	Yes
	Q-Symphony	Yes
	Wireless Dolby ATMOS	Yes
	Google Cast	Yes
	Spotify Connect	Yes
	Spotify Tap	Yes (WiFi)
	AirPlay	Yes
	Tidal Connect	Yes
Voice Feature	Works with Google Home	Yes
Dimension	Main Unit Size (WxHxD) (mm)	251.0 x 283.5 x 137.0 mm
	Package Size (WxHxD) (mm)	290.0 x 355.0 x 164.0 mm
Weight	Main Unit Weight (kg)	2.4 kg
	Package Weight (kg)	3.6 kg
Power	Main Power Consumption (Stand-by) (W)	0.5 W
	Main Power Consumption (Operating) (W)	15 W
	Free Voltage	Yes

 

 

 

 

Samsung Q-Series Soundbar HW-Q990H
General Feature	Number of Channel	11.1.4
	Number of Speaker	23
	Color	Titan Black
Speaker	Center Speaker	Yes
	Up-firing Speaker	Yes
	Side-firing Speaker	Yes
	Wide-firing Speaker	Yes
	Wireless Subwoofer Included	Yes
	Wireless Rear Speaker Included	Yes
	Compatible Rear Speaker	Inbox
Audio Feature	Dolby	ATMOS Music, ATMOS,Dolby 5.1ch, Dolby Digital Plus, Dolby True HD
	Eclipsa Audio	Yes
	Voice Enhance Mode	Yes
	Night Mode	Yes
	SpaceFit Sound Pro	Yes
	Active Voice Amplifier Pro	Yes
	Sound Modes	Surround Sound expansion, Game Pro, Standard, Adaptive Sound
	LPCM	Multi-channel
	Moderate Bass	Yes
	Sound Elevation	Yes
	Auto Volume	Yes
	AI Dynamic Bass Control	Yes
Video Feature	4K Video Pass	120 Hz
	HDR	HDR 10+
Decoding Format	Decoding Format	MP3, AAC, OGG, FLAC, WAV, ALAC, AIFF
Connectivity	HDMI In	2
	HDMI Out	1
	HDMI ARC	Yes (eARC)
	HDMI CEC	Yes
	Optical In	1
	Bluetooth	Yes
	Bluetooth Version	Yes (5.3)
	Wi-Fi	Yes
	One Remote Control	Yes
Special Feature	SmartThings App	Yes
	Q-Symphony	Yes
	Wireless Dolby ATMOS	Yes
	Multi Position Rear Speaker	Yes
	Google Cast	Yes
	Spotify Connect	Yes
	AirPlay	Yes
	Tidal Connect	Yes
Voice Feature	Works with Google Home	Yes
Dimension	Main Unit Size (WxHxD) (mm)	1232.0 x 70.8 x 138.0 mm
	Rear Speaker Size (WxHxD) (mm)	129.5 x 201.3 x 140.4 mm
	Subwoofer Size (WxHxD) (mm)	249.0 x 251.8 x 249.0 mm
	Package Size (WxHxD) (mm)	1309.0 x 423.0 x 296.0 mm
Weight	Main Unit Weight (kg)	7.3 kg
	Rear Speaker Weight (kg)	3.4 kg
	Subwoofer Weight (kg)	8.3 kg
	Package Weight (kg)	23.8 kg
Power	Main Power Consumption (Stand-by) (W)	0.5 W
	Rear Power Consumption (Stand-by) (W)	0.5 W
	Subwoofer Power Consumption (Stand-by) (W)	0.5 W
	Main Power Consumption (Operating) (W)	41 W
	Rear Power Consumption (Operating) (W)	19 W
	Subwoofer Power Consumption (Operating) (W)	48 W
	Free Voltage	Yes
Accessory	Remote Controller	Yes
	Wall Mount Bracket	Yes

 

Samsung Q-Series Soundbar HW-QS90H
General Feature	Number of Channel	7.1.2
	Number of Speaker	13
	Color	Graphite Black
Speaker	Center Speaker	Yes
	Up-firing Speaker	Yes
	Side-firing Speaker	Yes
	Wide-firing Speaker	Yes
	Compatible Rear Speaker	SWA-9500S
Audio Feature	Dolby	ATMOS Music, ATMOS, Dolby 5.1ch, Dolby Digital Plus, Dolby True HD
	Eclipsa Audio	Yes
	Voice Enhance Mode	Yes
	Night Mode	Yes
	SpaceFit Sound Pro	Yes
	Active Voice Amplifier Pro	Yes
	Sound Modes	Adaptive Sound, Standard, Surround Sound Expansion, Game Pro
	LPCM	Multi-channel
	Sound Elevation	Yes
	Auto Volume	Yes
	AI Dynamic Bass Control	Yes
Video Feature	4K Video Pass	60 Hz
	HDR	HDR 10+
Decoding Format	Decoding Format	MP3, AAC, OGG, FLAC, WAV, ALAC, AIFF
Connectivity	HDMI In	1
	HDMI Out	1
	HDMI ARC	Yes (eARC)
	HDMI CEC	Yes
	Optical In	1
	Bluetooth	Yes
	Bluetooth Version	Yes (5.3)
	Wi-Fi	Yes
	One Remote Control	Yes
Special Feature	Samsung Sound App	Yes
	SmartThings App	Yes
	Q-Symphony	Yes
	Wireless Dolby ATMOS	Yes
	Google Cast	Yes
	Spotify Connect	Yes
	AirPlay	Yes
	Tidal Connect	Yes
Voice Feature	Works with Google Home	Yes
Dimension	Main Unit Size (WxHxD) (mm)	1245.0 x 68.8 x 125.0 mm
	Package Size (WxHxD) (mm)	1373.0 x 138.0 x 174.0 mm
Weight	Main Unit Weight (kg)	6.7 kg
	Package Weight (kg)	8.9 kg
Power	Main Power Consumption (Stand-by) (W)	0.5 W
	Main Power Consumption (Operating) (W)	65 W
	Free Voltage	Yes
Accessory	Remote Controller	Yes
	Wall Mount Bracket	Yes

[1] Utilizes AI-based algorithm.

[2] Q-Symphony requires a compatible 2022 or later TV (BU8000 and above for 2022 models, CU7000 and above for 2023 models, DU7000 and above for 2024 models, U8000F and above for 2025 models, and 2022 or later models of The Frame).

[3] Requires a Wi-Fi connection, Spotify account and initial setup via the SmartThings app (available on iOS and Android).

[4] Available on all 2026 Q-Series soundbars.

[5] Requires a Wi-Fi connection. Available for download on iOS via the Apple App Store and on Android via the Google Play Store.

[6] Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions. Please refer to  Samsung Online Shop (https://www.samsung.com/hk_en/offer) for more information.