Hong Kong – March 21, 2024 – Samsung Electronics H.K. Company, Limited today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

 

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

 

An Entertainment and Creativity Hub with Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every nighttime photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family is never dependent on the perfect lighting.

 

Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.

 

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch[1]screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

 

Democratizing Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer

The Galaxy A55 5G and Galaxy A35 5G bring one of Samsung’s most innovative security features from flagship Galaxy devices to Galaxy A series users for the very first time: Samsung Knox Vault. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

 

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. One of the most trusted security platforms in the world, Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

 

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorized sources, provide app security checks to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

 

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

 

Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

 

Availability and Suggested Retail Price

The Galaxy A55 5G and Galaxy A35 5G will be available for sale on Mar 28 at Samsung Online Shop (https://shop.samsung.com/hk_en), Samsung Experience Store, authorized resellers and distributors’ physical and online stores. The suggested retail price and available date are as below:

 

Promotional Offers

During the specific period, customers who purchase Galaxy A55 5G or Galaxy A35 5G at Samsung Online Shop (https://shop.samsung.com/hk_en), Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy a series of promotional offers[2].

Promotion Period	Details
Easter Offer   Mar 22 – Apr 7, 2024	·         Customers who purchase the Galaxy A55 5G or Galaxy A35 5G during the captioned period can receive a free unit of Galaxy Buds FE (suggested retail price at HKD898)
Early Bird Offer   Mar 22 – 27, 2024	·         Customers who purchase the Galaxy A55 5G during the captioned period can receive a free unit of ITFIT Travel Kit with adapter (suggested retail price at HKD798)
	·         Customers who purchase the Galaxy A35 5G during the captioned period can receive a free unit of ITFIT Travel Kit (suggested retail price at HKD398)
Trade-in Rebate Offer   Mar 22 – Apr 30, 2024   *Not applicable together with Guaranteed Trade-in Offer	·         Enjoy an additional trade-in rebate of up to HKD300 via the dedicated Samsung Trade-in online portal on eligible old smartphone models with the purchase of Galaxy A55 5G
	·         Enjoy an additional trade-in rebate of up to HKD200 via the dedicated Samsung Trade-in online portal on eligible old smartphone models with the purchase of Galaxy A35 5G
Guaranteed Trade-in Offer   Mar 22 – Apr 30, 2024   *Not applicable together with Trade-in Rebate Offer	·         Enjoy a guaranteed trade-in price of HKD920 or above via the dedicated Samsung Trade-in online portal on eligible old smartphone models with the purchase of Galaxy A55 5G or Galaxy A35 5G

 

Specifications

Samsung Galaxy A55 5G Specifications:

 

Connectivity

 

^▲▲▲ When RAM is under 4GB, designated functional constraints may applies.

^▲▲ It must be charged by dedicated Samsung Charger and Battery.

* Performance of the battery is subject to the network, signal strength, function, selection and profile.

⁺⁺ Support 5G Network in HK: Sub6 FDD and Sub6 TDD. Support 4G Network in HK and China: FDD-LTE and TDD-LTE; 3G Network in HK: WCDMA; 3G Network in China: TD-SCDMA, WCDMA. Subject to local network, data and messaging services.

^# Stereo Bluetooth is only applicable to specific headsets.

^@ Please visit www.samsung.com for the Dust and Water Resistance lP67 level

^D GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

^ Subject to local network, data and messaging services. Users could choose to insert both SIM cards.

^▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

⁺ For reference only, please check with our staff for details.

***Please visit www.samsung.com for latest Operating Platform

^##The use of Samsung Pay in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Pay.

 

Samsung Galaxy A35 5G Specifications:

 

Connectivity

 

^▲▲▲ When RAM is under 4GB, designated functional constraints may applies.

^▲▲ It must be charged by dedicated Samsung Charger and Battery.

* Performance of the battery is subject to the network, signal strength, function, selection and profile.

⁺⁺ Support 5G Network in HK: Sub6 FDD and Sub6 TDD. Support 4G Network in HK and China: FDD-LTE and TDD-LTE; 3G Network in HK: WCDMA; 3G Network in China: TD-SCDMA, WCDMA. Subject to local network, data and messaging services.

^# Stereo Bluetooth is only applicable to specific headsets.

^@ Please visit www.samsung.com for the Dust and Water Resistance lP67 level

^D GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

^ Subject to local network, data and messaging services. Users could choose to insert both SIM cards.

^▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

⁺  For reference only, please check with our staff for details.

***Please visit www.samsung.com for latest Operating Platform

^##The use of Samsung Wallet in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Wallet.

 

For more product information, please visit https://www.samsung.com/hk_en/ or contact Samsung’s Customer Service Hotline at (+852) 3698-4698.

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

 

Website: https://www.samsung.com/hk_en/

Online Shop: https://shop.samsung.com/hk_en/

Facebook: https://www.facebook.com/SamsungHK/

Instagram: https://www.instagram.com/samsung_hk/

LinkedIn: https://www.linkedin.com/company/samsung-hongkong-macau/

 

 

[1] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[2] Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions.