Hong Kong – July 22, 2026 – Samsung Electronics Co., Ltd. today unveiled the new Galaxy Z series its most complete lineup yet, designed to expand foldables to a wider audience. The lineup introduces Galaxy Z Fold8, a fresh and exciting form factor that provides a new kind of foldable experience built around the way people explore, discover, and immerse themselves in their favorite content.

Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8 open a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimized for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Galaxy Z Fold8 Ultra, while Galaxy Z Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence[1], Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

The All-New Galaxy Z Fold8 — A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Galaxy Z Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Galaxy Z Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Galaxy Z Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201 g[2], Galaxy Z Fold8 is Samsung's lightest Galaxy Z Fold yet[3]. Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[4] with a larger 4,800mAh battery[5], delivering smooth, responsive performance and lasting power so users can stay immersed longer.

• When folded, the 10:16 cover screen[6] feels familiar and comfortable for the short moments people return to most often, such as messaging, social updates, browsing and short-form video.

• When unfolded, the 4:3 main display[7] creates a larger canvas that helps users lose themselves in games and films.

• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.

• Together, these display ratios are designed around the way people naturally consume content, helping Galaxy Z Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered from the Inside Out

Across the new Galaxy Z series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

Samsung’s new Flex Titanium technology introduces a titanium-based display structure, combining a titanium-alloy film with an enhanced titanium plate, to make foldables thinner while maintaining durability

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural[8].

• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Galaxy Z Fold8 makes everyday photography and video feel easier to capture, edit and share.

Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

• Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions[9].

• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.

• My FanCam[10] automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing

Galaxy Z Fold8 Ultra — The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display[11] opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — measuring just 4.1 mm when unfolded and weighing 215 g², it pushes the standard for productivity on the go.

Professional-Grade Creativity with an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device

• The 200 MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range (HDR) capability in 200 MP mode for more true-to-life images[8].

• A new 50 MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.

• Improved Nightography[8] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.

• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic color and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[4] at its core, Galaxy Z Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.

• A larger 5,000mAh battery[12] helps users stay productive for longer, supporting a full day of work[13], creation and entertainment in a slimmer foldable design.

Galaxy Z Fold8 Ultra’s larger 5,000 mAh battery helps users stay productive for longer, supporting a full day of work, creation and entertainment in a slimmer foldable design.

• Galaxy Z Fold8 Ultra introduces a new dual-path charging architecture with 45 W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.

• Galaxy Z Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively and keep the device responsive during demanding tasks.

Galaxy Z Flip8 — The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Galaxy Z Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180 g[2] and with a thickness of only 6.1 mm, Samsung’s slimmest and lightest Flip[14] brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

The Galaxy Z Flip8’s new FlexWindow displays insights and next steps through Now Brief, helping users move from glanceable information to action at the right moment

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.

• Now Brief[15] on the FlexWindow home brings timely insights and next steps, helping users move from glanceable information to action at the right moment.

• Galaxy Z Flip8 also makes automation[16] through Gemini Intelligence[1] easier to access from the FlexWindow[14], allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment.

From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment

• A 50 MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail[17].

• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.

• Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.

• FlipShot lets users personalize the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimized for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimized for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

Now Nudge helps turn insights into action, turns conversational insights into action, using AI to surface key next steps like checking schedules. Foldable users can continue the conversation side-by-side on the larger displays

• Now Brief helps users stay informed with personalized insights tailored to their routines, interests and daily needs through expanded scenarios, customizable briefing cards and personalized recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.

• Now Nudge[18] helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.

• Gemini Intelligence¹ helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across more than 40supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook¹, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organize and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and

• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, Galaxy Watch9 and even the upcoming Intelligent Eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalized support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization, user-controlled cloud processing as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments , while Knox Vault adds a tamper-resistant physical layer for sensitive information[19]. These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9.0 also introduces a new AI Assistant Activity dashboard, giving users a centralized view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent[20] for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started with the New Galaxy Z Series

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro[21], including 5 TB of cloud storage — equivalent to $19.99 USD per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices[22]. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop[23], sharing files between iOS and Galaxy devices is now seamless in both directions.

Switching to Galaxy is now easier than ever with the updated Smart Switch, allowing iOS users to scan a QR code and wirelessly transfer data without additional apps

To give users peace of mind after upgrading, Samsung Care+[24] offers comprehensive coverage, including fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

Pre-order Offer

The Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 will be available for pre-order in Hong Kong today (July 22), and open for sale on August 7. During the pre-order period, customers who pre-order at Samsung Online Shop (https://www.samsung.com/hk_en/offer/), Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy a series of promotional offer[25].

^{^} Offer is available at selected channels

Availability and Suggested Retail Price

The Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 will be available on the following dates with the suggested retail price:

*Exclusively for sale at Samsung.com.

Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 Cases

Specifications

Samsung Galaxy Z Fold8 Ultra

Connectivity

Samsung Galaxy Z Fold8

Connectivity

Samsung Galaxy Z Flip8

Connectivity

** Measured diagonally, the screen size in the full rectangle

* Performance of the battery is subject to the network, signal strength, function, selection and profile.

^▲▲ It must be charged by dedicated Samsung Charger and Battery.

***Please visit www.samsung.com for latest Operating Platform

^^ Subject to local network, data and messaging services.

^^^^ Applicable to designated device

++ Support 5G Network in HK, China and Macau: Sub6 FDD and Sub6 TDD: Support 4G Network in HK, China and Macau: FDD-LTE and TDD-LTE; Subject to local network, data and messaging services.

^▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

+ For reference only, please check with our staff for details.

^D GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

^# Stereo Bluetooth is only applicable to specific headsets.

^##The use of Samsung Wallet in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Wallet.

[1] Availability may vary by country, region and language. Not available in Hong Kong at time of launch.

[2] Weight may vary by country or region.

[3] Compared to previous Galaxy Z Fold models.

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[5] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,660 mAh for Galaxy Z Fold8.

[6] Measured diagonally, Galaxy Z Fold8's Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[7] Aspect ratios shown are approximate, based on representative model values.

[8] Compared to previous Galaxy Z Fold models.

[9] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[10] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[11] Measured diagonally, Galaxy Z Fold8 Ultra's Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[12] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,854 mAh for Galaxy Z Fold8 Ultra.

[13] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors.

[14] Compared to previous Galaxy Z Flip models.

[15] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[16] Automation feature is available in the U.S and Korea, and supports English (U.S) and Korean. Supported languages and regions will be expanded further within this year. Availability may vary by country, region and language.

[17] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12MP resolution.

[18] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[19] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later.

[20] AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version.

[21] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial

[22] Wired transfers from Android™ devices require the receiving device to have Android™ 6.0 or later and the sending device to have Android™ 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android™ 6.0 or later and the sending device must have Android™ 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android™ 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android™ 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/hk_en/esim-support.

[23] The Quick Share feature between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with Apple devices.

[24] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/ region and a deductible (service fee) may apply. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region's local customer services center in advance for Samsung Care+ availability.

[25]   Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions.