Hong Kong – June 15, 2026 – Samsung Electronics H.K. Company, Limited today announced the launch of its full 2026 TV lineup, led by the premier flagship Micro RGB, and the OLED, Mini LED, Neo QLED and art TV The Frame. In its 20th year as the world’s No. 1 TV brand[1], Samsung is expanding AI-powered features across more models, meeting the diverse needs of users looking to build the ultimate audio-visual experience and delivering the unprecedented personalized viewing experiences.

 

In this new range, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line-up, reflecting its broader strategy to make AI a central part of the smart living experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs[2].

 

“With our Samsung 2026 TV lineup, we are redefining the standard for premium AI TVs in Hong Kong,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited. “We understand that for the discerning local consumer, the TV is the centerpiece of the modern smart home. That’s why our new AI TVs go beyond pure entertainment to offer intuitive, practical benefits — helping our customers effortlessly navigate content and elevate their everyday living spaces into highly personalized, intelligent environments.”

 

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby and Gemini, to make the TV experience more intelligent and personalized. At the core of Vision AI Companion is an enhanced Bixby, designed for deeper contextual understanding. It delivers a conversational experience that seamlessly interprets context and follow-up questions, enabling fluid interactions without the need for commands, menus, or typing. Designed to work alongside users as an entertainment companion, VAC can extend the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

 

• AI Upscaling Pro: uses AI to analyze and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyses and categorizes scenes to provide more vivid, lifelike color.
• AI Football Mode: analyses match scenes in real time to optimize picture and sound for smoother ball movement, vivid color and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience[3].

 

Micro RGB: Defining the New Standard of Premium Home Viewing

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise color, brightness and immersive AI-powered viewing to more consumers. Available in R95H and R85H series, the R95H will offer 85”, 75” and 65” inch models, while R85H will offer 75”, 65” and 55” models. Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, true-to-life color, and richer detail. Additionally, Glare Free technology minimizes light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

 

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimized features to Samsung’s premium large-screen category, adding more intelligent and personalized viewing experiences. Micro RGB AI Engine Pro fine-tunes color, motion and depth, so viewers stay immersed in every scene. With the world’s first Micro RGB Precision Color certification from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany, Samsung Micro RGB TV delivers 100% of the BT.2020 wide color gamut with Micro RGB Precision Color 100, for even richer and more true-to-life color performance.

 

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimizing color and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

 

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from VDE.

 

OLED: Cinematic Experience with Real Blacks

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering cinematic picture quality, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology is now available on the S95H and the S90H, helping the display’s true blacks and rich colors stay clear and undisturbed, even in bright rooms. The S95H and S90H are also powered by the advanced NQ4 AI Gen3 Processor[4], delivering an exceptional, AI-enhanced 4K viewing experience.

 

Samsung adds premium features designed to elevate both entertainment and art. The new S95H model’s FloatLayer Design gives the display a lighter, more refined presence that blends in more naturally with the home. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful color and exceptional detail, while Art Store extends Samsung’s art experiences to OLED.

 

For gaming, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

 

Mini LED: Optimized for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

 

The M90H model is available in a 100” size, while the M80H model comes in 85”, 75”, and 65” options. Both deliver the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports and everyday viewing:

 

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimization.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• AI Football Mode Pro: enhances picture and sound performance in real-time for more immersive sports viewing experience.
• Additional AI and personalization features: further expand gaming and content experiences.

 

Offered in 55”, 50” and 43” models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

 

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimizes everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• AI Football Mode: enhances sports viewing experience.
• Adaptive Sound: maintains clearer, more balanced audio.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalized by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect box.

 

A built-in installation model of The Frame (43” LS03HE model) is also available for spaces that call for a cleaner, more integrated look.

 

Key features of The Frame Pro include:

 

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

 

Key features of The Frame (43” LS03HE model) include:

 

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

 

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in 100”, 65”, 55” and 50” models, and the QN70H available in 85”, 75”, 65”, 55”, 50” and 43” models. Each model delivers the brightness, contrast and smart optimization expected from a true QLED experience.

 

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable color spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep color accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

 

Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling with gaming performance of up to 144Hz available on select models – while the NQ4 AI Processor helps optimize picture and sound for a wide range of content.

 

Offers and Availability

The new Samsung 2026 TVs are now available. During the early bird period starting today till Jun 30, customers who order specified models of Samsung TVs at Samsung Online Shop (https://www.samsung.com/hk_en/offer/), Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy a series of early bird offers[5].

 

Product	Details
Micro RGB	Customers who purchase selected model of Micro RGB at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy:   ·         Upon purchase of 85” or 75” Micro RGB R95H, customers can receive a HW-Q930F Soundbar (Valued at HKD6,980) ·         Upon purchase of 65” Micro RGB R95H or  75” / 65” / 55” Micro RGB R85H, customers can receive a HW-QS700F Soundbar (Valued at HKD3,380) ·         Now TV Mega Football Event Pass Package (Valued at HKD1,356)
OLED	Customers who purchase selected model of OLED at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy:   ·         Upon purchase of 77” OLED S95H or 83” / 77” OLED S90H or 83” / 77” OLED S85H, customers can receive a HW-Q930F Soundbar (Valued at HKD6,980) ·         Upon purchase of 65” / 55” OLED S95H or 65”/ 55” OLED S90H or 65” / 55” OLED S85H, customers can receive a HW-QS700F Soundbar (Valued at HKD3,380) ·         Now TV Mega Football Event Pass Package (Valued at HKD1,356)
The Frame	Customers who purchase selected model of The Frame at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy:   ·         Upon purchase of 85” / 75” / 65” The Frame Pro LS03H, customers can enjoy 24 months of Samsung Art Store subscription (Valued at HK$936) ·         Upon purchase of 55” The Frame Pro LS03H, customers can enjoy 12 months of Samsung Art Store subscription (Valued at HK$468)
Neo QLED	Customers who purchase selected model of Neo QLED at Samsung Online Shop, Samsung Experience Store, authorized resellers and distributors’ physical and online stores can enjoy:   ·         Upon purchase of 100” Neo QLED QN80H, customers can receive a HW-Q930F Soundbar (Valued at HKD6,980) ·         Upon purchase of 55” Neo QLED QN80H or 85” Neo QLED QN70H, customers can receive a HW-QS700F Soundbar (Valued at HKD3,380) ·         Now TV Mega Football Event Pass Package (Valued at HKD1,356) (Except 50” Neo QLED QN80H, 75” / 55” / 50” / 43” Neo QLED QN70H)

 

Suggested Retail Price

 

Model	Size	Suggested Retail Price
Samsung Micro RGB R95H
MRA85R95HAJXZK	85”	HKD89,980
MRA75R95HAJXZK	75”	HKD66,980
MRA65R95HAJXZK	65”	HKD34,980
Samsung Micro RGB R85H
MRA75R85HAJXZK	75”	HKD43,980
MRA65R85HAJXZK	65”	HKD22,980
MRA55R85HAJXZK	55”	HKD16,680
Samsung OLED S95H
QA77S95HAJXZK	77”	HKD65,980
QA65S95HAJXZK	65”	HKD32,980
QA55S95HAJXZK	55”	HKD21,980
Samsung OLED S90H
QA83S90HAEXZK	83”	HKD83,980
QA77S90HAJXZK	77”	HKD54,980
QA65S90HAEXZK	65”	HKD26,980
QA55S90HAJXZK	55”	HKD19,980
QA48S90HAEXZK	48”	HKD12,980
QA42S90HAEXZK	42”	HKD10,980
Samsung OLED S85H
QA83S85HAEXZK	83”	HKD62,480
QA77S85HAEXZK	77”	HKD42,980
QA65S85HAEXZK	65”	HKD21,980
QA55S85HAEXZK	55”	HKD15,680
QA48S85HAEXZK	48”	HKD10,980
Samsung Mini LED M90H
UA100M90HJXZK	100”	HKD49,980
Samsung Mini LED M80H
UA85M80HAJXZK	85”	HKD24,980
UA75M80HAJXZK	75”	HKD12,580
UA65M80HAJXZK	65”	HKD10,480
Samsung Mini LED M70H
UA55M70HAJXZK	55”	HKD6,580
UA50M70HAJXZK	50”	HKD5,980
UA43M70HAJXZK	43”	HKD5,280
Samsung Neo QLED QN80H
QA100QN80HJXZK	100”	HKD76,680
QA65QN80HAJXZK	65”	HKD15,580
QA55QN80HAJXZK	55”	HKD10,880
QA50QN80HAJXZK	50”	HKD9,680
Samsung Neo QLED QN70H
QA85QN70HAJXZK	85”	HKD36,580
QA75QN70HAJXZK	75”	HKD20,680
QA65QN70HAJXZK	65”	HKD12,380
QA55QN70HAJXZK	55”	HKD7,080
QA50QN70HAJXZK	50”	HKD6,380
QA43QN70HAJXZK	43”	HKD5,680
Samsung The Frame Pro
QA85LS03HWJXZK	85”	HKD43,980
QA75LS03HWJXZK	75”	HKD38,080
QA65LS03HWJXZK	65”	HKD20,680
QA55LS03HWJXZK	55”	HKD14,980
Samsung The Frame
QA43LS03HEJXZK	43”	HKD8,580
Samsung UHD U8500H
UA75U8500HJXZK	75”	HKD10,980
UA65U8500HJXZK	65”	HKD8,180
UA55U8500HJXZK	55”	HKD5,880
UA50U8500HJXZK	50”	HKD5,180
UA43U8500HJXZK	43”	HKD4,180

 

[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.

[2] Source: Vision AI Companion (VAC): Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

[3] Availability and performance may vary dependent on content source.

[4] Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content. S85H features NQ4 AI Gen2 Processor.

[5] Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions. Please refer to  Samsung Online Shop (https://www.samsung.com/hk_en/offer/) for more information.