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Samsung Consumer Survey: Six Reasons Why Foldable Smartphones Are Widely Welcomed

Sep 25. 2020

Galaxy Z Fold2 5G – Z Premier Service Ensures the Best Experience

Galaxy Z Fold2 Thom Browne Edition Sold Out in Hong Kong


Hong Kong – September 25, 2020 – The brand-new foldable phone, Samsung Galaxy Z Fold2 5G, has been much anticipated by customers all over the world after its launch. In addition, Samsung has collaborated with renowned fashion brand Thom Browne to launch the Galaxy Z Fold2 Thom Browne Edition with limited units worldwide, which has also garnered appreciation from fashion lovers. Samsung Electronics H.K. Co. Ltd. announced that the pre-order units of the Galaxy Z Fold2 Thom Browne Edition are now completely sold out. The result proves that the Galaxy Z Fold2 5G is leading a new chapter in both the technology and fashion fields, and reflects the market’s need for foldable smart devices. We believe that the foldable phone is an essential tool in leading future technology and in helping people adapt to the new normal. Samsung conducted interviews with 1,000 consumers from the U.S. and Korea from July 14 to 22, 2020, to understand their need for mobile devices in the new normal. Their answers indicate why the Galaxy Z Fold2 5G has become a hit.

1. Significant Increase In the Use of Mobile Devices

82% of the respondents are working from home due to COVID-19 so their use of mobile devices has increased, with the use of TVs and smartphones having increased by 69% and 68% respectively. Therefore, a powerful mobile device able to connect seamlessly to different monitors is particularly important.

2. Work, Play and Socializing are Driving Screen Time

The survey shows that the screen time for watching TV shows or movies, online shopping, social media, video calls and messaging had greatly increased by over 50%. As a result, consumers’ requirements for mobile phone displays will rise, such as larger and clearer screens, as well as better video conferencing features. The Galaxy Z Fold2 5G comes with 7.6-inch large display, with Flex mode for hands-free video calls, and will definitely meet consumers’ increasing demands for communication and entertainment.

3. Access to Information and Entertainment On the Go

98% of the respondents say that the smartphone is their most used device, with 84% wishing to have access to information and entertainment on the go; 79% want phones that are surely able to multitask more effectively so that they can view and use multiple apps seamlessly. A Galaxy Z Fold2 5G with large display and Multi Active Window can definitely meet their requirements.

4. The Multitasking Young Generation

78% of Millennials and Generation Z use their smartphones for multitasking. What’s more, 74% of respondents working from home multitask on their smartphones. 69% of interviewees use their smartphones for multitasking and 76% of those who definitely consider having a foldable are more likely to be multitasking on their smartphone. On the Galaxy Z Fold2 5G, with its Flex mode, users can complete different tasks. Through the Multi Active Window, users can run three windows simultaneously. The diversified features attract more consumers who prefer multitasking.

5. Upgraded Features for More Multitasking

The top five multitasking activities used are messaging (58%), e-mail (55%), social media (48%), online shopping (46%) and watching movies and TV (37%). The Galaxy Z Fold2 5G supports Samsung DeX and Multi Active Window, allowing users to save time for more activities and meeting all their daily needs.

6. Satisfy All Needs for Foldable Phones

Respondents wish to have a foldable phone for larger screen as well as improved portability (64%). Meanwhile, a better viewing experience (46%) and a smooth multitasking experience (38%) are also expected. The Galaxy Z Fold2 5G has improved the design of the Main Screen with thinner bezels and a refresh rate at 120Hz to provide better viewing experience and multitasking ability. The enhanced hinge design and sweeper technology allow users to use it every day with ease.

Samsung Galaxy Z Fold2 5G Goes for Sale Today

Starting from today, the Galaxy Z Fold2 5G will be available for sale to the general public at the Samsung Experience Store, all Lane Crawford stores in Hong Kong and online, authorized retailers, mobile service providers and Asia Miles. With its groundbreaking technology, refined craftsmanship and upgraded features, the Galaxy Z Fold2 5G brings an unparalleled mobile experience for users who love to explore and express as well as pursue trendy technologies and fashion styles. In addition, the Galaxy Z Fold2 5G features minimized bezels on its 6.2-inch Cover Screen and 7.6-inch Main Screen to bring more optimal functions and quality experience. The new sophisticated hinge design allows users to open the phone at different angles, creating more diversified experiences.

Z Premier Service

Galaxy Z Fold2 5G users can access a series of Z Premier Service. Talk to a consultant to help transfer data[1] from an old smartphone to the new Galaxy Z Fold2 5G, so that you can enjoy the new phone hassle-free. Connect one-on-one with experts through a privileged education course[3], or conduct video consultation[2] to unlock more unique experiences on the Galaxy Z Fold2 5G. Galaxy Z Fold2 5G owners are entitled to Samsung Care+, which provides one-time main screen replacement service against accidental damage within one year of the purchasing date. In addition, Galaxy Z Fold2 5G users will get free original main screen protector service for two times within one year from the purchasing date. When the device needs to be repaired, Samsung can arrange “D2D Plus” service, a one-time free-of-charge round-trip pick-up and delivery service, including a diagnostic device check at your doorstep before collecting the device. The wide-ranging premier services are designed to provide Galaxy Z users with the best mobile experience.

Availability and Suggested Retail Price

Samsung Galaxy Z Fold2 5G is now available with the suggested retail price:



Available Date

Suggested Retail Price

Galaxy Z Fold2 5G
(12GB RAM + 512GB ROM)

Mystic Bronze,
Mystic Black

September 25, 2020


For more product information, please visit or contact Samsung customer service hotline at (+852) 3698-4698.

** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

[1] Includes phonebook contacts, music, photos, messages and WhatsApp data
[2] The promotion will end on December 31, 2020. Appointment is subject to limited quota, first come first served. Please make appointment with us on Live Support via Live Chat (Open 24 Hours).
[3] The promotion will end on December 31, 2020. Appointment is subject to limited quota, first come first served. Please make appointment with us on Live Support via Live Chat (Open 24 Hours). Service hours for Video Consultation will be available on Monday to Friday 10:00a.m. to 4:00 p.m. Video call will be conducted via "Microsoft Teams" Meeting.

About Samsung Electronics Co., Ltd.

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