How to use AI Football Mode on your Samsung TV

Last Update date : Jul 24. 2026

Important Note: The information on this page is for Hong Kong products only. Models, sequences or settings will vary depending on location and/or where the product had been purchased. To be redirected to your local support page please click here.

AI Football Mode automatically optimizes picture and sound quality for an immersive viewing experience when watching football matches. Using real-time AI analysis, this feature adjusts colors and brightness while remastering sound to bring the excitement of the stadium to your living room. This guide explains the key features of AI football Mode, supported models, and how to configure the settings.

To use AI Football Mode on your Samsung Smart TV, the following conditions must be met.

  • AI Football Mode Pro : QN990H, QN950F, R95H, S95H, S90H, LS03HW 
  • AI Football Mode : QN900F, R90H, S85H ~ M80H, U9000H, LS03HE
  • To use this feature, make sure the latest software version is installed.

Note: 

  • Availability may vary depending on model, region, and software version.
  • This feature’s button and functionality may differ, depending on the model.
  • Service performance and operation may differ, depending on the network environment.

AI Football Mode automatically provides optimum picture and sound quality for watching football matches. AI Football Mode Pro and AI Football Mode automatically optimize picture and sound quality through real-time AI analysis. This feature automatically adjusts colors and brightness, and remasters sound to enhance the immersive viewer experience when watching football matches.

Picture optimization


AI Football Mode enhances the saturation of uniform colors and green grass to deliver visually sharper images. AI analyzes the content in real time and adjusts colors and brightness to create dynamic contrast.

Displaying Picture optimization Displaying Picture optimization

Sound optimization


AI Football Mode enhances commentator clarity and amplifies crowd cheers to deliver a stadium-like atmosphere. For more precise control, 2026 models include AI Football Sound Controller, which allows users to adjust the volumes of the individual commentator voices and background sound separately.

Displaying Sound optimization Displaying Sound optimization

Note: 

  • The performance or operation of the service may differ, depending on the original content. Individually set sound volume may be reset if the content changes.
  • If a soundbar is connected, only picture optimization works, and the sound setting automatically switches to the soundbar's sound field mode.

AI Football Mode Pro

AI Football Mode Pro automatically runs by recognizing football matches. If you select Auto, the content you are watching is analyzed in real time and the picture and sound quality is automatically adjusted.

Step 1.
Open Settings on your TV and select All Settings. 

a Samsung Smart TV screen displaying Settings icon. a Samsung Smart TV screen displaying Settings icon.

Step 2.
Select Advanced Features.

a Samsung Smart TV screen displaying Advanced Features a Samsung Smart TV screen displaying Advanced Features

Step 3.
Select AI Football Mode Pro.

AI Soccer Mode Pro Settings AI Soccer Mode Pro Settings

Step 4.
Select Auto to enable automatic recognition of football matches.

Selected Auto function in AI soccer mode Selected Auto function in AI soccer mode

AI Football Mode

AI Football Mode can be activated through the Settings menu.

Step 1.
Open Settings on your TV and select All Settings. 

a Samsung Smart TV screen displaying Settings icon. a Samsung Smart TV screen displaying Settings icon.

Step 2.
Select Advanced Features.

a Samsung Smart TV screen displaying Advanced Features. a Samsung Smart TV screen displaying Advanced Features.

Step 3.
Select AI Football Mode.

a Samsung Smart TV screen displaying AI Soccer Mode Settings. a Samsung Smart TV screen displaying AI Soccer Mode Settings.

Step 4.
Select Auto to enable automatic recognition of football matches.

a Samsung Smart TV screen displaying Enable the feature. a Samsung Smart TV screen displaying Enable the feature.

Note: 

  • Some screen setting features may not be available on the Smart Hub Home screen.
  • Football Mode is automatically deactivated when AI Mode or EyeComfort Mode is activated.

  • To use this feature through Bixby, you must register and log in to a Samsung Account and agree to the collection and use of personal information.

  • If you're experiencing issues with your Samsung Smart TV, check for available software updates. 

If the above information does not match what your product is showing, you may check the User Manual for your product. If you are unable to solve the problem, please contact us for further assistance.

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