A New Era of
Samsung AI TV

Samsung's innovative
features powered
by AI

  • AI Picture

    AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimizes details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity.

    AI Upscaling 1

    From your favourite YouTube videos to old classics, our powerful AI processors elevate your content to lifelike 4K or 8K quality, whatever the source.
    *NQ8 AI Gen3 Processor applicable to QN900D.
  • A caster reports the news. Without AI Motion Enhancer Pro, the corresponding text is blurry. With AI Motion Enhancer Pro, it is clear.

    AI Motion Enhancer Pro 2

    Whether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion.
    *AI Motion Enhancer Pro applicable to QN900D. AI Motion Enhancer applicable to QN800D.
    *NQ8 AI Gen3 Processor applicable to QN900D.
  • The 3 steps to projecting a life like rhinoceros is exhibited using Real Depth Enhancer technology.

    Real Depth Enhancer Pro3

    Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.
    *Real Depth Enhancer Pro applicable to QN900D, QN800D, QN95D and QN90D.
    *NQ8 AI Gen3 Processor applicable to QN900D.

  • AI Sound

    When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen.

    Active Voice Amplifier Pro4

    Struggling to hear what's being said in an important scene? Our audio technology uses AI to analyse your content and isolate the voices from the background noise in scenes and from the ambient noise in your room. Now you can catch every word of dialogue with enhanced clarity – even over the noise of the vacuum cleaner.
    *Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED, Q80D and Q70D.
    *NQ8 AI Gen3 Processor applicable to QN900D.
  • Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed.

    Adaptive Sound Pro6

    Adaptive Sound Pro uses advanced AI to tailor the sound for what you're watching and where you're watching it. Experience improved voice clarity and vivid yet balanced sound just as the creators intended.
    *Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED, Q80D and Q70D.
    *NQ8 AI Gen3 Processor applicable to QN900D.
  • A person on a motorcycle is making circles on the screen. OTS Pro tracks the movement of the motorcycle.

    Object Tracking Sound5

    An immersive TV sound experience that puts you in the heart of the action. Your TV uses its built-in speakers to make the sound follow the action on screen. Hear a car zoom along your screen, the crowd cheer all around you, or the dialogue come from where the character is standing.
    *Object Tracking Sound technology varies by model.
    *NQ8 AI Gen3 Processor applicable to QN900D.

  • AI Optimization

    From an array of gaming scenes, the screen powered by Samsung's NQ8 AI Gen3 Processor, detects the one in the center as "RPG" and automatically optimizes the settings. The bottom of the screen displays the Game Genre, Input Lag, resolution, FPS, HDR and VRR. It also shows other settings and features such as Virtual Aim Point, Screen Ratio, Minimap Zoom, More Settings, Game Motion Plus, Sound Output, Hue Sync and Help Guide.

    AI Auto Game Mode 7

    AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.
    *Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED and Q80D.
    *NQ8 AI Gen3 Processor applicable to QN900D.
  • When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

    AI Energy Mode8

    With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
    *NQ8 AI Gen3 Processor applicable to QN900D.

Choose the model that’s right for you

Neo QLED 8K QN900D

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Neo QLED 8K QN900D Neo QLED 8K QN900D

Neo QLED 8K QN800D

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Neo QLED 8K QN800D Neo QLED 8K QN800D

Neo QLED QN95D

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Neo QLED QN95D Neo QLED QN95D

OLED S95D

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OLED S95D OLED S95D

The Frame LS03D

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The Frame LS03D The Frame LS03D

Music Frame LS60D

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Music Frame LS60D Music Frame LS60D

Don't wait until it's too late!

Now's your chance to order a Samsung AI-powered TV. Order today and get up to €500 off selected TVs when you recycle your old TV for free.9

*Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

*Images are simulated and for illustration purposes only. Appearance and design specifications which are not affecting to product performance are subject to change without notice. UI is subject to change without prior notice.

*Features may vary by model. Check the specifications of each model for details.

  1. 1.

    AI Processor & AI Upscaling: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

  2. 2.

    AI Motion Enhancer Pro: AI Motion Enhancer Pro does not apply to PC connection and Game Mode.

  3. 3.

    Real Depth Enhancer Pro: Viewing experience may vary according to types of content and format.

  4. 4.

    Active Voice Amplifier Pro: Activation under the TV menu is required to enable Active Voice Amplifier Pro.

  5. 5.

    Object Tracking Sound: Availability of top channel speakers may vary depending on model, so refer to the product detail page for more information.

  6. 6.

    Adaptive Sound Pro: This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

  7. 7.

    AI Auto Game Mode: AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.

  8. 8.

    AI Energy Mode: Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.

  9. 9.

    Only available at https://www.samsung.com/ie. Customers must apply the Trade Up discount via the product page, before checking out. Recycled products are non-returnable and have zero value. You will be required to fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, monitor or television and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. A surcharge equal to the amount of the discount you received will apply if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one trade-up discount for each product type recycled. The Trade Up discount is an incentive to recycle, it is not a trade-in value for the recycled product. Find out more here: https://www.samsung.com/ie/trade-up/. €500 trade-up discount based on purchasing the QE65QN90DATXXU.