Enabling Better Living

Buy now

Your companion to AI living

Creating personal, dependable living experiences that adapt to your lifestyle.

Smart way to manage food for healthier life

AI Vision turns what is in your fridge into healthier everyday choices.

A woman places green grapes into a refrigerator. The camera on top of the fridge recognizes the green grapes and displays a message 'Check 1 item just put in the fridge.' The camera then identifies a total of 19 items including organic spring mix, whole wheat bread, cheese, salmon, and beef, with the message updating to show 19 items. The 'Go to food list' button is selected, revealing a screen displaying 30 food item icons stored in the refrigerator. 'Homemade Pickles' is selected, showing details: Location Fridge, Entry date Jan 10, 2026, Expiration date Jan 24, 2026, 14 days left, and 'Save' is selected.

Designed to simplify everyday appliance control

Smart Screen puts intuitive control at your fingertips.

Several Bespoke control panels slide left on a dark backdrop. A hand taps the panels and their outlines light up.

Intuitive AI companion for natural voice control

Bixby listens, understands, and carries out your request across connected devices.

The Bixby logo is at the center connecting 5 Bespoke AI appliances in a circle: AC, oven, vacuum, fridge, and washer.

Long-term performance, intelligently sustained

Designed to deliver lasting performance, with evolving intelligence and proactive care that keeps appliances dependable.

7 Years of Software Updates

With 7 years of software updates on flagship products1 your appliances stay valuable and future-ready.

Samsung home appliances arranged with a sofa on a dark stage, featuring a central screen where numbers count up from 1 to 7 with widgets rising from bottom to top around them, then the widgets disappear and Knox icons appear.

10-year warranty

Long-lasting warranties back the durable performance of key components over time.2

A cross-section of a Samsung Digital Inverter Compressor reveals internal coils and mechanical parts, with a 10 Year Warranty on Digital Inverter Compressor badge in the bottom right corner. A modern Digital Inverter Motor appears in cross-section with internal components highlighted by electric energy effects. A 10 year Warranty on Digital Inverter Motor badge is in the bottom right corner.

Home Appliance Remote Management (HRM)

Remote diagnostics3 that catch invisible faults4 — officially certified by Nemko.5

A close up of a smartphone displays a lock screen, then opening to reveal a Home Appliance Remote Management notification about refrigerator temperature.

Connect and protect for a true companionship

Samsung unifies connected living through SmartThings, with security embedded at the core.

Life gets better, the more you connect

SmartThings enhances lifestyles through care, saving, and seamless usability.

There is a cutaway view of a 2-story house with Bixby AI appliances. The 1st floor has a living room a Jet Bot vacuum, and a kitchen with a built-in oven and fridge. The 2nd floor has a bedroom with a wallmounted AC and a utility room with a washer. An animated dotted line connects the appliances in the order of refrigerator, washer, AC, vacuum, and oven. There is a cutaway view of a 2-story house with Bixby AI appliances. The 1st floor has a living room a Jet Bot vacuum, and a kitchen with a built-in oven and fridge. The 2nd floor has a bedroom with a wallmounted AC and a utility room with a washer. An animated dotted line connects the appliances in the order of refrigerator, washer, AC, vacuum, and oven.

Protect your personal data

Protect personal data with Samsung Knox Vault & Samsung Knox Matrix.

A chip features an icon with a key in the middle. A 3D Knox logo stands on the chip. Below are certification badges for diamond level UL IoT Security Capabilities, Common Criteria EAL5+, Privacy By Design, and the security certified IoT standard logo. A chip features an icon with a key in the middle. A 3D Knox logo stands on the chip. Below are certification badges for diamond level UL IoT Security Capabilities, Common Criteria EAL5+, Privacy By Design, and the security certified IoT standard logo.

Bespoke AI French Door
Refrigerator

It’s more than a fridge

Buy now

Bespoke AI
Laundry

Total AI Laundry. Perfect Washcare.

Buy now

Bespoke AI Windfree™

AI that truly saves and cools

Buy now

Bespoke AI Refrigerator

Beautiful. Intelligent. Flexible.

Buy now

Get exclusive benefits with Bespoke

Samsung Care+

Certified care by Samsung experts

Flexible Finance

Spread the cost and pay your way.6

Next Day Delivery

Order by 7pm for mobile or 3pm for anything else.

Appliances you can rely on

The Most Preferred Brand

The most preferred refrigerator/washer brand in USA, surveyed in September 2025.*

* Source: Ipsos Group S.A. ; Survey conducted in September 2025 across 30 countries, Global Index weighted by PPP, targeting 18–60-year-old refrigerator or washing machine owners totaling 49,600 participants

10 Year Warranty

Samsung appliances offer outstanding peace of mind and long-lasting performance on motors and compressors by providing a 10-year warranty.*

* 10 year parts warranty applicable only to inverter motor and inverter compressor. Labour costs excluded.
10 Year Warranty on Digital Inverter 10 Year Warranty on Digital Inverter

CES Innovation Awards®

Samsung Bespoke AI 4-Door Refrigerator with auto open&close doors and Bespoke AI Laundry Hub™ received honors at the CES Innovation Awards 2026.

AI Trust Mark by Nemko

Samsung’s Home Appliance Remote Management service became Korea’s first to earn the Nemko AI Trust Mark.*

* Based on the ‘AI Trust Mark’ certification by Nemko (Norway) as of March 2026. Evaluation criteria are based on technical transparency and safety requirements of the EU AI Act and ISO/IEC 42001 international standards.

*Image simulated. Samsung account login is required for certain AI features.

*Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.

*Wi-Fi connectivity & SmartThings App is required. SmartThings app available on Android and iOS devices. A separate Samsung account may be required.

Avail great deals and discounts on your favourite Samsung products:

1. Up to 20% instant bank cashback.

2. Get up to 5% off* when you buy 2 or more selected products.

*Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.