Smarter
ways to enjoy
your TV
Seamlessly and effortlessly.
We brings a range of smart features to your home, making it easy to connect
and easy to take advantage of advanced with The Serif.
A whole new way to enjoy content
Now, with AirPlay 2
Do you have an iPhone, Mac, or iPad? Not to worry.
With AirPlay 2 built-in you can effortlessly play
movies, shows, music and photos on The Serif right
from your iPhone, iPad or Mac.
* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
* Each device must be connected to Wi-Fi or other wireless network.
Experience more at once
Multi View
Multi-tasking becomes effortless. Simply connect
your mobile and customize video size and audio
settings to your liking to watch what's on TV and
see what's on your mobile at the same time.
Just Tap.
Connect. And enjoy
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when TV and mobile are on.
NFC on TV
You arrive home while listening to your favorite music on your mobile. You wouldn't want to stop the music then and there. Place your mobile device on top of The Serif and your mobile will connect to TV via NFC technology, allowing you to stream music through The Serif with even greater sound.
Tap View
With a quick tap to anywhere on your TV, have your
mobile contents transfer and play on The Serif right away.
* This service only works when TV and mobile are on.
Choose your voice assistant
Multiple Voice Assistants
Bixby
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
* Actual user experience may vary.
* This feature is only available in certain languages.
Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.
* Actual user experience may vary.
* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
Google Assistant
Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
* Actual user experience may vary.
* The service may not yet be available at the time of purchase of this product. Plan to have the service available later this year, in certain countries and languages.
* Google is a trademark of Google LLC.
Let's take a look at the technology behind The Serif
* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* A Samsung Account is required to set up TV.
* Actual user experience may vary.
* Smart services and available functions work with compatible devices only.
* Compatible devices may vary by region.
* The product color may vary by region.