How to use AI Mode in Samsung TV

Last Update date : Nov 25. 2025

In AI Mode, your TV intelligently detects and analyzes environment, ambient noise, content, and your usage habits to deliver an optimized viewing experience. You can customize the settings below to tailor your ideal viewing environment.

Notes:

  • If you are having trouble with your Samsung Smart TV, you can check for available software updates, as these may contain a solution to your problem
  • Images simulated. Device screenshots and menus may vary depending on the device model and software version
  • This function may not be supported depending on the model or geographical area

Enable AI Mode

1 Press Home key, then the left key on your remote.
press left button on tv remote
2 Navigate to and select Settings.
3 Choose All Settings.
choose all settings
4 Go to and select Advanced Features.
go to and select Advanced Features
5 Select AI Mode Settings.
select ai mode Settings
6 Turn on AI Mode.
Turn on ai mode
7 You can adjust various settings such as Adaptive Picture, AI Customization Mode Settings, Adaptive Sound Settings, and more.
ai mode settings

AI Optimised

Optimizes brightness and provides the best picture quality in real time, based on the lighting condition and the content you're viewing.

EyeComfort

EyeComfort syncs the sunrise/sunset times and ambient light intensity. After sunset, the mode provides warmer Colours and lower brightness. The sunrise and sunset times can manually be changed.

Note:

  • The location of this function may vary depending on the model or geographical area.
  • This function may not be supported by some models, modes or apps. (For example, Ambient Mode, Art Mode and Game Mode)
  • To use EyeComfort, first you need to set the current time. Configure the Time (Home > left directional button > Settings > All Settings > General & Privacy > Time) setting.
  • The sunrise/sunset time sync function provided in EyeComfort may work differently, depending on the area and network connection.

AI recognizes the type of content currently being viewed (e.g., Sports Games, Movies, General) and automatically switches to the customized picture quality settings.

Using AI Customization Mode Settings, users can customize the picture quality for each content type.

Note:

  • Some models, modes or apps may not support this feature.
  • To use AI Customization, first you need to set picture quality preferences for each content type. (Home > left directional button > Settings > All Settings > Advanced Features > AI Mode Settings > AI Customization Mode Settings)
  • Settings that can be adjusted by AI Customization may differ, depending on the region.

Note:

  • The location of this function may vary depending on the model or geographical area.
  • This function is available only when Adaptive Picture is set to EyeComfort.

EyeComfort Mode Duration

Set the sunrise and sunset time automatically. Or you can manually select the schedule.

Start Time

Set the Start Time manually.

  • This function is available only when EyeComfort Mode Duration is set to Custom.

 

End Time

Set the End Time manually.

  • This function is available only when EyeComfort Mode Duration is set to Custom.

EyeComfort Mode Level

Adjust the level of the EyeComfort Mode screen.

  • This feature is available when Adaptive Picture is set to AI Customization.

Detail Settings

Customize specific settings, such as Brightness, Contrast, Colour and Colour Tone, for each content type (e.g., Sports Games, Movies, General).

  • Available setting items under Detail Settings may differ, depending on the region.

With AI based content recognition, scenes, such as sports events and movies, are automatically customized to your preferred picture settings.

 

Active Voice Amplifier / Active Voice Amplifier Pro

Analyses ambient noise and provides optimal sound depending on the noise.

  • This function is available only when the microphone switch at the bottom of the TV is active and the sound output is set to TV Speaker. The location of the microphone switch & its functionality may vary depending on the model or geographical area.
  • While using this function, the TV does not save the data.
  • This function may not be supported by some modes or apps (e.g., Game Mode).

 

Adaptive Sound+ / Adaptive Sound Pro

Provides optimised sound quality by analyzing the viewing space and the acoustic components of the content.

  • This function can be used only when the microphone switch at the bottom of the TV is active and the sound output is set to TV Speaker. The microphone on TV is supported depending on the model or geographical area.
  • This function may not be supported by some modes or apps. (For example, Ambient Mode, Game Mode, Art Mode and apps that control the TV sound)
  • While using this function, the TV does not save the data.
  • This function is supported depending on the model.
  • The name of this function may appear differently depending on the model.

 

Adaptive Volume

Automatically adjusts to a specific volume level while you are watching TV. The TV analyses your volume usage history by time period to automatically adjust the volume when you use an app or switch to an external input source.

  • This function is only available when the sound output of the TV is set to TV Speaker.
  • This function may not be supported by some apps or external devices.
  • This function's operation affects Auto Volume function, but it does not work the other way around.
  • This function operates based on your volume usage history and may not operate if the volume usage history by time period is insufficient.
  • The amount of difference made by this function does not exceed +/- 5 levels from the current volume and this function does not change the current volume if it exceeds 40.

For more information, please get in touch with Samsung customer care.

Thank you for your feedback!

RC01_Static Content : This text is only displayed on the editor page