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Highlights
Features
Awards and Reviews
"It offers arguably the best value you can get right now, which is a huge part of why it's our TV of the Year winner at the TechRadar Choice Awards 2023."
"The Samsung S90C is the ultimate mix of picture quality and performance." (TechRadar Choice Awards 2023)
"The top of our best 4K TVs list recently got a shake-up with the addition of the Samsung S90C OLED TV."
"This well-reviewed model combines OLED's wonderfully inky shadows with QLED tech's impressive brightness and color richness." (TechRadar, 10/2023)
					
OLED
Deep blacks, clean whites and lively colors
Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colors thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.
Neural Quantum Processor 4K
Witness unrivaled brightness and superior picture
Brilliant 4K picture quality completed by 20 different neural networks ensures you feel the power of 4K.
LaserSlim Design
Thin profile that resembles a laser beam
OLED’s sleek and stylish design presents unique beauty along with its strong functionality.
Motion Xcelerator Turbo Pro
Exceptional motion enhancements with 4K 144Hz
With motion enhancements up to 4K 144Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.
Only a Samsung account can enable your smart features. Login now!
What's the point of a smart TV if you can't enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services" of your Samsung Smart TV.
*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.
*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.
Picture Quality
Gaming Experience
Sound
Smart Features
Smart Experience
Specifications
- 
                          Product OLED 
- 
                          Series 9 
- 
                          Screen Size 1.38 m 
- 
                          Resolution 3,840 x 2,160 
- 
                            OLED 
- 
                            9 
- 
                          Screen Size 1.38 m 
- 
                          Resolution 3,840 x 2,160 
- 
                          Anti Reflection Yes 
- 
                          Picture Engine Neural Quantum Processor 4K 
- 
                          One Billion Color Yes 
- 
                          HDR (High Dynamic Range) Quantum HDR OLED 
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                          HDR 10+ Yes (ADAPTIVE/ GAMING) 
- 
                          HLG (Hybrid Log Gamma) Yes 
- 
                          Contrast Self-illuminating pixels 
- 
                          Color Perceptional Color Mapping 
- 
                          Viewing Angle Ultra Viewing Angle 
- 
                          Contrast Enhancer Real Depth Enhancer 
- 
                          Motion Technology Motion Xcelerator Turbo Pro 
- 
                          Noise Reduction Yes 
- 
                          Film Mode Yes 
- 
                          Smart Calibration Basic 
- 
                          AI Upscale Yes 
- 
                          Filmmaker Mode (FMM) Yes 
- 
                          Brightness/Color Detection Brightness/Color Detection 
- 
                          Dolby Atmos Yes 
- 
                          Object Tracking Sound OTS Lite 
- 
                          Dolby Digital Plus MS12 5.1ch 
- 
                          Q-Symphony Yes 
- 
                          Sound Output (RMS) 40W 
- 
                          Speaker Type 2.1CH 
- 
                          Woofer Yes 
- 
                          Blutooth Audio Yes 
- 
                          Active Voice Amplifier Yes 
- 
                          Adaptive Sound Adaptive Sound+ 
- 
                          Dual Audio Support (Bluetooth) Yes 
- 
                          Operating System Tizen™ Smart TV 
- 
                          Bixby US English, UK English, India English 
- 
                          Far-Field Voice Interaction Yes 
- 
                          Samsung TV Plus Yes (India Only) 
- 
                          Web Browser Yes 
- 
                          SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote Yes 
- 
                          Universal Guide Yes (India Only) 
- 
                          Media Home Yes 
- 
                          Video Communication Google Meet 
- 
                          Tap View Yes 
- 
                          Multi-View upto 2 videos 
- 
                          Sound Wall Yes 
- 
                          Mobile Camera Support Yes 
- 
                          Easy Setup Yes 
- 
                          App Casting Yes 
- 
                          Ambience Ambient Mode+ 
- 
                          Tune Station Yes 
- 
                          Dongle Compatibility (3G / LTE / WiFi) Yes (India Only) 
- 
                          Analog Clean View Yes 
- 
                          Triple Protection Yes 
- 
                          Auto Game Mode (ALLM) Yes 
- 
                          Game Motion Plus Yes 
- 
                          Dynamic Black EQ Yes 
- 
                          Surround Sound Yes 
- 
                          Super Ultra Wide Game View Yes 
- 
                          Mini Map Zoom Yes 
- 
                          FreeSync FreeSync Premium 
- 
                          HGiG Yes 
- 
                          Digital Broadcasting DVB-T2 
- 
                          Analog Tuner Yes 
- 
                          HDMI 4 
- 
                          HDMI (High Frame Rate) 4K 144Hz (for HDMI 1/2/3/4) 
- 
                          USB 2 
- 
                          Ethernet (LAN) Yes 
- 
                          Digital Audio Out (Optical) 1 
- 
                          RF In (Terrestrial / Cable input) 1/1(Common Use for Terrestrial)/0 
- 
                          Wi-Fi Yes (WiFi5) 
- 
                          Bluetooth Yes (BT5.2) 
- 
                          Anynet+ (HDMI-CEC) Yes 
- 
                          Design Laser Slim 
- 
                          Bezel Type 4 Bezel-less 
- 
                          Caption (Subtitle) Yes 
- 
                          Extended PVR Yes 
- 
                          Time Shift Yes 
- 
                          Accessibillity - Voice Guide UK English, India English (w/ only LocalSet:India), Hindi 
- 
                          Accessibility - Learn TV Remote / Learn Menu Screen UK English 
- 
                          Power Supply AC220-240V~ 50/60Hz 
- 
                          Power Consumption (Max) 310 W 
- 
                          Eco Sensor Yes 
- 
                          Auto Power Saving Yes 
- 
                          Auto Power Off Yes 
- 
                          Package Size (WxHxD) 1.38 m x 83.3 cm x 15.3 cm 
- 
                          Set Size with Stand (WxHxD) 1.22 m x 77.35 cm x 26.59 cm 
- 
                          Set Size without Stand (WxHxD) 1.22 m x 70.86 cm x 3.99 cm 
- 
                          Stand (Basic) (WxD) 36.60 cm x 26.59 cm 
- 
                          VESA Spec 30.00 cm x 20.00 cm 
- 
                          Package Weight 24.4 kg 
- 
                          Set Weight with Stand 18.2 kg 
- 
                          Set Weight without Stand 16.2 kg 
- 
                          Remote Controller Model TM2360E 
- 
                          Vesa Wall Mount Support Yes 
- 
                          Webcam Support Yes 
- 
                          User Manual Yes 
- 
                          E-Manual Yes 
- 
                          Power Cable Yes 
- 
                            Manufactured by Samsung India Electronics Pvt. Ltd. having its Registered Office at: 6th Floor, DLF Centre, Sansad Marg, New Delhi-110001 
- 
                            Country of Origin India 
- 
                            Contact us For All Product Related Complaints/assistance, please contact Manager, Customer Care Samsung India Electronics Pvt. Ltd., 6th Floor, DLF Centre, Sansad Marg, New Delhi - 110001 Email us at: support.india@samsung.com Tel (Toll Free): 1800 40 7267864 (1800 40 SAMSUNG) 
- 
                            Launch date May 14th, 2023 
User manual & downloads
Solutions & Tips
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*Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.
Image simulated for representational purposes only. All third party logos/marks are trademarks/registered trademarks of respective third party brands. Samsung log-in required. Applicable on select models from 2023 onwards.
Signal strength may depend upon respective DTH/Cable operators. TVKey functionality applicable to 23Y UHD and above TVs. Internet required for TVKey, operator (such as GTPL) offer are controlled and governed by operator itself.
 
                                     
                                     
								 
								 
								 
                     
	                 
	                 
	                 
	                 
											 
											 
											 
											 
									