Smarter
ways to enjoy
your TV
Seamless & effortless.
We bring a range of smart features to your home.
A whole new way to enjoy content
Now, with AirPlay 2
Using your iPhone, Mac or iPad? Not to worry.
With AirPlay 2 built-in you can effortlessly play
movies, shows, music and photos on The Serif right
from your iPhone, iPad or Mac.
Amp up your mobile
Enjoy all your mobile contents on the bigger screen
and control everything with ease. Simply download
the SmartThings app to your mobile device and
conveniently connect to your Serif.
* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
* Each device must be connected to Wi-Fi or other wireless network.
* Must download and install the SmartThings app.
* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.
Experience more at once
Multi View
Multi-tasking becomes effortless. Simply connect
your mobile and customize video size and audio
settings to your liking to watch what's on TV and
see what's on your mobile at the same time.
Just Tap. Connect. And enjoy
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when TV and mobile are on.
NFC on TV
You arrive home while listening to your favorite music on your mobile. You wouldn't want to stop the music there and then. Place your mobile device on top of The Serif and your mobile will connect to TV via NFC technology, allowing you to stream music through The Serif with even greater sound.
Tap View
With a quick tap anywhere on your TV, have your
mobile contents transfer and play on The Serif right away.
* This service only works when TV and mobile are on.
Keep it Simple
Just ask The Serif
* This service scenario are subject to change without notice.
* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Voice command functionality works through the remote control.
Easy to find
All you need is one remote
Smart Hub & One Remote
Smart Hub makes it easy to find all the content you love. It’s all in one place, and waiting at your fingertips with our One Remote Control. Find what you want and dive right in.
Let's take a look at the technology behind The Serif
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* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* A Samsung Account is required to set up TV.
* Actual user experience may vary.
* Smart services and available functions work with compatible devices only.
* Compatible devices may vary by region.
* The product color may vary by region.