artistic style
Design
Refine your style, reimagine your space
Crafted to resemble a slim picture frame, The Frame blends effortlessly into your home. With the Wireless One Connect, the usual clutter of cords and cables disappears, leaving only a clean, gallery-like aesthetic. For a final touch of harmony, you can choose an outer bezel that perfectly complements your space.
Create your ideal TV in the virtual Design Studio
- * The artworks displayed on The Frame can be found in the Samsung Art Store.
- * Customisable Frame sold separately.
- * Supported Customisable Frame lineup may vary by country.
- * When used with Wireless One Connect, the TV requires a separate power connection.
- * Among The Frame lineup, only The Frame Pro is compatible with the Wireless One Connect. Please check product specifications and features before purchase.
Art
Elevate your space with a beautiful work of art
Find stunning artwork to display from our 5,000+ piece collection in the Samsung Art Store. Or discover new pieces through Art Store Streams — a curated selection of 30 artwork delivered to you every month for free. From iconic masterpieces to modern designs, you're bound to discover works you love.
A vast collection of art awaits you in the Artwork Library
- * Art Store subscription required to access full selection. Fees apply to subscription service.
- * Art pieces in the Art Store are subject to change without prior notice.
- * Art Store may not be available in some countries.
- * Art Streams availability may vary by country. The time at which the 30 artworks are delivered each month may vary by region. The timing and frequency at which the 30 artworks are delivered may vary by region. The number of free artwork delivered is subject to change without notice.
Picture Quality
Stunning to look at. Brilliant to watch.
The Frame is as powerful as it is beautiful. Equipped with a state-of-the-art Neo QLED display, it delivers brilliant visuals for what you love — from cinematic movies to high-speed sports and gaming. Experience entertainment with the clarity of a masterpiece.
Glare Free
The Frame’s Glare Free display keeps distractions to a minimum. By reducing reflections while preserving vivid colour and brightness, it delivers a stunningly lifelike picture where details stay pure and clear.
- * Only The Frame Pro features a Neo QLED display. The other models of The Frame feature a QLED display. Please check product specifications and features before purchase.
- * The above image is provided for conceptual reference; the actual product may vary.
- * Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732.
Samsung Vision AI
Easily discover art that reflects your taste
Samsung Vision AI Companion
Samsung Vision AI Companion acts as a private guide for The Frame. It instantly interprets on-screen content to offer artistic, style inspiration, turning your discovery into a personal experience.
- * Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed.
- * Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.
- * Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.
- * Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.
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Screen Size
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Design
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One Connect box
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Art Mode
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Art Store Streams
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QLED
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Processor
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Vision AI Companion
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AI Motion Enhancer
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AI Sound Controller
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Soccer / Football Mode
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HDR (High Dynamic Range)
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Auto HDR Remastering
- Screen Size : 85/75/65/55
- Design : Modern Frame Design
- One Connect box : Wireless One Connect
- Art Mode : Yes
- Art Store Streams : Yes
- QLED : NeoQLED 4K
- Processor : NQ4 AI Gen3 Processor
- Vision AI Companion : Yes
- AI Motion Enhancer : AI Motion Enhancer Pro
- AI Sound Controller : AI Sound Controller Pro
- Soccer / Football Mode : AI Soccer / Football Mode Pro
- HDR (High Dynamic Range) : Neo Quantum HDR
- Auto HDR Remastering : Auto HDR Remastering Pro
- Screen Size : 98/43
- Design : Modern Frame Design
- One Connect box : N/A
- Art Mode : Yes
- Art Store Streams : Yes
- QLED : QLED 4K
- Processor : NQ4 AI Gen2 Processor
- Vision AI Companion : Yes
- AI Motion Enhancer : N/A
- AI Sound Controller : AI Sound Controller
- Soccer / Football Mode : AI Soccer / Football Mode
- HDR (High Dynamic Range) : Quantum HDR
- Auto HDR Remastering : Auto HDR Remastering
Get The Frame and its accessories
The Frame
Customisable Bezel
Auto-rotating Stand
* Source: Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
