65" OLED S90H 4K Samsung Vision AI Smart TV (2026) and Q-Series Soundbar HW-Q990H 11.1.4ch Subwoofer Rear Speaker (2026)

65"
F-65S90H-Q990H

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65" OLED S90H 4K Samsung Vision AI Smart TV (2026) and Q-Series Soundbar HW-Q990H 11.1.4ch Subwoofer Rear Speaker (2026)

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65" OLED S90H 4K Samsung Vision AI Smart TV (2026) and Q-Series Soundbar HW-Q990H 11.1.4ch Subwoofer Rear Speaker (2026)

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Features

65" OLED S90H 4K Samsung Vision AI Smart TV (2026)
  • Samsung TV playing football scene with examples of Bixby answering user questions on screen related to the game.
    Samsung Vision AI Companion
  • Side-by-side Samsung OLED TVs show a church mosaic window, comparing strong reflections without Glare Free and clearer, reduced reflections with Glare Free.
    Glare Free with Real Black & Real Colour
  • Two men gaming in living room. 3 large screens display different games 165 Motion Xcelerator 165Hz, Nvidia G-Sync and AMD FreeSync Premium Pro logos.
    Ultimate Gaming Pack
  • The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast.
    LaserSlim Design

The answer to your ultimate win

Samsung OLED TV plays a scene of abstract landscape resembling icebergs and rock formations, with flowing blue and teal textures forming layered cliffs and a glowing, icy atmosphere. Samsung Vision AI logo. Samsung OLED TV plays a scene of abstract landscape resembling icebergs and rock formations, with flowing blue and teal textures forming layered cliffs and a glowing, icy atmosphere. Samsung Vision AI logo.

*Source: Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Key features at a glance

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.1

Samsung Vision AI Samsung Vision AI
Samsung Vision AI Samsung Vision AI

More about
Samsung Vision AI

Feel the stadium roar — AI-powered immersion for football

AI Football Mode Pro

With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimisation delivers richer colours, dynamic contrast and crystal-clear commentary — so you can follow the game's passes and cheers with professional-level clarity. 2

Separate and control audio layers — voice, music and sound effects — with one command

AI Sound Controller Pro

AI Sound Controller uses AI to analyse real-time audio and separate it into two tracks — voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalised listening experience for TV shows, movies and games. 3

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, the NQ4 AI Gen3 Processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming shows, playing video games or watching live sports.4

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

See real black and real colour perfected by Glare Free

Glare Free with Real Black & Real Colour

Enjoy deeper blacks and more true-to-life colours on Samsung OLED TVs. VDE-certified Real Black, Pantone-validated Real Colour and Glare Free technology deliver authentic contrast and accurate hues that make scenes feel more vivid and immersive.5

Elevated HDR brilliance in each pixel

OLED HDR+

Our processor analyses each scene and boosts for improved brightness. Working with self-illuminating pixels, OLED HDR+ provides an incredibly bright screen with a deeper range of contrast, which makes even minor details stand out.6

A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo. A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo.
A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo. A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo.

A new dimension of cinematic experience with each detail intelligently optimised

HDR10+ ADVANCED goes beyond the limitations of legacy metadata to bring the creator's artistic vision to life. It delivers enhanced brightness without clipping, while advanced features-from Local Tone Mapping to Intelligent Motion Smoothing-work seamlessly together to enrich colour and reveal strikingly lifelike detail. Genre-based optimisation further fine-tunes the picture for every type of content. The result is a truly elevated entertainment experience, every time. 7

A new dimension of cinematic experience with each detail intelligently optimised A new dimension of cinematic experience with each detail intelligently optimised
A new dimension of cinematic experience with each detail intelligently optimised A new dimension of cinematic experience with each detail intelligently optimised

Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge, self-illuminating pixels, what you see is a picture that's pure, bright and always stands out.

More about
Picture Quality

Easily spot moving objects and text

AI Motion Enhancer Pro

Powered by the AI Gen3 Processor, AI Motion Enhancer Pro smooths out and sharpens motion, so you can see moving objects and text far more clearly. Live sports and fast-paced action now look ultra-smooth and crystal-clear. 8

Upscale content into a 4K experience with 128 AI neural networks

4K AI Upscaling Pro

Watch your favourite content in more brilliant detail with 4K AI Upscaling Pro. The NQ4 AI Gen3 Processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality. 9

See movies and shows in HDR-like brilliance with AI

Auto HDR Remastering Pro

Using AI, Auto HDR Remastering Pro learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality, scene by scene. Now you can enjoy brighter highlights, clearer details and more vibrant colours no matter what you're viewing. 10

Intelligently enhanced colour expression with AI

Colour Booster Pro

Colour Booster Pro uses AI to recognise each scene and enhance colour expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

Enjoy authentic colour validated by PANTONE, only on Samsung screens

PANTONE Validated

Meet fully authentic colour validated by PANTONE. As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colours and 110 skin tone shades. Enjoy more accurate, comfortable viewing on a ‘PANTONE Validated’ TV. 11

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Gaming Experience

Unbeatable high performance for the gamer

Ultimate Gaming Pack

Stay fully locked into the action with Ultimate Gaming Pack. Featuring Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro, your screen is all set for high-performance play with ultra-smooth, tear-free, low latency and real-time responsive performance.12

Get ultra-smooth motion for games up to 165Hz

Motion Xcelerator 165Hz

Enjoy consistently crisp visuals at blazing-fast speeds with Motion Xcelerator 165Hz. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz.13

Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo. Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo.

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Validated by NVIDIA to provide a good variable refresh rate (VRR) experience for tear-free, stutter-free gaming. Technology that reduces screen tearing and stuttering which provides smoother gameplay and enhanced immersion.14

A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo. A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo.

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.15

More about
Gaming Experience

Play smarter — perfect settings, every match

AI Gaming Optimiser

Dive straight into the action with AI Gaming Optimiser. Using real‑time screen analysis, it instantly recognises your game’s genre and applies the optimal settings automatically — no menus, no hassle, just seamless, genre‑optimised performance. 16

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens. 17

Sound

Surround sound that pulls you into the scene

Dolby Atmos®

Dolby Atmos surrounds you with multi-dimensional sound that pulls you deeper into the action. By projecting audio with heightened depth and clarity, your TV delivers an impressive listening experience that feels rich, spacious and remarkably lifelike.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.
In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

More about
Sound

Sound optimised and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and balanced tones. Your TV's AI processor recognizes different sounds, like dialogue and background music, and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering technology. 18

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clearer dialogue, even in distracting surroundings. Active Voice Amplifier Pro uses AI to isolate voice from ambient noise and background sound within content — then optimises speech, keeping conversations clear and easy to follow.

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience. 19

Design

Laser-thin profile that redefines elegance

LaserSlim Design

Samsung OLED's sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, it's made to blend seamlessly into your space.20

The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast. The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast.
The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast. The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast.

One UI Tizen

Personalise your screen experience

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.21

Enjoy 7 years of new TV experiences22

Relive your favorite memories with Google Photos for Samsung TV

Google Photos for Samsung TV

Google Photos is the home for all your life’s memories. Rediscover your favorite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.23

More about
One UI Tizen

Access subscription-free TV. Stream shows and movies you know and love.

Samsung TV Plus

Get access to subscription-free TV and enjoy your favourite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K-content, creators and more, live and on demand. 24

Access useful info throughout the day even when your TV is off

Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it. 25

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing. 26

SmartThings

Do the SmartThings!

SmartThings

Optimise your home devices for a smarter lifestyle. Enjoy a customised smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.27

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.
A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

More about
SmartThings

Control your TV straight from your phone

Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease. 28

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down. 29

Your Galaxy media, instantly on the big screen

Storage Share

Enjoy your favourite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless. 30

Save energy use by intelligently analysing your surrounding, behaviours and content

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyses usage behaviours to adjust the brightness. It analyses the content scene-by-scene to subtly adjust brightness and help save energy consumption where possible 31

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment. 32

Sustainability

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.33

Q-Series Soundbar HW-Q990H 11.1.4ch Subwoofer & Rear Speaker (2026)
  • Living room setting with a TV and full Q990H setup. Sound waves emanate from various angles from the soundbar placed beneath the TV, the subwoofer on the floor next to the media cabinet, and the rear speakers on side tables behind the sofa, travelling in multiple directions to fill the room.
    True 11.1.4ch Full Surround
  • Close-up on soundbar underneath a TV. Wireless Dolby Atmos and wireless icon with arrows pointing up. Zoom out to the show the full TV with audio setup with soundbar, subwoofer and rear speakers. Sound waves emanate from the soundbar and rear speakers, reflecting down from the ceiling.
    Wireless Dolby Atmos®
  • Woman watches cinematic scene on TV in living room with a soundbar. With Q-Symphony OFF sound waves emanate from the soundbar in different directions. With Q-Symphony ON, sound waves also emanate from the TV, indicating that soundbar and TV play sound together.
    Q-Symphony
  • A living room with TV and soundbar turns into a sketch style with the objects fading into mere outlines. The soundbar gives off a single pulse that travels across the entire room and analyzes the space. Then the soundbar and subwoofer emanate sound waves, indicating that audio is being played.
    SpaceFit Sound Pro

Complete your show with the symphony of sound34

Samsung presents Q-Series Soundbar Q990H. Q990H below TV in a room. Q990H inner components are shown. Soundwaves show 11.1.4ch fully immersive surround sound that envelops you. Subwoofer inner components are shown. Inside the powerful 8-inch dual active subwoofer, AI-powered nonlinear control technology is enabled. Soundwaves play from subwoofer. Rear speaker inner components are shown and soundwaves show upfiring channels. Soundwaves in various directions show Wireless Dolby Atmos with Dolby Atmos logo. Cable between TV and soundbar disappears. Immersive sound without an HDMI cable. TV & Soundbar speakers work together in perfect harmony with Q-Symphony. SpaceFit Sound Pro analyzes the room for stunning sound automatically tuned and calibrated for your space. Active Voice Amplifier pro boosts voices based on outside noise and in-content audio. Catch every word without distraction. Adaptive Sound plays sound and dialogue optimized for your content. Q990H setup with TV. Samsung logo. Samsung presents Q-Series Soundbar Q990H. Q990H below TV in a room. Q990H inner components are shown. Soundwaves show 11.1.4ch fully immersive surround sound that envelops you. Subwoofer inner components are shown. Inside the powerful 8-inch dual active subwoofer, AI-powered nonlinear control technology is enabled. Soundwaves play from subwoofer. Rear speaker inner components are shown and soundwaves show upfiring channels. Soundwaves in various directions show Wireless Dolby Atmos with Dolby Atmos logo. Cable between TV and soundbar disappears. Immersive sound without an HDMI cable. TV & Soundbar speakers work together in perfect harmony with Q-Symphony. SpaceFit Sound Pro analyzes the room for stunning sound automatically tuned and calibrated for your space. Active Voice Amplifier pro boosts voices based on outside noise and in-content audio. Catch every word without distraction. Adaptive Sound plays sound and dialogue optimized for your content. Q990H setup with TV. Samsung logo.

Key features at a glance

True 11.1.4ch Full Surround

Unrivaled surround sound that envelopes you

Enjoy 11.1.4ch cinematic surround sound with the Samsung Q990H soundbar. With 11 front and surround channels — including rear speakers — 1 subwoofer channel and 4 up-firing channels, it's designed to deliver sound from every angle.

Living room setting with a TV and full Q990H setup. Sound waves emanate from various angles from the soundbar placed beneath the TV, the subwoofer on the floor next to the media cabinet, and the rear speakers on side tables behind the sofa, travelling in multiple directions to fill the room. Living room setting with a TV and full Q990H setup. Sound waves emanate from various angles from the soundbar placed beneath the TV, the subwoofer on the floor next to the media cabinet, and the rear speakers on side tables behind the sofa, travelling in multiple directions to fill the room.
Living room setting with a TV and full Q990H setup. Sound waves emanate from various angles from the soundbar placed beneath the TV, the subwoofer on the floor next to the media cabinet, and the rear speakers on side tables behind the sofa, travelling in multiple directions to fill the room. Living room setting with a TV and full Q990H setup. Sound waves emanate from various angles from the soundbar placed beneath the TV, the subwoofer on the floor next to the media cabinet, and the rear speakers on side tables behind the sofa, travelling in multiple directions to fill the room.
Sound waves emanate from a subwoofer in a living room setting. Sound waves emanate from a subwoofer in a living room setting.

Subwoofer with AI Dynamic Bass Control

Get powerful bass in a compact subwoofer that blends into your space. It also features AI-based nonlinear control which helps minimise distortion and make bass sound like the original audio.

Sound waves shoot out from a rear speaker's front-, side- and up-firing speakers in a living room setting. Sound waves shoot out from a rear speaker's front-, side- and up-firing speakers in a living room setting.

Rear Speakers Included

Two up-firing wireless speakers deliver cinema-quality sound. Place them facing the front or back and enjoy overhead sound that reflects off the ceiling and wraps around you.

Discover what makes this soundbar so immersive

Engineered for maximum sound immersion, this soundbar has 3 types of speakers – front-firing ①, side-firing ②, up-firing ③ – built strategically into the frame. It also includes a separate subwoofer with dual 8" units ④ and a rear speaker.

A soundbar, subwoofer and rear speaker are on a flat surface. Their components suddenly fly apart to reveal their inner configurations, starting with the subwoofer, then the soundbar, then the rear speaker. Front-firing speakers are labelled as number one, side-firing speakers are labelled as number two, up-firing speakers are labelled as number three, and the subwoofer speakers are labelled as number four. A soundbar, subwoofer and rear speaker are on a flat surface. Their components suddenly fly apart to reveal their inner configurations, starting with the subwoofer, then the soundbar, then the rear speaker. Front-firing speakers are labelled as number one, side-firing speakers are labelled as number two, up-firing speakers are labelled as number three, and the subwoofer speakers are labelled as number four.
A soundbar, subwoofer and rear speaker are on a flat surface. Their components suddenly fly apart to reveal their inner configurations, starting with the subwoofer, then the soundbar, then the rear speaker. Front-firing speakers are labelled as number one, side-firing speakers are labelled as number two, up-firing speakers are labelled as number three, and the subwoofer speakers are labelled as number four. A soundbar, subwoofer and rear speaker are on a flat surface. Their components suddenly fly apart to reveal their inner configurations, starting with the subwoofer, then the soundbar, then the rear speaker. Front-firing speakers are labelled as number one, side-firing speakers are labelled as number two, up-firing speakers are labelled as number three, and the subwoofer speakers are labelled as number four.

Wireless Dolby Atmos®

Built-in cinematic sound

Surround yourself in ultimate 3D sound with Dolby Atmos® wirelessly integrated into your soundbar. Now you can hear distinct beat and pulse above and around you for a cinema-like feel.35

Close-up on soundbar underneath a TV. Wireless Dolby Atmos and wireless icon with arrows pointing up. Zoom out to the show the full TV with audio setup with soundbar, subwoofer and rear speakers. Sound waves emanate from the soundbar and rear speakers, reflecting down from the ceiling. Close-up on soundbar underneath a TV. Wireless Dolby Atmos and wireless icon with arrows pointing up. Zoom out to the show the full TV with audio setup with soundbar, subwoofer and rear speakers. Sound waves emanate from the soundbar and rear speakers, reflecting down from the ceiling.
Close-up on soundbar underneath a TV. Wireless Dolby Atmos and wireless icon with arrows pointing up. Zoom out to the show the full TV with audio setup with soundbar, subwoofer and rear speakers. Sound waves emanate from the soundbar and rear speakers, reflecting down from the ceiling. Close-up on soundbar underneath a TV. Wireless Dolby Atmos and wireless icon with arrows pointing up. Zoom out to the show the full TV with audio setup with soundbar, subwoofer and rear speakers. Sound waves emanate from the soundbar and rear speakers, reflecting down from the ceiling.

Eclipsa Audio

Elevate your spatial audio experience

Experience Eclipsa Audio, 3D spatial audio technology that delivers immersive, powerful soundscapes like never before.

Q-Symphony

TV and Soundbar orchestrated in harmony

With Q-Symphony, AI separates voice and background sounds for playback through the optimal channel. Now you get crisper dialog and more immersive 3D surround sound, playing through your TV speakers and soundbar in complete synergy.36

Woman watches cinematic scene on TV in living room with a soundbar. With Q-Symphony OFF sound waves emanate from the soundbar in different directions. With Q-Symphony ON, sound waves also emanate from the TV, indicating that soundbar and TV play sound together. Woman watches cinematic scene on TV in living room with a soundbar. With Q-Symphony OFF sound waves emanate from the soundbar in different directions. With Q-Symphony ON, sound waves also emanate from the TV, indicating that soundbar and TV play sound together.
Woman watches cinematic scene on TV in living room with a soundbar. With Q-Symphony OFF sound waves emanate from the soundbar in different directions. With Q-Symphony ON, sound waves also emanate from the TV, indicating that soundbar and TV play sound together. Woman watches cinematic scene on TV in living room with a soundbar. With Q-Symphony OFF sound waves emanate from the soundbar in different directions. With Q-Symphony ON, sound waves also emanate from the TV, indicating that soundbar and TV play sound together.

SpaceFit Sound Pro

Sound calibrated for your space to perfection

Enjoy stunning sound that's tuned to your room with SpaceFit Sound Pro. This feature analyses the space and adjusts the audio accordingly — even optimising bass — for maximum clarity and immersion. Now you can enjoy the most ideal sound in your space or environment.

A living room with TV and soundbar turns into a sketch style with the objects fading into mere outlines. The soundbar gives off a single pulse that travels across the entire room and analyzes the space. Then the soundbar and subwoofer emanate sound waves, indicating that audio is being played. A living room with TV and soundbar turns into a sketch style with the objects fading into mere outlines. The soundbar gives off a single pulse that travels across the entire room and analyzes the space. Then the soundbar and subwoofer emanate sound waves, indicating that audio is being played.
A living room with TV and soundbar turns into a sketch style with the objects fading into mere outlines. The soundbar gives off a single pulse that travels across the entire room and analyzes the space. Then the soundbar and subwoofer emanate sound waves, indicating that audio is being played. A living room with TV and soundbar turns into a sketch style with the objects fading into mere outlines. The soundbar gives off a single pulse that travels across the entire room and analyzes the space. Then the soundbar and subwoofer emanate sound waves, indicating that audio is being played.

Active Voice Amplifier (AVA) Pro

Catch each word without distractions

Active Voice Amplifier (AVA) Pro lets you catch each word, even in distracting environments. It enhances voice audio based on background noise around you and in the content you’re watching, so you can follow conversations without rewinding.

A woman is watching TV, which has a soundbar installed directly underneath. The soundbar has an audio bar indicating the level of volume. A robot vacuum cleaner rolls into the room, giving off distracting noise indicated by lighting bolts. In response, the soundbar plays at a louder volume, with the audio bar giving off greater activity. A woman is watching TV, which has a soundbar installed directly underneath. The soundbar has an audio bar indicating the level of volume. A robot vacuum cleaner rolls into the room, giving off distracting noise indicated by lighting bolts. In response, the soundbar plays at a louder volume, with the audio bar giving off greater activity.

AI Adaptive Sound

Sound optimised for each scene

Get the optimal listening experience for each scene with AI Adaptive Sound. Your Samsung soundbar recognises the type of content you’re watching and automatically adapts audio settings to produce clear voices and detailed sounds.

A TV cycles through different scenes, including a chat between two women, a sports game, a music-related scene and a cinematic shot of a spaceship taking off. With each scene, the soundbar installed underneath the TV plays a different level of volume, indicated by a fluctuating audio bar. A TV cycles through different scenes, including a chat between two women, a sports game, a music-related scene and a cinematic shot of a spaceship taking off. With each scene, the soundbar installed underneath the TV plays a different level of volume, indicated by a fluctuating audio bar.

Game Pro mode

Be a part of the game with dynamic sound

Dive straight into the gaming action in vibrant 3D sound thanks to Game Pro mode. Your soundbar automatically adjusts the audio when it detects a console connected to your Samsung TV. Plus, if you're playing via Samsung TV's Gaming Hub, it optimises audio based on the type of game.37

Moderate Bass

Enjoy rich bass, even at night

Enhance your movie experience even in the night time by muting the subwoofer. The main Soundbar still provides rich bass for your viewing pleasure.

Couple sitting on sofa receive sound waves from rear speakers placed around them. In another space, a baby sleeps in a crib. Couple sitting on sofa receive sound waves from rear speakers placed around them. In another space, a baby sleeps in a crib.

Private Rear Sound

Activate only rear speakers to watch TV

Private Rear Sound lets you watch TV without disturbing others. Simply tone down the volume by playing only the rear speakers and deactivating the other speakers.

People dance in a room filled with sound waves, coming from a soundbar and rear speakers set on opposite ends of the room. People dance in a room filled with sound waves, coming from a soundbar and rear speakers set on opposite ends of the room.

Sound Grouping

Group play with the rear speakers for room-filling music

Use Sound Grouping to sync the rear speakers with the soundbar to play the same sound in harmony. With immersive music that fills the entire room, you can bop and beat to a body-rocking rhythm.

Sound Elevation

Elevated center sound for an elevated reality

Sit back and hear sound where it's meant to be with Sound Elevation. The elevation filter boosts the center channel by using up-firing speakers to guide the sound up. The seamless blend of picture and sound makes it feel as though dialogue comes straight from what you're watching.

Scene of people talking on a TV. Sound waves emanate from a soundbar below the TV. Then slowly the sound waves are elevated to the center of the TV, indicating that the audio now plays at character level thanks to Sound Elevation. Scene of people talking on a TV. Sound waves emanate from a soundbar below the TV. Then slowly the sound waves are elevated to the center of the TV, indicating that the audio now plays at character level thanks to Sound Elevation.

Auto Volume

Balanced sound across channels for comfortable listening experiences

Auto Volume keeps the volume level smooth and consistent across different content sources by analysing incoming audio signals. With fewer sudden volume changes, you get comfortable sound when hopping between shows, games or live TV.

Different scenes play on a TV of a racing car, a rocket ship launch and fireworks. Below, a Samsung soundbar and volume dial indicate volume level. With Auto Volume, sound is adjusted to a comfortable, stable level from the start and then maintained in a balanced way despite the scenes changing. Different scenes play on a TV of a racing car, a rocket ship launch and fireworks. Below, a Samsung soundbar and volume dial indicate volume level. With Auto Volume, sound is adjusted to a comfortable, stable level from the start and then maintained in a balanced way despite the scenes changing.

Voice Assistant & Music Streaming

More ways to play your favourite sound

Control your soundbar using your voice. Just ask Google Assistant.You can also use Google Cast™ or Spotify Connect for streaming audio content, including the songs you love. Or you can use AirPlay, so you can enjoy your favourite music or podcasts directly from your iPhone or iPad.38

HDMI eARC / HDMI 2.1

Sound quality delivered seamlessly

Your soundbar features HDMI 2.1 and HDMI eARC technology, allowing smooth sound delivery from your TV and its connected devices. Now you can enjoy 3D surround sound formats like Dolby Atmos® in high quality.

SmartThings App

Compatible with SmartThings App

The SmartThings app seamlessly connects your devices, creating a unified ecosystem that enhances everyday living. It ensures your daily moments flow naturally as one connected experience.39

A TV and soundbar are connected wirelessly via dotted lines with the Wi-Fi and Bluetooth symbols. A TV and soundbar are connected wirelessly via dotted lines with the Wi-Fi and Bluetooth symbols.

Wireless TV Connection

Connect your soundbar to TV wirelessly

Connect your soundbar to your Samsung TV with Wi-Fi or Bluetooth in just a few steps. Audio and video sync perfectly for completely immersive viewing.40

A remote control is connected to both a TV and soundbar via dotted lines and accompanied by stylized icons for the devices. A remote control is connected to both a TV and soundbar via dotted lines and accompanied by stylized icons for the devices.

One Remote Control

One remote for total control

Your Samsung TV remote isn’t just for the TV. Use it to control key Soundbar functions like power, volume and sound effects.41

Samsung Audio Lab

Engineered by sound innovation experts

Samsung soundbars are tested and tuned at our California Audio Lab, where world-class audio engineers apply advanced acoustic technologies for balanced, room-filling sound.