55" QLED QEF1 4K Samsung Vision AI Smart TV (2025)

Highlights

Q4 AI Processor

Feel the power of AI in 4K

100% Colour Volume with Quantum Dot

A billion shades of colour

Endless Free Content

Access 120+ channels for free

Samsung Knox Security

Your privacy. Secured.

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[TUV] Real Quantum Dot Display

Certified as Real Quantum Dot Display with Quantum Dot sheet and Blue LED applied according to IEC standards.

[SGS] No Cadmium

The Quantum Dot sheet used in QLED TVs has received certification for compliance with the RoHS directive and has been verified to contain no cadmium by the global certification institute, SGS. *This logo is a variation of the original SGS logo for marketing purposes.

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Features

Samsung is ranked No.1 TV brand* for 19 years

Reader's Digest Most Trusted Electronics Brand 2025*

*Source: Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
*For more information please visit https://www.trustedbrands.co.nz/#mostTrusted↗

Enjoy your endless entertainment with Samsung Vision AI

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Key features at a glance

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* Viewing experience may vary according to types of content and format.
* Upscaling may not apply to PC connection and Game Mode.

A companion to help enrich your life

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Enjoy sound optimised to your content

Adaptive Sound

Adaptive Sound has audio scenic intelligence that optimises sound based on real-time scene analysis by content type.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content. Playing video

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

* The number of generation attempts allowed per day may be limited.

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Picture Quality

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* 100% colour volume measured to DCI-P3 standard, certified by VDE.

Real Colours, Real QLED. You deserve nothing less.

Vibrant and accurate colours amplified by Samsung's Quantum Dot sheet without cadmium that delivers 100% color volume.

* The SGS logo is a variation of the original SGS logo for marketing purposes.

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Picture Quality

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Intelligently enhanced colour expression

Colour Booster Pro

AI recognises each scene and enhances colour expression accordingly, so your viewing experience becomes vivid and dynamic.

Wide range of contrast on a cinematic scale

Quantum HDR

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deep blacks,vibrant imagery and details that always shine through.

* The range of Quantum HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated'* certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

Image of a little boy laying on the ground covered in fall leaves. Several differents points are detected, including the boy's face, hair, clothes and leaves, and then upscaled to 4K resolution, along with the rest of the image. The result is a much sharper image where subtle details are visible.

Image of a little boy laying on the ground covered in fall leaves. Several differents points are detected, including the boy's face, hair, clothes and leaves, and then upscaled to 4K resolution, along with the rest of the image. The result is a much sharper image where subtle details are visible. Playing video

Watch your favourite content in 4K

4K Upscaling

Our powerful 4K upscaling technology ensures you get up to 4K resolution for the content you love.

* Viewing experience may vary according to types of content and format.
* Upscaling may not apply to PC connection and Game Mode.

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Gaming Experience

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The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. Playing video

Seamless AI-driven game optimisation

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimise the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.
* Some game titles may not support this feature.
* Game Bar's Zoom-in mode is not supported for certain refresh rates.
* Game Bar UI is subject to change without prior notice.

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyse the colours and movements on screen, then signal to Hue lights* for matching effect — resulting in an incredibly immersive viewing experience.

* Smart light sold separately.
* Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

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Sound

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A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio* to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications.
* Soundbar sold separately.
* The location and number of speakers may vary depending on the model.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene. Playing video

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

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One UI Tizen

7 years of OS upgrades for free

* Content and services may vary by region and are subject to change without notice.
* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
* Some content and services require registration and subscription.
* Requires Samsung account.
* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.
* Please note that the upgrade does not cover hardware-related performance, features or durability.

Access 120+ channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

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Video Close Playing video Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment.

Your privacy. Secured.

Samsung Knox Security

Sensitive data stored on your Samsung Smart TV is protected with Knox Security*. Your TV automatically blocks malicious apps or access to phishing sites. Plus, Samsung's helps keep your TV safe with regular updates for at least 3 years from TV launch.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.
* Latest software update is required.

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One UI Tizen

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Find world-famous galleries in your TV

Art Store

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.

* Subscription is required to enjoy all the art from the Art Store.

The best of Samsung TV plus. All for free

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus*. It comes installed for free on your TV — no payment, subscription or setup required.

*Available for free for all Samsung Smart TV models released in 2017 and later
*Internet connection required

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted. Playing video

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

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SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get information about your smart home straight from the screen, includes real-time summaries and suggestions for optimisation.

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* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
* Connected devices are sold separately.
*Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.
* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices (↗). 
* UI is subject to change without prior notice.

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SmartThings

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Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures*, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice.
* Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Save energy with AI Energy Mode.

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content.
* Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.
* AI Energy Mode does not work with Game Mode.
* Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.
* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.
* Mobile mic is optimised only for Galaxy S23 or later models and iPhone 15 & above.
* You must download the Karaoke app from Tizen to use the Karaoke function.
* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

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Design

A stylish design for your space

Slim Look

This beautifully slim design blends into your decor, elevating your style without taking it over.

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Video Close Playing video Profile view of QLED TV is on display to shows its ultra slim design.

Adjust your TV with more freedom

Adjustable Stand

Get an optimal viewing experience by easily adjusting the spatial position of the TV as desired with the Adjustable Stand. It's also perfect for fitting a soundbar underneath.

* Width adjustment feature available with QEF1 55" and above only.

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Video Close Playing video A QLED TV is placed on an Adjustable Stand.

* Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.