Highlights

NQ4 AI Gen2 Processor

Feel the full power of AI in 4K

Quantum Mini LED Pro

Our most advanced Mini LED technology

Dolby Atmos®

Immersive surround sound with top channel speakers

Neo Quantum HDR+

Elevate 4K viewing with superb brightness and vivid colours

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[TUV] Real Quantum Dot Display

Certified as Real Quantum Dot Display with Quantum Dot sheet and Blue LED applied according to IEC standards.

[SGS] No Cadmium

The Quantum Dot sheet used in QLED TVs has received certification for compliance with the RoHS directive and has been verified to contain no cadmium by the global certification institute, SGS. *This logo is a variation of the original SGS logo for marketing purposes.

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Features

Samsung is ranked No.1 TV brand* for 19 years

Reader's Digest Most Trusted Electronics Brand 2025*

Upscale your experience with Samsung Vision AI

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Key features at a glance

A companion to help enrich your life

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A smart voice assistant

Bixby

Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's capable of grasping the wider context. Enjoy smooth conversations, easy searches, intuitive reactions and seamless device control.¹

Settings that intelligently optimise picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to your surroundings and the content you're watching.

Sound optimised and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds — like dialogue and background music — and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering te²

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.³

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content. Playing video

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.³

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog.⁴

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog. Playing video

Stay connected to your pets

Pet Care

Use your TV as a pet-sitting assistant. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to help calm them down. ⁴

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Compared to 2025 QLED (Q4 AI Processor)

Boost shows and movies to 4K resolution

4K AI Upscaling

Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality. ⁵

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Video Close Playing video Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen2 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

Picture Quality

Elevate 4K viewing with superb brightness and vivid colours

Neo Quantum HDR+

Elevate your viewing pleasure with superb brightness and dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ is up to 2 times brighter than Neo Quantum HDR, delivering a more vivid colour experience in a higher dynamic range like none other. HDR 10+ now streaming on OTT services.⁷

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Picture Quality

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Intelligently enhanced color expression

Colour Booster Pro

AI recognises each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.

Enhances content to HDR-like picture quality

Auto HDR Remastering

Enjoy bright highlights, clear details and vibrant colours. Our TV uses deep learning algorithms to analyse standard SDR content, then optimises it to HDR-like quality.

Real depth perceived

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth.

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated'* certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience. ⁸

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Real Colors, Real QLED. You deserve nothing less.

Vibrant and accurate colors amplified by Samsung's Quantum Dot sheet without cadmium.

Gaming Experience

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Gaming Experience

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Get smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz*. ⁹

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.¹⁰

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. Playing video

Seamless AI-driven game optimisation

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimise the settings. You can free yourself from the usual setup hassle and just play. ¹⁰

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar*. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens. ¹¹

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.¹²

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyse the colours and movements on screen, then signal to Hue lights* for matching effect — resulting in an incredibly immersive viewing experience. ¹³

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Sound

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Sound

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A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.¹⁴

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio* to play simultaneously — without muting the speakers of either device. ¹⁴

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene. Playing video

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

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One UI Tizen

Enjoy 7 years of OS Upgrades for free

Find world-famous galleries in your TV

Art Store

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.¹⁵

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One UI Tizen

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Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment.

Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment. Playing video

Access 120+ channels for free

Endless Free Content

Access free channels*, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

The best of Samsung TV Plus. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus*. It comes installed for free on your TV — no payment, subscription or setup required. ¹⁶

Your privacy. Secured.

Samsung Knox Security

Sensitive data stored on your Samsung Smart TV is protected with Knox Security*. Your TV automatically blocks malicious apps or access to phishing sites. Plus, Samsung's helps keep your TV safe with regular updates for at least 3 years from TV launch. ¹⁷

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.¹⁸

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted. Playing video

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.¹⁸

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music.¹⁹

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music. Playing video

Access useful info even when your TV is off

Daily Board

Have useful widgets* appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.¹⁹

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SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

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SmartThings

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Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch* and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play. ²⁰

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.²¹

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Save energy with AI Energy Mode

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.²¹

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.²²

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone. ²²

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds* to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements. ²³

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature* in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here. ²⁴

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Sustainability

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by natural sunlight and indoor lights — you no longer need disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one. ²⁵