The Serif Design Story

Ronan and Erwan Bouroullec add poetic quality to mundane objects. They have been drawing extensive attention from the design industry’s biggest names such as Vitra, Hay, Kartell and more. Erwan Bouroullec discusses the aesthetic value of their design and how it is reflected in The Serif.

The Bouroullecs always endeavor to focus on functionality, or intrinsic value within the object. As a result, The Serif, despite being a television, retains “beautiful language and subtle presence,” assuming its place in the world of modern design.

Due to the voluminous symmetry of the I-shape, The Serif doubles as a shelf, allowing people to further interact and experience. Hence, The Serif not only connects spaces but also forms an organic relationship with people.