the frame

The most beautiful TV you’ve never seen

The Frame is as much a work of art as it is a TV. With revolutionary Art Mode and the power of 4K UHD, the Frame transforms from TV to beautiful, lifelike art that fits seamlessly into your home and decor.

The most beautiful TV you’ve never seen

The Frame is as much a work of art as it is a TV. With revolutionary Art Mode and the power of 4K UHD, the Frame transforms from TV to beautiful, lifelike art that fits seamlessly into your home and decor.

Why get The Frame for your home?

The Frame looks like real framed art, enhancing any room it’s in. With sizes from 43" to 65”, the revolutionary design that blends perfectly into any room and allows you to have a TV where you wouldn’t normally place one.

The Frame looks like real framed art, enhancing any room it’s in. With sizes from 43" to 65”, the revolutionary design that blends perfectly into any room and allows you to have a TV where you wouldn’t normally place one.

art mode art mode

Stunning art when in Art Mode

When not in TV mode, The Frame transforms into a beautiful art display that can showcase personal photos or curated art. This ability allows The Frame to be effortlessly integrated into any space while offering an artistic enhancement.

Stunning art when in Art Mode
When not in TV mode, The Frame transforms into a beautiful art display that can showcase personal photos or curated art. This ability allows The Frame to be effortlessly integrated into any space while offering an artistic enhancement.
4k uhd tv 4k uhd tv

Lifelike picture when in TV Mode

When not in Art Mode, The Frame is a 4K UHD TV displaying over a billion shades of color and four times the resolution of HD, delivering incredible picture quality to your home.

Lifelike picture when in TV Mode
When not in Art Mode, The Frame is a 4K UHD TV displaying over a billion shades of color and four times the resolution of HD, delivering incredible picture quality to your home.

A TV that blends with any room

Beautiful art when you are living

Designed to work with your decor, The Frame can display an array of curated art that suits your taste, style and mood. 

Designed to work with your decor, The Frame can display an array of curated art that suits your taste, style and mood. 

samsung art store samsung art store

Expand your collection with the
Samsung Art Store

With the Samsung Art Store, you can bring world-class galleries into your home. From Saatchi Art to Magnum Photos, you can get curated collections to show off on your new Frame. 

Expand your collection with the
Samsung Art Store
With the Samsung Art Store, you can bring world-class galleries into your home. From Saatchi Art to Magnum Photos, you can get curated collections to show off on your new Frame. 
personal gallery personal gallery

Upload your memories for a personal touch

Display your favorite photos and customize their arrangement. Your custom integrator can help set up a creative display with matte layouts to personalize your room.

Upload your memories for a personal touch
Display your favorite photos and customize their arrangement. Your custom integrator can help set up a creative display with matte layouts to personalize your room.

Beautify your space with art 

Art Mode

Experience a modern way where TV is an element of design and matches your style.³

Art Mode

Experience a modern way where TV is an element of design and matches your style.³

Impeccable design

The Frame was designed with intuitive features that keep it looking like real framed art throughout the day.

The Frame was designed with intuitive features that keep it looking like real framed art throughout the day.

An art collection in a single frame.
The Frame doesn’t just play your favorite content, it brings elegance and style to any wall it’s on. With over 1100 pieces in Art Store, you can browse, select and purchase beautiful works that turn your living room into a one-frame art gallery. Learn more and become a member today.
An art collection in a single frame.
The Frame doesn’t just play your favorite content, it brings elegance and style to any wall it’s on. With over 1100 pieces in Art Store, you can browse, select and purchase beautiful works that turn your living room into a one-frame art gallery. Learn more and become a member today.
frame art store

Seamless connections

The Frame can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

The Frame can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

Smart Speakers

Smart Speakers

Amazon Alexa

The Frame works with Alexa so your life just got simpler. It's easy to connect your Alexa-enabled devices. With The Frame's compatibility, have Alexa turn on your TV, change channels, control volume, and more.*

*Amazon, Alexa are trademarks of Amazon.com or its affiliates.

Amazon Alexa

The Frame works with Alexa so your life just got simpler. It's easy to connect your Alexa-enabled devices. With The Frame's compatibility, have Alexa turn on your TV, change channels, control volume, and more.*

*Amazon, Alexa are trademarks of Amazon.com or its affiliates.

amazon alexa the frame

Smart Speakers

Smart Speakers

Google Assistant

The Frame works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.* 

*Google and related marks and logos are trademarks of Google LLC.

Google Assistant

The Frame works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.* 

*Google and related marks and logos are trademarks of Google LLC.

google assistant the frame
AirPlay 2
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The frame.
AirPlay 2
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The frame.
apple airplay the frame

The Frame brings your favorite
shows to life

See your favorite shows the way they were meant to be seen. The latest Frame series boasts 100% Color Volume with QLED with over a billion shades of brilliant color and deliver our most realistic picture. 

See your favorite shows the way they were meant to be seen. The latest Frame series boasts 100% Color Volume with QLED with over a billion shades of brilliant color and deliver our most realistic picture. 

quantum hdr 4x quantum hdr 4x

Sharp and crisp picture with
Quantum HDR 4x

Quantum HDR 4x delivers an extraordinary range of color and contrast so you don’t miss fine details in light or dark scenes. 

Sharp and crisp picture with
Quantum HDR 4x
Quantum HDR 4x delivers an extraordinary range of color and contrast so you don’t miss fine details in light or dark scenes. 
4k color drive extreme 4k color drive extreme

More lifelike scenes with 100% Color Volume with Quantum Dot*

Over a billion shades of brilliant color- powered by Quantum Dots- deliver our most realistic picture. 

More lifelike scenes with 100% Color Volume with Quantum Dot*
Over a billion shades of brilliant color- powered by Quantum Dots- deliver our most realistic picture. 

Take control with a smarter experience 

universal guide

Find your favorite shows
with ease

Smart Hub make it easy to find your favorite shows all in one place, while the Smart View mobile app conveniently extends mobile controls of Smart Hub to your smartphone or tablet.

smart hub

Works with existing
home systems

Smart Hub integrates seamlessly within existing home automation systems, enabling you to find your favorite shows in Smart Hub without having to use another remote or exit your system.

multiple frame tvs

Simultaneous viewing with multiple Frames

Create your own gallery wall with multiple Frames. Your custom integrator can facilitate an experience that displays different content, like sports games or movies, simultaneously.  

universal guide

Find your favorite shows
with ease

Smart Hub make it easy to find your favorite shows all in one place, while the Smart View mobile app conveniently extends mobile controls of Smart Hub to your smartphone or tablet.

smart hub

Works with existing
home systems

Smart Hub integrates seamlessly within existing home automation systems, enabling you to find your favorite shows in Smart Hub without having to use another remote or exit your system.

multiple frame tvs

Simultaneous viewing with multiple Frames

Create your own gallery wall with multiple Frames. Your custom integrator can facilitate an experience that displays different content, like sports games or movies, simultaneously.  

What's in the box 

Take a closer look at the accessories and components that come with The Frame. Giving you an array of installation opportunities, The Frame comes with the No Gap Wall-Mountᵀᴹ⁴, One Invisible Connectionᵀᴹ Cable and One Connect Box. 

Take a closer look at the accessories and components that come with The Frame. Giving you an array of installation opportunities, The Frame comes with the No Gap Wall-Mountᵀᴹ⁴, One Invisible Connectionᵀᴹ Cable and One Connect Box. 

Still have questions about The Frame?

Contact your custom integrator or explore The Frame below.

Contact your custom integrator or explore The Frame below.

1Each Customizable Frame sold separately. Screen images are simulated.

2A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.

3Shown with optional customizable frame, sold separately. Studio Stand is compatible with 55"/65" The Frame TVs and sold separately.

*QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.