the frame

The most beautiful TV you’ve never seen

The Frame is as much a work of art as it is a TV. With revolutionary Art Mode and the power of 4K UHD, the Frame transforms from TV to beautiful, lifelike art that fits seamlessly into your home and decor.

The most beautiful TV you’ve never seen

The Frame is as much a work of art as it is a TV. With revolutionary Art Mode and the power of 4K UHD, the Frame transforms from TV to beautiful, lifelike art that fits seamlessly into your home and decor.

Why get The Frame for your home?

The Frame looks like real framed art, enhancing any room it’s in. With sizes from 43" to 65”, the revolutionary design that blends perfectly into any room and allows you to have a TV where you wouldn’t normally place one.

The Frame looks like real framed art, enhancing any room it’s in. With sizes from 43" to 65”, the revolutionary design that blends perfectly into any room and allows you to have a TV where you wouldn’t normally place one.

art mode art mode

Stunning art when in Art Mode

When not in TV mode, The Frame transforms into a beautiful art display that can showcase personal photos or curated art. This ability allows The Frame to be effortlessly integrated into any space while offering an artistic enhancement.

Stunning art when in Art Mode
When not in TV mode, The Frame transforms into a beautiful art display that can showcase personal photos or curated art. This ability allows The Frame to be effortlessly integrated into any space while offering an artistic enhancement.
4k uhd tv 4k uhd tv

Lifelike picture when in TV Mode

When not in Art Mode, The Frame is a 4K UHD TV displaying over a billion shades of color and four times the resolution of HD, delivering incredible picture quality to your home.

Lifelike picture when in TV Mode
When not in Art Mode, The Frame is a 4K UHD TV displaying over a billion shades of color and four times the resolution of HD, delivering incredible picture quality to your home.

A TV that blends with any room

Beautiful art when you are living

Designed to work with your decor, The Frame can display an array of curated art that suits your taste, style and mood. 

Designed to work with your decor, The Frame can display an array of curated art that suits your taste, style and mood. 

samsung art store samsung art store

Expand your collection with the Samsung Art Store

With the Samsung Art Store, you can bring world-class galleries into your home. From Saatchi Art to Magnum Photos, you can get curated collections to show off on your new Frame. 

Expand your collection with the Samsung Art Store
With the Samsung Art Store, you can bring world-class galleries into your home. From Saatchi Art to Magnum Photos, you can get curated collections to show off on your new Frame. 
personal gallery personal gallery

Upload your memories for a personal touch

Display your favorite photos and customize their arrangement. Your custom integrator can help set up a creative display with matte layouts to personalize your room.

Upload your memories for a personal touch
Display your favorite photos and customize their arrangement. Your custom integrator can help set up a creative display with matte layouts to personalize your room.

Impeccable design

The Frame was designed with intuitive features that keep it looking like real framed art throughout the day.

The Frame was designed with intuitive features that keep it looking like real framed art throughout the day.

The Frame brings your favorite shows to life

See your favorite shows the way they were meant to be seen. The latest Frame series boasts 100% Color Volume with QLED with over a billion shades of brilliant color and deliver our most realistic picture. 

See your favorite shows the way they were meant to be seen. The latest Frame series boasts 100% Color Volume with QLED with over a billion shades of brilliant color and deliver our most realistic picture. 

quantum hdr 4x quantum hdr 4x

Sharp and crisp picture with Quantum HDR 4x

Quantum HDR 4x delivers an extraordinary range of color and contrast so you don’t miss fine details in light or dark scenes. 

Sharp and crisp picture with Quantum HDR 4x
Quantum HDR 4x delivers an extraordinary range of color and contrast so you don’t miss fine details in light or dark scenes. 
4k color drive extreme 4k color drive extreme

More lifelike scenes with Color Drive Extreme

Experience exceptional color with our 4K Color Drive Extreme technology, displaying one billion more colors than standard 4K UHD for a more vivid and realistic picture.

More lifelike scenes with Color Drive Extreme
Experience exceptional color with our 4K Color Drive Extreme technology, displaying one billion more colors than standard 4K UHD for a more vivid and realistic picture.

Take control with a smarter experience 

universal guide

Find your favorite shows with ease

Smart Hub make it easy to find your favorite shows all in one place, while the Smart View mobile app conveniently extends mobile controls of Smart Hub to your smartphone or tablet.

smart hub

Works with existing home systems

Smart Hub integrates seamlessly within existing home automation systems, enabling you to find your favorite shows in Smart Hub without having to use another remote or exit your system.

multiple frame tvs

Simultaneous viewing with multiple Frames

Create your own gallery wall with multiple Frames. Your custom integrator can facilitate an experience that displays different content, like sports games or movies, simultaneously.  

universal guide

Find your favorite shows with ease

Smart Hub make it easy to find your favorite shows all in one place, while the Smart View mobile app conveniently extends mobile controls of Smart Hub to your smartphone or tablet.

smart hub

Works with existing home systems

Smart Hub integrates seamlessly within existing home automation systems, enabling you to find your favorite shows in Smart Hub without having to use another remote or exit your system.

multiple frame tvs

Simultaneous viewing with multiple Frames

Create your own gallery wall with multiple Frames. Your custom integrator can facilitate an experience that displays different content, like sports games or movies, simultaneously.  

Still have questions about The Frame?

Contact your custom integrator or explore The Frame below.

Contact your custom integrator or explore The Frame below.

1Each Customizable Frame sold separately. Screen images are simulated.

2A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.