The most beautiful TV you’ve never seen

Discover The Frame, the television that doubles as a beautiful piece of art.

The most beautiful TV you’ve never seen

Discover The Frame, the television that doubles as a beautiful piece of art.

Why get The Frame for your home?

The Frame looks like real framed art, enhancing any room it’s in. With sizes of 43”, 55” and 65” and revolutionary design that blends perfectly into any room, The Frame allows you have a TV where you wouldn’t normally place one.

The Frame looks like real framed art, enhancing any room it’s in. With sizes of 43”, 55” and 65” and revolutionary design that blends perfectly into any room, The Frame allows you have a TV where you wouldn’t normally place one.

Stunning art when in Art Mode

When you’re not watching TV, Art Mode transforms The Frame into a beautiful work of art with intelligent features to adjust and ensure it looks stunning and real throughout the day.

Stunning art when in Art Mode
When you’re not watching TV, Art Mode transforms The Frame into a beautiful work of art with intelligent features to adjust and ensure it looks stunning and real throughout the day.

Lifelike picture when in TV Mode

When not in Art Mode, The Frame is a 4K UHD TV displaying over a billion shades of color and four times the resolution of HD, delivering incredible picture quality to your home.

Lifelike picture when in TV Mode
When not in Art Mode, The Frame is a 4K UHD TV displaying over a billion shades of color and four times the resolution of HD, delivering incredible picture quality to your home.

The inspiration behind The Frame

Meet Yves Behar, the designer behind The Frame. See what inspired him to design The Frame. 

A TV designed to blend with any room

Beautiful art when you are living

Designed to work with your decor, The Frame can display an array of curated art that suits your taste, style and mood. 

Designed to work with your decor, The Frame can display an array of curated art that suits your taste, style and mood. 

Expand your collection with the Samsung Art Store

With the Samsung Art Store, you can buy individual pieces or subscribe to an ever-growing library of works curated by established and emerging artists.

Upload your memories for a personal touch

Display your favorite photos and customize their arrangement. Your custom integrator can help set up a creative display with matte layouts to personalize your room.

Introducing the Saatchi Art Collection partnership

Samsung worked with the Saatchi Art Collection to feature prominent artwork from prolific artists all around the world, so you can display these beautiful works right in your own home.

Expand your collection with the Samsung Art Store

With the Samsung Art Store, you can buy individual pieces or subscribe to an ever-growing library of works curated by established and emerging artists.

Upload your memories for a personal touch

Display your favorite photos and customize their arrangement. Your custom integrator can help set up a creative display with matte layouts to personalize your room.

Introducing the Saatchi Art Collection partnership

Samsung worked with the Saatchi Art Collection to feature prominent artwork from prolific artists all around the world, so you can display these beautiful works right in your own home.

Impeccable design

The Frame was designed with intuitive features that keep it looking like real framed art throughout the day.

The Frame was designed with intuitive features that keep it looking like real framed art throughout the day.

The Frame brings your favorite shows to life

See your favorite shows the way they were meant to be seen: on a 4K UHD TV that displays over a billion shades of color and four times the resolution of HD.

See your favorite shows the way they were meant to be seen: on a 4K UHD TV that displays over a billion shades of color and four times the resolution of HD.

Sharp and crisp picture with 4K HDR Pro

4K HDR Pro delivers an extraordinary range of color and contrast on The Frame. This wider range of contrast helps ensure you don’t miss fine details in light or dark scenes.

Sharp and crisp picture with 4K HDR Pro
4K HDR Pro delivers an extraordinary range of color and contrast on The Frame. This wider range of contrast helps ensure you don’t miss fine details in light or dark scenes.

More lifelike scenes with Color Drive Extreme

Experience exceptional color with our 4K Color Drive Extreme technology, displaying one billion more colors than standard 4K UHD for a more vivid and realistic picture.

More lifelike scenes with Color Drive Extreme
Experience exceptional color with our 4K Color Drive Extreme technology, displaying one billion more colors than standard 4K UHD for a more vivid and realistic picture.

Take control with a smarter experience 

Find your favorite shows with ease

Smart Hub make it easy to find your favorite shows all in one place, while the Smart View mobile app conveniently extends mobile controls of Smart Hub to your smartphone or tablet.

Works with existing home systems

Smart Hub integrates seamlessly within existing home automation systems, enabling you to find your favorite shows in Smart Hub without having to use another remote or exit your system.

Simultaneous viewing with multiple Frames

Create a multi-screen entertainment experience that looks like a gallery wall. Your custom integrator can set up multiple Frames so they display different content simultaneously, whether it’s sports games or movies for the kids.

Find your favorite shows with ease

Smart Hub make it easy to find your favorite shows all in one place, while the Smart View mobile app conveniently extends mobile controls of Smart Hub to your smartphone or tablet.

Works with existing home systems

Smart Hub integrates seamlessly within existing home automation systems, enabling you to find your favorite shows in Smart Hub without having to use another remote or exit your system.

Simultaneous viewing with multiple Frames

Create a multi-screen entertainment experience that looks like a gallery wall. Your custom integrator can set up multiple Frames so they display different content simultaneously, whether it’s sports games or movies for the kids.

Still have questions about The Frame?

Contact your custom integrator or explore The Frame below.

Contact your custom integrator or explore The Frame below.

*Each Customizable Frame sold separately. Screen images are simulated.
**A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.