the frame the frame

New installation opportunities

with The Frame

New installation opportunities

with The Frame

A TV that doubles as art

The Frame, now part of the QLED family, is designed to suit any room, offering additional placement opportunities with sizes from 43" to 65”. When not being used as a 4K UHD TV, it still entertains as a beautiful piece of art to blend with any décor. It’s the most beautiful TV you’ve never seen.

The Frame, now part of the QLED family, is designed to suit any room, offering additional placement opportunities with sizes from 43" to 65”. When not being used as a 4K UHD TV, it still entertains as a beautiful piece of art to blend with any décor. It’s the most beautiful TV you’ve never seen.

Art Mode

When not in TV mode, The Frame transforms into a beautiful art display that can showcase personal photos or curated art. This ability allows The Frame to be effortlessly integrated into any space while offering an artistic enhancement.

When not in TV mode, The Frame transforms into a beautiful art display that can showcase personal photos or curated art. This ability allows The Frame to be effortlessly integrated into any space while offering an artistic enhancement.

samsung art store samsung art store

Art for any taste

Select art pieces from the Art Store for an ever-increasing library of established and emerging artists’ work. Client can choose to upload their own photos, buy individual pieces or subscribe for full access to curated art. 

Art for any taste
Select art pieces from the Art Store for an ever-increasing library of established and emerging artists’ work. Client can choose to upload their own photos, buy individual pieces or subscribe for full access to curated art. 
intelligent sensors intelligent sensors

Intelligent sensors

Brightness sensors intelligently adjust for ambient light to keep art looking natural, while motion sensors turn the art off and conserve energy when no one is in the room. Anti-glare features also help reduce reflections in various light conditions.

Intelligent sensors
Brightness sensors intelligently adjust for ambient light to keep art looking natural, while motion sensors turn the art off and conserve energy when no one is in the room. Anti-glare features also help reduce reflections in various light conditions.

TV Mode

The Frame can be utilized as a TV while in TV Mode. This is what enables The Frame to be placed in areas where a TV might not normally be placed. Learn about The Frame’s picture quality when in TV mode below.

The Frame can be utilized as a TV while in TV Mode. This is what enables The Frame to be placed in areas where a TV might not normally be placed. Learn about The Frame’s picture quality when in TV mode below.

billion shades of color

100% Color Volume with QLED*

Over a billion shades of brilliant color—powered by Quantum Dots—deliver our most realistic picture.

The Frame specs

Features to complete the look

Stands, accessories and additional bezels add to The Frame’s sleek design while also offering benefits to custom integrators.

Stands, accessories and additional bezels add to The Frame’s sleek design while also offering benefits to custom integrators.

bezel frames bezel frames

Customizable Frames

Optional bezel frames¹ in beige, brown, white and black fit The Frame to any décor and magnetically snap over the existing charcoal black frame for easy customization.

Customizable Frames
Optional bezel frames¹ in beige, brown, white and black fit The Frame to any décor and magnetically snap over the existing charcoal black frame for easy customization.
no-gap wall mount no-gap wall mount

No-Gap Wall Mount

The No-Gap Wall Mount, included with The Frame, enables the TV to lay flush against the wall with easy setup. These TVs are also VESA-compliant for addressing any wall mount solution.²

No-Gap Wall Mount
The No-Gap Wall Mount, included with The Frame, enables the TV to lay flush against the wall with easy setup. These TVs are also VESA-compliant for addressing any wall mount solution.²
invisible cable invisible cable

Cleaner connections

While The Frame comes with an invisible cable for out-of-wall use, an optional 5m in-wall-rated cable (sold separately) offers seamless installations while OneConnect box with IR blaster enables placement behind doors.

Cleaner connections
While The Frame comes with an invisible cable for out-of-wall use, an optional 5m in-wall-rated cable (sold separately) offers seamless installations while OneConnect box with IR blaster enables placement behind doors.
studio stand studio stand

Optional Stands

Unique stands³ like the easel-designed studio stand offer unique TV placement and style a room like a gallery for every size models. These stands also help conceal cables keeping the integrity of the design.

Optional Stands
Unique stands³ like the easel-designed studio stand offer unique TV placement and style a room like a gallery for every size models. These stands also help conceal cables keeping the integrity of the design.
An art collection in a single frame.
The Frame doesn’t just play your favorite content, it brings elegance and style to any wall it’s on. With over 1100 pieces in Art Store, you can browse, select and purchase beautiful works that turn your living room into a one-frame art gallery. Learn more and become a member today.
An art collection in a single frame.
The Frame doesn’t just play your favorite content, it brings elegance and style to any wall it’s on. With over 1100 pieces in Art Store, you can browse, select and purchase beautiful works that turn your living room into a one-frame art gallery. Learn more and become a member today.
frame art store

Seamless connections

The Frame can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

The Frame can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

Smart Speakers

Smart Speakers

Amazon Alexa

The Frame works with Alexa so your life just got simpler. It's easy to connect your Alexa-enabled devices. With The Frame's compatibility, have Alexa turn on your TV, change channels, control volume, and more.*

*Amazon, Alexa are trademarks of Amazon.com or its affiliates.

Amazon Alexa

The Frame works with Alexa so your life just got simpler. It's easy to connect your Alexa-enabled devices. With The Frame's compatibility, have Alexa turn on your TV, change channels, control volume, and more.*

*Amazon, Alexa are trademarks of Amazon.com or its affiliates.

amazon alexa the frame

Smart Speakers

Smart Speakers

Google Assistant

The Frame works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.* 

*Google and related marks and logos are trademarks of Google LLC.

Google Assistant

The Frame works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.* 

*Google and related marks and logos are trademarks of Google LLC.

google assistant the frame
AirPlay 2
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The frame.
AirPlay 2
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The frame.
apple airplay the frame

Advanced control

Samsung offers partnerships and solutions that simplify system control configuration and cut HDR color calibration time from hours to minutes.

Samsung offers partnerships and solutions that simplify system control configuration and cut HDR color calibration time from hours to minutes.

control code compatibility

Control system integration

We work with partners like AMX, Control4, Crestron, RTI, Savant, URC, ELAN, and Josh.ai to make sure our products can be seamlessly integrated into existing home automation systems. Features like Auto-Discovery Support help custom integrators with reduced configuration times.

Command code compatibility

We’ve developed a comprehensive list of lightning-fast IP and RS232 control commands to directly launch streaming services like Amazon and Netflix and to navigate our Smart Hub platform.

auto calibration

Auto calibration

Introducing CalMAN with AutoCal by SpectraCal. This custom calibration solution is built into every 4K UHD, Frame and QLED TV and designed to optimize the viewing experience. Custom integrators can now fine-tune HDR and color settings in less than 20 minutes.

samsung partners

Partnerships for seamless performance

Here are just a few partners Samsung works with to help you connect and calibrate our 2017 QLED TVs and Blu-ray players with leading control system solutions. Samsung works closely with home automation system providers to seamlessly integrate Samsung into their platforms.

smart hub

A smarter experience

A smarter experience

smart hub

Easy navigation with Smart Hub

Our newly designed Smart Hub is organized so viewers can easily find their favorite content, while advanced IP control supports a lightning-fast experience.

Simple connections with OneRemote

Samsung OneRemote with auto-detect connects compatible devices via HDMI and populates them as a source device in the Smart Hub menu. For system control integration, our Advanced IP Control Command support includes direct launching of streaming apps and Smart Hub navigation.

How to find support

*QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.

1Each Customizable Frame sold separately. Screen images are simulated.

2A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.

3Stands sold separately.