The Frame 32” is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space.
*Customisable bezel sold separately.
Top 4 Features
Matte Display
A glare-free* viewing experience
Modern Frame Design with Bezel*
Designed to look just like a picture frame
QLED 4K Technology
Naturally bright and colourful picture
Art Mode
TV when it's on, art when it's off
Experience glare-free picture viewing
Matte Display
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork on a glare-free canvas*.
*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
Modern Frame Design
Designed to look like a slim picture frame
The Frame 32” is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.
*Bezel sold separately.
Style The Frame, your way
Customisable Bezels*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or the artwork on display. It’s quick and easy to swap them – all it takes is a snap to switch things up and refresh your everyday space.
*Customisable bezels each sold separately. For full availability, visit theframebezel.com.
TV when it’s on,
Art when it’s off
Art Mode
Instead of turning into a black screen, The Frame transforms into a showcase of beautiful artwork and photography when it's turned off, allowing the TV to become part of your décor. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.
*Bezel sold separately.
**Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.
***Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI
Art
Bringing world-class galleries to you
Art Store
With an Art Store subscription* you can curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.
*Separate Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice.
**Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI
A father is touching his daughter's face on the beach. The moment is captured on The Frame, which is hanging on a wall in a room.
My Photo
Frame your most-loved moments
Elevate your photos to new artistic heights. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.
* Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.
**Internet connection, compatible Android or iOS device and SmartThings app required. Photos will be displayed at the original resolution.
***Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI
Matte Canvas
Your art, your way
Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.
*Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI
A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.
Senses your presence
Motion Sensor
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy.
*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition.
The ideal way to appreciate art, in any light
Brightness Sensor
The Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*
*Brightness sensor performance may vary depending on the ambient brightness level.
Design
SolarCell Remote
One remote to control all your devices
Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don’t need any disposable batteries.
*When battery is fully drained it can only be charged via USB C cable (USB cable sold separately). Please refer to the TV Menu(Settings - General Settings - Power & Energy Saving - Available Remote Battery) to check the remaining battery level of the remote control.
Hangs just like a picture frame
Mini One Connect Box & Slim Fit Wall Mount
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. You can even plug your multimedia devices* into the Mini One Connect Box, leaving you with a stylish, minimalistic living space to enjoy.
*2.5m-long/0.5cm-wide Grey Cable included. Separate tuner cable required. Please note 32” The Frame is not compatible with the One Near-Invisible Cable.
Multi Position Stand
Vertical
Or turn The Frame TV upright to display beautiful portraits in a vertical position.
*Content support in Vertical Mode may vary.
Picture Quality
Naturally bright and colourful picture
Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
Sound
A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.
Sound that tracks the action on-screen
Object Tracking Sound Lite
Object Tracking Sound Lite chooses which of the TV's front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.
Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.
The richer sounds of synergy between TV and soundbar
Samsung Q-Symphony
Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.
*Q-Symphony is available only with compatible Samsung soundbar. Soundbar sold separately.
Smart Features
An abundance of apps and services to enjoy
Smart TV powered by Tizen*
With the best-selling Samsung Smart TV** you can dive into a huge collection of films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW TV apps* – all in one place. Not sure what to watch?
*Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI’
**Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.
***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
Mirror all your content on the big screen
Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**
*Internet connection, compatible smartphone and Samsung SmartThings app required.
**Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
***Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI
Why Samsung TV
Samsung Knox*
Your privacy, secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with mutli-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.
*Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.
AI Energy Saving Mode
AI Energy Saving Mode
Monitor and reduce your energy consumption*.
With SmartThings** and AI Energy Mode, your TV adjusts the brightness depending on the content you're watching and the light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
*Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.
**Requires SmartThings app, Internet connection, and SmartThings enabled devices.
***Adaptive Brightness will not operate in environments exceeding 80 lux.
****Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI’
You will need a Samsung Account to access the full range of smart features available through your device, including network-based smart services, applications such as games and streaming services, smart home functionality, and many more.If you choose not to login to your device with your Samsung Account, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI.If you do not already have a Samsung Account, you can easily create one here: https://account.samsung.com/membership/intro - it is free to sign up. Terms and Conditions apply.
*Wires not shown. Bezel sold separately.
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Specifications
Screen Size
32"
Refresh Rate
50Hz
Resolution
FHD (1,920 x 1,080)
Anti Reflection
Matte Display
One Billion Color
Yes
HDR 10+
Support
Contrast
Mega Contrast
Color
100% Colour Volume with Quantum Dot
Motion Technology
Motion Xcelerator
Picture Clarity
Yes
Smart Calibration
Basic
Object Tracking Sound
OTS Lite
Samsung Q-Symphony
Yes
Audio Pre-selection Descriptor
Yes
Adaptive Sound
Adaptive Sound
Dual Audio Support (Bluetooth)
Yes
Operating System (OS)
Tizen™
Bixby
US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)
Built-in Voice Assistant
Alexa (GB, DE, FR, IT, ES, AT, IE)
Works with AI Speaker
Alexa (GB, DE, FR, IT, ES, AT, IE), Google Assistant (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)
Mobile to TV, Sound Mirroring, Wireless TV On, Tap View
Mobile Tap Mirroring
Yes
Mobile Camera Support
Yes
Easy Setup
Yes
App Casting
Yes
Wireless Dex
Yes
Web Service
Microsoft 365
HGiG
Yes
Gaming Hub
Yes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)
Bluetooth
Yes (BT5.2)
HDMI Audio Return Channel
ARC
One Connect Box
One Connect Mini
Front Color
BLACK
Stand Color
BLACK
9:16 Screen Support
Yes
Motion Detection (Frame)
Yes
Ambient Mode Brightness/Color Sensor
Brightness/Color Detection
ConnectShare™
Yes
Accessibillity - Voice Guide
UK English, Finnish, France French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portugal Portuguese, Romanian, Slovak, Spain Spanish, Swedish, Czech, Danish, Dutch, Korean
Accessibility - Learn TV Remote / Learn Menu Screen
UK English, German, French, Spanish, Italian, Dutch, Polish, Danish, Swedish, Finnish, Norwegian, Portuguese, Russian(only when connecting to Network in EE,LV,LT)
Low Vision Support
Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Picture Off
Hearing Impaired Support
Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom