HIGHLIGHTS

Unconditionally Beautiful

* Wires not shown.
* Cotton blue and cloud white are only available in ROI.
Two women look at a Cloud White model of The Serif TV on a stand in a stylish living room. The image on The Serif’s screen shows a winter scene with a forest and snow.
Two women look at a Cloud White model of The Serif TV on a stand in a stylish living room. The image on The Serif’s screen shows a winter scene with a forest and snow. It zooms in to focus The Serif.
The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.
Key aspects of The Serif TV are shown beginning with the iconic design that looks incredible from all angles, how easy it is to connect The Serif to your mobile and share content using NFC on TV, and the ability to enjoy incredible picture quality with 100% Colour Volume thanks to Samsung’s QLED technology. The video ends by showing The Serif’s Ambient Mode and the unique inspiration The Serif offers your space. A close-up image of a man sketching the iconic 'capital-I' side profile of The Serif TV. Then we see the profile of a real Cloud White model of The Serif TV, with the words “The Serif” to the right, and a disclaimer at the bottom that reads: “This video is simulated and for illustration purposes only. The appearance, design and Graphic User Interface specifications, which do not affect product performance, are subject to change without notice. Please see our Samsung dot com product detail page.” Then a black model of The Serif is shown angled slightly from the front with the focus on the side profile. The words “Iconic Design” appear in the top left corner, with a disclaimer at the bottom that reads: “Actual products may differ from the image shown. Actual product colour and size may vary by region.” The TV rotates to show the back briefly before switching to show a Cloud White model of The Serif from various aspects of the iconic design. Then the scene shifts and the camera pans from left to right to show a line of various models of the Serif TV, alternating between Black and Cloud White. Each one is positioned at different angles, sometimes on a detachable stand and sometimes on a tabletop. Each shows an onscreen video of a grassy field with the windy blowing. The camera rests briefly on the 7th one, a Cotton Blue model of The Serif on a black stand. Then The Serif TV spins and the room is transformed, with simple furniture spinning into view until it is all assembled into a beautiful space with The Serif TV at the centre. Then in another cosy living room space is a Cloud White model of The Serif on its stand in the middle of the room, illuminated by a giant skylight. The words "360 All Around Design" appear at the top left corner, with a disclaimer at the bottom that reads: “Actual product may differ from image shown. Actual product colour and size may vary by region.” The room rotates and is transformed again to show another model of The Serif TV from the back on its detachable stand. The camera continues to pan, rotating into a kitchen with a Cloud White model of The Serif on a cabinet at the end of a long kitchen table. Then it rotates again to show another room with skylights. A Cloud White model of The Serif TV is on its stand in the middle in front of an area rug. The words NFC on TV appear at the top left corner with a disclaimer that says: “When using NFC on TV, Bluetooth on your mobile will automatically activate. The Graphic User Interface and the sound effect in this scene are simulated for demonstration purposes only.” A man walks in and places his mobile phone on the top of The Serif. Onscreen, a Bluetooth logo is shown, along with the words, “Connecting to Galaxy S10.” Then, the music the man was listening to on his phone plays on The Serif TV with the song title in the top-right corner. The scene pans out, showing The Serif TV in Ambient Model showing the clock, then pans right to another room with a black model of The Serif TV on a stylish wooden TV stand. The words “Colour Volume 100% with QLED Technology” are shown in the top left corner and a disclaimer at the bottom that reads: “QLED has received verification from world-class testing and certification association, Verband, Deutscher Elektrotechniker (VDE) for its ability to produce 100% colour volume. QLED: Samsung QLED is Quantum dot based TV.” Onscreen, a video of pizza being made shows the incredible picture quality. Then we see a man using Samsung’s Bixby Voice Assistant with the One Remote. The words “Bixby on TV” appear in the top left corner, along with a disclaimer at the bottom that reads: “This feature is only available in certain languages. Images on screen are simulated for demonstration purposes only.” The man says “Hi Bixby” and “Go to Ambient Mode.” The onscreen video transitions to Ambient Mode with a beautiful pattern showing weather information in the top left corner of the TV screen. The next scene shows the same Ambient Mode screen on a Cloud White model of The Serif TV on its stand with large windows in the back showing that it is raining outside. The words “Ambient Mode” appear in the top left corner along with a disclaimer at the bottom that reads: “Background feature accuracy may vary based on TV location, depending on wall designs, patterns, and/or colours.” As the scene outside shifts to a beautiful autumn day, the onscreen image changes to match. Finally, a Cloud White model of The Serif is shown in Ambient Mode. A cat is perched on the top-left corner of the TV and the words “Unique inspiration for your space” are appear in the middle. The cat leaps off and the scene fades to black. The words “The Serif” appear momentarily in the middle in white, followed by a white Samsung logo.
The Serif with Ambient Mode looks like a furniture design. A man places a remote control on The Serif. A chair, stool, table, and a woman sitting in a chair stacked on top of one another to represent the iconic 'I-shape' design. It gives you a unique inspiration for your space.
The Serif screen seamlessly blends into different spaces. The Serif in Ambient Mode shows a forest, vibrant colour and patterns, rain, and Fabric Ambient Mode on-screen, giving you unique TV design inspiration for your space.
A train goes around the tracks through a mountain landscape. The landscape looks like real, but it is a scene provided by Ambient Mode of The Serif. The Serif with QLED Ambient Mode surrounded by toy trains, and it blends well with the space. It shows unique inspiration for your space.

Design your life
with The Serif

Design

A timeless TV that combines iconic design with a brilliant viewing experience.

A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode in the colour green.

Discover smarter ways to enjoy
your TV

Connectivity

Intelligence that seamlessly syncs up to make life easier so you can enjoy your TV more. The Serif has the smarts to deliver outstanding performance at every moment.

A man is enjoying their time together in a living room.  Cloud White The Serif sits in the center of the room with the screen Samsung Smart Hub open. The Serif TV is Smart TV powered by Tizen.

Experience
QLED technology
on The Serif

QLED Technology

Whatever you’re watching with stunning QLED 4K quality, every second looks true-to-life. The Serif brings you a visual feast of over a billion cinematic colours that will look incredible for years to come.

A Cloud White model of The Serif is on a stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds.

How The Serif reshapes your lifestyle

* Measured to DCI-P3 standard, certified by VDE.

"Beautifully Designed + World Class Technology...If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function..."


55"" Class The Serif QLED Smart 4K UHD TV
- White (2019), USA,samsung.com

* The images are for illustrative purposes only and are intended to provide better understanding.

Find the right fit for your style

The Serif 43"

The profile of a Cloud White The Serif 43" is shown from the left side. The profile of a Cotton Blue The Serif 43" is shown from the left side.
CLOUD WHITE
Capacity
Capacity

The Serif 49"

The profile of a Cloud White The Serif 49" is shown from the left side. The profile of a Cotton Blue The Serif 49" is shown from the left side
CLOUD WHITE
Capacity
Capacity

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side. The profile of a Cotton Blue The Serif 55" is shown from the left side.
CLOUD WHITE
Capacity
Capacity

See how The Serif fits
beautifully in your home

A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom. Next to it is a Cloud White model showing the iconic 'capital-I' profile closeup. Below, is a Cloud White model of The Serif is on a black stand, seen from the top on a red carpet. Below and on the left is a closeup image of a Cloud White model of The Serif showing the clock in Ambient mode against a green and white screen. To the right, a man sits on a sofa in a living room, looking sideways at a Cloud White model of The Serif placed neatly without a stand on top of stylish TV console. The final image shows a closeup of the corner of a Cotton Blue model with books and a small figurine placed on the top. These are showing TV room interior design of 2020 The Serif.
* Wires not shown.

Look what you can do with the Serif

DESIGN

CONNECTIVITY

QLED TECHNOLOGY