98" Neo QLED QN990F 8K Vision AI Smart TV (2025)

Highlights

NQ8 AI Gen3 Processor

Our smartest processor, our best upscaling¹

Supersize Picture Enhancer

Optimises your content for the large screen⁵

Glare Free

The full picture. Glare-free.⁶

Wireless One Connect

Eliminate cable clutter⁹

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Techaeris – Top Pick

"The Samsung QN990F Neo QLED 8K is the king of the 8K mountain, and it’s just waiting for you to get to the top with it."

Home Entertainment Brand of the Year 2025

“A step above the competition when it comes to pushing technology, design, and accessibility”

[TUV] Real Quantum Dot Display

Certified as Real Quantum Dot Display with Quantum Dot sheet and Blue LED applied according to IEC standards.

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Features

Samsung's ultimate AI-powered viewing

Key features at a glance

Companion that enriches your life

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Compared to 2025 Neo QLED 4K TVs with NQ4 AI Gen2 Processor

Our most advanced 8K viewing

8K AI Upscaling Pro

Our most powerful processor upscales the resolution of everything you watch to breath-taking 8K - even if it wasn't filmed that way. Using 768 neural networks, this TV meticulously enhances details and textures, elevating your resolution. Perfecting every pixel, so that the best 4K TV is an 8K TV. ​

Upscaling may not apply to PC connection and Game Mode.

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As easy as asking

Bixby and Alexa

Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Settings, adjusted for you

AI Mode

Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.​

Expertly engineered sound, in real-time

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content. Playing video

One-of-a-kind visuals that match your mood

Generative Wallpaper

Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.

The number of generation attempts allowed per day may be limited. Samsung account required.

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Picture Quality

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Picture Quality

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Our smoothest motion

AI Motion Enhancer Pro

See the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.

Extreme detail on our brightest TV

Neo Quantum HDR 8K Pro

Introducing our brightest TV. Watch everything in incredible depth and super fine detail, with more vibrant colours and stunning contrast. Whether it's uncovering detail in a dark nature scene or a sun-scorched mountain range, every detail is captured and brought to life, as the director intended.​

Available OTT services may differ by country. Separate subscriptions required for certain streaming services. Terms apply. Neo Quantum HDR 8K+ applicable to 65". Samsung 8K TV models are pre-set for energy saving. You may adjust brightness in the [menu/setting]. Higher brightness consumes more energy.

Like seeing it in person

Real Depth Enhancer Pro

Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Upgrade to HDR detail

Auto HDR Remastering Pro

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.

Three architectural details of an Italian landmark are transformed into an exquisite 8K resolution. Then, a ripple starts from the center of the scene and spreads out to all the edges, revealing the entire scene in pristine \"8K Association Certified\" quality.

Three architectural details of an Italian landmark are transformed into an exquisite 8K resolution. Then, a ripple starts from the center of the scene and spreads out to all the edges, revealing the entire scene in pristine \"8K Association Certified\" quality. Playing video

Four times the pixels of a 4K TV

True 8K Resolution

Imagine picking out faces in a crowded stadium, or blades of grass in a nature documentary. True 8K resolution has 33 million pixels - 4x as many pixels as 4K and 16x as many as Full HD. It creates a new level of sharpness and detail, so you can see enhanced colours and textures in your content.

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Real Colours, Real QLED. You deserve nothing less.

Vibrant and accurate colours amplified by Samsung’s Quantum Dot sheet that delivers 100% colour volume.

Sound

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In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. Playing video

Sound, like the movies

Dolby Atmos®

Bring the sound of cinema into your home. With 12 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

A person on a motorcycle is making circles on the screen. Object Tracking Sound Pro tracks the movement of the motorcycle.

A person on a motorcycle is making circles on the screen. Object Tracking Sound Pro tracks the movement of the motorcycle. Playing video

Our best TV sound experience

Object Tracking Sound Pro

Our best TV surround sound experience. The sound follows the action on screen thanks to 12 built-in speakers that fire sound from all sides of the screen. Hear the roar of a jet plane flying, the rise of the crowd as your sports team attacks and the dialogue from where the character is standing.​

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

Samsung TVs and soundbars, the perfect harmony

Q-Symphony

Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.

Compatible Samsung Soundbar required.

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Design

Absolute beauty found in minimalism

Infinity One Design

Your TV can be the elegant statement piece of any room. This gorgeous Infinity One Design takes sophistication to the next level with its impossibly slim profile.

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Video Close Playing video The front, side and back of the Neo QLED QN990F are on display. A subtle flash gracefully traces along the edges of the TVs to accentuate its stunning infinity one design

Say goodbye to disposable batteries

SolarCell Remote

Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Must be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up.

Gaming Experience

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Gaming Experience

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Game up to 120Hz motion

Motion Xcelerator 120Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

Supports VRR 8K/4K@120Hz.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. Playing video

Just turn on and play

AI Auto Game Mode

Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.

Level Up Your Gameplay

Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice.

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Smart TV Powered by Tizen OS

Experience 7 years of
smarter TV on us

Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device

Your home, your gallery

Art Store

Display your personal art collection from your TV. Choose from a growing library of 3,000+ pieces, curated from world-leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring and more. Famous classics, modern artworks or stunning photography - make a gallery of your space.

Art Store subscription and Samsung Account required.

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Smart TV Powered by Tizen OS

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Entertainment for every day. Always for free.

Samsung TV Plus

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.

Samsung account and internet connection required

Keeping your private information private

Samsung Knox Security

With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.

Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Must be connected to Samsung TV via SmartThings.

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SmartThings

One place. All your smart devices.

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

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Set your hands free

Universal Gestures

Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.

Supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

See more, spend less

AI Energy Mode

Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content and the surrounding light levels to reduce overall energy consumption. You can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV from your phone

Quick Remote

Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.

Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

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