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43" RU7400 Dynamic Crystal Colour HDR Smart 4K TV

UE43RU7400UXXU
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Dynamic Crystal Colour

Dynamic Crystal Colour

UHD Processor

UHD Processor

Discover picture detail like never before

HDR

Bixby on TV

Bixby on TV

Discover exceptional picture quality with our RU7400 Dynamic Crystal Colour 4K TV

Discover exceptional picture quality with our RU7400 Dynamic Crystal Colour 4K TV

* Product design and specifications may vary depending on the model and size of the TV.

Crystal, clear, lifelike colour

Dynamic Crystal Colour

With more than one billion colours — 64 times more than conventional UHD TVs — the Dynamic Crystal Colour display delivers picture-perfect results every time.

Crystal, clear, lifelike colour
True 4K colour & clarity

True 4K colour & clarity

Don't settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.

UHD Dimming

UHD Dimming

Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality.

Bixby on TV

Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.

Bixby on TV

Discover picture detail like never before

Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

Discover picture detail like never before

Less time searching and more time watching

Universal Guide

Spend less time searching and more time watching, with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

Less time searching and more time watching

* Content services may vary by regions and are subject to change without notifications.* Images are simulated and for illustration purposes only. The appearance, design and GUI specifications which is not affecting to product performance are subject to change without notice.

UHD Processor

Relax with a TV that adapts to give you the very best 4K picture.

UHD Processor

Simply sophisticated and stylish

Simply sophisticated and stylish

* Actual product may differ from image shown. Please see our product gallery.

Clean Cable Solution

Banish messy cables from sight, for a distraction free viewing experience.

* Actual product may differ from image shown. Please see our product gallery.* This feature does not apply for 43 inches.

Slim Design

A TV designed to look elegant from every angle, with a design that gives you less TV and more picture.

* Actual product may differ from image shown. Please see our product gallery.

Slim Design

* Actual product may differ from image shown. Please see our product gallery.

Smart Home

Control your compatible smart devices from the comfort of your sofa for a more connected home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.

Smart Home

* Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

All your content and connected devices in one place

Enjoy simple and intuitive control of everything with just one remote. Say goodbye to multiple remotes lined up on your coffee table. Your one Remote allows you to access all your content and connected devices in one place. You’re only ever 3 clicks from your favourite shows.*

All your content and connected devices in one place

*Some apps may not be available at launch. App providers can be withdrawn from the product at any time and without notice.

  • * Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
  • * Google and related marks and logos are trademarks of Google LLC.* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
  • * Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region. * Images simulated for illustration purpose only. * Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
  • 3,840 x 2,160 Resolution
  • HDR HDR (High Dynamic Range)
  • Dynamic Crystal Color Colour
  • US English, Korean, UK English, French, German, Italian, Spanish (features vary by language) Bixby
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What is Screen Mirroring and how do I use it with my Samsung TV and Samsung mobile device?

What is Screen Mirroring and how do I use it with my Samsung TV and Samsung mobile device?See The Answer

My TV switches itself off

My TV switches itself offSee The Answer

User manual & Downloads

How It Stacks Up

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Certain features with the Smart Hub may not be available without expressed consent regarding the collection and use of personal information. Content available through Smart Hub may vary among product categories, models and territories. Certain applications must be purchased and may not be available in all regions.