Samsung Smart TVs:
Built for Speed, Clarity & Gaming
Smart TV is the centre of how we stream, watch, and play. From OTT platforms and live TV apps to music, sports, and gaming services, we rely on our TVs to handle a wide range of content every day. That’s why performance matters. A well-performing Smart TV opens apps quickly, keeps navigation smooth, and delivers consistent picture quality across different platforms. By understanding how processors, upscaling, and gaming features work together, you can choose a TV that elevates your everyday viewing experience and complements the way you enjoy entertainment at home.
Why Smart TV Performance Matters as much as the Screen Size
Most people choose a TV based on size or display type, but performance is what you experience every day. A responsive Smart TV opens apps quickly, switches smoothly between streaming platforms, and feels effortless to use. On premium models like the S95F OLED and QN90F Neo QLED, powerful AI processors ensure fast response times, while advanced HDR processing enhances brightness, contrast, and detail. Combined with smooth motion handling and gaming technologies, these features work quietly in the background to deliver a viewing experience that feels fluid, immersive, and consistently high-quality across everything you watch.
The Brain Behind Everything
The processor is the heart of your Smart TV because it controls how everything works together in real time. It does much more than open apps quickly. A powerful AI processor analyses what you are watching and continuously adjusts picture clarity, colour accuracy, brightness, HDR performance, motion smoothness, and sound balance. It also improves response time, so switching between apps feels instant and navigation remains smooth. In premium Samsung TVs, the processor intelligently upscales lower resolution content, reduces visual noise, sharpens details, and keeps fast action clear. In simple terms, a better processor means the TV does the thinking for you and automatically adapts to your content for the best possible viewing experience.
Gaming Performance
You notice gaming performance the moment the action gets fast. A football match where the ball feels hard to follow, a racing scene that looks slightly blurred, or a game where movement doesn’t feel as smooth as it should. That’s where refresh rate and response time really matter. A higher refresh rate keeps motion fluid, while quick response time ensures what’s happening on screen keeps up with the action.
Designed for moments like these, the Samsung Vision AI S95F OLED 4K TV supports up to 4K 165Hz refresh rates¹, making fast scenes look smooth and natural. Features like Motion Xcelerator, AI Auto Game Mode, and Game Bar automatically fine-tune performance, so whether you’re gaming, watching football, or enjoying action-packed movies, everything feels clearer, smoother, and more enjoyable to watch.
Which One Suits You Best?
Samsung Vision AI QN90F Neo QLED 4K TV
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Get ready to upscale your experience with Samsung Vision AI.
• Powered by 128 AI neural networks, Samsung Vision AI intelligently enhances picture and sound in real time for clear, immersive viewing2.
• Advanced anti-glare technology reduces reflections and screen glare, delivering comfortable viewing even in bright spaces3.
• Quantum Mini LED Pro with Quantum Matrix Technology Plus4 enables precise light control for deeper blacks and brighter highlights.
• AI-powered motion enhancement keeps fast action, sports, and on-screen text smooth and clear2.
• Built on AMD FreeSync™ technology, FreeSync Premium Pro reduces stutter and screen tearing for smooth, low-latency HDR gaming5.
• Automatic game detection optimises settings instantly, so you can play without manual setup6.
Samsung Vision AI S90F OLED 4K TV
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Enrich your experience with Samsung Vision AI OLED 4K TV.
• Powered by 128 AI neural networks, the AI processor enhances picture and sound for richer, more engaging visuals2.
• AI upscaling brings content closer to 4K, maintaining sharp detail and smooth motion1.
• Self-illuminating OLED pixels deliver deep blacks, clean whites, and vivid colours for a cinematic experience.
• Dynamic refresh technology6 supports VRR gaming up to 4K 144Hz for ultra-smooth motion.
• Automatic game optimisation adjusts settings based on the game you play7.
• Galaxy Watch gesture control lets you operate your TV with simple hand movements8.
Samsung Vision AI S95F OLED 4K TV
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Enjoy a premium OLED TV experience with advanced performance.
• Powered by 128 AI neural networks, the AI processor delivers powerful picture and sound optimisation¹.
• Real-time scene analysis enhances brightness and contrast for greater detail⁹.
• AI motion clarity makes fast-moving scenes smoother and easier to follow¹.
• Motion Xcelerator with AMD FreeSync and NVIDIA G-Sync ensures smooth, tear-free, low-latency gaming.
• Automatic game detection optimises performance so you can start playing instantly¹⁰.
When choosing a Smart TV, don’t get lost in technical jargon. Focus on what improves daily use. A powerful processor keeps everything smooth, AI upscaling improves all kinds of content, and gaming features ensure motion stays fluid and responsive.
Samsung Smart TVs are designed around these core strengths. You just need to choose the one that matches your room, viewing habits, and budget. A good Smart TV doesn’t just show content—it makes everything you watch look and feel better every single time.
1.63 m (65) S95F OLED 4K Smart TV (2025)
1.63 m (65) OLED S90F 4K Samsung Vision AI Smart TV (2025)
1.63 m (65) Neo QLED QN90F 4K Samsung Vision AI Smart TV (2025)
1.63 m (65) QN900F Neo QLED 8K Smart TV (2025)
1.63 m (65) QLED LS03F The Frame 4K Smart TV
1.63 m (65) Neo QLED QN70F 4K Smart TV (2025)
Images are simulated for illustrative purposes.
Availability of colours, sizes, models, and bands may vary by country or region.
All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this web page and the product described herein, at anytime, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this web page including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.
1The 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.
2Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection and Game Mode.
3Verified 'Glare Free' performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34. Results based on test conducted under indoor lighting conditions.
4Conventional LEDs refer to those used in Samsung’s Q8F model.
5Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
6The 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
7Al Auto Game Mode is available for certain console and PC games.
8Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
9The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.
10Al Auto Game Mode is available for certain console and PC games.