2.09 m (83) OLED S90F 4K Samsung Vision AI Smart TV

OLED (2025) | 4K AI Upscaling Pro & HDR+ | S90F 83

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2.09 m (83) OLED S90F 4K Samsung Vision AI Smart TV
OLED (2025) | 4K AI Upscaling Pro & HDR+ | S90F 83

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Highlights

alt

NQ4 AI Gen3 Processor

Our most advanced AI-powered 4K processor

alt text

4K AI Upscaling Pro

Boost shows and movies to 4K resolution

A scene in nature is highlighted at the center in the outline of a TV screen, showing how "OLED HDR+" reveals bright highlights and hidden details in the scene.

OLED HDR+

Powerful brightness and deeper contrast

2 race cars are racing on a track. 1 looks clearer than the other and is going faster.

Motion Xcelerator 144Hz

Get smooth motion for games up to 144Hz

T3 Platinum Award logo. Samsung S90F, 04/2025.

[T3] Platium Award

Samsung's S90F is an OLED TV treat every bit worthy of its 5 star score

techradar Recommends logo.

[TechRadar] Recommends

A big QD-OLED value

Features

Enrich your experience with Samsung Vision AI

An OLED TV with Samsung Vision AI displays purple structures like glaciers on its screen. An OLED TV with Samsung Vision AI displays purple structures like glaciers on its screen.

Key features at a glance

Companion that enriches your life

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

* Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR).* Not all accents, dialects and expressions recognized.* Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

* Experience may vary depending on the content and environment.

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down.

* Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. * TV must be connected to a power source to use this feature.* TV and mobile device must be connected to SmartThings to send and receive notifications.

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favorite video games or watching live sports.

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2025 OLED S85F (NQ4 AI Gen2)
* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

Boost shows and movies to 4K resolution

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.
* Viewing experience may vary according to types of content and format.* 4K AI Upscaling may not apply to PC connection and Game Mode.

Picture Quality

Powerful brightness and deeper contrast

OLED HDR+

Our processor analyzes each scene and boosts for improved brightness. The result is an incredibly bright screen with a deeper range of contrast, which makes even minor details stand out.

* The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.* For S90F 1.06 m and 1.22 m : OLED HDR applied.

More about
Picture Quality

Deep blacks, clean whites and lively colors

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Enjoy a full range of authentic colors

PANTONE Validated

As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

Intelligently enhanced color expression

Color Booster Pro

AI recognizes each scene and enhances color expression accordingly, so your viewing experience becomes more vivid and dynamic.

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.

* Viewing experience may vary according to types of content and format.

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colors. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

Catch hidden details in dark scenes

HDR Brightness Optimizer

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.

Gaming Experience

Get smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz.

* 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required).* Performance may vary.

More about
Gaming Experience

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.* Some game titles may not support this feature.* Game Bar's Zoom-in mode is not supported for certain refresh rates.* Game Bar UI is subject to change without prior notice.

Faster, smoother low input lag gameplay

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.

* Low input lag is measured based on internal testing conditions and it is subject to change according to game settings or specific conditions.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Sound

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.* The location and number of speakers may vary depending on the model.

A next level Dolby Atmos experience

Dolby Atmos®

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

One UI Tizen

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

Enjoy 7 years of
new TV experiences
for free

* Content and services may vary by region and are subject to change without notice.* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.* Some content and services require registration and subscription.* Requires Samsung account.* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.* Please note that the upgrade does not cover hardware-related performance, features or durability.

Access [125+] channels for free

Endless Free Content
Samsung TV Plus

Who says entertainment comes with a cost? Now, choose from 125+ TV channels- News, Movies, Sports, all for free with Samsung TV Plus on your TV.

* Channels may vary by country and are subject to change without notice.* Supported Samsung devices may vary by country.* Requires Samsung account.* UI is subject to change without prior notice.* Ads may appear on Samsung TV Plus.* Available for free on Samsung Smart TVs released since 2016.
Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment. Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment.

More about
One UI Tizen

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

Access useful info even when your TV is off

Daily Board

Have useful widgets appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.

* Supported widgets vary by region and are subject to change without notice.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.* Latest software update is required.

SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info. TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info.
* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.* Connected devices are sold separately.* Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices.* UI is subject to change without prior notice.

More about
SmartThings

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice.* Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to manage energy consumption.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content.  * Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.* AI Energy Mode does not work with Game Mode.* Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

* Galaxy Buds 360 Audio Mode is available with Galaxy Buds2 Pro, Galaxy Buds2, Galaxy Buds Pro and Galaxy Live.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.* Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above.* You must download the Karaoke app from Tizen to use the Karaoke function.* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Design

A sleek design that complements any space

LaserSlim Design

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen. A close-up shot of a corner of a TV. Cut to a close-up shot of the bottom of the TV. Cut to a side perspective of the TV, which is a slim frame like a line. A burst of light travels through the TV frame. The TV rotates around to its front view, to show an abstract purple landscape on screen.

Sustainability

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

* Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

Specifications

  • Product Type

    OLED

  • Screen Size

    2.09 m

  • Resolution

    4K (3,840 x 2,160)

  • Picture Engine

    NQ4 AI Gen3 Processor

  • OLED

  • Screen Size

    2.09 m

  • Resolution

    4K (3,840 x 2,160)

  • Anti Reflection

    Yes

  • Picture Engine

    NQ4 AI Gen3 Processor

  • HDR (High Dynamic Range)

    OLED HDR+

  • HDR 10+

    Yes (ADAPTIVE/ GAMING)

  • Contrast

    Self-illuminating pixels

  • Viewing Angle

    Ultra Viewing Angle

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 144Hz

  • Smart Calibration

    Basic

  • AI Upscale

    4K AI Upscaling Pro

  • AI Motion Enhancer

    AI Motion Enhancer Pro

  • HDR Brightness Optimizer

    Yes

  • Filmmaker Mode (FMM)

    Yes

  • AI HDR Remastering

    Auto HDR Remastering pro

  • Dolby Atmos

    Yes

  • Object Tracking Sound

    OTS Lite

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    40W

  • Speaker Type

    2.1CH

  • Adaptive Sound

    Yes (Adaptive Sound Pro)

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Far-Field Voice Interaction

    Yes

  • Built-in Voice Assistant

    Alexa (IN Only)

  • Works with AI Speaker

    Alexa (IN Only), Google Assistant (IN Only)

  • Web Browser

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View

  • Multi-View

    upto 2 videos

  • Apple AirPlay

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium Pro

  • HGiG

    Yes

  • Analog Tuner

    Yes

  • HDMI

    4

  • HDMI (High Frame Rate)

    4K 144Hz (for HDMI 1/2/3/4)

  • USB

    2 x USB-A

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input)

    1/1(Common Use for Terrestrial)/0

  • HDMI Audio Return Channel

    eARC

  • Wi-Fi

    Yes

  • Bluetooth

    Yes

  • Anynet+ (HDMI-CEC)

    Yes

  • Design

    LaserSlim

  • Bezel Type

    4 Bezel-less

  • Front Colour

    GRAPHITE BLACK

  • Stand Type

    SIMPLE PLUS BLADE

  • Stand Color

    SPACE TITAN

  • IP Control

    Yes

  • Accessibillity - Voice Guide

    English (UK),Hindi (India)

  • Power Supply

    AC220-240V~ 50/60Hz

  • Power Consumption (Max)

    740 W

  • Power Consumption (Stand-by)

    0.50 W

  • Power Consumption (Typical)

    216 W

  • Yearly Power Consumption (EU standard)

    481.80 kWh

  • Eco Sensor

    Yes

  • Auto Power Saving

    Yes

  • Energy Efficiency Class

    2

  • Auto Power Off

    Yes

  • Package Size (WxHxD)

    2.02 m x 1.23 m x 18.90 cm

  • Set Size with Stand (WxHxD)

    1.85 m x 1.13 m x 35.90 cm

  • Set Size without Stand (WxHxD)

    1.85 m x 1.06 m x 4.49 cm

  • Stand (Basic) (WxD)

    36.60 cm x 35.90 cm

  • VESA Spec

    40 cm x 30 cm

  • Package Weight

    49.8 kg

  • Set Weight with Stand

    39.4 kg

  • Set Weight without Stand

    37.6 kg

  • Remote Controller Model

    TM2360E

  • Zigbee / Thread Module

    Built-In

  • User Manual

    Yes

  • Power Cable

    Yes

  • Manufactured by

    SAMSUNG ELECTRONICS HCMC CE COMPLEX Co., Ltd. Lot I-11, D2 Road, Saigon Hi-Tech Park, District 9, Ho Chi Minh City, Vietnam

  • Country of Origin

    Vietnam

  • Imported by

    Samsung India Electronics Pvt. Ltd. having its Registered Office at: 6th Floor, DLF Centre, Sansad Marg, New Delhi-110001

  • Contact us

    For All Product Related Complaints/assistance, please contact Manager, Customer Care Samsung India Electronics Pvt. Ltd., 6th Floor, DLF Centre, Sansad Marg, New Delhi - 110001 Email us at: support.india@samsung.com Tel (Toll Free): 1800 40 7267864 (1800 40 SAMSUNG)

  • Launch date

    May 12th, 2025

Reviews

2.09 m (83) OLED S90F 4K Samsung Vision AI Smart TV

4.8

Recommended by 94% of customers.

5.0 87%
4.0 8%
3.0 3%
2.0 1%
1.0 1%
AI review summary
  • Customers praise exceptional picture quality with vibrant colors, deep blacks, and crystal-clear detail
  • Reviewers highlight outstanding gaming and sports performance with smooth motion and responsive gameplay
  • Many find setup effortless and the smart interface intuitive and seamless to navigate
  • Customers describe sound quality as great and complementary to the visual performance
  • A few mention software interface concerns, but overall satisfaction remains exceptionally high
AI-generated from customer ratings & reviews, and may include incentivized reviews.

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606 Reviews

Not at all
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-24

size : 83
5 (9,999)
Great TV, worth every penny. Colours are great and the refresh rate works very well.
FarzF
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-19

size : 83
5 (9,999)
Beautiful TV, reflection handling is very good, but black colours are raised to a clear dark purple colour in a bright room. Brightness in daylight is also very good for an OLED TV. At night or in a room with proper curtains and stuff it's going to be perfect. The TV panel itself is extremely thin (1/3rd finger width) so it is definitely a bit fragile. The 65" vers is QD-OLED so beware and do some research if your screen size comes in WOLED or QD-OLED, and decide which one you prefer. The solar-powered second remote is also great. Note: There is no option to disable 'received and incentive' option. Product was purchased with key worker/student discount.
Response from Samsung:
2026-07-22

Samsung

Thank you for your incredible five-star review of your OLED 4K Vision AI Smart TV! From the striking 4K AI Upscaling Pro display and OLED HDR+ capabilities, your viewing experience will be taken to new heights! Along with stunning discounts, we'll make sure we bring the best at all times! ^LB at Samsung Support

BDesai1
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Honestly, this TV just hits different for gaming and football nights. The processor does a great job upscaling - everything looks sharp without feeling overdone. Motion is super smooth thanks to the high refresh rate, so fast gameplay and quick passes stay clear with no blur. Brightness and contrast are where it really stands out. Deep blacks, bright highlights, and really vibrant colours - the pitch and kits just pop. Plus, there’s barely any glare, which makes a huge difference if you’ve got lights on or you’re watching during the day. Feels immersive whether you’re gaming or watching a World Cup match - you don’t miss a thing.
Response from Samsung:
2026-04-09

Samsung

Wow, we’re overjoyed to see just how much you are loving your wonderful new 83" OLED S90F 4K Vision AI Smart TV, Desai! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^CL at Samsung Support

Squirrelman
5 (9,999)

2026-05-28

size : 83
5 (9,999)
Replaced a LG Nano cell tv with this one and this is the best Tv I have ever bought! The picture quality is absolutely out standing, with fantastic vibrant colors, and unbelievable clarity. When turning on the TV it is instant on to the main menu. My LG took 10 seconds to boot up. The Samsung TV app is outstanding as well, with a large selection on free tv channels, that have something for everyone. Remote is good and easy to use, but i do miss the Lg smart remote that let you move the pointer around the tv, and not have do 20 clicks to mover the pointer around. Can't comment on sound quality as it is hooked to a surround system.
Tris86
5 (9,999)

2026-07-23

Norwich

size : 83
5 (9,999)
Upgrading from a mid range 2015 edge lit panel to the s90f can only be described as a night and day improvement. I'm into gaming so benefit from low latency, high refresh rate, VRR, ALLM... Basically all the bells and whistles. For movies, this is incredible. inky blacks, vivid colours and amazing contrast. All the apps I had a separate box for before are now included on the tv. No need for a set top box. Setup was a breeze through my Galaxy device. Paired with the Q600F sound bar using Q Symphony, the sound is incredible. UI could be a bit snappier, but coming from an old TV it's still an improvement to me. AI features are a bit gimmicky, but no doubt useful to some. Registering the 5 year warranty was a bit painful, but got it done in the end. Overall very happy with my purchase.
YCCTV
5 (9,999)

2026-06-22

size : 83
5 (9,999)
Purchased this TV just over one month ago. It is used in a bonus room with south facing windows and I am very impressed with the color contrast, brightness, and minimal screen reflection. It's also used for gaming on PS5 and the screen responsivness is outstanding. The game mode screen settings are incredible. This is after using a plasma with little to know motion blur. If I had a complaint it would be the AI screen settings. I had to tun this feature off. It workked well for watching sports but seemed to effect the image quality for regular tv. There are ALOT of setting to learn and setup when using this TV, but the extra customization is worth the effort.
GKay
3 (9,999)

2025-11-24

size : 83
3 (9,999)
Constantly signs you out of iplayer unless you turn off hbbtv(?!) and turn off tracking etc... Constantly requires you to choose region every time you turn on unless you turn off auto tune on standby. Some areas are FAR too dark unless you turn off eco and other light settings. Changing input or leaving a streaming service takes you to the 'home' page, where you then have to find and choose live tv... I had to search the internet to find solutions to these issues. You REALLY shouldn't have to! Once you have got your picture sorted to your taste, the quality is very good. It looks great, but the 'menu design' is very poor imo.
Response from Samsung:
2025-11-24

CX

Thank you for taking the time to share your review of the OLED S90F TV. Your thoughts and feedback are really important to us, and we'd love to assist with the issues you have raised. We're sad to hear that the iPlayer app is signing you out. The iPlayer app requires data storage in order to remember you, so disabling the HbbTV and Do Not Track features will resolve the repeated sign-in prompts from this app, as the data tracking which the app requires will be active. The Standby Auto Tuning setting requires a regional selection because it automatically scans for new channels, and the TV needs to know which broadcasters to look for based on your location. Turning this automatic feature off means you won't be asked to confirm your region, as the TV will not need to find your local broadcasts every time. You can instead manually scan for channels at your leisure by going to Settings > Broadcasting > Expert Settings > Manual Scan. The Eco picture setting is designed to save energy by reducing brightness. You have many various modes to choose from to suit your environment and the lighting of your room, along with what you're watching. You can find information regarding picture settings and finding the perfect modes for your environment right here: https://www.samsung.com/uk/tvs/tv-buying-guide/best-picture-quality-tv/ Samsung Smart TVs are designed to return to the Smart Hub Home screen for a unified experience. We're glad to know that you have now set your TV to the correct settings for you, and that you are now able to enjoy your TV to its full potential. Whilst we provide a large amount of settings in order to allow users to customise and tailor their experience to their individual needs and preferences, we really appreciate your feedback in regard to not finding the process intuitive. We will be sure to pass this feedback along to the correct teams, and we hope that our explanations of why the various settings exist go some way to answering any questions you may have had. Thanks again for sharing your review, and we're wishing you many happy years ahead with your TV. ^EW at Samsung Support

Bear dog
3 (9,999)

2026-01-18

sussex

size : 83
3 (9,999)
The Television picture on the screen up and working is a brilliant Image, However for a modern Television I was very disappointed there was not at least one scart socket for old people like myself to plug in a our old DVD and VHS player, that my old TV played, and none of the old red, white, yellow, plug-in's for old video games, you might say I can see search and see my old films on this TV. But I can never play and see personal Family made on a VHS cassette Videos. Also as it it such a super modern TV why can it not instal every everything plugged in itself, I seam to have to instal everything, something as simple as unplugging my ariel, I have to instal it again.
Response from Samsung:
2026-01-18

CX

Thank you for taking the time to share your review of the 55" OLED S90F TV. We're delighted to hear that you're enjoying the outstanding picture quality, which delivers a beautifully crisp and clean picture and rich colours. We're sorry to learn that you're missing having legacy connections like SCART sockets, as your modern TV favours newer digital ports. Not to worry, as there is a way around this in that you can use a SCART to HDMI Adapter. These are available from third-party retailers, and you can connect the SCART output from your old device to the adapter, and then use an HDMI cable to connect the adapter to one of the TV's HDMI ports. Once connected, you will need to select the corresponding HDMI or AV input source on the TV's menu. HDMI adapters are also available for the old yellow, red, and white RCA cables. You shouldn't need to manually install things such as your aerial, as your TV has Auto Tuning. Your TV will prompt you to connect your aerial cable to the ANT IN port, and once connected, you can select the Auto Program or Auto Tuning option in the Settings menu. The TV will then automatically scan for all available digital terrestrial and satellite channels in your area. We hope this information is helpful to you, and if you need further assistance, please don't hesitate to reach out to our friendly Support Teams, who are on hand to help. You can find contact details and opening times here: https://www.samsung.com/uk/support/contact/ We're looking forward to you being able to enjoy all of your old gaming devices and home videos on your new TV, and we're sure you will really enjoy seeing your older media come to life on such a fabulous modern display! ^EW at Samsung Support

AOkii
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Just got hands-on at the Samsung event and I’m genuinely impressed. I spent some time playing FIFA 2026 the gaming experience was smooth. No lag, super responsive, and the visuals felt incredibly immersive, you can really tell the difference when you’re actually playing, not just watching. What stood out the most for me though was the football picture quality. Watching live match content on the screen felt so real sharp details, rich colours, and the motion handling was on point. You could clearly see every pass, every movement, without any blur. Also made sure to grab a shot of the screen while football and gaming content was playing (had to — top priority 👀), and it really captures how crisp everything looks in real life. Overall, if you’re into gaming and football, this setup hits both perfectly.
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Response from Samsung:
2026-04-09

Samsung

Thank you for your awesome five-star review OLED 4K Vision AI Smart TV! Thanks to the incredible Motion Xcelerator 144Hz capability, gaming has never been more entertaining! Along with the 4K AI Upscaling Pro, everything will be brought to life, from your games to your favourite programme including your favourite football team, you'll be cheering away to your hearts content! ^LB at Samsung Support

Dr Asqueroso
3 (9,999)

2025-12-10

size : 83
3 (9,999)
Absolutely love my TV and after one week of the 65 inch beast, I'm happy I decided to make the purchase, the hardware is class leading and the content displays in such a way, I just keep getting blown away. The only issue I have is with the Tizen operating system its awful, too much clutter and not enough options to clean it up to make it how I'd like also it would be great if there was a notification which popped up to screen when UHD 4K/ HDR/HDR10+ was sensed by the TV there should be something that lets the user know what kind of content they are getting. hopefully theses are things which can be fixed via a software update as they really do let the TV package down.
Response from Samsung:
2025-12-12

CX

It is great to see you are loving your epic OLED 4K Vision AI Smart TV! With the epic 4K AI Upscaling Pro display, your picture will be brought to life! However, we are disheartened to see you are having issues with the Tizen operating system, this is designed to give you the best experience throughout the TV, and your feedback is greatly appreciated, as this helps us improve our services in the future! We will make sure we pass this on, and if you need us for anything, our helpful Support Teams are on hand to help. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support

bobianna
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Honestly, this TV feels on another level for gaming and watching football. The processor handles upscaling really well, so everything looks crisp without looking artificial. Motion is impressively smooth too, thanks to the high refresh rate — fast gameplay and quick passes stay sharp with no noticeable blur. Where it really shines is in brightness and contrast. The blacks are deep, highlights are bright, and the colours are rich — the pitch and kits really stand out. It also deals with glare well, which is great if you’ve got lights on or you’re watching during the day. Overall, it’s super immersive whether you’re gaming or watching a big match — you catch every detail.
Response from Samsung:
2026-04-09

Samsung

We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^CL at Samsung Support

Tanpop777
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2025-06-03

size : 83
5 (9,999)
We bought this tv about 2 weeks ago. We knew we either wanted a 8k or a Oled as I have had one in my bedroom a couple of years ago but replaced it with a bigger tv that was Qled. Only I could see the difference with the picture quality. So we decided to get the Oled 77inch. I can tell you I’m never going back. The picture quality is amazing. The black on black really makes movies come to life. If you get one you won’t regret it. I would definitely recommend it. We have so many things Samsung products now I have lost count lol. The quality and the service has always been great. And although there are other brands of Oled. That’s the main reason why we went with Samsung again.
DLamps1
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Ok wow! First impressions are no glare on this screen even from strong light sources. Screen is consistently vibrant no reflections high refresh rate and massive. I saw FC26 running on this and it looked so smooth, gaming definitely has the motion of real life football, even smoother as broadcast is like 50hz and this tv can go to 144hz and 4K. Future proof o rama I look forward to seeing the World Cup 2026 on this beaut. Want it in my living room
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Response from Samsung:
2026-04-10

Samsung

Fantastic to see that you are having a five-star experience with your OLED 4K Vision AI Smart TV! We’re sure that it will be wowing you for years to come! ^LB at Samsung Support

Wowwwow33
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
The S95F is easily one of the best OLED TVs I’ve experienced. The picture quality is outstanding, with deep blacks and incredibly vivid colors that make every scene look stunning. It really shines when watching football or playing football games. The motion is smooth, the details are crisp, and it makes the whole experience feel much more immersive and engaging. What impressed me the most, though, was the glare-free feature. It works surprisingly well, reducing reflections significantly even in brighter environments. That made a huge difference, allowing me to stay fully focused on the game without distractions. Overall, it’s an exceptional TV, especially for sports fans and gamers.
Response from Samsung:
2026-04-10

Samsung

Thank you for sharing such a glowing review of the spectacular OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. From the 4K AI Upscaling Pro display, bringing everything to life to the exceptional AI Motion Enhancer Pro functionality, every football game will come to life thanks to fast-moving action with AI technology! ^LB at Samsung Support

Cletheroe
5 (9,999)

2025-12-08

size : 83
5 (9,999)
I already own a slightly older 78” Samsung OLED - this is even thinner so was slightly concerned having to lay it flat to firmly attach the stand (!) but all was good and I’m seeing an equally impressive image with the perfect blacks OLED allows… in a smaller room the 65” feels big, but in a cinematic way. The built in audio is probably quite decent especially given the depth dimensions of these TVs - but having had a soundbar bundled with my older screen I opted to buy a W series to pair with this… with the help of extra speakers and an external sub the TV sounds really good - but it’s also nice to have the standalone Alexa and Bluetooth audio without needing to power up the TV.
Response from Samsung:
2025-12-09

CX

We are elated to read that you are loving your new OLED 4K Vision AI Smart TV! With the lovely LaserSlim Design, this will look lovely in your home for years to come! Along with Dolby Atmos® and Samsung Q-Symphony, your sound experience will be taken to new heights! Enjoy! ^LB at Samsung Support

ParanormalGuy
5 (9,999)

2026-06-23

size : 83
5 (9,999)
I bought this tv around Christmas and I can tell you, I have never had a better tv. I don't normally fill out reviews on my purchases, however I absolutely had to for this Tv. The colors are so sharp and vibrant. Menu is easy to navigate and the remote not needing batteries is a bonus. I'm a huge gamer and the main reason I bought this tv. Just when I thought the picture couldn't get any better, I discovered AI Mode. Along with the gaming picture setting, the two combined are just unreal. This tv is a must for any gamer looking for the best graphics and quality. I love every bit of this Tv.
65” Samsung
5 (9,999)

2026-05-22

size : 83
5 (9,999)
I was in the market for a tv so I called my local tv repair shop and asked them if they had any recommendations. They recommended LG, Sony and Samsung. I went out and checked all 3. I purchased the 65” Samsung. The lightness of the tv was amazing making it very easy to mount. The tv was very easy to set up and found the tv controls easy to navigate. My only drawback was the size of the remote being very small my big hands found the buttons too close to each other and sometimes I found myself touching a button or two that I never intended too. Picture was great, watching sports was very good
JC97
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
I thought my Samsung TV I bought back in 2020 was good, but this 83" S90F OLED is something else—it’s HD to the max! Driven by the NQ4 AI Gen3 Processor, the 4K AI Upscaling Pro breathes new life into every frame, making tonight’s football matches look like you’re standing on the touchline at the World Cup. For gaming, the jump to a 144Hz refresh rate and OLED HDR+ is a total game-changer, delivering vibrant colours and liquid-smooth motion that my old set just couldn't touch. It’s not just a bigger screen; it’s a complete Vision AI upgrade that turns every event into an absolute spectacle.
Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features, crisp sound quality, and vibrant display. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

PHDave
5 (9,999)

2026-04-05

size : 83
5 (9,999)
Our new Samsung 55" OLED is outstanding in every way. We purchased this model after careful comparisons to other Samsung NeoLED and OLED offerings from other brands. This one stands out by good measure. The brightness and depth of colour are breathtaking. From any seating angle in our room, the picture is clear and balanced. Want to check the resolution? Walk right up to one of these and look your favorite news anchor person in the eye. BOOM! The colour and contrast are beyond perfection. All of these points are valid whether streaming via Wi-Fi or viewing via your fibre optic service. To complete our system, we bought the HW-QS700F sound bar with the wireless woofer. The combination is stellar!
P and K
5 (9,999)

2025-12-30

size : 83
5 (9,999)
We recently acquired the Samsung 83 OLED TV. We have had it for approximately one month and quite frankly it has exceeded our expectation in every aspect including Picture quality, vibrant colour and sound quality without our surround sound system. We were worried that the 83" maybe too big large for 15 X 20 family room however it fits in there perfectly. This is our 4th Samsung TV we have owned and by far the best of a great line. We highly recommend this product. P.S. don't forget to upgrade your Netflix account to the 4 K package... you won't regret that! Kind Regards Peter and Kelley
GFran
5 (9,999)

2025-12-13

size : 83
5 (9,999)
I finally upgraded my 55” Samsung LED TV purchased in 2011 and im so blown away with this new 65” OLED, the screen size seems so much bigger even though it’s only the next size up, the resolution , clarity, colors and display are remarkable and just how clear and everything looks is amazing. Watching Netflix or prime video is even better and hard to put into words how realistic the picture quality is. I highly recommend this tv to anyone looking to purchase. I spent a long time researching and going into different retailers to see for myself and not other brand and model comes close to this one. Head over to a local visions retailer and make the best purchase if you enjoy watching movies at home.
Miax
5 (9,999)

2026-06-22

size : 83
5 (9,999)
​If you are on the fence about pulling the trigger on a massive, premium TV, let me save you the hours of research: Buy the Samsung S90F 77-inch. I have had this beast in my living room, and it has completely ruined the movie theater experience for me—because my couch is now officially better.​If you are on the fence about pulling the trigger on a massive, premium TV, let me save you the hours of research: Buy the Samsung S90F 77-inch. I have had this beast in my living room, and it has completely ruined the movie theater experience for me—because my couch is now officially better, I go to the theater and im utterly disappointed because my TV quality is incomparable to any state of the art movie theater
Scany
5 (9,999)

2026-05-22

size : 83
5 (9,999)
I’m extremely happy with this TV. The picture quality is outstanding with deep blacks, vibrant colours, and excellent brightness. Movies, sports, and YouTube content all look amazing, and the motion handling is very smooth. The OLED display really stands out, especially in darker scenes where the contrast looks incredible. Setup was simple, the Tizen interface feels fast, and the overall design of the TV looks very premium. Definitely one of the best TV purchases I’ve made and a great value for the quality you get. Highly recommended for anyone looking for a premium 65” OLED TV
RuthyP26
5 (9,999)

2026-02-17

Wales

size : 83
5 (9,999)
We bought our last television 9 years ago and were still pleased with it and it was working well but were curious to see how much had changed in quality etc since then. We have been so impressed with the difference in picture quality in our new Samsung and in every aspect of the viewing experience , we comment on it every time we watch something , it's like being in the room with the people or being right next to the action. We would not have believed it until we spent time watching. The Winter Olympics have been a great test , we can't wait to see our favourite nature and history documentaries. It's a bit early to review the functionality and SMART features but the set-up looks intuitive and accessible.
Response from Samsung:
2026-02-18

CX

We're delighted to see how much you are loving your S90F TV, Ruthy! The incredible 4K resolution on this model is truly breathtaking - it puts you right in the middle of the action, allowing you to follow your favourite sports with ease. When you continue to expand the type of content you watch on here and explore the smart features available to you, it will continue to blow you away. This intuitive TV is certainly the one for you! ^SK at Samsung Support

Viktoria Kozicsko
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

Ashford, Kent

size : 83
5 (9,999)
We bought few months ago ago the last OLED and the display is absolutely amazing , the pictures the quality and the graphics just incredible. We also got the Sound bar along with TV and it’s just won like in the stadium when we watch football
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Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features, such as the amazing, crisp sound quality, Viktoria. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Janario
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Absolutely blown away by the picture quality on the 83” OLED S90F colours are insanely vibrant and blacks are truly deep. The NQ4 AI Gen3 Processor makes everything look sharper with smooth upscaling and intelligent optimisation.
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Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features, Janario. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Gottenx
5 (9,999)

2025-12-12

size : 83
5 (9,999)
Bought it 2 weeks ago and I'm loving it. I finally found a perfect TV to play with my videogame consoles. True black and an amazing HDR that gives you total immersion. Excellent resolution and easy connectivity. Switching between apps is super fast (quick processing times with immediate response). And the almost no borderline gives you that "portrait" like sensation with an amazing sound, given it's very slim design. The AI feature when you're close by showing you basic local info is just amazing, it feels like having an automated powerful PC in your living room/basement.
colaZero
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

london

size : 83
5 (9,999)
Display is amazing best contrast best resolution prefer the looked to the s95f processor is strong and will last a while sound could be better but we get a soundbar for that connectivity is great
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Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Matt64
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-02-11

size : 83
5 (9,999)
I couldn’t be happier with my Samsung QE48S90F 48" OLED S90F HDR 4K Ultra HD Smart AI TV. The picture quality is absolutely first-class – the OLED panel delivers stunning contrast, deep blacks, and incredibly vibrant colours. Everything from films to sport looks crisp and lifelike in 4K HDR. The sound quality is impressive for such a slim TV, and the smart features are fast, intuitive, and easy to use. The AI enhancements really do make a noticeable difference to both picture and sound. Build quality is excellent and it looks sleek and modern in the room. Overall, it’s a premium product that’s well worth the money. Fully recommended – a fantastic investment for anyone wanting top-tier home entertainment.
Response from Samsung:
2026-02-12

CX

Thanks for your awesome five-star review of your spectacular OLED 4K Vision AI Smart TV, Matt! From the striking 4K AI Upscaling Pro and OLED HDR+ display, your viewing experience will be taken to new heights! Along with Dolby Atmos®, we are bringing the cinema to your home! Not to forget, thanks to the LaserSlim design, this will look perfect in your home for years to come! ^LB at Samsung Support

MichaelK
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-25

size : 83
5 (9,999)
We have installed our TV in an outdoor alfresco above the fireplace and couldn’t be happier. The screen is crisp and sharp and the menu works really well, I’m enjoying running the app also which is given me lots of new options and an easy way for others in the house too control the TV without looking for the remote all the time We like the extra channels and services and have been pleasantly surprised with how easy it was to set up The TV itself is very light and was easy to install on the wall. I would have no hesitation in recommending this to any friends and family
Response from Samsung:
2026-05-26

Samsung AU

Thank you for the fantastic review! We're thrilled to hear your OLED TV has been the perfect addition to your outdoor alfresco area. It’s great to know you’re enjoying the crisp picture quality, easy setup, smart app controls, and additional entertainment options. We really appreciate your recommendation and hope you continue enjoying your Samsung TV experience!

AlecE10
5 (9,999)

2026-01-04

London

size : 83
5 (9,999)
Really impressed with every aspect of the TV. Sound and picture quality is fantastic and as good as you see in the store display model. Will take some time getting used to all the features as the TV can do so much. A proper handbook would be great rather than having to search online all the time. Took quite a while to set up as I am older and not so technically minded as some people but got there in the end. Had some issues with the delivery and instillation but that was more to do with the 3rd party company than Samsung. Looking forward to discovering all the features.
Response from Samsung:
2026-01-04

CX

It's made our day to hear that you're enjoying your gorgeous 55" OLED S90F TV, Alec. The audio and picture quality are truly on another level with the S90F. The features are vast, and we're excited for you to get to grips with everything on offer! For your convenience, you can find a user manual here: https://downloadcenter.samsung.com/content/PM/202507/20250725183213560/EN/BN81-27185C-640_EUG-H_ROPDVBEUF_EU_ENG_250715.0/BN81-27185C-640_EUG-H_ROPDVBEUF_EU_ENG_250715.0/start_here.html We can also provide visual support via Remote Service if you feel you would benefit from this. This is where our TV experts can show you around all of the features of your new TV, and you can find out more about our Remote Service here: https://www.samsung.com/uk/support/remote-service/ Thank you for taking the time to share your review, and we hope the above information is useful! ^EW at Samsung Support

Di267
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-04-07

London

size : 83
5 (9,999)
I order it and cant wait to recieve it. It will be perfect for playing games and watching movies, AI integration is just an amazing feature
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Response from Samsung:
2026-04-12

Samsung

We're thrilled to see that the S90F TV has given you that five-star feeling! Congratulations on your order! ^EW at Samsung Support

Mitty
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
The display is perfection! The refresh rate makes for smooth playing of FIFA. The slim design is almost unbelievable.
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Response from Samsung:
2026-04-10

Samsung

Fantastic to see that you are having a five-star experience with the OLED 4K Vision AI Smart TV! We’re sure that it will be wowing you for years to come! ^LB at Samsung Support

isa.morais
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
This screen is very good. It doesn’t lag and very quick and efficient. The quality of the image is great.
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Response from Samsung:
2026-04-09

Samsung

We love reading that we’ve given you that five-star feeling, Isa. Keep enjoying! ^LB at Samsung Support

Keira18
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Gaming feels faster and more responsive. Such a good vibe. Football seems more realistic!
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Response from Samsung:
2026-04-09

Samsung

Fantastic to see that you had a positive experience with the OLED 4K Vision AI Smart TV, Keira! Thank you for your rating! ^LB at Samsung Support

Hw0723
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
The vivid colour of this display is impressive :) It makes the scene more dramatic
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Response from Samsung:
2026-04-09

Samsung

We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^CL at Samsung Support

Optigon
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London - kingscross

size : 83
5 (9,999)
I brought this item a few weeks ago and I was highly impressed.
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Response from Samsung:
2026-04-09

Samsung

Fantastic to see that you are having a five-star experience with your 83" OLED S90F 4K Vision AI Smart TV, Optigon! We’re sure that it will be wowing you for years to come! ^CL at Samsung Support

Chazza2026
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Amazing quality perfectly crisp the best television going
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Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

Mr.Buckeye
5 (9,999)

2026-05-25

size : 83
5 (9,999)
Bought it like couple of weeks ago and I'm genuinely happy with the decision! I like the color vibrancy and the responsiveness - it's so cool. Honestly I didn't realize how cool it is having an OLED TV. I'm using it primarily for gaming and 4k resolution is so great on this one, the contrast is good and it's bright enough too! I may look at it from different angles and it doesn't change the experience. Sound is just beyond words! It's simply amazing, built in speakers output very decent quality. So happy with the purchase! But you've got to be VERY careful in handling the TV as it looks fragile as F. Unpack carefully, place carefully on a stand or whatever. But I think it must be true with any 65+ inch OLED TV. Al in all I'm really happy with me purchase!
StevyTV
5 (9,999)

2025-12-30

size : 83
5 (9,999)
The S90F delivers stunning visuals—deep blacks and rich, vibrant colors make movies and shows pop. As a gamer, the 144 Hz refresh and VRR support are fantastic; gaming feels fluid and responsive. Setup was smooth, though the glossy panel is prone to reflections that can detract from contrast in brighter rooms. I did notice the TV is exquisitely thin, which looks sleek—but also makes it a bit delicate when adjusting. The SolarCell remote is a thoughtful touch, though voice control isn't its strongest suit. Overall, I’d recommend the S90F for anyone seeking near-flagship picture quality, strong gaming features, and smart performance—without paying flagship prices. Just make sure you’re picking a QD‑OLED size and ideally watch in a moderately dim environment.
lara3
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-30

size : 83
5 (9,999)
I’ve had the chance to view and test the 83” Samsung OLED S90F 4K Vision AI Smart TV (2025) at the event last Friday and it’s been a really great experience overall. The design is super sleek and feels really premium, especially for such a large screen. From the moment it’s on the picture quality really stands out, everything looks crisp, vibrant and very immersive. Watching streamers play football on it has been a highlight. The movement feels smooth and clear, it would make it really enjoyable to watch live matches! I’ve also tried it out for gaming, and it performs really well. Everything feels responsive and looks great, especially with the depth of colour and detail. Overall, it’s a great all-round TV that’s perfect for sports, gaming and daily use.
Response from Samsung:
2026-04-11

Samsung

Wow, we’re overjoyed to see just how much you enjoyed experiencing the 83" OLED S90F 4K Vision AI Smart TV, Lara! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our products as much as we do. ^CL at Samsung Support

Lozza97
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-04-10

size : 83
5 (9,999)
I’ve been waiting g to dive into this TV for awhile now and I finally made the dive to upgrade from my 2023 Neo Qled (which was great and one of the reasons I stuck with Samsung for this purchase) to the Samsung S90f OLED and what a treat it is. I haven’t spent so much time with it yet but the time I haven’t spent with it hasn’t disappointed me, it’s also made me realise what I was missing all this time with OLED. So punchy with the brightness and the colours but the blacks are something else, you don’t realise how much detail these true blacks really give you until you experience it for yourself. So far gaming has been impressive and my reference 4K blu Rays have looks great. The UI has had a nice update too which is nice and clean. Overall very happy.
Response from Samsung:
2026-04-12

Samsung

We love reading that we’ve given you that five-star feeling. Keep enjoying, Lozza! ^EW at Samsung Support

Dob88
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-17

size : 83
5 (9,999)
I bought this tv last Friday and it was delivered to me the next day (Saturday) - very efficient service. I have unboxed and installed it without much efforts the same day and enjoyed the World Cup Sunday morning. The control set up is so user-friendly and amazingly easy. The picture on the TV is super beautiful and eye-catching. Even it's a 77" TV, my eyes didn't feel strained or soar after watch it for several hours. It's pretty bright and thus I need to turn the brightness down to a level comfortable to me. Love it!!!
Response from Samsung:
2026-07-21

Samsung AU

Thank you for your fantastic review! We're delighted to hear your TV was delivered quickly and that setup was so easy. It's wonderful to know you're enjoying the stunning picture quality, user-friendly controls, and were able to jump straight into watching your favourite sporting events. We hope you continue enjoying your new TV!

V84!
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-28

London

size : 83
5 (9,999)
Tried EAFC 26 on this and the picture is pretty clean. OLED helps illuminate the colours making the pitch and kits stand out and the motion is super clean even during fast build-up play. Input lag feels basically non-existent, so everything from quick passes to last-ditch tackles feels instant and responsive. Top 4K sharpness + upscaling makes replays and camera pans look crisp, almost broadcast-level. Only minor knock is the sound – does the job, but you’ll want a soundbar for full atmosphere. Overall great for gaming.
Response from Samsung:
2026-04-09

CX

We’re super glad to read that you’re enjoying the top‑quality picture, especially the impressive 4K sharpness and upscaling. It’s great to know that the clarity is really standing out in your viewing experience! We also appreciate your comments on the sound quality and will be sure to pass this feedback on to the relevant team for internal review, as we’re always looking to improve the overall balance between picture and audio performance. Thank you for choosing Samsung, and we hope you continue to enjoy every moment while watching your favourite shows. ^HB at Samsung Support

Loco
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2025-06-24

size : 83
5 (9,999)
I bought this OLED TV a few weeks back to replace a 55” OLED that was 5 years old and I am very happy with my purchase. The Samsung remote is small and easy to use, the functions are logical and once you set up your external sources (Fetch, Bluray, memory sticks etc) on your TV its easy to find your way around the different external inputs. The picture is great for watching AFL with no lag or jitter. The viewing angle is excellent with no discernible degradation. Overall I am very happy with the Samsung OLED.
Isie
5 (9,999)

2026-06-22

size : 83
5 (9,999)
I bought this the S95F just under 2 months ago and it is an absolute powerhouse. 144hz refresh rate paired with a 4K OLED display leaves you feeling beyond immersed with whatever medium of media you consume. Video games with a high-speed low latency mode makes for an engaging experience without the concern of input lag. On the movie side of things, it’s essentially a home theatre; 65” of almost border-less picture with unbelievably stunning colors and precision. Would I recommend the S90F? Without a doubt.
FedorK
5 (9,999)

2026-05-23

size : 83
5 (9,999)
After carefully researching the market for a few months and monitoring tv prices I was able to buy this 65 inch S90F at under 2k CAD. The panel is QD-OLED which blows WOLED panels out of the water in colour accuracy. This tv is very bright even during daytime. I am happy it has a glossy screen which provides a more accurate picture compared to matte. This was a smarter buy than the S90H and certainly than S95F. My use cases are PS5 Pro HDR gaming and 4K Blu Ray movies and it delivers on all fronts 10/10.
BrandonOLED
4 (9,999)

2026-06-23

size : 83
4 (9,999)
TV picture quality is fantastic. 10/10 picture. My feedback is as follows: Software/UI glitchy and slow sometimes. Sometimes responsive. It's a 50/50. TV native speakers are pretty decent, I prefer to use my Bose soundbar but the TV always switches input back to TV Speaker. I have to manually make this change every day. I also don't like if you are on home screen and don't make a selection, Samsung TV will automatically start playing, Lastly, I wish the pre-set settings like Standard, Eco, Movie, FilmMaker modes actually came out the box tuned. However, none of them were ideal and had to manually tweak. Otherwise if these things can be fixed it would be a 10/10 experience. Unfortunately I have to give it 9/10 total because picture quality is fantastic but user experience could be improved.
Anonymous
5 (9,999)

2025-11-25

size : 83
5 (9,999)
Just got this TV and man is it not only stylish and Sleek but so beautiful to watch. Waited for the right time to buy it. Boy was it worth the money. Crip colors, bright sleek design. Hooked up a Sony play station 5 and MeCool km2 deluxe android box. The setup was fast and easy to install. Fast install process and real easy setup 👌. Connected to all fast and easy walk through. Processor does it all on this TV. Dolby Atros is also great. HDR+ for gaming is also good. 4k resolution colors.
Arek0970
5 (9,999)

2026-01-20

size : 83
5 (9,999)
The Samsung S90F delivers outstanding picture quality with deep, perfect blacks, vibrant yet natural colours, and excellent contrast that makes movies feel cinematic. It performs brilliantly for gaming as well, thanks to its fast refresh rate and very low input lag. The system is smooth and responsive, and the interface is intuitive and easy to use. Overall, the S90F is a fantastic choice for anyone looking for a modern OLED with bright, sharp visuals and a full range of smart features.
Response from Samsung:
2026-01-21

CX

It is awesome to see you are loving your spectacular OLED 4K Vision AI Smart TV, Arek! From the incredible 4K AI Upscaling Pro display, which will give you the best viewing experience that you'll ever know, along with the powerful NQ4 AI Gen3 Processor and AI Motion Enhancer Pro capabilities, gaming will be taken through the roof! Enjoy! ^LB at Samsung Support

CazOsborn
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
This TV is seriously impressive - especially for football gaming. Picture quality is defo the standout: motion is super smooth, so fast that play stays sharp, and there’s not even any blur when the camera pans. The pitch looks super green, rich and even, and colours (kits, crowd, everything) really pop without looking fake. Outside of sport, it’s just a brilliant TV - stunning OLED contrast, loads of detail, and a sleek, premium feel - the frame and depth of it is sooooo thin!!!
Response from Samsung:
2026-04-10

Samsung

Thank you for sharing such a glowing review of the OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support

KBoxer
5 (9,999)

2026-04-01

size : 83
5 (9,999)
We picked this up about 5 months ago and we are incredibly happy with it. The picture is simply incredible. We found the AI picture settings to be too bright, but he filmmaker mode is fantastic! The user interface is pretty good and the the system overall is very responsive. We paired with a Samsung Q-symphony compatible soundbar and am glad we did. There's a notable improvement over our previous Sony soundbar. I think there's a reason why Samsung TVs are so popular. Well done.
JimT
5 (9,999)

2026-06-24

size : 83
5 (9,999)
I bought my Samsung S90F about a month ago. It replaced my LED Samsung TV that I bought 15-years ago and was a great TV but needed replacing. I shopped around and compared the S90F against most major brands. The clarity, color and ease of setup and use based on my previous Samsung TV won me over. I’m very happy with my purchase. The picture quality is excellent, the menus for setup are easy to navigate and the remote is very functional and easy to use. I love the Ambient mode.
Elroi Baby
3 (9,999)

2025-12-13

size : 83
3 (9,999)
I find the inbuilt Samsung free TV channels very intriguing as all you need is an internet connection and you can enjoy your TV from day 1, assembling supper easy no screwdrivers needed, awesome!! The display in the advertised S90F still stand with significant differences when you get home even with instore calibration so for buyers DO NOT ASSUME YOU WILL GET SAME PICTURES DISPLAY WHEN YOU GET HOME. I do think Samsung should improve on that in the next series to be developed.
Response from Samsung:
2026-03-25

SECA CS

Hello Elroi Baby, We appreciate you taking time out of your day to provide us product feedback. We will pass this to our relevant teams. For additional product feature feedback or troubleshooting support, please connect with our experts via Live Chat at www.samsung.com/ca/support/live-chat-support Thank you, Samsung Customer Care.

Samsung S90F 77" TV
5 (9,999)

2025-12-30

size : 83
5 (9,999)
The Samsung S90F 77" TV delivers an impressive viewing experience with stunning picture quality and a sleek design. The anti-reflection feature works exceptionally well, keeping the screen clear and vibrant even in bright rooms. Colors are rich, motion is smooth, and the large screen feels truly immersive. Easy-to-use smart features and fast performance make this TV a great choice for movies, sports, and everyday viewing. Overall, a fantastic premium TV that’s well worth it.
Syncmaster UK
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

Samsung KX

size : 83
5 (9,999)
The experience at the Samsung OLED EAFC event was genuinely striking. The OLED screen brought the game to life in a way I hadn’t seen before—every moment felt sharper, deeper, more immersive. I believe the Game Mode played a key role in that intensity. What stood out most was the level of detail. I could even see the grass moving—subtle, almost cinematic touches that made the match feel real rather than simulated. It wasn’t just playing a game; it felt like stepping into it.
Response from Samsung:
2026-05-06

Samsung

Thanks for sharing your experience with the 83" OLED S90F 4K Vision AI Smart TV! We’re pleased to hear how immersive the gameplay felt for you, and that the OLED display and Game Mode helped bring out that level of detail and intensity, especially with subtle touches like the movement of the grass. Your positive feedback and recommendation for this premium product are greatly appreciated. ^CL at Samsung Support

Legion
5 (9,999)

2026-05-25

size : 83
5 (9,999)
I bought the S90f as a replacement for my 2018 65" Q8FN and I couldn't be any happier, S90f is the real sweet spot for 4K OLED TVs! QD-OLED panel, glossy screen and excellent for gaming, magnificent colors, very bright and very contrasty too. I hope that it can survive for as long as my old trusty Q8FN! Highly recommended if you're looking for the best OLED TV, especially for gaming (everything from Switch 2 to PC) as well as movie viewing that doesn't break the bank.
Niterider
Incentivised review Rewarded for feedback, but gave honest & objective review.
3 (9,999)

2026-03-11

size : 83
3 (9,999)
Had 3 of these as Samsung cannot fix the issue over the phone, same issue on every unit, when watching via a HD channel the image occasionally "jumps" by a few mm & then back, really annoying as other wise love the image /colours /depth. Now have virgin broadband installed and the issue doesn't occur, only on freeview channels!! I didn't receive any incentive but the tick box only allows yes option! there isnt an option to put no, otherwise can't post review, strange!
Response from Samsung:
2026-03-13

CX

We’re sorry to hear that although you are very happy with the brilliant picture quality and colours of the 55" S90F Smart TV, you have been experiencing an intermittent issue when watching HD channels. While we are glad that the issue no longer occurs on most channels since upgrading to your new Virgin Media broadband, we appreciate that the image still occasionally jumps on Freeview channels. Your feedback about the options available when posting a review is very much appreciated, and we will make sure this is passed along to help improve the review interface. We strongly recommend reaching out to our TV and AV specialists again if the issue is persisting, as they will be able to assist you further and help resolve the problem. For future reference, you can contact our colleagues on 0333 000 0333 (Monday to Friday, 8am to 8pm; Saturday and Sunday, 9am to 6pm), or via Live Chat here: https://www.samsung.com/uk/support/contact/ ^CL at Samsung Support

lionder
5 (9,999)

2025-12-12

size : 83
5 (9,999)
I bought this TV recently and I’m extremely impressed with it. The picture quality is stunning — the colors are vivid, blacks are deep, and everything looks sharp whether I’m watching movies or gaming on my PS5. The sound is surprisingly good on its own, and the connectivity is smooth with no lag when switching between apps or devices. The new AI features also make the overall experience feel faster and more responsive. Definitely worth it.
Figgy27
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Tried out the Samsung 83-inch OLED S90F 4K Vision AI Smart TV and it’s a proper bit of kit. Runs absolutely beautifully when running EAFC 26. Looking more forward to watching the 2026 World Cub on this beauty! The size pulls you right in, visuals are sharp, and gameplay feels really smooth. After using it, it’s hard not to want one. The connectivity is in insane as their is literally no lag whatsoever on this machine. Great piece of tech!
Response from Samsung:
2026-04-10

Samsung

Thank you for sharing such a glowing review of your OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support

rebeccas235_6053
Incentivised review Rewarded for feedback, but gave honest & objective review.
3 (9,999)

2025-10-02

size : 83
3 (9,999)
Picture quality really sharp happy with the colours. I found the connectivity quite complexed and had to read the instruction manual to get my head around how to connect the WiFi ect. Really impressed with how energy efficient the tv actually is especially with the children leaving it on most the day. The best part of the tv has to be the sound performance wow absolutely incredible. The tv remote was fairly easy to use not complex at all
Response from Samsung:
2025-10-02

CX

Thanks for the great review and for sharing your feedback with us! Should you ever need us, our friendly Support Team is on hand. You can find all our contact methods and opening hours here: https://www.samsung.com/uk/support/contact/ ^KF at Samsung Support

Much Love 4 Samsung
5 (9,999)

2025-12-14

size : 83
5 (9,999)
Really easy setup to my home network. Took no more then 2 minutes. I have as big office and the display works really well with the wall mount I chose. TV turns on fast all the time. really fast and connects right away. Processor speed is really well dome on this model. I have the resolution set really high. Looks unbelievable. I have setup my Samsung Doby Digital sound bar and it also connected wireless easy. Sound is incredible.
SAM4US
5 (9,999)

2025-10-28

size : 83
5 (9,999)
We bought our new Samsung OLED television at the beginning of October and have been very impressed with the clarity and sharpness of the picture. We were also impressed with the ease of set up and wowed by the connectivity. We are still learning about all of the features but are happy with its size and picture. This Samsung product was on the pricey side and hope that we will have many many years of great hassle free viewing.
Meteorman53
5 (9,999)

2026-02-28

size : 83
5 (9,999)
I looked at this TV for several months comparing features and reading reviews. I finally purchased one and it was one of the best choices ever. The picture is incredible and the aditional features included are awesome. I had read of folks having difficulty syncing all the features and accessing some options but we had zero problems getting everything to work perfectly. Highly recommeneded unit, you willnot be disappointed.
My Fav!
5 (9,999)

2026-05-23

size : 83
5 (9,999)
I bought this TV last September and I could not be happier with this the Brightness, resolution and Colour. When you stand to the side of the TV, you still can view the entire show without any difference to the contrast of the TV. I have been a Samsung TV viewer for so many years. I would not buy any other tv. Samsung builds the best and I have never had trouble with any of the tv's since the early 80s. Thank you Samsung!
ssaint86
5 (9,999)

2026-05-22

size : 83
5 (9,999)
I bought the 77" and installed it with a wall mount the same day it was delivered. I upgraded from a 2011 SAMSUNG 7000 series LED. Wow! I am blown away by the picture quality, brightness, contrast, and colors! Viewing angles are great too, and it's nice to have the 4k resolution now. I am so excited to get more viewing in with this TV! Also really happy with the price and the fact that we could do interest free financing.
Two cool cats and a dog
5 (9,999)

2025-12-12

size : 83
5 (9,999)
This TV is fantastic. By far the best picture we have had and it connected so easily and works very well with our home theater system. the smart system is great and knows when you are sleeping just like santa clause. It will come on when you walk into the room. the dialog is crystal clear and the resolution is scary good almost too good. Even looks good on poor quality programming the processor improves the picture.
Manueltcherkez
5 (9,999)

2026-06-24

size : 83
5 (9,999)
I bought this tv 2 months ago and no regret at all , does not look a cheap product for the price that i paid. i used to watch movies on my lazer projector 4k lg , since i got this tv , i never turn my projector again , the black level never experience like before , and i am very happy very solid and thin glass screen looks very rich . I bought also extended waranty in case something happen , then i am covered.
The Equalizer
5 (9,999)

2026-03-31

size : 83
5 (9,999)
I was shocked at first as it did not work. After quickly replacing the powerbar to an updated powerbar it came alive! What a fantastic picture without having to play around with colour controls. Adding to it my Samsung Sound Bar it was a totally immersive experience. I am still getting sound glitches which is probably Shaw's cable box. Try your set with You Tube HD demos and get blown away for yourselves.
Manndeol
5 (9,999)

2026-05-23

size : 83
5 (9,999)
I recently purchased a Samsung Neo QLED TV and I’m extremely impressed with the overall experience. The picture quality is stunning, with vibrant colors, deep blacks, and incredible brightness that makes movies and sports look amazing even in a bright room. The Mini LED technology really makes a noticeable difference in contrast and clarity. The sound quality is also very good for a flat-screen TV, and the smart features are fast and easy to use. Apps open quickly, navigation is smooth, and the design of the TV looks modern and premium in the living room. Gaming performance is excellent too, with smooth motion and low input lag. Watching 4K content on this TV feels cinematic and immersive. Overall, Samsung Neo QLED TVs offer excellent picture quality, premium design, and reliable performance. Highly recommended for anyone looking for a high-end home entertainment experience.
redbizzer
5 (9,999)

2025-12-30

size : 83
5 (9,999)
TV is really great - picture and features. Only complaint is price - quite expensive relative to rivals but the quality is definitely there. Bought the soundbar and with the Q-symphony the sound is amazing. Generally I am typically not a soundbar guy but Samsung soundbar works in conjunction with the TV speakers creating a very convincing soundstage. I also like how easy the TV was to hang on the wall.
Anonymous
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-28

size : 83
5 (9,999)
I’ve been using the 65” OLED S90F (2025) for a short time now, and I’m genuinely impressed with the overall performance. The picture quality is outstanding — deep blacks, vibrant colors, and excellent contrast, especially when watching movies or high-quality streaming content. OLED really makes a noticeable difference compared to standard LED TVs. Brightness is also better than expected, even during daytime viewing. The design is sleek and modern, and it fits perfectly into a contemporary living space. Setup was straightforward, and the smart interface is fast and responsive. Sound quality is decent for a slim TV, but I would still recommend pairing it with a soundbar to fully enjoy movies and music. Overall, this is a premium TV that delivers on its promises. If you’re looking for top-tier picture quality and a modern smart TV experience, this is definitely a great choice.
Response from Samsung:
2026-04-10

Samsung

Wow, we’re overjoyed to see just how much you are loving your wonderful new OLED 4K Vision AI Smart TV! From the striking 4K AI Upscaling Pro display with OLED HDR+ capabilities, your viewing experience will be taken through the roof, to the sleek design and stunning sound thanks to Dolby Atmos®, we are bringing the cinema to your front door! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^LB at Samsung Support

DANSTFC
1 (9,999)

2025-12-30

Royal Wootton Bassett

size : 83
1 (9,999)
I am absolutely heart broken wasting so much money on this. I replaced my s90c 65inch for this tv, and when I set the tv up I realised it’s a woled panel not a QD like my s90c. I then found out only this size tv gets a QD panel in the US. but in Europe it’s a woled panel. It’s absolutely disgusting Samsung do this. I am stuck with the tv now and cost me a lot of money. I am so angry they done this.
Response from Samsung:
2026-01-02

CX

We are disheartened to see you are not fully happy with your OLED 4K Vision AI Smart TV. The specifications can differ depending on the region due to parts available. Thanks to the AI Motion Enhancer Pro and Colour Booster Pro display, we know you'll love the display that you'll get! Your feedback is greatly appreciated, and we'll take this on board to help improve our products in the future. In the meantime, if you ever have any questions, our helpful Support Teams are on hand to help. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support

CoffeeRider
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-04-10

size : 83
5 (9,999)
Picked up the Samsung OLED S90F 65” on a really good deal, and overall I’m very happy with it. Compared to my S90C, the S90F feels significantly faster in day-to-day use. App launches, menu navigation, and switching inputs are all quicker and smoother. This is likely due to the newer NQ4 AI Gen3 processor and updated Tizen system, which makes the TV feel less “laggy” and more premium overall.
Response from Samsung:
2026-04-10

Samsung AU

Thanks for sharing your detailed feedback! We’re so pleased to hear you’re enjoying the faster performance and smoother navigation compared to your previous model. It’s great to know the upgrades are making a real difference in your day-to-day use. Enjoy your viewing experience!

NoTully
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2025-07-19

size : 83
5 (9,999)
I brought this a couple of weeks ago, my first TV I have ever brought and I’m 48. I got it as I want YouTube on the screen for classes while I use the iPad and laptop. I still have not had time to set it up fully yet but do wish the instructions were more clear. Love the feature when you log into Netflix or YouTube etc that it just pairs with my phone. The screen is great, so clear and thin.
Highly recommend
5 (9,999)

2025-12-12

size : 83
5 (9,999)
I got this 55'' OLED TV from Samsung and am very happy to have done so! The prestine image quality, aesthetic design, and overall sound levels are top notch, I'm very impressed with the TV's image, both from a user functionality within the Smart TV Apps to actual playback and elevated resolution. Highly recommend for others if they want a quality TV! Worth the price, easy assembly as well.
ranij1_5957
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2025-07-06

size : 83
5 (9,999)
I recently bought the Samsung S90F 4K Vision AI Smart TV through Influenster. The TV arrived very well packaged and was designed to come away in such a way that handling and moving the tv was made easy. The tv itself was not too heavy but definitely a two man job. Attaching the stand to the TV was probably the trickiest part as we were able to get the pins into the brackets as far as possible without causing damage however it didn't feel sturdy. After visiting a Samsung shop, the assistant sent a video demo for this particular model instructing how to fit the stand correctly. It definitely was tricky and required a lot of strength but eventually we got there. The TV itself is amazing. The picture quality, colours and general look and feel of the TV are oustanding. Easy to use and the built in features are great. Still exploring but really pleased to have bought it, would definitely recommend.
Response from Samsung:
2025-07-07

CX

Thank you for taking the time to share with us this five-star review of the fantastic 65" OLED S90F Smart TV, Ranij! We are glad to know that, with a bit of support from one of our shop assistants, you were able to install and set up the TV easily and quickly, while also attaching the main unit to the stand correctly. It is also wonderful that you find it very easy to use, and that you are impressed by its brilliant features and superb picture quality; with all your content upgraded to the ultimate level with 4K AI Upscaling Pro. You are now ready to enjoy a cinematic OLED TV experience with this feature-packed and incredibly smart AI TV! ^CL at Samsung Support

TheDaniD
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-30

London, England

size : 83
5 (9,999)
I felt like I was actually there playing the game along with the football players on the field. I’m going to deck out my gaming room with the latest tech from Samsung, they are the GOAT in gaming and quality. I have been gaming since the Super Nintendo days in the late 80’s. The sound quality on the OLED is crisp, like I’m actually in the room where it happens. Outstanding experience.
Response from Samsung:
2026-04-11

Samsung

Thank you for sharing such a glowing review of the OLED 4K Vision AI Smart TV, Dani! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support

Gmac75
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2025-09-22

Fife, Scotland

size : 83
5 (9,999)
Delighted with my new 55" OLED S90F 4K Vision AI Smart TV. The picture quality and sound is tremendous. I was very attached to my old Samsung 55" Curve, which was over 10 years old, but it came time to upgrade to new technology and newer model. Delivery was fast and inexpensive, and after in the prevailing two weeks I've quickly discovered that I made the right choice buying Samsung
Response from Samsung:
2025-09-26

CX

We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^KF at Samsung Support

Pab72
5 (9,999)

2026-05-23

size : 83
5 (9,999)
We bought our 65" OLED SmartTV at the end of 2025 upgrading from a Samsung 55" UHF model. Both the brightness and the contrast are magnificently better compared to our previous TV making viewig (with low vision from AMD, I have ro sit within 4 feet from the screen) so much more comfortable with ite superb resolution. Have been a Samsung customer for years and will temain so shut up
Nikkanerk
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
Loved the vibrant green colour and the refresh rate stood out to me, I appreciated the in built ai for adaptable refresh rate, the TVs ability to know what I'm watching and adjust the refresh rate for something more cinematic. For example when I'm watching a film I can't stand a high refresh rate as it looks too real and unnatural. This TV seems to sort that out for me. Love it.
Response from Samsung:
2026-04-09

CX

We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support

BigTVluvr
4 (9,999)

2025-11-24

size : 83
4 (9,999)
The TV is great! The only issue is the way the stand attaches feels very flimsy, just a few pieces of plastic holding the stand to the tv—not great assurance that it won’t break or collapse for such an expensive TV. The base of the TV is also not 1 unit, two legs and a cover of some sort. From a premium product I would expect a solid metal base that connects securely to the TV.
Landen
5 (9,999)

2026-06-23

size : 83
5 (9,999)
Went from about a 10 year old Samsung 1080p TV to this monster. Did by research and it was between this or the LG C5. My father in law has a C5 and this thing looks better than that. The brightness is fantastic. Would suggest to anyone looking for an OLED. Only thing I don’t love is the settings aren’t super easy to use. Had to turn off AI mode to get it to look how I like.
C0mbat
5 (9,999)

2025-12-27

size : 83
5 (9,999)
I replaced my 2022 Samsung S95B 65" OLED with this and the difference is fairly small. The most obvious being better reflection handling but even that is small. Ironically, this is also where I need to warn you. I was cleaning my 2022 TV and stupidly used glass cleaner on it and it has rubbed off a large patch of the black reflective coating. Don't be stupid like I was!
Response from Samsung:
2025-12-27

CX

We are delighted to see you are loving your new spectacular OLED 4K Vision AI Smart TV! Your loyalty to us means the world to us, and we'll continue to wow you for years to come! ^LB at Samsung Support

Glenov
5 (9,999)

2026-05-22

size : 83
5 (9,999)
The 55-inch Samsung OLED S90F 4K Vision AI Smart TV is an outstanding TV that delivers stunning picture quality, vibrant colors, and incredibly deep blacks thanks to its advanced OLED display technology. Movies and streaming content look cinematic and immersive, while fast motion in sports and gaming remains exceptionally smooth and responsive with its 144Hz refresh rate and HDMI 2.1 support. The Vision AI features intelligently enhance both picture and sound, and the sleek ultra-thin design gives the TV a premium modern look in any room. The smart interface is fast and easy to use, with seamless access to all major streaming apps. While it lacks Dolby Vision support and benefits from pairing with a soundbar for the best audio experience, the overall performance, brightness, gaming capability, and visual quality make the Samsung S90F one of the best 55-inch OLED TVs available today. Very happy with my purchase.
Thanhmy
4 (9,999)

2026-05-23

London

size : 83
4 (9,999)
Enjoying my new television not only because of the very slim size but because of the whole aspect of the screen. Having had an old tv of over 10 years I decided to buy tis Samsung. I am impressed with the resolution and the wonderful colours. So crisp, amazing contrast of depths of the colours making it all nice and bright. Sometimes it feels like it’s not real! Flickering around to see and learn about how use this tv and remote control is nice, smooth and the speed of refreshing everything glides so efficiently. Happy to have many outputs in one place and not scattered all over the back of the tv. I was also impressed by the sound of the television, clear sounds with good definition sounds not what I was expecting. But having said this, I did buy a Samsung sound bar to enhance every sound especially for watching films. The tv was very easy to set up to my relief. Now it s a matter of tweaking it to my liking.
Response from Samsung:
2026-05-25

Samsung

We're delighted to hear that your new Samsung OLED S90F Smart TV has made such a positive impression and proved to be the perfect upgrade from your previous long-lasting Samsung TV, Thanhmy! It's wonderful to know that you're enjoying its ultra-slim design, stunning 4K picture quality, vibrant colours, and impressive contrast, all of which combine to create a truly immersive viewing experience. We're also pleased to hear that the setup process was straightforward and that you're finding the interface, remote control, and connectivity options intuitive and responsive. It's also fantastic to know that the built-in sound and powerful speakers exceeded your expectations, and that pairing the TV with a Samsung soundbar has enhanced your movie-watching experience even further. We hope you continue to enjoy discovering all the features and customising your TV to suit your preferences for many years to come! We are also ready to help you get the most out of it if you have any questions or need support. Our full contact details and oeprating times can be found here: https://www.samsung.com/uk/support/contact/^CL at Samsung Support

Belinda16
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-04-16

size : 83
5 (9,999)
We bought the TV last weekend. It was very easy to install and set up. We love the brightness, resolution, colour, and contrast of the screen. Also love that the streaming and sound bar controls can be run through the TV remote. We've gone from three remotes to one. Really simplifies everything. It makes viewing easy. So glad we updated from our last 13 year old Samsung.
Response from Samsung:
2026-04-16

Samsung AU

Thank you for your wonderful feedback! We're so happy to hear that your new OLED TV was easy to set up and that you're loving the picture quality and simplified remote experience. It’s great to know the upgrade has made such a positive difference—enjoy your viewing!

BBoy
4 (9,999)

2025-11-06

size : 83
4 (9,999)
Great picture. Fairly easy to set up and good enough sound. But one thing that we have experienced is occasionally the video compression or rendering will screw up. We'll get images with the wrong colour and artifacts. I know this isn't the tv though it is the video compression because as I switch from the Samsung launcher software to our set top box the artifacts stop.
Thomas Mead
5 (9,999)

2026-01-15

size : 83
5 (9,999)
Perfect in almost every way. Software was a bit confusing at first. When I hooked up my BD player, A/V receiver and 2 different streaming boxes it automatically detected each of them correctly. It kept turning on my BD player which I didn't want to happen. I found an icon which said "forget BD player" after that everything was fine. Awesome picture, very happy with it.
Another regular Joe
5 (9,999)

2026-05-23

size : 83
5 (9,999)
We have this tv for over a month now and it has been working very well for us. The picture is very good (please note that I am not an expert tv reviewer) and the interface is fine. It integrated with our AV receiver without issues and works well when displaying content from a USB stick. Only minor point is the somewhat awkward volume up/down/mute button on the remote.
anna-a-c-b
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

size : 83
5 (9,999)
Hard to find a more versatile TV - the AI changes between film settings and gaming settings makes it really user friendly. The resolution is excellent and the processor makes it ideal for football games like the FC26. The image quality is really impressive - players look life-like and the movements are distinct yet realistic which makes it a great gaming experience.
Response from Samsung:
2026-04-09

Samsung

Thank you for the love and sharing your superb experience with us, your words put a smile on our face. ^CL at Samsung Support

Noodzandthedude
5 (9,999)

2026-06-22

size : 83
5 (9,999)
​I recently upgraded to the 65-inch Samsung S90F OLED, and to say I love it is an understatement—it has completely blown my expectations out of the water! ​The picture quality is absolutely stunning. Thanks to the QD-OLED tech and the AI Gen 3 processor, the contrast is unreal. The blacks are perfectly deep with zero blooming, which makes watching dark, moody movies an incredible, theater-like experience right in the living room. Plus, the colors are vibrant and punchy without looking artificial. ​It’s also an absolute beast for gaming and sports. The 144Hz refresh rate keeps fast-moving action incredibly fluid and smooth with zero noticeable lag. On top of the performance, the "Laser Slim" design looks incredibly sleek on the setup. ​Samsung absolutely knocked it out of the park with this model. If you want pristine picture quality, lightning-fast performance, and a gorgeous design, this TV is worth every single penny!
Shoummo
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2025-07-23

size : 83
5 (9,999)
I bought the Samsung S90F OLED 65" TV a few weeks ago, and it's been an absolute game changer. The picture quality is breathtaking--deep blacks, vibrant colours, and smooth motion. The sound is surprisingly powerful even without a soundbar, Craming on tthis screen S next-level with low input lag and vivid clarity. Definitely one of the best purchases I've made!
Buu Ngo - @_ngotanbuu_
5 (9,999)

2025-12-13

size : 83
5 (9,999)
I recently upgraded to the S90 series and I’m thoroughly impressed. The picture quality is incredible—the deep blacks and vibrant colors really make movies pop. It’s also fantastic for gaming with zero lag and smooth motion. The design is razor-thin and looks premium in my living room setup. Highly recommend if you're looking for a top-tier visual experience!
KT702
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-23

size : 83
5 (9,999)
This time I wanted a tv that didn’t just deliver on picture quality I wanted decent sound that didn’t include the need for extra cinema surround speakers and this absolutely delivers because of the 6 speakers inside. It’s actually like I’m hearing even program theme tunes for the first time. Corrie came on a few nights ago and I’ve never heard the base like that before. Is it a cello playing too? I have never noticed because I’ve never really heard it like this before. All that said even before you get to the picture quality. I just had to buy the 55” because it’s too good a tv to have small. If you have room for the 55” or higher (and the funds) it’s 100% worth every penny. The notifications that repeatedly pop up are annoying so I’ll have to see if I can stop those but that doesn’t take away from the tv itself. No I did not receive an incentive but the drop down menu (below) only gives yes option for some reason!
Response from Samsung:
2026-04-08

Samsung

It is amazing to see that you have received the stellar all-round experience with us! Your kind words have put a big smile on our faces! Should you ever need us, our friendly Support Team are on hand, you can find all our contact methods and opening hours here: https://www.samsung.com/uk/support/contact/ ^CL at Samsung Support

BrettG
3 (9,999)

2025-10-28

size : 83
3 (9,999)
TV quality itself is great, but I have a number of complaints: 1. There is a 2 minute screensaver that isn't configurable. When listening to music on Spotify, the screen goes black part way through the song, which means you have to press a button on the remote whenever you want to see what song is playing. 2. The home screen software defaults to auto-playing live TV, and doesn't default to my last used app (Plex or Spotify). I don't want to see ads for suggested movies or shows, or apps that I haven't even installed. 3. HDMI e-arc is finicky, and I could not get the audio to pass back through my receiver when using a TV app. Some of this fault might lie with the receiver, but I was able to get it working by buying a separate optical cable for audio. Overall, for the price of this TV, I've been fairly disappointed by how frustrating it is to use, and the lack of customization for the things that matter (screensaver, home screen).
Response from Samsung:
2025-11-17

Customer Service

Hello! Thank you for your review and feedback. We will pass your comments along to our staff. If there is anything we can do to improve your experience, please feel free to let us know by contacting us at 1-800-SAMSUNG or via live chat on our website (http://www.samsung.com/ca/support/)!

DimpleDD
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-03-27

London

size : 83
5 (9,999)
The Samsung TV is fab. The quality of the game was so good, the football event was so high definition. I can imagine watching the World Cup and any movies in that processor. What a refresh rate and such vibrant colours! An unmatched brightness and contract, responds so well to all game movement. Strong sound and resolution. The connectivity is powerful.
Response from Samsung:
2026-04-10

Samsung

Wow, we’re overjoyed to see just how much you are loving the wonderful new OLED 4K Vision AI Smart TV! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^LB at Samsung Support

Carissa5229
5 (9,999)

2026-06-02

size : 83
5 (9,999)
I have had this TV for a few months now and it does not disappoint. Every TV I have ever purchased has been a Samsung and they never let me down, only reason I get new ones is because I want something newer and bigger. Picture is sharp and the color is unmatched. If I am watching shows with very dark scenes I can now see them well as there is contrast.
Big time watcher
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-07-01

size : 83
5 (9,999)
Still getting used to it but I love it. The picture quality is fantastic. It responds really fast at a slight touch. Easy to set up. Sound bar connected easily. Also connected to the internet without a problem. Couldn’t ask for any easier. Have always had Samsung and never had any problems. This looks to be the same. Can’t recommend them enough.
Response from Samsung:
2026-07-02

Samsung AU

Hi, thank you for your wonderful review! We're thrilled to hear you're enjoying the fantastic picture quality, responsive performance, and easy setup of your new TV. It's also great to know your soundbar and internet connection were quick to set up. We truly appreciate your continued loyalty to Samsung and your recommendation.

Martin G
Incentivised review Rewarded for feedback, but gave honest & objective review.
5 (9,999)

2026-05-13

size : 83
5 (9,999)
I bought this 65" OLED S90F 4K Samsung Vision AI Smart TV a fortnight ago. My research pointed me to two options: the OLED or 65" QN80H Neo QLED. The pros and cons are listed on the internet, but nothing compares to actually seeing the two systems OLED vs QLED side by side, and comparing the picture. I went to two different stores and the advice of both sales people was that the choice was a no brainer, the OLED wins, and I could not agree more. The picture is magnificent. The colours are vibrant and the blacks are real black and give great definition. The set-up is relatively easy and all done with phone and television working together. We have five Samsung TVs in the home and the familiarity with all TVs the same is really easy. Also having one Samsung account makes set-up simple and easy. Really like the brand and have had no issues, and the OLED is the best yet: beautiful picture, crisp resolution and bright and vibrant colours.
Response from Samsung:
2026-05-14

Samsung AU

Thank you for your detailed and thoughtful review. We’re delighted to hear your research and in-store comparisons led you to the OLED S90F and that the picture quality has exceeded your expectations. It’s wonderful to know you’re enjoying the vibrant colours, deep blacks, easy setup process, and integration with your Samsung ecosystem. We truly appreciate your loyalty to Samsung and hope your new OLED TV continues delivering an incredible viewing experience.

User manual & downloads

Remote control

ver 2511140 | 0.11 MB

Dec 17. 2025

ENGLISH

User Manual

ver 2508040 | 3.27 MB

Sep 24. 2025

ENGLISH

Installation Guide

ver 2412270 | 1.12 MB

Mar 29. 2025

ENGLISH

Simple User Guide

ver 2503260 | 0.22 MB

Mar 29. 2025

ENGLISH

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*Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.