When it comes to choosing a refrigerator , people today are not just buying an appliance. They are investing in convenience, innovation, and long-term reliability. That is exactly why Samsung continues to stand out as the most preferred refrigerator brand globally.
This is not just another achievement. It is a moment that means something. Because when millions of people across the world choose the same brand without hesitation, it reflects something deeper.
It reflects trust.
Today, that trust belongs to Samsung.
A Proud Moment, Chosen by Millions Worldwide
In September 2025*, an MPSA survey conducted across 21 countries**, including India, ranked Samsung as the most preferred refrigerator brand. What makes this truly exciting is simple. This was not a claim. It was a choice.
People from different countries, different lifestyles, and completely different kitchens all arrived at the same decision. That is rare. That is what makes this moment powerful.
Why People Keep Choosing Samsung
Because it fits into your life effortlessly. You open your refrigerator, and everything just works the way it should. Food stays fresh. Things are easy to find. There is a quiet sense of ease you don’t have to think about. This is the experience more and more homes are choosing.
• Food stays fresh for longer, powered by Twin Cooling Plus that keeps optimal humidity and prevents odour mixing
• Intelligent cooling adjusts automatically with AI Energy Mode that adapts to your usage patterns
• Energy efficiency works quietly in the background, supported by the Digital Inverter Compressor that optimises performance and reduces power consumption
• Space is designed around your lifestyle, with large capacity interiors and flexible storage that adapt to your needs
• Reliable performance you do not have to second guess, backed by durable Digital Inverter technology built for long lasting use
It is not about big promises. It is about getting the small things right, every single day.
Taking It Further with Bespoke AI Refrigerators
This is where Samsung moves beyond expectations. Bespoke AI Refrigerators are designed around how you live, not how appliances expect you to live.
• AI-driven energy optimisation that works seamlessly in the background
• Smarter organisation for better visibility and convenience
• A sleek, modern presence that elevates your kitchen
• More usable space with Smart Conversion that lets you switch between 5 modes to adapt to your daily needs
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Model |
Capacity |
Type |
Key Features |
Click Here |
|---|---|---|---|---|
|
Samsung - RF71DB9950QD |
809 L |
French Door Refrigerator |
Bespoke AI Refrigerator, Triple Cooling |
|
|
Samsung -RS78CG8543S9 |
633 L |
Side by Side Refrigerator |
Bespoke AI Refrigerator, Convertible 5-in-1,Twin Cooling Plus |
|
|
Samsung - RB45DG6005B1 |
458 L |
Bottom Mount Freezer |
Bespoke AI Refrigerator, SmartThings App Support, Mono Cooling |
|
|
Samsung -RT41HB6A4222 |
467 L |
Double Door Refrigerator |
Bespoke AI Refrigerator, Convertible 5-in-1,Twin Cooling |
|
|
Samsung - RS76CB81A312 |
396 L |
Double Door Refrigerator |
Bespoke AI Refrigerator, Twin Cooling, Convertible 5in1 |
This is not just an upgrade in technology. It is an upgrade in everyday living.
Thank You for Choosing Us
To the millions of people across the world who continue to choose Samsung, thank you.
Across countries. Across cultures. Across homes.
You have made this moment possible.
Images are simulated for illustrative purposes.
Availability of colours, sizes, models, and bands may vary by country or region.
All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only.
*Source: Ipsos Group SA, Survey conducted in September 2025 across 30 countries, Global Index weighted by PPP, targeting 18-60-year-old refrigerator or washing machine owners totaling 49,600 participants
**Surveyed Countries: USA, Canada, Mexico, Argentina, Brazil, Chile, Peru, Colombia, UK, Germany, France, Italy, Spain, Sweden, Netherlands, Switzerland, Poland, Romania, China, India, Australia, Indonesia, Vietnam, Thailand, Malaysia, United Arab Emirates(UAE) Kingdom of Saudi ArabiaSA), Turkiye, South Africa, Korea What to Talk Top-Ranked Refrigerator Brand How to Talk Why Consumers Prefer Bespoke Al Refrigerators? Samsung Bespoke Al Refrigerators are designed to deliver an enhanced performance and simplify everyday tasks, while protecting your devices and data, and providing long-term peace of mind. Bespoke Al Elevate experiences through enhanced performance -Family Hub, Al Vision Security Easy & safe Al Home exp with strong Knox Security 10 SmartThings Seamless connectivity for effortless and smart daily life Bixby, Al Energy Mode Reliability Care beyond the purchase Long-term warranty 7-year OS upgrade, HOM THE MOST PREFERRED Refrigerator Brand In 21 Countries, The most preferred refrigerator brand in 21 countries, surveyed in September 2025 Please make sure to deliver Why Samsung: 4 Core Values," followed by emphasizing our status as the most preferred brand to assure customers. Contorns
* Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.