The differentiation strategies from a design standpoint and from the Note specifically?

Last Update Date : Jan 26. 2018

A : Differentiation strategies compared to the existing Note series (following the S8’s design)

1 Use of ¹ Infinity Display

 - A display that offers a new level of usability with an extended ratio (18.5:9)

2 Hidden Technology

- Minimized front elements to help users focus more on the display content.

ⓐ A simple, black design on the front side ⓑ The physical home key removed      ⓒ No protruding camera  ⓓ Simple top receiver decorations

3 A harmonious and unified design with a seamless glass finish

 - The combination of new gloss-finished metal and liquid glass wraps around the materials, creating a unified look and giving more depth.

• Differentiation strategies compared to the S8+

- A professional, solid looking exterior (square design)

- The best large screen experience with a large 6.3” large screen and Steep edge

※ Ensures a secure grip around the device with the slim width and symmetric edge

The differentiation strategies from a design standpoint and from the Note specifically?

¹ Infinity Display Disclaimer : Bezel-less, full-frontal edge-to-edge screen

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