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50" The Frame 4K Samsung Vision AI Smart TV (2025)

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50" The Frame 4K Samsung Vision AI Smart TV (2025)
50"

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Highlights

Modern Frame Design

Modern Frame Design

Designed to look like a slim picture frame

Artful Picture Quality with QLED

Artful Picture Quality with QLED

Stunning visuals for art and entertainment alike

Samsung Vision AI

Samsung Vision AI

Samsung Vision AI meets The Frame

Features

Samsung is ranked No.1 TV brand* for 19 years Samsung is ranked No.1 TV brand* for 19 years

Samsung is ranked No.1 TV brand* for 19 years

Reader's Digest Most Trusted Electronics Brand 2025* Reader's Digest Most Trusted Electronics Brand 2025*

Reader's Digest Most Trusted Electronics Brand 2025*

*Source: Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
*For more information please visit https://www.trustedbrands.co.nz/#mostTrusted↗

Your Art Gallery On TV

*Source: Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
Samsung The Frame TV wall-mounted in a modern home displays artwork, seamlessly blending in with other artworks around it. Samsung The Frame TV wall-mounted in a modern home displays artwork, seamlessly blending in with other artworks around it.

Key features at a glance

Design

Designed to look like a slim picture frame

Modern Frame Design

Elegantly minimal and modern, The Frame's design is a work of art in itself that can blend beautifully into your home.

A flush fit to the wall

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame can be mounted near flush to the wall like a real painting.

* The distance between the wall and TV may vary depending on the wall type and installation method.
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Tailor to your space with customisable bezels

Customisable Frame

Style The Frame to your taste with customisable bezel frames. Find the colour that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.

* Customisable Frame sold separately.
* Supported Customisable Frame lineup may vary by country.

Find the right height for your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.

* Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model.
* The height adjustment range is 25 mm.
* Installation layout may vary depending on TV size and soundbar type.
* The image depicts The Frame 85" model.

Art

TV when it's on. Art when it's off.

Art Mode with 370+ free pieces available each year

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.

* Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.
* Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year.

Access 370+ free artwork annually

Art Store Streams

Discover new favourite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 30 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it's easier than ever to explore the world of art.

* Availability may vary by country.
* The time at which the 30 artwork are delivered each month may vary by region.
* The timing and frequency at which the artwork are delivered may vary by region.
* The number of free artwork delivered is subject to change without notice.
alt text alt text

Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.

* Art Home UI may vary by region and is subject to change without notice.
* Though the curations are updated regularly, the updates for the selection of available artwork may vary.
* Studio Stand sold separately.
The Frame TV on Studio Stand in living room setting shows Art Home screen with some of the artwork available in Art Home. The Frame TV on Studio Stand in living room setting shows Art Home screen with some of the artwork available in Art Home.

Frame your most-loved moments

My Photo

You can easily upload and exhibit your own photos or a new family portrait from Google Photos in your home on your TV and Smart Display. Simply send your photos to The Frame via SmartThings for easy display.

* Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required.

Brightness Sensor

The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.

* Brightness sensor performance may vary depending on the ambient brightness level.

Motion Sensor

With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to save energy.

* Motion sensor gets activated after turning it on the setting and only operates in Art Mode.
* Motion sensor performance may vary depending on the light condition.
* Motion sensor not available in certain countries. (China, Thailand, Nepal, Ukraine)

Mat Canvas

Customise The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colours to find the combination that makes your art look more realistic.

Picture Quality

Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Watch TV with exceptional QLED picture quality. Using Samsung's sophisticated display technology, The Frame produces a vibrant image with a wide range of colours and high brightness levels, so you can appreciate what's on your screen

Enjoy what's on, not the reflections

Matte Display

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.

* Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

Enjoy ArtfulColour validated by PANTONE

Pantone Validated - ArtfulColour

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would see in gallery lighting, made to look realistic with the matte texture of the canvas.

* Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel color difference)

Wide range of contrast on a cinematic scale

Quantum HDR

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deep blacks, more vibrant imagery and details that always shine through.

* The range of Quantum HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by natural sunlight and indoor lights — you no longer need disposable batteries. This remote is innovative in more ways than one, with smart features like a built-in microphone and voice assistant.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

Samsung Vision AI

Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. Vision AI allows your TV to recognise and adjust to your needs, delivering a variety of opportunities for entertainment.

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're using streaming apps, playing your favourite video games or watching live sports.

* Viewing experience may vary according to types of content and format.
* Upscaling may not apply to PC connection and Game Mode.

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

* The number of generation attempts allowed per day may be limited.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.

7 Years of OS upgrades for free

* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that this upgrade does not cover the hardware performance, features or durability.

Specifications

  • Product Type

    QLED

  • Refresh Rate

    50Hz

  • Resolution

    4K (3,840 x 2,160)

  • Display

    50"

  • QLED

  • Screen Size

    50"

  • Refresh Rate

    50Hz

  • Resolution

    4K (3,840 x 2,160)

  • Anti Reflection

    Matte Display

  • Picture Engine

    NQ4 AI Gen2 Processor

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (ADAPTIVE)

  • AI Upscale

    4K AI Upscaling

  • Contrast

    Dual LED

  • Viewing Angle

    Wide Viewing Angle

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator

  • Smart Calibration

    Basic

  • Filmmaker Mode (FMM)

    Yes

  • HDR Brightness Optimizer

    Yes

  • Color Booster

    Color Booster Pro

  • AI HDR Remastering

    Auto HDR Remastering

  • EyeComfort Mode

    Yes

  • Dolby Atmos

    Yes

  • Object Tracking Sound

    OTS Lite

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    20W

  • Speaker Type

    2CH

  • Adaptive Sound

    Yes (Adaptive Sound Pro)

  • 360 Audio

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Built-in Voice Assistant

    Alexa

  • Samsung TV Plus

    Yes

  • Web Browser

    Yes

  • Works with AI Speaker

    Alexa

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View

  • Multi-View

    upto 2 videos

  • Ambient Mode

    Yes (In Art Mode)

  • Apple AirPlay

    Yes

  • Daily+

    Yes

  • Storage Share

    Yes

  • Generative Wallpaper

    Yes

  • Karaoke Mic

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Mini Map Zoom

    Yes

  • Light-sync

    Yes

  • HGiG

    Yes

  • AI Auto Game Mode

    Yes

  • Digital Broadcasting

    DVB-TS2(T2 Ready)

  • Analog Tuner

    Yes

  • Data Broadcasting

    HbbTV 2.0.4

  • TV Key

    Yes

  • HDMI

    4

  • USB

    2 x USB-A, 1 x USB-C

  • HDMI (High Frame Rate)

    4K 60Hz (for HDMI 1/2/3/4)

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input / Satellite input)

    1/0(Common Use for Terrestrial)/1

  • Ex-Link ( RS-232C )

    1

  • Wi-Fi

    Yes (Wi-Fi 5)

  • Bluetooth

    Yes(5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • HDMI Audio Return Channel

    eARC

  • One Connect Box

    One Connect (Y24 4K)

  • Design

    Frame Design

  • Bezel Type

    VNB

  • Front Colour

    BLACK

  • Stand Type

    SIMPLE

  • Stand Colour

    BLACK

  • Art Mode (The Frame)

    Yes

  • Motion Detection (Frame)

    Yes

  • Art Store

    Yes

  • Embeded POP

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Accessibility - Voice Guide

    Chinese (China),English (UK),French (France),German (Germany),Italian (Italy),Korean (Korea),Malay (Malaysia),Spanish (Spain)

  • Low Vision Support

    Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off

  • Hearing Impaired Support

    Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom

  • Motor Impaired Support

    Slow Button Repeat, Remote Control App. for All

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240V~ 50/60Hz

  • Power Consumption (Max)

    120 W

  • Energy Efficiency Class

    4

  • Power Consumption (Stand-by)

    0.5 W

  • Power Consumption (Typical)

    92.0 W

  • Yearly Power Consumption (EU standard)

    339 kWh

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD)

    1251 x 775 x 174 mm

  • Set Size with Stand (WxHxD)

    1124.1 x 679.2 x 227.8 mm

  • Set Size without Stand (WxHxD)

    1124.1 x 644.9 x 24.9 mm

  • Stand (Basic) (WxD)

    757.4 x 227.8 mm

  • VESA Spec

    200 x 200 mm

  • Package Weight

    20.9 kg

  • Set Weight with Stand

    12.2 kg

  • Set Weight without Stand

    11.8 kg

  • Remote Controller Model

    TM2361E

  • Slim Fit Wall-mount Support

    Included

  • Studio Stand Support

    Yes

  • Mini Wall Mount Support

    Yes

  • Customisable Frame Support (The Frame)

    Yes

  • Auto-Rotation Accessory Support

    Yes

  • User Manual

    Yes

  • Full Motion Slim Wall Mount Support (Y22)

    Yes

  • SlimFit Cam Support

    Yes

  • Zigbee / Thread Module

    Built-In

  • Power Cable

    Yes

User manual & downloads

User Manual

ver 2508040 | 3.27 MB

24 September 2025

ENGLISH

Download

Installation Guide

ver 2412300 | 0.68 MB

13 May 2025

ENGLISH

Download

Remote control

ver 2412200 | 0.12 MB

13 May 2025

ENGLISH

Download

Simple User Guide

ver 2503260 | 0.22 MB

13 May 2025

ENGLISH

Download
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Solutions & Tips

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Find answers to questions you have about the product

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* Key feature may different from Key Spec.

* App availability may vary by region and is subject to change at any time without notice.

* Finance now: 0% interest with equal monthly repayments. Minimum purchase $200. Customers must apply and, be approved for a loan subject to Finance Now’s terms and conditions, fees and normal lending criteria apply. No Establishment Fees and No Monthly Service Fees applies. Full Disclosure of all of the terms of your loan (including the total amount payable over the term of the loan) will be provided to you prior to finalizing the loan.

It is important to note that the address entered on your loan application matches the delivery address provided on samsung.com/nz. If there is a discrepancy, Samsung New Zealand may reach out to you with an order cancellation notification, and you may need to place a new order. In addition, any discount codes that were used to facilitate the order will be cancelled.

Please Note: Trade In is not available for purchases made using Finance Now.

Samsung New Zealand reserves the right to amend, suspend, or withdraw the offer and these T&Cs at any time without prior notice.

** Afterpay: Afterpay late fees, eligibility criteria and terms & conditions apply. Purchase up to a maximum cart value of $3000 NZD. Visit www.afterpay.com/en-NZ/terms-of-service for full terms.

*** Q Card: 12/24/36/48/60 Months Interest Free - Available on Long Term Finance (LTF) for online only. Min Spend $200/$600/$800/$1,000/$1,200 respectively. Lending criteria, $50 annual Account Fee, fees, T&Cs apply. $55 Establishment Fee applies to your first LTF transaction, $35 Advance Fee applies to subsequent LTF transactions. Min payments of 3% of the monthly closing balance or $10 (whichever is greater) are required throughout interest free period. Paying only the minimum monthly payments will not fully repay the loan before the end of the interest free period. Standard Interest Rate of 28.95% p.a. applies to outstanding balance at the end of LTF Interest Free Period. Other interest rates and fees may apply, please visit www.qcard.co.nz for further details. Rates and fees subject to change. Columbus Financial Services Limited and Consumer Finance Limited reserve the right to amend, suspend or terminate the offer and these T&Cs at any time without notice.