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Spotify 4 months

98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

Black
QA98LS03HEUXSA

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98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)
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Highlights

Minimalist living room with large window, leather armchair, and floor lamp, featuring The Frame TV mounted flush to the wall displaying abstract artwork, blending seamlessly like a framed painting.

Modern Frame Design with Built-in Solution

A timeless design, true to the essence of TV

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Art Mode

TV when it's on. Art when it's off.

The Frame TV with Glare Free QLED displays lifelike abstract art with reduced reflections and consistent brightness in a modern interior.

Glare Free with QLED

Exceptional picture quality, unrivaled art quality

The Frame TV displays artwork as Samsung Vision AI Companion responds to voice commands, answering questions and showing 'Hampton Court Green' on screen.

Bixby

Discover the art you love, just by asking

Features

The answer to your artistic style

Key features at a glance

Design

What makes art on The Frame look like real art?

A timeless design, true to the essence of TV

Modern Frame Design with Built-in Solution

Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, The Frame’s presence is elevated even further — creating a refined, flush look that enhances a calm, minimalist aesthetic.1

Museum-level presence. Now in 98 inches

98-inch Display

Experience a new scale of immersion with a striking 98-inch visual centerpiece. This majestic screen of museum-level proportions transforms your living space into a private gallery, bringing breathtaking depth to curated collections, while also providing a cinematic backdrop for movies and everyday viewing.

A flush fit to the wall

Slim Fit Wall Mount

The Slim Fit Wall Mount brings The Frame near flush to the wall. Combined with the sleek profile of the TV, it helps create a refined gallery look in your home.2

Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.
Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.

Cable connection made quick and simple

Installation Stoppers

Easily connect your devices to The Frame. Its Installation Stoppers extend from the back to create a secure gap between the TV and the wall, making it simple to plug in consoles, sound systems and more — hassle‑free.

Match your space with customizable bezels

Customizable Frame

The Frame’s customizable magnetic bezels snap on in seconds and give your TV the look of a true picture frame. The Amber Brown bezels included in the box help it blend beautifully into a wide range of interior settings.

Height that fits your space

Height-adjustable Stand

With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.3

Art

How does The Frame create a personalized art gallery at home?

TV when it's on. Art when it's off.

Art Mode

When powered off, The Frame switches into Art Mode, turning your screen into a window to the world's finest art. Enjoy a curated collection of over 370+ free pieces and more from renowned exhibitions in the comfort of your own home.4

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.
Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Explore curated streaming art for free

Art Store Streams

Discover a world-class collection of streaming art from Samsung, available for free. Enjoy 30 handpicked artworks curated by professionals and thoughtfully themed to bring new inspiration to your screen each month.5

The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.
The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.

A global art gallery at home

Samsung Art Store

The Samsung Art Store offers over 5,000 high-quality masterpieces from renowned artists and institutions. Discover pieces that match your home settings and the mood you're in from ever-changing collections curated by Samsung’s art experts.

Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.
Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.

Where your artistic journey begins

Art Home

Art Home helps you organize, browse and manage your favorite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalized art experience.6

Brightness Sensor

The Frame’s brightness sensor adjusts screen brightness and color tone based on ambient light. As lighting in your room changes, the display adapts to keep your artworks' refined, polished look.7

Motion Sensor

The Frame automatically turns on to display your artwork when it detects movement — and powers off when you leave the room, conserving energy effortlessly.8

Mat Canvas & My Photo

Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 color options in Art Mode. It's the perfect way to display all your best memories.9

Picture Quality

How does The Frame's picture quality elevate the art it displays?

Exceptional picture quality, unrivaled art quality

Glare Free with QLED

The Frame’s Glare Free with QLED display reduces reflections while keeping brightness and color consistent. Delivering stunning picture quality and lifelike art presentation, it ensures every visual detail is preserved and displayed for you to admire.

Less reflection, more definition

Anti-Glare Technology

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.10

The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045
The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045

Enjoy ArtfulColor validated by PANTONE

Pantone Validated - ArtfulColor

Meet fully authentic color representation, validated by PANTONE. The Frame reproduces the rich and diverse colors you would see in gallery lighting, made to look realistic with the matte texture of the canvas. 11

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one. 12



How does Samsung Vision AI elevate your experience with The Frame?

Discover the art you love, just by asking

Samsung Vision AI Companion

Find the artwork you want on The Frame with simple voice commands. Simply say the artist or style, and Samsung Vision AI Companion brings up matching pieces instantly. No typing or menus — just clear, precise voice search that helps you discover the right art, faster.13

Enjoy 7 years of new TV experiences14

Specifications

  • QLED

  • Screen Size

    98"

  • Refresh Rate

    144 Hz (VRR Support)

  • Resolution

    3840 x 2160

  • DLG

    240 Hz

  • Anti Reflection

    Glare Free

  • Picture Engine

    NQ4 AI Gen2 Processor

  • AI Picture

    AI Optimized / AI Customization

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (Adaptive / Gaming)

  • AI Upscale

    4K AI Upscaling

  • Contrast

    Dual LED

  • Viewing Angle

    Wide Viewing Angle

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 144 Hz

  • Smart Calibration

    Basic

  • Supersize Picture Enhancer

    Yes

  • HDR Brightness Optimizer

    Yes

  • Color Booster

    Color Booster Pro

  • Filmmaker Mode (FMM)

    Yes

  • AI HDR Remastering

    Auto HDR Remastering

  • EyeComfort Mode

    Yes

  • Adaptive Sound

    Adaptive Sound Pro

  • Object Tracking Sound

    OTS

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    40 W

  • Speaker Type

    2.0.2ch

  • Active Voice Amplifier

    Active Voice Amplifier Pro

  • Dolby Atmos

    Yes

  • 360 Audio

    Yes

  • AI Sound Controller

    AI Sound Controller

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Samsung TV Plus

    Yes (SA,AE,EG Only)

  • Web Browser

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On

  • Multi-View

    up to 2 Videos

  • Apple AirPlay

    Yes (w/o Syrian Arab Republic, Yemen)

  • Storage Share

    Yes

  • Generative Wallpaper

    Yes

  • Karaoke Mic

    Yes

  • Google Cast

    Yes (w/o Syrian Arab Republic, Yemen)

  • Vision AI Companion

    Yes (TR, AE, KW, QA, BH, OM)

  • Soccer Mode

    AI Soccer / Football Mode

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Game Bar

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium

  • HGiG

    Yes

  • Light-sync

    Yes (AE Only)

  • AI Auto Game Mode

    Yes

  • AI Gaming Optimizer

    Yes

  • Digital Broadcasting

    DVB-T2CS2

  • Analog Tuner

    Yes

  • HDMI

    4

  • USB

    2 x USB-A

  • HDMI (High Frame Rate)

    4K 144 Hz (for HDMI 1/2/3/4)

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input)

    1 / 1(Common Use for Terrestrial) / 1

  • Ex-Link ( RS-232C )

    1

  • Wi-Fi

    Yes (VN : Wi-Fi 6 / SG, ID : Wi-Fi 6E)

  • Bluetooth

    Yes (5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • HDMI Audio Return Channel

    eARC

  • Design

    Frame Design

  • Bezel Type

    VNB

  • Front Color

    Black

  • Stand Type

    Round Feet

  • Stand Color

    Black

  • Art Mode (The Frame)

    Yes

  • Art Store

    Yes

  • Motion Detection (Frame)

    Yes

  • Embeded POP

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Accessibillity - Voice Guide

    English (UK),French (France),Hindi (India),Korean (Korea),Russian (Russia)

  • Audio Description

    Yes

  • High Contrast

    Yes

  • Zoom Menu and Text

    Yes

  • SeeColors

    Yes

  • Colors Inversion

    Yes

  • Grayscale

    Yes

  • Auto Picture Off

    Yes

  • Magnification

    Yes

  • Relumino

    Yes

  • Closed Caption (Subtitle)

    Yes

  • Multi-output Audio

    Yes

  • Sign Language Zoom

    Yes

  • Slow Button Repeat

    Yes

  • Accessibility Remote

    Yes

  • Learn TV Remote

    Yes

  • Learn Menu Screen

    Yes

  • Accessibility Shortcuts Edit

    Yes

  • Auto Menu Sort

    Yes

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240 V~ 50/60 Hz

  • Power Consumption (Max)

    350 W

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD, mm)

    2371 x 1420 x 210 mm

  • Set Size with Stand (WxHxD, mm)

    2195.0 x 1303.6 x 432.3 mm

  • Set Size without Stand (WxHxD, mm)

    2195.0 x 1250.3 x 30.9 mm

  • Stand (Basic) (WxD, mm)

    1800.6 x 432.3 mm

  • Stand (Minimum) (WxD, mm)

    444.6 x 432.3 mm

  • VESA Spec

    600 x 400 mm

  • Package Weight (kg)

    81.0 kg

  • Set Weight with Stand (kg)

    57.9 kg

  • Set Weight without Stand (kg)

    56.4 kg

  • Slim Fit Wall-mount Support

    Included

  • Customizable Frame Support (The Frame)

    Included

  • User Manual

    Yes

  • Power Cable

    Yes

  • Webcam Support

    Yes

  • Zigbee / Thread Module

    Dongle Support

Reviews

98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

4.8

Recommended by 97% of customers.

Write a review
5.0 89%
4.0 7%
3.0 4%
2.0 0%
1.0 2%
AI Review Summary
  • Customers praise vivid colors, deep blacks, and bright whites with outstanding contrast and glare-resistant matte finish
  • Many love Art Mode for displaying personal photos and artwork that guests mistake for real framed paintings
  • Reviewers commend the slim profile, flush wall mount, and minimalist design that blends seamlessly into home decor
  • Most find setup straightforward with included wall mount and discreet cable management enhancing the aesthetic
  • A few mention minor smart feature quirks, but nearly all consider it a premium, worthwhile investment
AI-generated from customer ratings & reviews, and may include incentivized reviews.

Reviews with images & videos

Filters

Relevancy sort puts the best reviews at the top. We look at things like helpfulness votes, latest review, pictures and other traits that readers look for in their reviews.

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Filters

56 Reviews

jialident
5 (9,999)

2026-07-30

color : Black
5 (9,999)
The art-themed desktop backgrounds are beautiful; I suggest offering more free services.
[D] Alternative Text [D] Alternative Text
Fast and free delivery Customizable magnetic bezels Wireless One Connect Box
I recommended this product.
Originally posted on Samsung Canada
angieestevane
5 (9,999)

2026-07-02

Wailua

color : Black
5 (9,999)
[This review was collected as part of a promotion.] This TV sounds and looks great. The audio is so clear. It does really well at differentiating sounds between background audio and effects and is very apparent with gaming. With this TV you do not need a sound bar .The visuals are great very clear and vibrant. The picture quality is great when you're watching shows or movies but also as well with the photo effects of the TV. The preset art is really nice as is the option to upload your own images to your gallery which is easy to do through the SmartThings app or a flash drive. The remote was a little tricky at first to power off the tv. You have to hold the button down otherwise one push shifts it into picture mode.
I recommended this product.
Mstina13
5 (9,999)

2026-05-28

San Clemente

color : Black
5 (9,999)
[This review was collected as part of a promotion.] I am so in love with this TV! We wanted a TV in our dining room however, having a big black screen just did not look right. The Frame absolutely makes it duel purpose and makes the room look so good with the different art pieces you can choose. It is also super thin! We get a lot of compliments on it whenever we have company over (most not even believing us that it is a TV). Not only does it look amazing but when you turn the TV on, it is also amazing. I love Samsung and how user friendly they make everything. The picture itself on the tv is wonderful and everything functions as it should. I have already recommended this TV to friends and family and it is by far my favorite TV in the house!
I recommended this product.
Anmol22
4 (9,999)

2026-08-16

color : Black
4 (9,999)
Samsung's Frame TV excels at interior integration, transforming seamlessly into artwork with its no-glare matte display and customizable bezels. However, while the design is unrivaled, picture performance and the clunky smart interface don't quite justify the high premium for dedicated videophiles.
[D] Alternative Text [D] Alternative Text
Art looks like real print Flushes perfectly to wall
Originally posted on Samsung Canada
Anonymous
5 (9,999)

2026-07-02

Tempe

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Purchased the TV for our guest room and wanted something that looks nice, has a good picture, and can act as a decoration when not in use. Everyone that stays with us is always impressed with the look in art mode and the quality of the picture when watching TV and movies. The TV operating system is easy and quick to navigate. We don’t use cable and just rely on streaming services for entertainment, so the built in apps work great. Installation was easy to do with the included low profile wall mount. We have had fun uploading our own pictures as art. Very happy with this TV.
I recommended this product.
Mszo
5 (9,999)

2026-07-27

Chicago, IL

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Frame TV is exactly what we were looking for. The brightness of the screen is great. The responsiveness of the system is quick. In art mode, the picture is very convincing with good contrast and colors. The matte screen means we can see everything even with direct sunlight from adjacent windows in the middle of the day. The only negative so far is that the mounting template is poorly designed so it took a lot of measuring and double checking to make sure we got the TV mounted exactly where we want. Now that it's up, no complaints, only praise.
Originally posted on Samsung US
Jimman1
5 (9,999)

2026-06-05

Greenwood

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Samsung 55 inch The frame TV is amazing. The install was typical. It does come with the wall mount and it mounts very flat to the wall. The picture quality is vibrant and bright. Love the option of being able to use it for a picture above the fireplace or as a TV. You can pick photos from the library on the TV or you can add your own photos, you can also change the Matt on your photos. It’s pretty cool. The setup of the TV was super standard and easy. The remote is easy to use. Overall, a great television.
I recommended this product.
Kkherbold
5 (9,999)

2026-06-05

Austin

color : Black
5 (9,999)
[This review was collected as part of a promotion.] We recently added the 55” Samsung Frame to our household and are very pleased with the product we received. We have another Samsung tv, so set up and navigation is similar and a breeze to use. The main difference between our two televisions is the absolute thinness of the frame and how light it is in comparison. This will make mounting the tv so much easier. The picture quality is great and it works well in a bright room with lots of sunlight. We would definitely recommend.
I recommended this product.
BeaufortBill
5 (9,999)

2026-07-06

Beaufort, SC

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Frame TV is great.. although I consider myself a techie type of person, I did get a professional in to install this. I installed all of the other tiv's in my home, but this one I just wanted to make sure it was done perfectly flat against the wall. I can't say enought good things about it, we love the art subscription and the quality of the picture. We did pair it with a Samsung ultra slim sound bar and the look is perfect and the sound is great.
Originally posted on Samsung US
Anonymous
5 (9,999)

2026-05-13

Duncanville

color : Black
5 (9,999)
[This review was collected as part of a promotion.] This TV is amazing! It has totally exceeded my expectations. Setup was a breeze especially since the mount comes in the box with the TV for no additional charge. It is very flat on the wall. The TV is a little flimsy since it is so flat so just be careful and use two people to assemble as instructed. Once I got the tv mounted on the wall, I proceeded with actually setting up wifi, setting up a pin, installing apps, etc. I had no issues with this at all. I did have to do a little research regarding the art mode for the TV. I initially had trouble with using my own art but this was fixed after changing the dimensions on the photos I wanted to use. My only complaint with this TV is that some apps on my phone are not compatible with it. The art mode is beautiful and very realistic. I highly recommend this TV to anyone in the market for a frame TV!
I recommended this product.
Pablo287
5 (9,999)

2026-05-28

Chicago

color : Black
5 (9,999)
[This review was collected as part of a promotion.] This Frame TV is highly efficient, I mean you can use it to watch your shows in excellent quality, and—*boom*—when you turn it off, you have a piece of art that has an incredible matte coating that makes this look like a real. One thing I loved is that the mount comes in the box with the TV for no additional charge and iIt is not difficult to mount it on the wall, It is very flat on the wall blends into the living room like real artwork instead of looking like a giant black screen. Setup was pretty easy and everything runs smoothly I had no issues logging into my account and getting the apps, you need to download the SmartThings app this way, you can access the artworks. The only downside is that you have to purchase a monthly subscription to have access to all the art, but they do give you three free months to try it out. I highly recommend this TV to anyone is perfect.
I recommended this product.
Maribel159
5 (9,999)

2026-05-14

Chicago

color : Black
5 (9,999)
[This review was collected as part of a promotion.] This Frame TV is highly efficient, I mean you can use it to watch your shows in excellent quality, and—*boom*—when you turn it off, you have a piece of art that has an incredible matte coating that makes this look like a real. One thing I loved is that the mount comes in the box with the TV for no additional charge and iIt is not difficult to mount it on the wall, It is very flat on the wall blends into the living room like real artwork instead of looking like a giant black screen. Setup was pretty easy and everything runs smoothly I had no issues logging into my account and getting the apps, you need to download the SmartThings app this way, you can access the artworks. The only downside is that you have to purchase a monthly subscription to have access to all the art, but they do give you three free months to try it out. I highly recommend this TV to anyone is perfect.
I recommended this product.
GabeM4
5 (9,999)

2026-05-29

Foothill Ranch

color : Black
5 (9,999)
[This review was collected as part of a promotion.] So I have to confess... this is my 3rd Samsung Frame TV and I cant get enough! Every TV needs to blend in with the surroundings like this does. Guests are astounded when they walk in the room and can't stop staring. Whether its displaying the latest art slideshow from The Samsung Art Store, or the amazing HD content from smart TV apps, this TV is always the center of attention. The flush wall mount, customizable frame and matte surface finish truly make it a work of art. Smart features offer the latest content from all available app providers. While HDMI content and power is sent seamlessly to the TV through the most discrete thin cable ever. The picture quality and frame are noticably sharp. The sound quality is also perfect for everyday TV watching. This TV is well worth the slightly higher price tag considering the value and style it provides. I highly recommend getting 1 (or 3) of them now!
I recommended this product.
Tv always on
5 (9,999)

2026-08-18

Rogersville, TN

color : Black
5 (9,999)
I love my TV. It's an all around great tv..from the vibrant clear and detailed picture on the screen to the audio output that you can customize to your liking or use the general audio either way the audio is crystal clear. Add surround sound speakers to the tv and you truly feel like your smack dab in the middle of whatever your watching or listening too.
I recommended this product.
Originally posted on Samsung US
Gary
5 (9,999)

2026-08-20

Washington, Utah

color : Black
5 (9,999)
Color and Brightness are fine. It would be better if the picture mats showed brighter colors around the featured pictures. The color picked looks like it has been dimmed. Contrast and resolution are okay. The responsiveness and refresh are great, just a lot to maneuver when turning it on to get to the channel you want to watch.
I recommended this product.
Originally posted on Samsung US
Artist123
4 (9,999)

2026-06-29

East Midlands

color : Black
4 (9,999)
[This review was collected as part of a promotion.] I previously owned a smaller version of the Frame TV and consider this model a noticeable step up. Artworks look so much better when displayed on the larger screen. Picture quality for TV viewing is good although not quite as impressive as the non Frame models. Overall I am well satisfied with my purchase.,
I recommended this product.
Originally posted on Samsung UK
Response from Samsung:
2026-06-30

Samsung

We are over the moon to see you are loving your Frame TV! Thanks to the incredible Art Mode, your TV will look perfect even when turned off which will wow everyone that sees it! Along with the huge QLED display, everything will come to life! Your feedback is greatly appreciated, and we'll take this on board to help improve our products in the future! ^LB at Samsung Support

SandyP499
4 (9,999)

2026-05-20

Newnan

color : Black
4 (9,999)
[This review was collected as part of a promotion.] This is my second Frame TV and it is family's favorite TV. The TV sits right against the wall, and it creates an illusion of the "picture frame" which is exactly what I love about the TV - It blends in with furniture. I wish the installation instruction were better. For someone who is highly capable of DIY projects and have done this 100s of time, it was still a challenge. The instructions are unclear and hitting two studs is hard. Make sure this TV is not going into an exact spot (i.e. over a fireplace) where you don't have room to move it horizontally, otherwise it will require some additional steps. The TV itself is amazing, and the quality of picture is what you expect from a Samsung screen. The OS is easy to operate, and you won't find yourself reaching for Apple TV or GoogleTV stick. We still playing around with the "frame" function of the TV and trying to get exact artwork and white mat around the picture, but kids love this TV in their room for YouTube, Nintendo or connecting with a computer.
I recommended this product.
kjherbold
5 (9,999)

2026-06-05

Baton Rouge

color : Black
5 (9,999)
[This review was collected as part of a promotion.] We purchased the 55-inch Samsung The Frame primarily because of its ultra-thin design and completely flat back, which makes it look much more like framed artwork than a traditional TV when mounted. Coming from a Samsung 55" OLED, the picture quality, size, and overall operation feel very familiar, so the transition was seamless. The biggest difference is really the design and mounting flexibility. Even before mounting it, we were impressed by how lightweight it is compared to our old OLED, which should make installation much easier. We also appreciate that it still looks good sitting on a standard TV stand while we decide on final placement. Art Mode looks fantastic in person and blends into the room much better than a normal black-screen television. The thin profile and flush back design were exactly what we were looking for, and the included stand is a nice bonus for temporary or flexible setups. So far, it feels like the perfect option for anyone who wants a TV that complements the room instead of dominating it.
I recommended this product.
Brook
5 (9,999)

2026-05-20

Austin, TX

color : Black
5 (9,999)
[This review was collected as part of a promotion.] We love our Samsung Frame! My wife thought the 85” would be too big, but it fills our wall beautifully. TV and movie viewing has never been better (thanks Dolby 😁), and how cool to have mat-finish masterpieces of art to accent you home when guests visit! 👍
I recommended this product.
Originally posted on Samsung US
Jb40
5 (9,999)

2026-08-24

color : Black
5 (9,999)
Love the tv, very thin with good speakers, brightness is great you can customized the contrast and I love the fact to put painting mode is great, it really looks like one
Originally posted on Samsung Canada
LandoCal32
5 (9,999)

2026-07-01

color : Black
5 (9,999)
[This review was collected as part of a promotion.] This TV is amazing! I have never seen anything like it. It just seems as if there is a picture hanging on the wall and and TV mounted there. You can choose from a variety of background photos while tv is not being used. AMAZING TV!!!
Originally posted on Samsung US
ClemsonTigerGal
5 (9,999)

2026-06-25

Hopkins, Minnesota

color : Black
5 (9,999)
[This review was collected as part of a promotion.] We love our new Frame TV! We first bought the 2019 model when we moved into our new home. This new one has so many advanced features- will take a bit to get used t, but we are SO happy with our purchase AND installation!
I recommended this product.
Originally posted on Samsung US
Manderz
3 (9,999)

2026-05-18

color : Black
3 (9,999)
I've had the tv for about 2.5 years now and it has me wanting to no longer have smart tv features in future televisions. Image quality: Absolutely fantastic! The matte screen is great for watching in sunny environments, and the frame mode is a lot of fun. Many frame features are hidden behind a paywall however. As a gamer, the image quality has been great for the image resolution. Gaming: Annoying sometimes. I had to disable game mode due to the screen blacking out and loading and it rendered, causing many interruptions to online performance and quick reaction moments. Interface: I disabled as much as I could. Regardless of configuring the settings properly, the television refused to comply and would auto-run apps, shows, etc. I am extremely tech literate, worked with customer support, reset the tv and settings, and it would still auto-run apps that I have never opened and used myself, thus my statement of not wanting smart features on future tvs. Overall - mid tier tv. Variety of features available, great quality image, but frustrating to use for what I'd like out of it.
I recommended this product.
Originally posted on Samsung Canada
Response from Samsung:
2026-05-18

Samsung CS

Hello, We appreciate you taking time out of your day to provide us product feedback. We will pass this to our relevant teams. For additional product feature feedback or troubleshooting support, please connect with our experts via Live Chat at https://www.samsung.com/ca/support/live-chat-support Thank you, Samsung Customer Care.

Christal
5 (9,999)

2026-08-11

Louisiana

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The best tv frame is one of the best tv the colors are really nice I’m in love with it and the brightness the contrast is perfect I love the resolution of the tv and responsiveness is the best.
I recommended this product.
Originally posted on Samsung US
KTDW
5 (9,999)

2026-07-30

color : Black
5 (9,999)
We have this TV for about a month now and we are loving it. It looks so elegant on the wall and it has a great display with next to no glare. With the Bezel it looks perfect in our home.
Art looks like real print Customizable magnetic bezels
I recommended this product.
Originally posted on Samsung Canada
LunaL
4 (9,999)

2026-07-22

Utah

color : Black
4 (9,999)
[This review was collected as part of a promotion.] It’s great except tv doesn’t remember settings for art that I have set. Like to change the picture every 12 hours and when it should to go sleep. Also I cannot find the App Store/center
Originally posted on Samsung US
Response from Samsung:
2026-07-22

Samsung Specialist

Hi LunaL, Thank you for sharing your review. Please make sure you've enabled the settings below, as they will remain saved even after your TV is powered off. Press the 123/Quick Settings button (located below the Power button on your remote), then navigate to All Settings > General & Privacy > Power and Energy Saving > Off Timer. From there, you can schedule the date(s) and time(s) you'd like your TV to power off automatically. You can also search for apps directly from the Home screen. Press the Home button on your remote, then press the Up directional button (on the circular navigation pad) and navigate to the magnifying glass icon in the upper-left corner. From there, you can search for channels, programs, movies, and apps. I hope these tips help. If you need additional support, Samsung is here to assist at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6 PM Sat – Sun), or reach us via text 24/7. You can also visit ‘Support’ on our website for: • Live Chat • Manuals, Software, & Warranty Info ~ Samsung Specialist

RJL Stowe
1 (9,999)

2026-08-05

Stowe, VT

color : Black
1 (9,999)
Our 65" Frame TV was installed in June 2026. We have been getting warnings that the TV is overheating. This warning persists even when we extend the TV mount away from the wall.
Originally posted on Samsung US
Response from Samsung:
2026-08-05

Samsung Specialist

Hello, Thank you for reaching out regarding the temperature. It’s normal for the device to feel warm during use, but proper ventilation is essential to prevent overheating. Please ensure that there is at least 4 inches of clearance around the TV on all sides - especially from walls, cabinet sides, or enclosed spaces. Insufficient airflow can lead to increased internal temperatures and may affect performance or longevity. If you're concerned about the heat level or need help optimizing placement, feel free to contact Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat and additional support resources are also available through the Support link on our website. ~ Samsung Specialist

SoCalSteve
5 (9,999)

2026-07-27

color : Black
5 (9,999)
[This review was collected as part of a promotion.] If you are like us and television is not a staple in your house, then the Frame is a fantastic art piece that allows for occasional TV viewing at a fantastic quality.
Originally posted on Samsung US
Robboy
5 (9,999)

2026-06-22

Portland, OR

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Love this tv so much. The art is amazing just so it isnt a black box on the wall. Love the picture the responsiveness and the art selection. Fully recommended.
I recommended this product.
Originally posted on Samsung US
Braz
5 (9,999)

2026-07-29

color : Black
5 (9,999)
I am highly satisfied with this product, as I have been a loyal Samsung user for an extended period and have consistently experienced exceptional performance.
I recommended this product.
Originally posted on Samsung Canada
Haloav13
5 (9,999)

2026-07-09

California

color : Black
5 (9,999)
[This review was collected as part of a promotion.] I've been really impressed with the 75-inch Samsung Frame Pro. The first thing I noticed was how bright the screen is. Even during the day with a lot of natural light in the room, the picture stays clear and vibrant. Movies, sports, and streaming shows all look fantastic. The colors are another highlight. They're rich without looking overdone, and the contrast gives everything a lot of depth. Blacks look deep, whites are bright, and the overall picture feels very lifelike. The TV is also very fast. The remote responds immediately, the menus are smooth, and apps open almost instantly. I never feel like I'm waiting for the TV to catch up. Even map-based apps load quickly and are easy to navigate. On top of the performance, it looks beautiful mounted on the wall. In Art Mode, it really does resemble framed artwork, which is exactly what I was hoping for. Overall, I'm extremely happy with this TV. It combines a great-looking design with excellent picture quality and fast performance. If you're looking for a premium TV that looks as good when it's off as it does when it's on, the Samsung Frame Pro is definitely worth considering.
I recommended this product.
Originally posted on Samsung US
Becky
5 (9,999)

2026-06-01

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Love this Brand and the picture is awesome and the sound is super cool too you don't have to have extra sound sound. I love my product and I will buy again.
Originally posted on Samsung US
qrace
5 (9,999)

2026-06-06

San Diego

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Samsung Frame (2026) really brings a room together. I mean that in more than just aesthetics as well! I added a teak custom bezel to my frame that simply snaps onto the edges and it really makes the TV look like a picture frame. I love how closely the TV is able to be mounted to the wall as it also really sells the look of it being artwork. The TV is a hit whenever I have company over as well. They are often amazed and ask if it's actually art. I use the Frame TV's artmode to display my personal photos that I've taken. Pictures look stunning in art mode thanks to an incredible glare reducing matte finish. I have my Frame TV in the dining room where it's very bright and the TV is able to automatically adjust its brightness settings for the time of day. Lastly, I appreciate all the built-in streaming apps and how easy the remote is to use. I like that all my streaming services are available and that the TV goes into art mode when I'm done using it. Overall the Frame TV has brought me and my family so much joy. Cycling through our photos throughout the day when the TV isn't in use is such a great way to make our home feel inviting.
I recommended this product.
Yaegs2
5 (9,999)

2026-08-05

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The frame TV is a wonderful addition to any bedroom. Looks like art but has every function of an upscale TV. I am sold and will buy again.
I recommended this product.
Originally posted on Samsung US
Addicted to Design
5 (9,999)

2026-05-20

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The frame tv takes the "black box" on the wall and transforms it to a beautiful painting. Completely changes the look and feel of a room.
Originally posted on Samsung US
Tony
5 (9,999)

2026-06-01

Austin, Texas

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Love my frame looks super clear can't imagine using any other brand of television. Seamless menu integration and sharp picture quality.
I recommended this product.
Originally posted on Samsung US
Tv guru 2026
5 (9,999)

2026-07-29

color : Black
5 (9,999)
Bought a month ago, love the art mode, picture is great! You need a recessed wall plug for this to mount properly though.
Technology meets fine art Fast and free delivery Art looks like real print Immersive Neo QLED picture Customizable magnetic bezels Wireless One Connect Box Art Mode with numerous artworks Doubles as home décor TV and art gallery combined Elegantly frames the room
Originally posted on Samsung Canada
Rockhounder
5 (9,999)

2026-07-14

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Brightness is great , sharpness is great,color and contrast are great, no need for Upscaling quick responsiveness
I recommended this product.
Originally posted on Samsung US
Todd623
5 (9,999)

2026-05-20

Tempe

color : Black
5 (9,999)
[This review was collected as part of a promotion.] I bought the 55-inch Samsung Frame TV for my bedroom, and it perfect for my needs. I wanted to add a TV to our bedroom for occasional movie nights, but my wife didn’t like the idea of have a giant black screen sitting on the wall. The Frame ended up being the perfect compromise for us. We keep it in art mode most of the time and then when needed we can stream our favorite shows or movies with the in-built app. I have been more than happy with the picture quality while streaming. There is good color depth and good black levels. The picture is sharp and my TV didn’t have any evidence of clouding. When the TV is off, the artwork shines. The new matte display, combined with the flush mount system results in a good representation of actual artwork being on the wall. We also love being able to change the artwork to match the mood, the season, and the style of the room. We are super excited about the Frame and the look. The TV performs well with a great picture and we have fun trying out different artwork. I’m looking to now get a different bezel to make it look more like art when it is off. I will probably look at adding a second one to another room in our house.
I recommended this product.
Karim
5 (9,999)

2026-05-04

Atlanta, GA

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Excellent on all aspects. Sensors automatically adjust rooms lighting to suit art work or TV viewing experience
I recommended this product.
Originally posted on Samsung US
Tina76
5 (9,999)

2026-07-27

Flat lick ky

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The best picture ever. Makes you feel like your there whatever ypur watching. Im in love. Highly recommended
I recommended this product.
Originally posted on Samsung US
Tinno
5 (9,999)

2026-06-09

Pasadena CA

color : Black
5 (9,999)
[This review was collected as part of a promotion.] My only complaint is Rhee is no free art work. It’s a frame. Complimentary art work should be provided.
Originally posted on Samsung US
Response from Samsung:
2026-06-09

Samsung Specialist

Hi Tinno, Thanks for your review, and we're sorry to hear of this misunderstanding - while The Frame TV does require a subscription for full access to the Art Store, please know that our 2026 model includes Art Streams, a feature that offers 20 hand-selected artworks that rotate monthly - completely free. You can find Art Streams by navigating to Home > top directional key > Art If you need help accessing Art Streams, Samsung Support is here to assist at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat agents are also available by clicking the ‘Support’ link on our website. ~ Samsung Specialist

Kelly
5 (9,999)

2026-07-20

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Great picture and contrast. We love the size and we are waiting on the Deco Frame to add to the TV!
Originally posted on Samsung US
Luv2shop
5 (9,999)

2026-07-27

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Great tv! Works well and the color is great too. Glad we upgraded from our previous tv to this one.
I recommended this product.
Originally posted on Samsung US
Yoga5334
5 (9,999)

2026-06-22

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Product is amazing must buy.so many features to review but once you do, you will loce ir
Originally posted on Samsung US
hanif
5 (9,999)

2026-07-30

color : Black
5 (9,999)
I am happy with it but my last one only lasted 3 years and this is the replacement
Originally posted on Samsung Canada
Taj's TV
5 (9,999)

2026-05-16

color : Black
5 (9,999)
My brother bought this TV. Its amazing and the picture clarity is just so real
I recommended this product.
Originally posted on Samsung Canada
Art moving
3 (9,999)

2026-08-01

color : Black
3 (9,999)
Samsung has removed the moving art with the flowers and vines growing. Why???
Customizable magnetic bezels Doubles as home décor Elegantly frames the room
I recommended this product.
Originally posted on Samsung Canada
Response from Samsung:
2026-08-02

Mazin Samsung CS

Hello, We appreciate you taking time out of your day to provide us product feedback. We will pass this to our relevant teams. For additional product feature feedback or troubleshooting support, please connect with our experts via Live Chat at https://www.samsung.com/ca/support/live-chat-support Thank you, Samsung Customer Care.

Hank H
5 (9,999)

2026-07-29

color : Black
5 (9,999)
Crisp colours, easy set up and nice clean mounting to wall. Great purchase.
Originally posted on Samsung Canada
Sillybillygoatè
5 (9,999)

2026-07-29

color : Black
5 (9,999)
[This review was collected as part of a promotion.] anyways great so vibrant it's unreal wish I could have got two of them
I recommended this product.
Originally posted on Samsung US
B2BF
5 (9,999)

2026-07-30

color : Black
5 (9,999)
We have two of these now. Love the Samsung Frame television.
Originally posted on Samsung Canada
Bflo
5 (9,999)

2026-05-11

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Love the setup for the price with really robust features
Originally posted on Samsung US
Framertv
5 (9,999)

2026-07-20

color : Black
5 (9,999)
[This review was collected as part of a promotion.] Love this product can’t wait to get a new frame for It!
I recommended this product.
Originally posted on Samsung US
Nana
5 (9,999)

2026-07-27

color : Black
5 (9,999)
[This review was collected as part of a promotion.] This is a great purchase, from the sizing to features
I recommended this product.
Originally posted on Samsung US
lunamiu
5 (9,999)

2026-05-21

Hickory

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Frame is incredibly flat, beautifully manufactured, and wrapped by a minimal and materially customizable frame. It is truly a beautiful object. The art display feature takes advantage of the brightly lit screen and the advertized "matte appearance" to render painted and photographic works imbued with an uncanny realism. I haven't personally found the "art mode" setting to be a feature worth using much, but the appearance and incredibly low profile was primary in selecting this model. That said, this screen is much more than its beautiful and luxurious finish and "object appeal". The updated Frame delivers a heavyweight, exceptional home theater and gaming experience. Resolution, color accuracy, and lighting are excellent even in a bright setting. The matte finish technology makes animated films look sumptuous and brought to mind the fluidity of living paintings. Depth, exotic and non-natural colors and the flashing lazers in video games are vivid and electric and the shadows, chirascuro and natural beauty in films and nature docs create a truly immersive experience. I was very positively surprised by the sound quality without connecting to any additional equipment.The sound is clear, feels multi-dimensional and immersive and capable of sufficient volume. Every metric of AV quality on the unit surpassed expectations and feels state of the art. All this said, be advised, the screen does mount flush with the wall, however professional installation is strongly advised. This reviewer has a technical and engineering background and the process was incredibly taxing and frustrating to the degree that it seemed non-professional installation was an afterthought to Samsung (which as a high-quality home theater purchase, its understandable but vexing). The update removes the Samsung one connect box which is counterintuitive for serious home theater settings, and makes mounting difficult if you wish (you do) to hide the wires in the wall. Drywall toggle bolts are not included. The result is worthy of the challenges but do yourself a favor pay for installation.
I recommended this product.
TONYGLHF
5 (9,999)

2026-05-08

San Diego

color : Black
5 (9,999)
[This review was collected as part of a promotion.] The Samsung Frame LS03HE (2026) is a beautiful and versatile TV that features an incredible matte coating that makes this look like art. The design of the TV is excellent and the thin bezels and slim profile look great. There are customizable bezels that are also available for purchase to fit any style. The included slim profile mounting bracket allows this TV to sit perfectly flush against the wall which really sells the artwork look. New to the 2026 version is that the One Connect box has now been eliminated. HDMI inputs are now accessible directly behind the TV. There are flip out legs near the bottom of the TV that assist in making the connections. Since I mounted my TV on drywall, all I need is a power outlet behind the TV and no longer need to try to hide any other cables. The Art mode effect is truly stunning and I've had a few guests fooled by it thinking it was actually printed art. The matte coating of the screen does an incredible job reducing harsh glare and so the TV can be used in extremely bright lighting conditions. The built-in apps are very convenient and all the major streaming services are available. I personally do wish the Art app was better though. You have an option for paying for a subscription service or uploading your own photos. I went with the latter option and overall it works pretty well. Unfortunately there aren't a whole lot of features and the Art mode app is extremely bare bones. You can add a border to your photos and adjust the brightness level and color temperature but that's pretty much it. There is no way to organize photos into folders or collections so you are forced to cycle through all the photos you have loaded up on the TV (unless you display only a single image). Overall this is an incredible TV that can genuinely fool guests into think it's printed artwork on the wall if you hide the power cable. I really hope Samsung updates the Art mode app with more features and better organization. I also don't need a pop-up telling me the date of the photo when a new one gets loaded and would like the ability to turn that off.
I recommended this product.

User manual & downloads

Installation Guide

ver 2603270 | 1.2 MB

Aug 14. 2026

ENGLISH

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Remote control Guide

ver 2601090 | 0.2 MB

Aug 14. 2026

ENGLISH, ARABIC
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Simple User Guide

ver 2601140 | 3.2 MB

Aug 14. 2026

ENGLISH, ARABIC
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User Manual

ver 2603130 | 3.34 MB

Aug 14. 2026

ARABIC

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Solutions & Tips

Product support

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Product support

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  • 1. We do not provide installation services for the built-in solution. Go to feature
  • 2. The distance between the wall and TV may vary depending on the wall type and installation method. Go to feature
  • 3. Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model. The height adjustment range is 25 mm. Installation layout may vary depending on TV size and soundbar type. The image depicts The Frame 85" model. Go to feature
  • 4. Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store. Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year. Go to feature
  • 5. Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice. Go to feature
  • 6. Art Home UI may vary by region and is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary. Studio Stand sold separately. Go to feature
  • 7. Brightness sensor performance may vary depending on the ambient brightness level. The sensor does not operate in an environment over 1000 lux. Go to feature
  • 8. Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition. Motion sensor not available in certain countries. (China, Thailand, Nepal, Ukraine) Go to feature
  • 9. Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required. Go to feature
  • 10. Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare. Go to feature
  • 11. Validation for TV color accuracy that expresses the same color under standard light source (D65 based) with paper texture.(Error within ΔE ≤ 3.0 level that a person cannot feel color difference) Go to feature
  • 12. To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery). Go to feature
  • 13. Feature available in certain regions and models.Availability, supported features, and user interface may vary by country, region, model and viewing conditions.Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized.This feature provides AI-created content, with accuracy not guaranteed — please check results.Requires certain Bluetooth remote (sold separately on some models).In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote.Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature
  • 14. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability. Go to feature

* Key feature may different from Key Spec