Blue has been the iconic colour of Samsung since 1993. It represents the values of technology and innovation; It is the North Star that defines our identity. Blue is used throughout Samsung’s products and communications to build an unwavering trust with our consumers.
We combine Samsung Blue with black, white and vibrant and dynamic set of illustrative colours. These colours are what tells our story to the customers with an immersive and dynamic experience.
Black and white contrast
Low-contrast detail for texture
Secondary touches of colour for warmth
Meaningful product placement