Case Study

Reshaping operations with affordable, AI-powered devices

AI adoption doesn't have to come with a large price tag. The Galaxy A Series is built for SMBs that need performance, security, and AI capabilities without the enterprise budget. From smarter workflows to built-in Knox security, find out how affordable devices are changing what small teams can do.

Apr 06. 2026
Reshaping operations with affordable, AI-powered devices

Key takeaways:

 

Bridge the AI adoption gap and accelerate digital transformation with the Galaxy A Series phones (Galaxy A57 and Galaxy A37). An affordable way to equip your teams with powerful, secure mobile devices for work. 

 

  • Simplified workflows with good affordable smartphones: Awesome Intelligence on the Galaxy A57 and Galaxy A37 boosts productivity by speeding up information retrieval on intuitive, familiar devices. 

 

  • Scaling capabilities without scaling costs: SMBs can ensure reliable device performance and cost-effective scaling with the Galaxy A Series featuring upgraded Exynos processors, IP68 dust and water rating, and long-lasting battery life. 
     
  • Redirecting device savings into business growth opportunities: Secure data at both the hardware and software level with Knox Vault and Galaxy Enterprise Edition, reducing the need for costly, complex IT infrastructure.

 

Large enterprises often lead the way in digital transformation with more extensive budgets, infrastructure, and manpower to experiment with new technologies like artificial intelligence (AI). Small- and medium-sized businesses (SMBs), by contrast, must balance immediate operational needs with limited resources. This makes it harder for them to explore and adopt emerging technologies. 

 

As larger organisations accelerate AI deployment, SMBs risk falling further behind. Limited budgets and the absence of structured training hinder effective AI adoption. This creates a widening gap between businesses that can operationalise AI and those that cannot. 

 

Deploying AI tools typically meant investing in specialised infrastructure and technical teams which made adoption difficult for SMBs. In fact, 33% of organisations in the Asia-Pacific1 region cited cost as one of their top challenges to implementing AI in 2026.

 

Today, AI for business is increasingly accessible regardless of business size. AI tools are now available in powerful everyday devices like the Samsung Galaxy A Series. With the Galaxy A57 and Galaxy A37, businesses benefit from upgraded AI capabilities and improved performance. This allows SMBs to introduce intelligent workflows in a cost-efficient manner, without deploying complex systems. 

Awesome Intelligence: Delivering immediate value for small teams

SMBs typically operate with limited headcount where employees wear multiple hats. The same employee responds to customer enquiries, coordinates operations, updates documents, and even manages suppliers. This can mean valuable time lost to searching for information or compiling meeting notes, instead of more value-driven work. 

 

AI-powered tools can make a difference. Awesome Intelligence on the Galaxy A Series simplifies everyday work by equipping teams with the means for faster information retrieval. With AI-powered Voice Transcription and Translation, conversations can be easily converted into structured documents. By doing so, teams capture and act on information more consistently. 

 

From there, teams can extend that information into deeper research. Product images or document excerpts become the starting points for further research with the upgraded Circle to Search with Google2 on the Galaxy A Series. Teams can now benefit from multi-element recognition, where circling a single image delivers results across multiple items at once. This reduces the time spent on hunting for information, allowing teams to make quicker decisions. 

 

Reports, articles, or other documents can also be converted into audio with Read Aloud for easier content absorption. For frontline teams, this flexibility means staying informed without stepping away from other responsibilities. 

 

All these capabilities remove a key barrier for SMBs: AI is too challenging. By embedding AI into familiar devices like the Galaxy A57 or Galaxy A37, employees learn to intuitively use AI without formal training. This makes it possible for SMBs to integrate AI into daily operations without the cost typically associated with advanced technology.  

Bridging the gap between performance and affordability

While AI tools improve productivity, they must be supported by hardware that can sustain everyday workloads. For many SMBs, mobile devices function as their primary work device. Teams rely on these devices to communicate with customers, access documents, and manage operations. 

 

This makes reliable device performance essential for SMBs, especially those looking to scale operations at minimal costs. Modern, mid-range smartphones are designed to support these demands. 

 

The Galaxy A57 and Galaxy A37 run on upgraded, more powerful Exynos processors with improved vapor chambers for smoother multitasking and faster AI processing. With an IP68 rating4 for durability and reliable connectivity with Wi-Fi 6E5, teams benefit from uninterrupted work no matter the environment. 

 

This reliability is even more important as workforce mobility increases. Employees now move between locations throughout the work day and devices must be able to perform across these different environments. 

 

With the Galaxy A Series, teams can clearly view documents or messages without constantly adjusting the brightness. Enhanced display capabilities support immersive outdoor viewing, keeping screens clear and readable even under bright sunlight. The optimised Nightography3 allows teams to capture clearer images for documentation, even in low-light environments. 

 

Similarly, the long-lasting battery life ensures devices remain operational throughout the day, while Super Fast Charging helps restore power quickly between meetings or site visits. This means employees can maintain productivity, regardless of where work happens. 

 

For growing organisations, this makes it possible to scale the same technology across the workforce without significantly increasing expenses.

Creating room for growth with secure, affordable devices

Security has always mattered. As more business-critical workflows move onto mobile devices, SMBs face a version of this challenge that larger enterprises rarely encounter: how to protect sensitive data without the infrastructure, headcount, or budget that purpose-built security solutions typically demand.

 

This is the constraint the Galaxy A Series was built to address. Rather than treating security as a separate layer that businesses must procure and manage, Samsung embeds it directly into the device, in doing so, protection scales with the workforce, not against it.

 

This is the dual challenge SMBs now face. AI promises step-change productivity, but raises legitimate concerns around risk and control. At the same time, strengthening security often introduces added complexity and cost—two things SMBs can least afford.

 

With the Galaxy A Series, the answer is yes — and the architecture behind that assurance matters.

 

Samsung Knox underpins every Galaxy A Series device, delivering end-to-end protection across hardware and software. This is not security bolted on as an afterthought — it is built into the foundation of the device, which means every employee who picks up a Galaxy A57 or A37 is already working within a protected environment.

 

At the hardware level, Knox Vault isolates highly sensitive information — including biometrics — on a dedicated secure chip, separate from the main operating system. Even if the software environment is compromised, the most critical business data remains protected. For SMBs without dedicated IT teams, this level of assurance requires no active management to maintain.

 

As the business grows, Galaxy Enterprise Edition grows with it. It gives teams the tools to manage devices at scale and for organisations that need deeper control. Knox Suite enables remote software updates, policy enforcement, and staged deployment testing across the entire fleet. 

 

What the Galaxy A Series makes possible is a shift in how SMBs think about security — from something that requires dedicated investment and expertise, to something that is simply part of how the business operates. That shift does not require a large IT team or a complex procurement process. It starts with the device in your team's hands.

Power your next stage of growth with Galaxy Enterprise Edition!

SMBs have long understood the value of a digital transformation, but the challenge has always been limited resources. Now these ambitious businesses can now be empowered by a new range of good affordable smartphones.

 

As AI adoption continues to accelerate across industries, SMBs no longer need to rely on large-scale investments or extensive training to participate in the AI race. 

 

The Galaxy A Series levels the playing field by putting AI-powered productivity within the reach of smaller teams. By embedding AI tools into these powerful but affordable devices, small teams can work with a level of speed and efficiency that once required larger resources. With upgraded capabilities across the Galaxy A57 and Galaxy A37, SMBs can take a practical first step into AI using familiar tools that require minimal training. 


Galaxy Enterprise Edition brings together performance, security, and manageability, so SMBs can scale confidently. Empower your team with the Galaxy A Series (Enterprise Edition) today!

Disclaimers

1Data and insights derived from the IDC InfoBrief, sponsored by Samsung: Empowering the Mobile Workforce with AI Smartphones and Tablets. Driving Productivity, Security, and Smarter Workflows.

 

2Only available on the Galaxy A57 and Galaxy A37. Google is a trademark of Google LLC. Sequences shortened and simulated. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Results may vary depending on audio matches. 

 

3Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

 

4IP68 rating based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. Dust resistance rating is tested under lab conditions by a third party: 2kg of talc powder (max. diameter of 0.05mm) per cubic metre was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. May vary by actual usage conditions.

 

5The maximum speed of Wi-Fi remains the same as the previous model, A56 5G.

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