In early 2017, Nautilus, Inc. launched the Bowflex HVT+ — a premium model of its popular high-velocity trainer that includes a Samsung Galaxy tablet, which comes preinstalled with the custom HVT app. Nautilus also wanted the tablets to feature information about the machine, popular fitness tracking apps and third-party entertainment apps.
Using Knox Configure customization APIs, Nautilus created a tailored tablet experience that reflects their brand and gives them complete control over the user interface. Unnecessary functionality and settings get locked down, icons always deploy to the same spot, and app configurations remain on the device, even after a factory reset.
The Bowflex HVT+ machine was so successful that Nautilus decided to offer tablets with other popular exercise machines, starting with the Bowflex MAX Trainer and Bowflex Lateral Trainer.
Adding tablets to more machines presented new challenges. If each tablet was preconfigured for only one machine, Nautilus would need to stock several different tablets. Also, customers with multiple Nautilus machines would need to purchase multiple tablets. To solve this problem, Nautilus worked with Samsung developers to create the Bowflex Experience app — a launcher app that lets users specify which Nautilus machines they own and automatically download all content associated with each product, all on one tablet.
Next, Nautilus used the Samsung tablets as the platform to introduce their most advanced technology to date. Max Intelligence is Nautilus’ groundbreaking, proprietary, cloud-based, adaptive-coaching AI, designed for the Bowflex Max Trainer. The Max Intelligence app takes users through an initial fitness assessment, tracks and collects workout data and uses predictive analytics to learn users’ capabilities and truly personalize each workout experience with tablet video content. Along the way, users receive voice instruction and encouragement from their personal fitness coach, “Max.”