Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

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Your home,
unlimited possibilities

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and elevates your home décor wherever you place it.

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See the world in QLED Technology

100% Color Volume & HDR 10+

Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. * QLED : Samsung QLED is Quantum dot based TV. * 100% color volume measured to DCI-P3 standard, certified by VDE. * Compatibility with all HDR content is not guaranteed. * The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Serif Design

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By Ronan & Erwan Bouroullec

'I' Shape Design

The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

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Ambient Mode

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Ambient Mode+

Ambient Mode+

Beyond the black screen

Ambient Mode+

Watch your TV virtually disappear into the walls of your home. Ambient Mode+ elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.

Availability of colours differ by regions.

Exclusive patterns

Created by Ronan & Erwan Bouroullec

The Bouroullec’s exclusive patterns in Ambient Mode+ were inspired by the beauty of the natural world around us – a beautiful leaf and a textured fabric.

Availability of colours differ by regions.

Ambient Mode plus adjusts the onscreen image to match the room environment and lighting.

Ambient Mode plus adjusts the onscreen image to match the room environment and lighting.

Elevate your space

Enjoy every moment with The Serif

Beautiful from any angle, at any time of the day.

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Smart

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The smart way to access your favourite content

Smart Hub

Discover your favourite movies, TV shows, games and ambient screens all in one place.

Smart services and GUI (Graphic User Interface) may vary by model, region, language.
Some services are available to watch after registration and subscription.

Just tap to mirror

Tap View

Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

This service only works when TV and mobile are turned on.
Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

This service only works when TV and mobile are turned on.
Requires installation of the SmartThings app.
Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
Apple AirPlay may not be supported depending on the model or geographical area.

Split your screen and do more

Multi View

Watch what’s on your TV and mobile on the same screen at the same time. Whether it is doing a home workout or checking live stats for sports, simply connect your phone and multi-screen like never before.

Supports Android OS and iOS based smartphone.

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Usability

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Simple connectivity

NFC on TV

When you need some music, simply place your mobile device on top of The Serif for hassle-free streaming.

Compatible devices only.

Get what you want just by speaking up

Bixby Voice Assistant

Everything is so much easier with voice control. Now you can quickly access your favourite content, get answers, and even control your TV and other connected devices around your home with just your voice. Just tell Bixby what you want.

Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

Easier control, greener future

SolarCell Remote

Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.

*To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight.
*In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General Settings > Power & Energy Saving > Available Remote Battery).
*The design and button layout of the SolarCell remote may vary depending on the region.

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