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Picture quality

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Samsung NQ4 AI Gen2 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.¹

Samsung NQ4 AI Gen2 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity. Playing video

4K AI Upscaling

Upscale content into a 4K experience

Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.¹

Elephants are walking around in a wide field. The scene after applying HDR 10+ ADAPTIVE\/GAMING technology is much brighter and crisper than the SDR version.

Elephants are walking around in a wide field. The scene after applying HDR 10+ ADAPTIVE\/GAMING technology is much brighter and crisper than the SDR version. Playing video

Neo Quantum HDR+

Superb brightness and vivid colors in 4K

Elevate your viewing pleasure by experiencing superb brightness combined with dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ is up to 2 times brighter than Neo Quantum HDR, which delivers a more vivid colour experience soaked in a higher dynamic range like none other.

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases.

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases. Playing video

HDR Brightness Optimiser

Catch hidden details in dark scenes

Recognising bright daylight or ambient lighting, our NQ AI Processor enhances the visibility of dark scenes accordingly. Enjoy vivid HDR imagery with improved brightness and colour adjustments, for a richer and more immersive viewing experience.

Real Depth Enhancer Pro

Realistic 3D-like images inspired by the human eye

Real Depth Enhancer Pro detects areas where a person's eye would typically focus and enhances its depth expression accordingly. It precisely optimises numerous blocks of mini LEDs and increases foreground contrast, so you can enjoy realistic 3D-like pictures at home.²

Auto HDR Remastering

HDR-like picture quality even with SDR content

You can now watch SDR content in HDR-like quality. Deep learning algorithms are used to remaster your content by converting SDR content into HDR-like quality with brighter highlights, more vibrant colours and clearer details.³

PANTONE Validated

Enjoy authentic colour validated by PANTONE

PANTONE validation certifies the accurate expression of 2,030 PANTONE colours and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

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Gaming experience

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Motion Xcelerator 120Hz

Get motion clarity for the game content you love up to 4K 120Hz

With exceptional motion enhancements, Motion Xcelerator 120Hz provides differentiated motion performance to support VRR games up to 120 Hz, so you can conquer every enemy - even at soaring speeds.⁴

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.⁵

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top. Playing video

Game Bar

Optimise your gaming experience

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimise your gameplay even more with Game Bar for easy access to various game settings.⁵

Scattered scenes from games with one main scene front and center. RPG is detected as its genre, as it is then scanned into optimal settings by Samsung's AI technology. Then the screen changes and Racing is detected as the genre of Kart Rider Drift as it is also scanned into optimal settings.⁶

Scattered scenes from games with one main scene front and center. RPG is detected as its genre, as it is then scanned into optimal settings by Samsung's AI technology. Then the screen changes and Racing is detected as the genre of Kart Rider Drift as it is also scanned into optimal settings. Playing video

AI Auto Game Mode

Experience seamless gaming with AI-driven automatic setting optimisation

Let your TV automatically detect the type of games you play, delivering game settings for each game type. Free yourself from the hassle of setting up games and play.⁶

A comparison of the same 2 cars in motion are on display. The left side has a lot of stutter while the right side runs smoothly. The AMD FreeSync Premium Pro logo is on the upper righthand side.⁷

A comparison of the same 2 cars in motion are on display. The left side has a lot of stutter while the right side runs smoothly. The AMD FreeSync Premium Pro logo is on the upper righthand side. Playing video

FreeSync Premium Pro

Tear free, stutter free, low latency HDR gaming

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay. ⁷

Hue Sync

Enjoy immersive lighting that syncs with your viewing and gaming experiences

Immerse yourself in dynamically tailored environments created by smart lights that automatically sync with any of your onscreen content.⁸

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SmartThings

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Using SmartThings, an icon of the built-in hub on Samsung TV connects to other icons of various connected home devices in a living room, such as the AC, lights, oven, robot vacuum and air purifier.

Using SmartThings, an icon of the built-in hub on Samsung TV connects to other icons of various connected home devices in a living room, such as the AC, lights, oven, robot vacuum and air purifier. Playing video

Built-in SmartThings Hub

Connect your smart devices with your TV

With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device.

360 Audio mode

Spatial 3D sound with Galaxy Buds

Paired with Galaxy Buds, 360 Audio Mode makes sounds from your TV feel more realistic than with headphones. Direct Multi-Channel and enhanced head tracking can even pinpoint the direction of the sound as you move your head for a spatial 3D experience for truly immersive sound.⁹

3D Map View

Your TV as the control center of your home and IoT devices

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house.¹⁰

Multi View

See it all on one screen

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimised multi-tasking and watch content simultaneously.¹¹

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Sound

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A Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature.

A Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature. Playing video

Dolby Atmos®

Next-level Dolby Atmos with top channel speakers

Samsung's new top channel speakers deliver a next-level surround sound experience. Together with Dolby Atmos, the top channel speakers deliver multi-dimensional audio that immerses you deep into the action.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.¹⁸

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on. Playing video

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.¹⁸

A boat is making a circular motion on the water. OTS+ technology is tracking the action of the boat as it moves.

A boat is making a circular motion on the water. OTS+ technology is tracking the action of the boat as it moves. Playing video

OTS+

Dynamic, realistic sound that tracks every action

With 4.2.2ch built-in speakers and AI-powered action-tracking sound, you can experience vividly realistic 3D audio that puts you in the middle of the action.

Active Voice Amplifier Pro

AI-powered voice enhancement lets you catch the dialogue without distractions

AI-powered audio enhancement technology makes dialogue crystal clear by analyzing background sounds, voice clarity and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.¹⁹

Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed.

Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed. Playing video

Adaptive Sound Pro

Authentic sound as the artist intended, remastered with AI audio processing

Adaptive Sound Pro optimises sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

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Design

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In a modern-style living room, a super slim TV displaying mountains under a starry sky mounts seamlessly onto the wall. A line traces its right profile, emphasizing the sleek design. The super slim TV integrates elegantly with the room.

In a modern-style living room, a super slim TV displaying mountains under a starry sky mounts seamlessly onto the wall. A line traces its right profile, emphasizing the sleek design. The super slim TV integrates elegantly with the room. Playing video

NeoSlim Design

Elegant profile in modern, sleek silhouette

Graceful, ultra-slim and sleek in design, your TV looks beautiful from every angle, like a piece of art.

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Security Sustain

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Samsung Knox Security

Your privacy. Secured.

Samsung TVs ensure your privacy with advanced security features, safeguarding sensitive data and IoT devices. With regular updates of Samsung Knox Security, your data stays protected from malicious apps and unauthorised access.²⁰

Relumino mode

Entertainment made accessible

Relumino Mode is a visual aid solution that dynamically emphasises the edges of on-screen elements, improving contrast and colour. This makes content clearer and easier to enjoy for people with low vision.²¹

SolarCell Remote

A remote control made with recycled materials and charged by sunlight and indoor lighting

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.²²

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.²³

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

AI Energy Mode

Saves energy with intelligent analysis

Energy saving made easy with SmartThings. AI Energy mode automatically detect ambient light levels and analyse usage patterns to optimise brightness, thus reducing energy consumption. It also analyses content scene-by-scene to subtly adjust brightness, further minimising energy usage.²³

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Sound Wow together

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Premium Q-Series Soundbar

Complete Wow theater experience

Ultra Slim Soundbar

Impossibly slim yet powerful

Essential B-Series Soundbar

Elevate sound that powers your TV experience

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