98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

0 (0) QA98LS03HEKXXS

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98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

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Highlights

Minimalist living room with large window, leather armchair, and floor lamp, featuring The Frame TV mounted flush to the wall displaying abstract artwork, blending seamlessly like a framed painting.

Modern Frame Design with Built-in Solution

A timeless design, true to the essence of TV.

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Art Mode

TV when it's on. Art when it's off.

The Frame TV with Glare Free QLED displays lifelike abstract art with reduced reflections and consistent brightness in a modern interior.

Glare Free with QLED

Exceptional picture quality, unrivaled art quality.

The Frame TV displays artwork as Samsung Vision AI Companion suggests related content and answers art requests through an intelligent on-screen interface.

Samsung Vision AI Companion

Ask your companion anything. Samsung Vision AI is here.

Features

The answer to your artistic style

Key features at a glance

Design

What makes art on The Frame look like real art?

A timeless design, true to the essence of TV

Modern Frame Design with Built-in Solution

Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, The Frame’s presence is elevated even further — creating a refined, flush look that enhances a calm, minimalist aesthetic.1

Museum-level presence. Now in 98 inches

98-inch Display

Experience a new scale of immersion with a striking 98-inch visual centerpiece. This majestic screen of museum-level proportions transforms your living space into a private gallery, bringing breathtaking depth to curated collections, while also providing a cinematic backdrop for movies and everyday viewing.

A flush fit to the wall

Slim Fit Wall Mount

The Slim Fit Wall Mount brings The Frame near flush to the wall. Combined with the sleek profile of the TV, it helps create a refined gallery look in your home.2

Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.
Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room. Perspective view of The Frame TV displaying a traditional painting while floating in the air. The Frame then mounts flush to the wall by itself. The angle pivots to a full front view, showcasing The Frame hanging like a masterpiece in an elegant, minimalist living room.

Cable connection made quick and simple

Installation Stoppers

Easily connect your devices to The Frame. Its Installation Stoppers extend from the back to create a secure gap between the TV and the wall, making it simple to plug in consoles, sound systems and more — hassle‑free.

Match your space with customisable bezels

Customisable Frame

The Frame’s customisable magnetic bezels snap on in seconds and give your TV the look of a true picture frame. The Amber Brown bezels included in the box help it blend beautifully into a wide range of interior settings.

Height that fits your space

Height-adjustable Stand

With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.3

Art

How does The Frame create a personalised art gallery at home?

TV when it's on. Art when it's off.

Art Mode

When powered off, The Frame switches into Art Mode, turning your screen into a window to the world's finest art. Enjoy a curated collection of over 370+ free pieces and more from renowned exhibitions in the comfort of your own home.4

Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.
Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met. Five The Frame TVs are mounted on a gallery-style wall, each displaying a different artwork. The center TV remains fixed, while the other four detach from the wall and float into the air. They then slide behind the center TV and disappear. In the spaces where the TVs once hung, logos of world-famous art institutions and brands appear, including Magnum Photos, Liberty, Belvedere, TOILETPAPER, Vogue, V&A, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, MoMA, Tate, The Met.

Explore curated streaming art for free

Art Store Streams

Discover a world-class collection of streaming art from Samsung, available for free. Enjoy 30 handpicked artworks curated by professionals and thoughtfully themed to bring new inspiration to your screen each month.5

The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.
The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left. The Frame TV displaying classic paintings from Art Store Streams. The artwork updates every few seconds, transitioning smoothly as if swiped left.

A global art gallery at home

Samsung Art Store

The Samsung Art Store offers over 3,000 high-quality masterpieces from renowned artists and institutions. Discover pieces that match your home settings and the mood you're in from ever-changing collections curated by Samsung’s art experts.

Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.
Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room. Five rows of thumbnails display renowned artworks, scrolling up and down to reveal the breadth of the collection. A few of them are selected and merge into a palette within the interface. One piece is chosen and expands to full screen, before the scene zooms out to show the artwork displayed on The Frame in a living room.

Where your artistic journey begins

Art Home

Art Home helps you organise, browse and manage your favourite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalised art experience.6

Brightness Sensor

The Frame’s brightness sensor adjusts screen brightness and colour tone based on ambient light. As lighting in your room changes, the display adapts to keep your artworks' refined, polished look.7

Motion Sensor

The Frame automatically turns on to display your artwork when it detects movement — and powers off when you leave the room, conserving energy effortlessly.8

Matte Canvas & My Photo

Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 colour options in Art Mode. It's the perfect way to display all your best memories.9

Picture Quality

How does The Frame's picture quality elevate the art it displays?

Exceptional picture quality, unrivaled art quality

Glare Free with QLED

The Frame’s Glare Free with QLED display reduces reflections while keeping brightness and colour consistent. Delivering stunning picture quality and lifelike art presentation, it ensures every visual detail is preserved and displayed for you to admire.

Less reflection, more definition

Anti-Glare Technology

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.10

The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045
The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045 The Frame TV is turned off, its screen reflecting the room’s lighting. The TV turns on to display a classic artwork as a vertical white line sweeps from left to right, wiping away the visible glare on the screen. Once the reflection disappears, the words ‘Anti-Glare Technology’ appear. UL Verified Glare Free logo. Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR < 34, V166045

Enjoy ArtfulColour validated by PANTONE

Pantone Validated - ArtfulColour

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would see in gallery lighting, made to look realistic with the matte texture of the canvas. 11

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one. 12



How does Samsung Vision AI elevate your experience with The Frame?

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease — making discovery faster, simpler and uniquely yours.13

Enjoy 7 years of new TV experiences14

Specifications

  • Product Type

    QLED

  • Display

    98"

  • Refresh Rate

    144 Hz VRR (100 Hz Native)

  • Resolution

    3840 x 2160

  • QLED

  • Screen Size

    98"

  • Refresh Rate

    144 Hz VRR (100 Hz Native)

  • Resolution

    3840 x 2160

  • DLG

    240 Hz

  • Anti Reflection

    Glare Free

  • Picture Engine

    NQ4 AI Gen2 Processor

  • AI Picture

    AI Optimised / AI Customisation

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (Adaptive / Gaming)

  • AI Upscale

    4K AI Upscaling

  • Contrast

    Dual LED

  • Viewing Angle

    Wide Viewing Angle

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 144 Hz

  • Smart Calibration

    Basic

  • Filmmaker Mode (FMM)

    Yes

  • Supersize Picture Enhancer

    Yes

  • HDR Brightness Optimiser

    Yes

  • Colour Booster

    Colour Booster Pro

  • AI HDR Remastering

    Auto HDR Remastering

  • EyeComfort Mode

    Yes

  • Dolby Atmos

    Yes

  • Object Tracking Sound

    OTS

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    40 W

  • Speaker Type

    2.0.2ch

  • Active Voice Amplifier

    Active Voice Amplifier Pro

  • Adaptive Sound

    Adaptive Sound Pro

  • 360 Audio

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Web Browser

    Yes

  • Works with AI Speaker

    Google Assistant (SG Only)

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On

  • Multi-View

    up to 2 Videos

  • Apple AirPlay

    Yes

  • Daily+

    Yes

  • Storage Share

    Yes

  • Generative Wallpaper

    Yes

  • Karaoke Mic

    Yes

  • Google Cast

    Yes

  • Vision AI Companion

    Yes (AU, VN, TH, MM, KH, LA, PH, SG)

  • Soccer / Football Mode

    AI Soccer / Football Mode

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Game Bar

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium

  • HGiG

    Yes

  • AI Auto Game Mode

    Yes

  • AI Gaming Optimizer

    Yes

  • Digital Broadcasting

    DVB-T2 (*VN: DVB-T2C)

  • Analog Tuner

    Yes

  • TV Key Support

    Yes

  • HDMI

    4

  • USB

    2 x USB-A

  • HDMI (High Frame Rate)

    4K 144 Hz (for HDMI 1/2/3/4)

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input / Satellite input)

    1 / 1(Common Use for Terrestrial) / 0

  • Ex-Link ( RS-232C )

    1

  • Wi-Fi

    Yes (VN : Wi-Fi 6 / SG, ID : Wi-Fi 6E)

  • Bluetooth

    Yes (5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • HDMI Audio Return Channel

    eARC

  • Design

    Frame Design

  • Bezel Type

    VNB

  • Front Colour

    Black

  • Stand Type

    Round Feet

  • Stand Colour

    Black

  • Décor Mode

    Yes

  • Motion Detection (Frame)

    Yes

  • Art Store

    Yes

  • Embeded POP

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Accessibility - Voice Guide

    Chinese (China), English (UK), Indonesian (Indonesia), Korean (Korea), Vietnamese (Vietnam)

  • Audio Description

    Yes

  • High Contrast

    Yes

  • Zoom Menu and Text

    Yes

  • SeeColors

    Yes

  • Colors Inversion

    Yes

  • Grayscale

    Yes

  • Auto Picture Off

    Yes

  • Magnification

    Yes

  • Relumino

    Yes

  • Closed Caption (Subtitle)

    Yes

  • Multi-output Audio

    Yes

  • Sign Language Zoom

    Yes

  • Slow Button Repeat

    Yes

  • Accessibility Remote

    Yes

  • Learn TV Remote

    Yes

  • Learn Menu Screen

    Yes

  • Accessibility Shortcuts Edit

    Yes

  • Auto Menu Sort

    Yes

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240 V~ 50/60 Hz

  • Power Consumption (Max)

    350 W

  • Power Consumption (Stand-by)

    0.5 W

  • Power Consumption (Typical)

    202 W

  • Yearly Power Consumption (EU standard)

    369 kWh

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD)

    2371 x 1420 x 210 mm

  • Set Size with Stand (WxHxD)

    2195.0 x 1303.6 x 432.3 mm

  • Set Size without Stand (WxHxD)

    2195.0 x 1250.3 x 30.9 mm

  • Stand (Basic) (WxD)

    1800.6 x 432.3 mm

  • Stand (Minimum) (WxD)

    444.6 x 432.3 mm

  • VESA Spec

    600 x 400 mm

  • Package Weight

    81.0 kg

  • Set Weight with Stand

    57.9 kg

  • Set Weight without Stand

    56.4 kg

  • Slim Fit Wall Mount (Y22) Support

    Included

  • Customizable Bezel Support

    Included

  • User Manual

    Yes

  • Webcam Support

    Yes

  • Zigbee / Thread Module

    Dongle Support

  • Power Cable

    Yes

User manual & downloads

User Manual

ver 2603130 | 3.41 MB

Apr 09. 2026

ENGLISH

Download

Installation Guide

ver 2603270 | 1.2 MB

Apr 08. 2026

ENGLISH

Download

Remote control

ver 2601070 | 0.12 MB

Mar 27. 2026

ENGLISH

Download

Simple User Guide

ver 2601080 | 0.18 MB

Mar 27. 2026

ENGLISH

Download
See more content

Solutions & Tips

Product support

Find answers to the questions you have about the product

Product support

Get the most from Samsung device and services.

Learn more

Live Chat

See how products work and get advice on which models fit your needs.

Learn more
  • 1. We do not provide installation services for the built-in solution. Go to feature
  • 2. The distance between the wall and TV may vary depending on the wall type and installation method. Go to feature
  • 3. Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model. The height adjustment range is 25 mm. Installation layout may vary depending on TV size and soundbar type. The image depicts The Frame 85" model. Go to feature
  • 4. Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store. Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year. Go to feature
  • 5. Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice. Go to feature
  • 6. Art Home UI may vary by region and is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary. Studio Stand sold separately. Go to feature
  • 7. Brightness sensor performance may vary depending on the ambient brightness level. The sensor does not operate in an environment over 1000 lux. Go to feature
  • 8. Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition. Motion sensor not available in certain countries. (China, Thailand, Nepal, Ukraine) Go to feature
  • 9. Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required. Go to feature
  • 10. Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare. Go to feature
  • 11. Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture.(Error within ΔE ≤ 3.0 level that a person cannot feel colour difference) Go to feature
  • 12. To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery). Go to feature
  • 13. Feature available in certain regions and models.Availability, supported features, and user interface may vary by country, region, model and viewing conditions.Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.This feature provides AI-created content, with accuracy not guaranteed — please check results.Requires certain Bluetooth remote (sold separately on some models).In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote.Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature
  • 14. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability. Go to feature

Key feature may different from Key Spec