48'' OLED S95H 4K Samsung Vision AI Smart TV (2026)

48'' OLED S95H 4K Samsung Vision AI Smart TV (2026)

QE48S95HHEXXU

4.7 (3)
  • OLED HDR Pro: Exceptional OLED brightness reveals stunning detail across bright and dark scenes.​
  • Glare Free with Real Black & Real Colour: Experience real blacks and true-to-life colour without distraction.[4]​
  • Dolby Atmos® & Object Tracking Sound+: Get wrapped up in 8-speaker sound that moves with the action.​
  • AI Motion Enhancer Pro & Motion Xcelerator 165Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming. [6]​
  • LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides

Choose your size

  • Samsung TV playing football scene. Around it, examples of what Vision AI Companion can do including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, user questions, and suggestions for Related Content and Top 10 Player Highlights.
    Samsung Vision AI Companion
  • Side-by-side Samsung OLED TVs show a church mosaic window, comparing strong reflections without Glare Free and clearer, reduced reflections with Glare Free.
    Glare Free with Real Black & Real Colour​
  • Two men gaming in living room. 3 large screens display different games 165 Motion Xcelerator 165Hz, Nvidia G-Sync and AMD FreeSync Premium Pro logos.
    Our Ultimate Gaming Pack
  • A beam of light moves diagonally across the edge of a TV. In a dark setting, a Samsung OLED TV appears as the light travels along its side and bottom edges. The view shifts to the side profile as the light flows from top to bottom, then the TV pivots forward to reveal a vivid abstract canyon scene with flowing layers of red, orange, yellow and purple.
    Infinity One Design

Stunning brightness and detail​

Samsung OLED TV in a dark, minimalist interior, displaying scene of an abstract image with flowing layers of red, orange, yellow, and purple. Samsung Vision AI logo. Samsung OLED TV in a dark, minimalist interior, displaying scene of an abstract image with flowing layers of red, orange, yellow, and purple. Samsung Vision AI logo.

Key features at a glance

Ask your TV anything and get instant answers​

Samsung Vision AI Companion

Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.1

Intelligent 4K processing with AI upscaling

NQ4 AI Gen3 Processor

Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.2

Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen3 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor

Picture Quality

No compromise on clear viewing

Glare Free with Real Black & Real Colour

Experience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.3

Exceptional OLED brightness

OLED HDR Pro

Discover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.

A glowing tent sits on a snowy patch surrounded by trees under a dark, star filled night sky, with a mountain silhouette visible in the background. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR Pro,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR Pro quality as the SDR label disappears and is replaced by “OLED HDR Pro”. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming logo. A glowing tent sits on a snowy patch surrounded by trees under a dark, star filled night sky, with a mountain silhouette visible in the background. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR Pro,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR Pro quality as the SDR label disappears and is replaced by “OLED HDR Pro”. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming logo.
A glowing tent sits on a snowy patch surrounded by trees under a dark, star filled night sky, with a mountain silhouette visible in the background. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR Pro,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR Pro quality as the SDR label disappears and is replaced by “OLED HDR Pro”. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming logo. A glowing tent sits on a snowy patch surrounded by trees under a dark, star filled night sky, with a mountain silhouette visible in the background. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR Pro,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR Pro quality as the SDR label disappears and is replaced by “OLED HDR Pro”. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming logo.

True blacks and bright whites, powered by self-emissive pixels

OLED

Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.

More about
Picture Quality

Our smoothest motion

AI Motion Enhancer Pro

AI understands what’s important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it’s the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.

Exceptional 4K clarity and detail

4K AI Upscaling Pro

From news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience. 4

Transform SDR content into HDR-like picture quality

Auto HDR Remastering Pro

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.

Automatically adjusts to you

AI Customisation Mode

Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto- adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.​

Breathing New Life into Dull Colours

Colour Booster Pro

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.

Enjoy authentic colour, validated by PANTONE

PANTONE Validated

Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

See depth, just like real life

Real Depth Enhancer

By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.

Gaming Experience

Play smoother. React faster. Game bigger.​

Our Ultimate Gaming Pack

Built for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.5

Ultra-smooth motion up to 165Hz

Motion Xcelerator 165Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.6

Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo. Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo.

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.7

A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo. A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo.

HDR Gaming without screen tearing and stuttering

FreeSync Premium Pro

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.8

Jump into games instantly. No console required.

Gaming Hub

Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.9

Level Up Your Gameplay

Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

Sound

Get wrapped up in 8-speaker cinematic sound

Dolby Atmos®

Bring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.
In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

More about
Sound

Dynamic 8-speaker sound that moves with the action

Object Tracking Sound+

An immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.

Sound, tailored to you

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.

TV and soundbar, perfectly in sync

Q-Symphony

Why choose between your TV speakers and a soundbar?With Q-Symphony, you don’t have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.

Design

Our slimmest, seamless design

Infinity One Design with One Connect Box

With our slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard.10

A beam of light moves diagonally across the edge of a TV. In a dark setting, a Samsung OLED TV appears as the light travels along its side and bottom edges. The view shifts to the side profile as the light flows from top to bottom, then the TV pivots forward to reveal a vivid abstract canyon scene with flowing layers of red, orange, yellow and purple. A beam of light moves diagonally across the edge of a TV. In a dark setting, a Samsung OLED TV appears as the light travels along its side and bottom edges. The view shifts to the side profile as the light flows from top to bottom, then the TV pivots forward to reveal a vivid abstract canyon scene with flowing layers of red, orange, yellow and purple.
A beam of light moves diagonally across the edge of a TV. In a dark setting, a Samsung OLED TV appears as the light travels along its side and bottom edges. The view shifts to the side profile as the light flows from top to bottom, then the TV pivots forward to reveal a vivid abstract canyon scene with flowing layers of red, orange, yellow and purple. A beam of light moves diagonally across the edge of a TV. In a dark setting, a Samsung OLED TV appears as the light travels along its side and bottom edges. The view shifts to the side profile as the light flows from top to bottom, then the TV pivots forward to reveal a vivid abstract canyon scene with flowing layers of red, orange, yellow and purple.

Charge it with light

SolarCell Remote

Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.11

One UI Tizen

Tailored recommendations from your favourite apps

Smart TV powered by Tizen OS

Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.12

More about
One UI Tizen

TV you know and love. Just watch.

Samsung TV Plus

Watch channels, live events, and on-demand movies and series[15]. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind. 13

Keeping your private information private

Samsung Knox Security

With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. 14

Your day, on display

Now Brief

Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.

SmartThings

One place. All your smart devices.

SmartThings

Connect and control all your smart devices from your TV and phone[17]. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.15

TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info. TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info.
TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info. TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info.

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Product information sheet
  • Installation Guide
    ENGLISH
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  • Battery Replacement Guide
    ENGLISH, BULGARIAN, CROATIAN, CZECH, DANISH, DUTCH, ESTONIAN, FINNISH, FRENCH(FRANCE), GERMAN, GREEK, HUNGARIAN, ITALIAN, LATVIAN, LITHUANIAN, NORWEGIAN, POLISH, PORTUGUESE(European), ROMANIAN, SERBIAN, SLOVAK, SLOVENIAN, SPANISH, SWEDISH, MACEDONIAN, CATALAN, GALICIAN, BASQUE
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  • Remote control Guide
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  • Simple User Guide
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