Audio Images is an award-winning technology, automation and integration firm in Orange County, California. From home theaters to professional recording rooms, they create powerful home integration solutions.
Navigating the sea of available A/V technologies can be daunting. The entire team at Audio Images is passionate about creating fully integrated audio/visual solutions that you can actually use - engineering solutions that truly fit client needs. So when they're done, the client will have a system that is simple to use, scalable for future needs ... and a literal work of art.
Solutioneering™ systems is founder and CEO Mark Ontiveros’ first step to ensuring that Audio Images delivers a sensory experience that will inspire the mind, enhance lifestyles, and move the soul.
We caught up with Mark recently to talk about dvLED and how he’s positioning the product with his residential and commercial clientele.
Samsung Connections: Thanks for sitting down with us, Mark. How are your family and company doing as the economy begins to re-open?
Mark Ontiveros: We are super blessed that no one has been ill, as far as my family and Audio Image employees go. We pulled everyone out of the field on March 19 for about six weeks. Everyone was paid in full. We have had networking-related jobs that were essential and of course we scaled up remote services for our clients.
We were busy going into the pandemic and we’re still very busy. As busy as we have ever been and contracted pipeline is at the company’s highest ever levels. But we also realize our industry is kind of like the tail of the dog and so we’ll see what happens as the recession deepens.
And while I know we’re going to be talking about dvLED, I’d like to mention that the new Terrace TV is a run-away hit. We’re booking them as fast as we can.
SC: The dvLED technology behind the product known as The Wall. What’s it all about and how do you describe it in laymen’s terms?
MO: A seamless image of the highest resolution, infinitely capable of the most amazing picture quality. Stunning brightness and color. There really isn’t another solution available that encompasses this level of picture quality in a dramatic presentation, including traditional projection systems. People’s jaws drop to the floor when they see it. Especially with ambient light conditions.
I try to get my clients who might be candidates for a dvLED display over to the local Samsung design center in Irvine and let the picture tell the story. That’s how you sell these. A trip with your client to the nearest design center is an absolute must. Plant the seed early.
Most of our projects take years to complete and we are in early, often before drawings have been completed. So there is time to discuss how dvLED displays could become part of a new space, depending on whether it’s for artistic expression or media content, or a true movie theater.
SC: And you’re also educating your design-build colleagues as you discuss these unique opportunities in having such a versatile technology solution?
MO: Right now dvLED is not front-of-mind for our design-build partners. Through our lifestyle discovery process and meetings about spaces, we do have discussions about incorporating these large displays over multiple surfaces to create infinite space. It’s not just a TV wall. It can be so much more. So as we continue to talk about the possibilities, our design-build partners begin to be inspired by our vision as technology designers.
Although there are various sizes and ways to scale the display, whatever the concept of the space we’re talking about comes back to us being able to solutioneer™ a design that will transform a room artistically. And, I’d add that a big challenge is how you take a giant flat reflective surface and control the acoustic properties in that space.
SC: What other core technologies do you suggest have to be part of the planning process?
MO: Plan for high quality power. Good steady current. We deploy multiple in-line UPSs with sufficient amperage, along with hi-quality surge protection. I can’t stress enough how important a best-in-class power supply is to the success and longevity of an installation.
Ventilation is also critical. Plan on providing ventilation that is more than just adequate. I’ve heard people say LEDs don’t produce that much heat, but in reality they do. So ventilation plays a central role in our design.
Fiber is a must as well. Whether you are actively designing The Wall or perhaps talking with your client about the possibility of a large dvLED display down the road, you definitely have to be pre-wiring with fiber in order to deliver the highest resolution content to the display.
And another major consideration is that you have to build in enough hours of labor to deal with the intricacies of installing one of these large displays. It always takes more time than you think it is going to take.
I’d also point out that the coordination of your team and others, including Samsung’s team of support professionals, is critical as well.
SC: You have also installed a large dvLED display into a commercial facility. What can you tell us about that experience?
MO: There was a new E-game studio in L.A. that we approached. At the end of the day they didn’t have the budget for a Luxe Wall, so we integrated a lower resolution wall for now, with plans to step into a higher resolution display in the future.
I’d point out that part of our job as a technology designer is to create something now with the foresight that the system can and will undergo upgrades in the future. This E-Game studio uses the display all the time, so even five to eight years from now you know that the system will be ready for an upgrade. And prices will have come down as they do for all technologies, so perhaps the next iteration will be super-hi resolution. But regardless of what level of resolution you design for, the Wall is still a statement piece, it’s visual art.
SC: Talk about the support you received from Samsung.
MO: The support throughout the design process was great. Assistance to help us over-engineer for conduits and ventilation and interfacing was better than any display manufacturer we’ve ever worked with, even commercial vendors we’ve used in the past. No one in my experience has had the depth of information about the product and the integration parameters than Samsung had.
Pre-support and post-support have been stellar. This is the technology of the future and I’d advise all integrators who might have clients where these displays might work in the next three plus years to learn everything you can about dvLED, not only the technology but how to properly plan to integrate it across various spaces.
Expose those customers of yours who might be candidates by visiting a design center. It’s all about top-down selling. Show how immersive dvLED can be and scale down to the appropriate size that fits properly in any given space.
SC: Thanks Mark and continued success.
MO: My pleasure.
Samsung Design Showrooms
Samsung HQ Center | 85 Challenger Road – 6th Floor | Ridgefield Park, NJ
Samsung Design Center Washington | 700 Pennsylvania Ave – Ste 600 | Washington, D.C.
Samsung Design Center Irvine CA | 18401 Von Karman Ave – Ste 100 | Irvine, CA
Samsung Experience @ The Dallas Market Center | Dallas, TX