By Jim Mayo
8K. The Wall. The Frame. Multiple awards. Over 42 exciting products on display. Record foot traffic. An amazing team effort. And you, our dealers, who shared your thoughts on what it all means in order to drive our mutual businesses to new heights. Let's take a closer look and unpack our CEDIA Expo 2018 convention news.
THE EXCITING WORLD OF SAMSUNG TV
Real 8K Resolution. There was a tremendous buzz on the show floor as the doors opened Thursday morning. Samsung launched the 85" Q900RA QLED 8K TV and everyone agreed that the image was spectacular. And, we announced that we will begin shipping in October 2018. UPP is set at $14,999.
Our best TV ever combines true-to-life 8K HDR picture quality, AI-powered intelligent upscaling, stunning design, and smart home ready features. You'll find a complete write-up in this issue of Connections, but what more can we say? QLED performance, Real 8K Resolution, 8K AI Upscaling, 8K Quantum Processor, 8K HDR, Full Array Elite Backlight, Ambient Mode™, Q Smart with Bixby Voice, and seamless integration with SmartThings.
The Frame. Our wall display received some of the best comments from our dealers. "I'll never look at TVs the same way again." "I have to share this with my design build colleagues." Our display featured 3rd party automation control where we were able to switch all of the TVs from Art to TV modes, providing a great example of ways the CI channel can utilize The Frame in fully integrated environments. Again, we have a must-read feature article in this edition of Connections about The Frame and hope you will share it with your entire team.
Consumer and Commercial Worlds Collide. At CEDIA Expo, Samsung brought our Consumer and Commercial businesses together like never before. We believe doing so broadens the portfolio of products available to meet specific CI channel needs. For example, a premium Samsung Outdoor TV could be the perfect addition when designing a full home system and we now have options for you from 46" to 85" versions. The Wall and IF Series panel design TVs will allow you to build a TV to any size you need in FHD/UHD or any configuration that works for you. Indoor or outdoor, Samsung has a display for any need, any size, any job.
As you probably noticed, our booth was adjacent to our corporate partners, Harman International. And with our combined resources, Samsung announced the release of two co-branded premium soundbars with Harman Kardon. Thanks to the addition of DTS' proprietary DTS:X technology as well as Dolby Atmos, consumers can enjoy immersive and rich three- dimensional sound.
"Our collaboration with Harman Kardon - an audio leader for 65 years - is a major leap forward as we continue to push the boundaries of premium sound and design for our consumers," said James Kiczek, Vice President of CBD DAV Marketing at Samsung Electronics.
The Wall. Wasn't that image incredible? People were stunned by the clarity and the brightness. With the ongoing refinement of microLED Display technology, Samsung is poised to create an ever-expanding range of opportunities for both commercial and residential sales opportunities.
Thank you, thank you. Our entire team is very appreciative of being recognized for our efforts and we'd like to thank everyone for honoring us at this year's Expo:
- AVS Forum Best of Show, Q900RA 8K
- CEDIA Best of Show Award, The Wall
- CEDIA Best Booth Award, >3,000 sq. ft.
- CE Pro Best Award for Most Promising Product, The Wall
- Residential Systems, CEDIA Expo Best-of Show, Q900RA 8K
- Technology EXC!TE Award, The Frame 2018
- TWICE, CEDIA Expo Best-of-Show, Q900RA 8K
A big thank you goes out to all for the recognition of Samsung products and our booth design at CEDIA Expo this year. We are all proud of these awards and it is a great honor to have been chosen. From all of us here at Samsung - our technology innovators and product managers in Korea, all of the team members here in the U.S. responsible for bringing these great products to market, our sales and marketing divisions - together, we are most appreciative for all of these awards and recognition.
FEEDBACK AND COMMITMENT
We really enjoyed walking with our dealers through the booth and we gained invaluable insight and feedback based on so many unique observations. Here are a few comments heard as we walked with our CI partners around the booth. Know that you have our commitment to continue to listen and bring improvements going forward.
- Nice to see Samsung partnering with so many other manufacturers, especially in home automation, to provide better integration of the entire Samsung product line.
- There was a lot of enthusiasm about the technology that will resonate within the design build community and open more doors to technology going forward.
- Happy to see Samsung is expanding their use of world class rep firms so I have more access to Samsung information and can find help fast, this is critical for me to be able to grow my business and serve my customers better.
- Would love to see Samsung bring a showroom/ design center location to my area. The products are so design forward and offer us unique opportunities to sell into new rooms, we need to be able to show them off.
On behalf of our entire team, I'd like to say an important thank you to all of our dealers and partners who visited our booth at CEDIA Expo 2018. The feedback we received from all of you is invaluable as we continue to support your efforts in the field. Our 5-Star Solutions program that we began last year has been a great success and we are redoubling our efforts to bring you improved programs to help your bottom line. There are new products and new solutions for you to offer your clients, with a continued focus on service and support. You make it happen; we've got your back.
In closing, we look forward to these new product releases, new program enhancements and new ways to better serve the needs of our dealer partners in the CI channel. We are committed to your success. Thanks again for your support and thanks for reading!