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All About Frame TV
The Frame is designed around the idea that a TV should add something to your room even when it's switched off. Art Mode displays a piece from Samsung's Art Store, with a motion sensor that wakes the display as you walk past, while a matte, anti-reflective finish helps the screen read like a real canvas rather than a glossy panel. Customisable bezels let you match the frame to your room's decor, and the slim-fit wall mount keeps the TV flush against the wall with no visible gap, reinforcing the gallery look. Switch it on and you still get full 4K picture quality and Samsung's smart TV features for everyday viewing. Available across a range of sizes, The Frame suits anything from a single statement piece in a living room to multiple screens used as a connected gallery wall. Note that full access to the Art Store catalogue requires a separate subscription.
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How does Art Mode work on The Frame?Art Mode is a special display setting that turns The Frame's screen into digital artwork instead of going black when the TV is switched off. Built-in motion and brightness sensors detect when someone walks into the room and adjust the artwork's brightness to match the ambient light, while the Matte Display finish reduces glare so the screen looks like a genuine canvas rather than a lit-up TV.
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Do I need a subscription to use the Art Store?No, you can access a rotating selection of free artworks on the Samsung Art Store without a subscription. A paid subscription unlocks the full library of thousands of artworks from partner galleries and institutions, letting you choose exactly which pieces to display rather than relying on the free curated stream.
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Can I display my own photos on The Frame?Yes, you can upload and display your own photos in Art Mode using the SmartThings app, turning personal pictures into wall art alongside or instead of the Art Store's collection. This feature is available to all users at no extra cost, unlike the full Art Store catalogue which requires a subscription.
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Does The Frame have the same picture quality as a standard Samsung TV?The Frame uses genuine QLED (and Neo QLED on larger Pro models) panel technology, so it delivers the same core picture quality, colour, and 4K resolution as Samsung's standard TVs. The key difference lies in its design features, like the Matte Display and customizable bezels, which are built for displaying art and blending into a room rather than pure viewing performance.
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What's the difference between The Frame and The Serif?The Frame is designed to look like a piece of art on your wall, with a slim profile, customizable bezels, and Art Mode for displaying artwork or photos when not in use. The Serif takes a different design approach, styled as a standalone furniture piece with a distinctive "I" shaped silhouette that can be placed anywhere in a room, not just mounted on a wall. Both share Samsung's Ambient Mode and lifestyle-focused design philosophy, but The Frame is built around wall-mounted art display, while The Serif is built to be a design object in its own right.
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What screen sizes does The Frame come in?The Frame is available across a range of screen sizes to suit different rooms and budgets, from smaller sizes suited to bedrooms and studies up to larger sizes for living rooms and open-plan spaces. Availability of specific sizes can vary by country, so it's best to check current model options on the Samsung South Africa website for the exact sizes on offer.
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Are the bezels on The Frame interchangeable?Yes, The Frame's bezels are designed to be interchangeable, letting you swap them to match your décor or personal style. Samsung offers a range of colour and material options, and the bezels typically attach magnetically, making them simple to change without any tools.
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Does The Frame use the same picture technology as a standard QLED TV?Yes, The Frame uses genuine QLED panel technology, giving it the same Quantum Dot colour performance and HDR support found in Samsung's standard QLED TVs. The main additions are lifestyle-focused features layered on top, like Art Mode, the Matte Display anti-reflective finish, and customizable bezels, which are designed for the TV to double as wall art rather than to change its core picture performance.
* Key feature may different from Key Spec.
* Images are for illustration purposes only and the accessories are sold separately.
* Features and specifications are subject to change without prior notification and may vary per country, please check in store for more details.
1. Certain features require express consent for the collection and use of personal information. Some features may require additional accessories (sold separately). Certain features, apps and services may not be available on all models and in all regions and are subject to change without notice. Internet connection required. Data, subscription or other charges may apply. Certain features are available only on free to air channels and/or require a Samsung Apps account.
2. Each speaker must be connected to a mains power supply. Wireless access to content requires a Wi-Fi network, compatible smart phone and Samsung Hub, sold separately. App must be downloaded. Data charges may apply. Usage may be subject to third party agreements. Samsung takes copyright seriously. Only share content that you own or have the right to share.
3. An NFC-enabled compatible device is required. NFC App may need to be downloaded.
4. To view in 3D, a 3D TV and 3D glasses are required.
5. Evolution Kit sold separately. It will enhance your smart features to the levels of the corresponding year of launch of your Evolution Kit. Only the software and processing hardware will be upgraded; other hardware will not be upgraded. Evolution Kit may not support certain apps and functions previously installed or available on your TV. Please check www.samsung.com for more details before purchasing the Evolution Kit. Based on currently determinable UHD connectivity, broadcasting and Blu-Ray standardization initiatives. TV panel cannot be upgraded and may differ from future standards.
6. UHD Upscaling - Performance may vary depending on source content.