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0% Interest now available when you shop with your VISA and MASTERCARD credit card. Ts and Cs apply
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0% Interest now available when you shop with your VISA and MASTERCARD credit card. Ts and Cs apply

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More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Three lifestyle TVs displayed : The Frame hanging on the wall, The Serif standing on its metal detachable floor stand and The Sero standing in vertical mode. Three lifestyle TVs displayed : The Frame hanging on the wall, The Serif standing on its metal detachable floor stand and The Sero standing in vertical mode.
Two women look at a Cloud White model of The Serif TV on a stand in a stylish living room. The image on The Serif’s screen shows a winter scene with a forest and snow. Two women look at a Cloud White model of The Serif TV on a stand in a stylish living room. The image on The Serif’s screen shows a winter scene with a forest and snow.

FIND YOUR TV

Find the TV that matches your lifestyle

See all products

  • Screen Size

  • Bezel Color

The Frame The Frame
The Frame
  • 55”, 65”
  • Charcoal Black (Customizable Frame sold separately)
The Serif The Serif
The Serif
  • 43”, 49”, 55”
  • Cloud White, Cotton Blue
The Premiere The Premiere
The Premiere
  • 120", 130"
  • White

Your space is a reflection of who you are and how you live, and we're
helping you reimagine it in your own unique way. Once you've experienced
all the possibilities with us, you’ll naturally want to recreate your lifestyle.

The Frame

TV when it’s on, Art when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

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The Serif

Unconditionally Beautiful

The Serif looks beautiful from any angle so it will stand out from anywhere. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality.

The Premiere

Bring the cinema home in 4K laser

The Premiere brings entertainment to life in the comfort of your own home. Enjoy a fully cinematic experience with its vivid 4K resolution, powerful sound, and max 130-inch screen. Seamlessly blending into your home, it’s also simple to install with no ceiling mount or cables required.

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"...the Art Mode and fine picture quality makes this unique addition to our home."

55" Class The Frame QLED Smart 4K UHD TV (2019), samsung.com



"Beautifully Designed + World Class Technology... If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function..."

55" Class The Serif QLED Smart 4K UHD TV -White (2019), samsung.com

A close-up of various rotating rectangles transition to The Frame TV with the words \"The Frame\" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customizable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customizable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words \"Art Mode, with over 1,200 pieces of art\" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words \"Customizable Frame of your choice\" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words \"TV when it's on\" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words \"Art when it's off\" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige, and white bezels as they move along a wall with the words \"The Frame\" appearing. The final scene is all black with the Samsung logo in white. Please note the Customizable Frames and Studio Stand are sold separately and available colors may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung official website for more information. A close-up of various rotating rectangles transition to The Frame TV with the words \"The Frame\" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customizable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customizable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words \"Art Mode, with over 1,200 pieces of art\" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words \"Customizable Frame of your choice\" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words \"TV when it's on\" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words \"Art when it's off\" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige, and white bezels as they move along a wall with the words \"The Frame\" appearing. The final scene is all black with the Samsung logo in white. Please note the Customizable Frames and Studio Stand are sold separately and available colors may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung official website for more information.
Key aspects of The Serif TV are shown beginning with the iconic design that looks incredible from all angles, how easy it is to connect The Serif to your mobile and share content using NFC on TV, and the ability to enjoy incredible picture quality with 100% Color Volume thanks to Samsung’s QLED technology. The video ends by showing The Serif’s Ambient Mode and the unique inspiration The Serif offers your space. A close-up image of a man sketching the iconic capital-I side profile of The Serif TV. Then we see the profile of a real Cloud White model of The Serif TV, with the words “The Serif” to the right, and a disclaimer at the bottom that reads: “This video is simulated and for illustration purposes only. The appearance, design and Graphic User Interface specifications, which do not affect product performance, are subject to change without notice. Please see our Samsung dot com product detail page.” Then a black model of The Serif is shown angled slightly from the front with the focus on the side profile. The words “Iconic Design,” appear in the top left corner, with a disclaimer at the bottom that reads: “Actual products may differ from the image shown. Actual product color and size may vary by region.” The TV rotates to show the back briefly before switching to show a Cloud White model of The Serif from various aspects of the iconic design. Then the scene shifts and the camera pans from left to right to show a line of various models of the Serif TV, alternating between Black and Cloud White. Each one is positioned at different angles, sometimes on a detachable stand and sometimes on a tabletop. Each shows an onscreen video of a grassy field with the windy blowing. The camera rests briefly on the 7th one, a Cotton Blue model of The Serif on a black stand. Then The Serif TV spins and the room is transformed, with simple furniture spinning into view until it is all assembled into a beautiful space with The Serif TV at the center. Then in another cozy living room space is a Cloud White model of The Serif on its stand in the middle of the room, illuminated by a giant skylight. The words 360 All Around Design appear at the top left corner, with a disclaimer at the bottom that reads: “Actual product may differ from image shown. Actual product color and size may vary by region.” The room rotates and is transformed again to show another model of The Serif TV from the back on its detachable stand. The camera continues to pan, rotating into a kitchen with a Cloud White model of The Serif on a cabinet at the end of a long kitchen table. Then it rotates again to show another room with skylights. A Cloud White model of The Serif TV is on its stand in the middle in front of an area rug. The words NFC on TV appear at the top left corner with a disclaimer that says: “When using NFC on TV, Bluetooth on your mobile will automatically activate. The Graphic User Interface and the sound effect in this scene are simulated for demonstration purposes only.” A man walks in and places his mobile phone on the top of The Serif. Onscreen, a Bluetooth logo is shown, along with the words, “Connecting to Galaxy S10.” Then, the music the man was listening to on his phone plays on The Serif TV with the song title in the top-right corner. The scene pans out, showing The Serif TV in Ambient Model showing the clock, then pans right to another room with a black model of The Serif TV on a stylish wooden TV stand. The words “Color Volume 100% with QLED Technology” are shown in the top left corner and a disclaimer at the bottom that reads: “QLED has received verification from world-class testing and certification association, Verband, Deutscher Elektrotechniker (VDE) for its ability to produce 100% color volume. QLED: Samsung QLED is Quantum dot based TV.” Onscreen, a video of pizza being made shows the incredible picture quality. Then we see a man using Samsung’s Bixby Voice Assistant with the One Remote. The words “Bixby on TV” appear in the top left corner, along with a disclaimer at the bottom that reads: “This feature is only available in certain languages. Images on screen are simulated for demonstration purposes only.” The man says “Hi Bixby” and “Go to Ambient Mode.” The onscreen video transitions to Ambient Mode with a beautiful pattern showing weather information in the top left corner of the TV screen. The next scene shows the same Ambient Mode screen on a Cloud White model of The Serif TV on its stand with large windows in the back showing that it is raining outside. The words “Ambient Mode” appear in the top left corner along with a disclaimer at the bottom that reads: “Background feature accuracy may vary based on TV location, depending on wall designs, patterns, and\/or colors.” As the scene outside shifts to a beautiful autumn day, the onscreen image changes to match. Finally, a Cloud White model of The Serif is shown in Ambient Mode. A cat is perched on the top-left corner of the TV and the words “Unique inspiration for your space” are appear in the middle. The cat leaps off and the scene fades to black. The words “The Serif” appear momentarily in the middle in white, followed by a white Samsung logo. Key aspects of The Serif TV are shown beginning with the iconic design that looks incredible from all angles, how easy it is to connect The Serif to your mobile and share content using NFC on TV, and the ability to enjoy incredible picture quality with 100% Color Volume thanks to Samsung’s QLED technology. The video ends by showing The Serif’s Ambient Mode and the unique inspiration The Serif offers your space. A close-up image of a man sketching the iconic capital-I side profile of The Serif TV. Then we see the profile of a real Cloud White model of The Serif TV, with the words “The Serif” to the right, and a disclaimer at the bottom that reads: “This video is simulated and for illustration purposes only. The appearance, design and Graphic User Interface specifications, which do not affect product performance, are subject to change without notice. Please see our Samsung dot com product detail page.” Then a black model of The Serif is shown angled slightly from the front with the focus on the side profile. The words “Iconic Design,” appear in the top left corner, with a disclaimer at the bottom that reads: “Actual products may differ from the image shown. Actual product color and size may vary by region.” The TV rotates to show the back briefly before switching to show a Cloud White model of The Serif from various aspects of the iconic design. Then the scene shifts and the camera pans from left to right to show a line of various models of the Serif TV, alternating between Black and Cloud White. Each one is positioned at different angles, sometimes on a detachable stand and sometimes on a tabletop. Each shows an onscreen video of a grassy field with the windy blowing. The camera rests briefly on the 7th one, a Cotton Blue model of The Serif on a black stand. Then The Serif TV spins and the room is transformed, with simple furniture spinning into view until it is all assembled into a beautiful space with The Serif TV at the center. Then in another cozy living room space is a Cloud White model of The Serif on its stand in the middle of the room, illuminated by a giant skylight. The words 360 All Around Design appear at the top left corner, with a disclaimer at the bottom that reads: “Actual product may differ from image shown. Actual product color and size may vary by region.” The room rotates and is transformed again to show another model of The Serif TV from the back on its detachable stand. The camera continues to pan, rotating into a kitchen with a Cloud White model of The Serif on a cabinet at the end of a long kitchen table. Then it rotates again to show another room with skylights. A Cloud White model of The Serif TV is on its stand in the middle in front of an area rug. The words NFC on TV appear at the top left corner with a disclaimer that says: “When using NFC on TV, Bluetooth on your mobile will automatically activate. The Graphic User Interface and the sound effect in this scene are simulated for demonstration purposes only.” A man walks in and places his mobile phone on the top of The Serif. Onscreen, a Bluetooth logo is shown, along with the words, “Connecting to Galaxy S10.” Then, the music the man was listening to on his phone plays on The Serif TV with the song title in the top-right corner. The scene pans out, showing The Serif TV in Ambient Model showing the clock, then pans right to another room with a black model of The Serif TV on a stylish wooden TV stand. The words “Color Volume 100% with QLED Technology” are shown in the top left corner and a disclaimer at the bottom that reads: “QLED has received verification from world-class testing and certification association, Verband, Deutscher Elektrotechniker (VDE) for its ability to produce 100% color volume. QLED: Samsung QLED is Quantum dot based TV.” Onscreen, a video of pizza being made shows the incredible picture quality. Then we see a man using Samsung’s Bixby Voice Assistant with the One Remote. The words “Bixby on TV” appear in the top left corner, along with a disclaimer at the bottom that reads: “This feature is only available in certain languages. Images on screen are simulated for demonstration purposes only.” The man says “Hi Bixby” and “Go to Ambient Mode.” The onscreen video transitions to Ambient Mode with a beautiful pattern showing weather information in the top left corner of the TV screen. The next scene shows the same Ambient Mode screen on a Cloud White model of The Serif TV on its stand with large windows in the back showing that it is raining outside. The words “Ambient Mode” appear in the top left corner along with a disclaimer at the bottom that reads: “Background feature accuracy may vary based on TV location, depending on wall designs, patterns, and\/or colors.” As the scene outside shifts to a beautiful autumn day, the onscreen image changes to match. Finally, a Cloud White model of The Serif is shown in Ambient Mode. A cat is perched on the top-left corner of the TV and the words “Unique inspiration for your space” are appear in the middle. The cat leaps off and the scene fades to black. The words “The Serif” appear momentarily in the middle in white, followed by a white Samsung logo.
A stylish private drawing room is shown, complete with floor-to-ceiling bookshelves, a stylish brown leather couch with an area rug in front of it, and a window looking out over a city skyline. Perfectly blending into the scene is Sero, set to portrait mode and its screen showing books on a shelf so that it looks exactly like part of the shelves behind it. At first, you don’t even notice the Sero. And then the camera slowly zooms in on it before shifting to a closeup of someone turning the pages on a book. Then it shifts back to the opening scene and, as it continues to close in on Sero, the TV begins to rotate and its screen turns to black. When it has fully transitioned to landscape, we see on its screen a scene of an astronaut in a suit walking in what looks like a Mars-like environment with hills in the background and dust rising as he walks. All the while, the camera is closing in on Sero. Then, the scene shifts one more time to a different angle showing Sero slightly from the left side with the corner of the room as the background. Then the video turns to black and the words, “the sero” appear on screen, rotating from a slightly diagonal position to horizontal. Then the Samsung logo appears and the video finishes. A stylish private drawing room is shown, complete with floor-to-ceiling bookshelves, a stylish brown leather couch with an area rug in front of it, and a window looking out over a city skyline. Perfectly blending into the scene is Sero, set to portrait mode and its screen showing books on a shelf so that it looks exactly like part of the shelves behind it. At first, you don’t even notice the Sero. And then the camera slowly zooms in on it before shifting to a closeup of someone turning the pages on a book. Then it shifts back to the opening scene and, as it continues to close in on Sero, the TV begins to rotate and its screen turns to black. When it has fully transitioned to landscape, we see on its screen a scene of an astronaut in a suit walking in what looks like a Mars-like environment with hills in the background and dust rising as he walks. All the while, the camera is closing in on Sero. Then, the scene shifts one more time to a different angle showing Sero slightly from the left side with the corner of the room as the background. Then the video turns to black and the words, “the sero” appear on screen, rotating from a slightly diagonal position to horizontal. Then the Samsung logo appears and the video finishes.
A close-up of various rotating rectangles transition to The Frame TV with the words \"The Frame\" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customizable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customizable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words \"Art Mode, with over 1,200 pieces of art\" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words \"Customizable Frame of your choice\" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words \"TV when it's on\" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words \"Art when it's off\" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige, and white bezels as they move along a wall with the words \"The Frame\" appearing. The final scene is all black with the Samsung logo in white. Please note the Customizable Frames and Studio Stand are sold separately and available colors may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung official website for more information. A close-up of various rotating rectangles transition to The Frame TV with the words \"The Frame\" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customizable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customizable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words \"Art Mode, with over 1,200 pieces of art\" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words \"Customizable Frame of your choice\" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words \"TV when it's on\" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words \"Art when it's off\" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige, and white bezels as they move along a wall with the words \"The Frame\" appearing. The final scene is all black with the Samsung logo in white. Please note the Customizable Frames and Studio Stand are sold separately and available colors may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung official website for more information.
Key aspects of The Serif TV are shown beginning with the iconic design that looks incredible from all angles, how easy it is to connect The Serif to your mobile and share content using NFC on TV, and the ability to enjoy incredible picture quality with 100% Color Volume thanks to Samsung’s QLED technology. The video ends by showing The Serif’s Ambient Mode and the unique inspiration The Serif offers your space. A close-up image of a man sketching the iconic capital-I side profile of The Serif TV. Then we see the profile of a real Cloud White model of The Serif TV, with the words “The Serif” to the right, and a disclaimer at the bottom that reads: “This video is simulated and for illustration purposes only. The appearance, design and Graphic User Interface specifications, which do not affect product performance, are subject to change without notice. Please see our Samsung dot com product detail page.” Then a black model of The Serif is shown angled slightly from the front with the focus on the side profile. The words “Iconic Design,” appear in the top left corner, with a disclaimer at the bottom that reads: “Actual products may differ from the image shown. Actual product color and size may vary by region.” The TV rotates to show the back briefly before switching to show a Cloud White model of The Serif from various aspects of the iconic design. Then the scene shifts and the camera pans from left to right to show a line of various models of the Serif TV, alternating between Black and Cloud White. Each one is positioned at different angles, sometimes on a detachable stand and sometimes on a tabletop. Each shows an onscreen video of a grassy field with the windy blowing. The camera rests briefly on the 7th one, a Cotton Blue model of The Serif on a black stand. Then The Serif TV spins and the room is transformed, with simple furniture spinning into view until it is all assembled into a beautiful space with The Serif TV at the center. Then in another cozy living room space is a Cloud White model of The Serif on its stand in the middle of the room, illuminated by a giant skylight. The words 360 All Around Design appear at the top left corner, with a disclaimer at the bottom that reads: “Actual product may differ from image shown. Actual product color and size may vary by region.” The room rotates and is transformed again to show another model of The Serif TV from the back on its detachable stand. The camera continues to pan, rotating into a kitchen with a Cloud White model of The Serif on a cabinet at the end of a long kitchen table. Then it rotates again to show another room with skylights. A Cloud White model of The Serif TV is on its stand in the middle in front of an area rug. The words NFC on TV appear at the top left corner with a disclaimer that says: “When using NFC on TV, Bluetooth on your mobile will automatically activate. The Graphic User Interface and the sound effect in this scene are simulated for demonstration purposes only.” A man walks in and places his mobile phone on the top of The Serif. Onscreen, a Bluetooth logo is shown, along with the words, “Connecting to Galaxy S10.” Then, the music the man was listening to on his phone plays on The Serif TV with the song title in the top-right corner. The scene pans out, showing The Serif TV in Ambient Model showing the clock, then pans right to another room with a black model of The Serif TV on a stylish wooden TV stand. The words “Color Volume 100% with QLED Technology” are shown in the top left corner and a disclaimer at the bottom that reads: “QLED has received verification from world-class testing and certification association, Verband, Deutscher Elektrotechniker (VDE) for its ability to produce 100% color volume. QLED: Samsung QLED is Quantum dot based TV.” Onscreen, a video of pizza being made shows the incredible picture quality. Then we see a man using Samsung’s Bixby Voice Assistant with the One Remote. The words “Bixby on TV” appear in the top left corner, along with a disclaimer at the bottom that reads: “This feature is only available in certain languages. Images on screen are simulated for demonstration purposes only.” The man says “Hi Bixby” and “Go to Ambient Mode.” The onscreen video transitions to Ambient Mode with a beautiful pattern showing weather information in the top left corner of the TV screen. The next scene shows the same Ambient Mode screen on a Cloud White model of The Serif TV on its stand with large windows in the back showing that it is raining outside. The words “Ambient Mode” appear in the top left corner along with a disclaimer at the bottom that reads: “Background feature accuracy may vary based on TV location, depending on wall designs, patterns, and\/or colors.” As the scene outside shifts to a beautiful autumn day, the onscreen image changes to match. Finally, a Cloud White model of The Serif is shown in Ambient Mode. A cat is perched on the top-left corner of the TV and the words “Unique inspiration for your space” are appear in the middle. The cat leaps off and the scene fades to black. The words “The Serif” appear momentarily in the middle in white, followed by a white Samsung logo. Key aspects of The Serif TV are shown beginning with the iconic design that looks incredible from all angles, how easy it is to connect The Serif to your mobile and share content using NFC on TV, and the ability to enjoy incredible picture quality with 100% Color Volume thanks to Samsung’s QLED technology. The video ends by showing The Serif’s Ambient Mode and the unique inspiration The Serif offers your space. A close-up image of a man sketching the iconic capital-I side profile of The Serif TV. Then we see the profile of a real Cloud White model of The Serif TV, with the words “The Serif” to the right, and a disclaimer at the bottom that reads: “This video is simulated and for illustration purposes only. The appearance, design and Graphic User Interface specifications, which do not affect product performance, are subject to change without notice. Please see our Samsung dot com product detail page.” Then a black model of The Serif is shown angled slightly from the front with the focus on the side profile. The words “Iconic Design,” appear in the top left corner, with a disclaimer at the bottom that reads: “Actual products may differ from the image shown. Actual product color and size may vary by region.” The TV rotates to show the back briefly before switching to show a Cloud White model of The Serif from various aspects of the iconic design. Then the scene shifts and the camera pans from left to right to show a line of various models of the Serif TV, alternating between Black and Cloud White. Each one is positioned at different angles, sometimes on a detachable stand and sometimes on a tabletop. Each shows an onscreen video of a grassy field with the windy blowing. The camera rests briefly on the 7th one, a Cotton Blue model of The Serif on a black stand. Then The Serif TV spins and the room is transformed, with simple furniture spinning into view until it is all assembled into a beautiful space with The Serif TV at the center. Then in another cozy living room space is a Cloud White model of The Serif on its stand in the middle of the room, illuminated by a giant skylight. The words 360 All Around Design appear at the top left corner, with a disclaimer at the bottom that reads: “Actual product may differ from image shown. Actual product color and size may vary by region.” The room rotates and is transformed again to show another model of The Serif TV from the back on its detachable stand. The camera continues to pan, rotating into a kitchen with a Cloud White model of The Serif on a cabinet at the end of a long kitchen table. Then it rotates again to show another room with skylights. A Cloud White model of The Serif TV is on its stand in the middle in front of an area rug. The words NFC on TV appear at the top left corner with a disclaimer that says: “When using NFC on TV, Bluetooth on your mobile will automatically activate. The Graphic User Interface and the sound effect in this scene are simulated for demonstration purposes only.” A man walks in and places his mobile phone on the top of The Serif. Onscreen, a Bluetooth logo is shown, along with the words, “Connecting to Galaxy S10.” Then, the music the man was listening to on his phone plays on The Serif TV with the song title in the top-right corner. The scene pans out, showing The Serif TV in Ambient Model showing the clock, then pans right to another room with a black model of The Serif TV on a stylish wooden TV stand. The words “Color Volume 100% with QLED Technology” are shown in the top left corner and a disclaimer at the bottom that reads: “QLED has received verification from world-class testing and certification association, Verband, Deutscher Elektrotechniker (VDE) for its ability to produce 100% color volume. QLED: Samsung QLED is Quantum dot based TV.” Onscreen, a video of pizza being made shows the incredible picture quality. Then we see a man using Samsung’s Bixby Voice Assistant with the One Remote. The words “Bixby on TV” appear in the top left corner, along with a disclaimer at the bottom that reads: “This feature is only available in certain languages. Images on screen are simulated for demonstration purposes only.” The man says “Hi Bixby” and “Go to Ambient Mode.” The onscreen video transitions to Ambient Mode with a beautiful pattern showing weather information in the top left corner of the TV screen. The next scene shows the same Ambient Mode screen on a Cloud White model of The Serif TV on its stand with large windows in the back showing that it is raining outside. The words “Ambient Mode” appear in the top left corner along with a disclaimer at the bottom that reads: “Background feature accuracy may vary based on TV location, depending on wall designs, patterns, and\/or colors.” As the scene outside shifts to a beautiful autumn day, the onscreen image changes to match. Finally, a Cloud White model of The Serif is shown in Ambient Mode. A cat is perched on the top-left corner of the TV and the words “Unique inspiration for your space” are appear in the middle. The cat leaps off and the scene fades to black. The words “The Serif” appear momentarily in the middle in white, followed by a white Samsung logo.
A stylish private drawing room is shown, complete with floor-to-ceiling bookshelves, a stylish brown leather couch with an area rug in front of it, and a window looking out over a city skyline. Perfectly blending into the scene is Sero, set to portrait mode and its screen showing books on a shelf so that it looks exactly like part of the shelves behind it. At first, you don’t even notice the Sero. And then the camera slowly zooms in on it before shifting to a closeup of someone turning the pages on a book. Then it shifts back to the opening scene and, as it continues to close in on Sero, the TV begins to rotate and its screen turns to black. When it has fully transitioned to landscape, we see on its screen a scene of an astronaut in a suit walking in what looks like a Mars-like environment with hills in the background and dust rising as he walks. All the while, the camera is closing in on Sero. Then, the scene shifts one more time to a different angle showing Sero slightly from the left side with the corner of the room as the background. Then the video turns to black and the words, “the sero” appear on screen, rotating from a slightly diagonal position to horizontal. Then the Samsung logo appears and the video finishes. A stylish private drawing room is shown, complete with floor-to-ceiling bookshelves, a stylish brown leather couch with an area rug in front of it, and a window looking out over a city skyline. Perfectly blending into the scene is Sero, set to portrait mode and its screen showing books on a shelf so that it looks exactly like part of the shelves behind it. At first, you don’t even notice the Sero. And then the camera slowly zooms in on it before shifting to a closeup of someone turning the pages on a book. Then it shifts back to the opening scene and, as it continues to close in on Sero, the TV begins to rotate and its screen turns to black. When it has fully transitioned to landscape, we see on its screen a scene of an astronaut in a suit walking in what looks like a Mars-like environment with hills in the background and dust rising as he walks. All the while, the camera is closing in on Sero. Then, the scene shifts one more time to a different angle showing Sero slightly from the left side with the corner of the room as the background. Then the video turns to black and the words, “the sero” appear on screen, rotating from a slightly diagonal position to horizontal. Then the Samsung logo appears and the video finishes.

* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home’s style.
Find a stand to match
The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Customizable Frame

A variety of colorful options for the bezel to suit your mood.
Find your own frame
Customizable bezels available in various colors (beige,brown,white,black) that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black) that you can match with your mood.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.
Get the minimal look
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

Discover the next-gen
Innovations of QLED

Discover the next-gen
Innovations of QLED

Learn more

* Key feature may different from Key Spec.

* Images are for illustration purposes only and the accessories are sold separately.

* Features and specifications are subject to change without prior notification and may vary per country, please check in store for more details.

1. Certain features require express consent for the collection and use of personal information. Some features may require additional accessories (sold separately). Certain features, apps and services may not be available on all models and in all regions and are subject to change without notice. Internet connection required. Data, subscription or other charges may apply. Certain features are available only on free to air channels and/or require a Samsung Apps account.

2. Each speaker must be connected to a mains power supply. Wireless access to content requires a Wi-Fi network, compatible smart phone and Samsung Hub, sold separately. App must be downloaded. Data charges may apply. Usage may be subject to third party agreements. Samsung takes copyright seriously. Only share content that you own or have the right to share.

3. An NFC-enabled compatible device is required. NFC App may need to be downloaded.

4. To view in 3D, a 3D TV and 3D glasses are required.

5. Evolution Kit sold separately. It will enhance your smart features to the levels of the corresponding year of launch of your Evolution Kit. Only the software and processing hardware will be upgraded; other hardware will not be upgraded. Evolution Kit may not support certain apps and functions previously installed or available on your TV. Please check www.samsung.com for more details before purchasing the Evolution Kit. Based on currently determinable UHD connectivity, broadcasting and Blu-Ray standardization initiatives. TV panel cannot be upgraded and may differ from future standards.

6. UHD Upscaling - Performance may vary depending on source content.