More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Find the TV that matches your lifestyle

  • Screen Size

  • Bezel Color

  • 55”, 65”
  • Charcoal Black (Customizable Frame sold separately)
  • 43”, 49”, 55”
  • Cloud White, Cotton Blue

The Frame

TV when it’s on, Art when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

The Frame are shown installed in a variety ways with different color bezels and with its art collection onscreens. The Frame are shown installed in a variety ways with different color bezels and with its art collection onscreens.

The Serif

Unconditionally Beautiful

The Serif looks beautiful from any angle so it will stand out from anywhere. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality.

The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen. The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.

* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home’s style.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.

Customizable Frame

A variety of colorful options for the bezel to suit your mood.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.

Discover the wonder of QLED

Discover the wonder of QLED

* Key feature may different from Key Spec.

* Images are for illustration purposes only and the accessories are sold separately.

* Features and specifications are subject to change without prior notification and may vary per country, please check in store for more details.

1. Certain features require express consent for the collection and use of personal information. Some features may require additional accessories (sold separately). Certain features, apps and services may not be available on all models and in all regions and are subject to change without notice. Internet connection required. Data, subscription or other charges may apply. Certain features are available only on free to air channels and/or require a Samsung Apps account.

2. Each speaker must be connected to a mains power supply. Wireless access to content requires a Wi-Fi network, compatible smart phone and Samsung Hub, sold separately. App must be downloaded. Data charges may apply. Usage may be subject to third party agreements. Samsung takes copyright seriously. Only share content that you own or have the right to share.

3. An NFC-enabled compatible device is required. NFC App may need to be downloaded.

4. To view in 3D, a 3D TV and 3D glasses are required.

5. Evolution Kit sold separately. It will enhance your smart features to the levels of the corresponding year of launch of your Evolution Kit. Only the software and processing hardware will be upgraded; other hardware will not be upgraded. Evolution Kit may not support certain apps and functions previously installed or available on your TV. Please check www.samsung.com for more details before purchasing the Evolution Kit. Based on currently determinable UHD connectivity, broadcasting and Blu-Ray standardization initiatives. TV panel cannot be upgraded and may differ from future standards.

6. UHD Upscaling - Performance may vary depending on source content.